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WATER IS LIFE Tsang Wing Chi 61305-3D

091324364

01

INTRODUCTION

BACKGROUND

>76% Human body organs contain about 76% of the water.

BACKGROUND

>70% Our body have over 70% is water ,water is main resources of our life!

BACKGROUND

>12% If body have outflow over 12% water ,we have Life-threatening.

BACKGROUND

Hong Kong people are not concerned about the short of water which is a serious problem and they not have strong awareness about the protection of water resources.

About ONE BILLION people live without clean drinking water in the world!!

PROBLEM FINDINGS

1.3% 8.4%

4.5%

6.1%

54.4%

25.3%

Domestic Commercial Industrial Flushing Construction and Shipping Others

* Hong kong people have basic knowledge of environmental protection, but do Not pay attention to water resources. * They consumed water alarming and it has not improved. * They not valued and cared the water resources , resulting in wastage of water.

PROJECT OBJECTIVES

impression

empathy

comprehend

a c ti o n

To feel it or to experience it

To care or consider water issue

To understanding the meaning

To share it and keep in mind

* To precious and pay attention of water resources * To change their behavior of consume water * Life-life infection to extend message “when drinking water think of its source�

02 DESIGN DIRECTION

Promotion Exhibition

Poster

Website

Video Leaflet

Workshop

Introduction Understand Reflection

Impression

Empathy

Comprehend

Expansion

Action

DESIGN IDENTITY

Client is ...

THE CONTEXT DOCUMENT

Exhibition

To promote young people to pay attention to the water problem in Hong Kong by green power.

Aims

Remind them the issues of water resources and let them take action of their water behavior in the future.

Process

To develop a mind for learning in a proposed “Water is life� in exhibition.

THE TARGET

15-25 years old teenage

Secondary school students

College students

THE TARGET

What they learnt from exhibition...

- Our water resources is not enough in the future.

- Through the exhibition to change their water habits and thinking.

- How to take actions to save water and keep in mind.

THE TONE OF VOICE

Calm and rational Water resources is a serious problem ,so exhibition provide a calm mood which can comfortable to thinking.

Determined and Inspiring This tone reflects confidence to change mind of visitors.It can inspire action and vision for future.

THE TONE OF VOICE

Simple and pure Comfortable and relax feeling ,not have a stress at this issue .It can become a attitude in our life.

Optimistic and hopeful Keep a right mind to overcome the problem ,and happy to share the message with their friends

THE STORY LINE

04

EXHIBITION STRATEGY

1) A single path ensures that all visitors have similar experiences and allows the plan approach to them in detail.

2) Classifying the exhibits - by theme and by time period which divided into a number of chapters.

INTRODUCTION 1) Aim and message�water is life�

2) water resource problem in Hong Kong.

3) How water come from?

4) Hong Kong people use water Habits and data.

Zone B

Zone C

Zone A

Zone D

UNDERSTANDING WATER Video: easy to understand of water resources which is not boring and poster let them to think more about this issue.

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Zone B

Zone C

Zone A

Zone D

REFLECTION Website and workshop:give them a interactive motion and use the website apps to happy share our message to their friends.

Zone B

Zone C

Zone A

Zone D

EXPANSION Some information to teach the visitor how to save water in their life and become a part of life.

Zone B

Zone C

Zone A

Zone DC

DESIGN CONCEPT

05

VISUAL IDENTITY

lively Simple

Determined

Hopeful

Peaceful

Welcoming

Natural

Intimate

Organic

Introduction

Understand

Reflection

Expansion

Youthful Intimate Easy

Natural Simple

Rural Frugal Withered

Peaceful Hopeful

DESIGN CONCEPT

Color

Optimistic

Peaceful

Organic

Hopeful

Rational

Simple

Calm

Natural

DESIGN CONCEPT - LOGO

DESIGN CONCEPT - LOGO

DESIGN CONCEPT - LOGO next generation previous generation

Seeding = Life

grow up

DESIGN CONCEPT - LOGO

DESIGN CONCEPT - LOGO

No time to wait !

Last drop of water

DESIGN CONCEPT - LOGO

Unhusked rice is a important food in chinese society.

Penny saved is a penny earned.

Save water can keep life to next generation.

DESIGN CONCEPT - Typography Testing Try a bubble texture in difference colour!

DESIGN CONCEPT - Typography Texture Testing

DESIGN CONCEPT

Poster

Panda

Tiger

Dolphins

Polar Bear

Elephant

Great apes

DESIGN CONCEPT

Poster Message

(verb)

To give money or goods to an organization,especially one for people or animals who need help.

DESIGN CONCEPT

Poster Message

Save water = Save life Save = Action Save = Donate

Donate = $ Save a water life = Donate a water life Donate = Action

DESIGN CONCEPT

Poster Message

Save water = Save life Save = Action Save = Donate Donate = $ Save a water life = Donate a water life

Donate = Action

Donate a water life

Donate a water life

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Donate a water life

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DESIGN CONCEPT

Poster

Glue - Transparent Cloth - easy absorb water and show Watermark Concept : Give a special experience and interaction to visitor

Watermark

DESIGN CONCEPT

Website

Do some interactive my exhibition .

apps or game to share the message of

DESIGN CONCEPT

Video

Simple information graphic - to give a message “save water�

Stop motion - to do this video.

Concept : use a line to do some simple information graphic which can more easy to give the message.

DESIGN CONCEPT

Workshop

DIY : Recycle a cover to be a Accessories in exhibition Concept : make a promise and remind them of water issue.

DESIGN CONCEPT

Workshop

REFERENCE We b s i t e

Green power: http://www.greenpower.org.hk/5min/chi/index.shtml Charitywater: http://www.charitywater.org/projects/partners/ Globalmon: http://water.globalmon.org.hk/ Lifelinefind: http://www.lifelinefund.org/about-ilf/ Water footprint:http://www.waterfootprint.org/?page=files/productgallery

Book

“An inconvenient truth”Gore Albert “Designing exhibitions”entwerfen “ ” “ “ . ” 10 “