BCURVJ

VIS6034 Negotiated Study

RVJ Suen Hei Lam 187163430 2019-1-16

Project 1: Link to DIP -

A New Brand about Urban Gardening & packaging design

Inspiration for the Brand Name: Floral Time Floral time inspired by its brand name in Chinese (花時間︎), it has multiple meanings: spending time and getting along with plants; which to bring out the brand objective, we hope urbanites will have a great green break with their plants in everyday life for unwinding.

Visual Reference of existing planting kit products

Mostly using bright colours with earthy colours to express the vitality of nature.

Logo Sketches

Computer sketches -

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RAL TI M

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Floral Time

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Further Development of selected logo -

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Improving the logo to be more figurative, let target audience easier to imagine a clock and blossom symbols and the behind significance of reminding people that it's time to getting along with their little flourish garden.

Wide tracking in typography are also considered to create a relaxing feeling for target audience.

Final logo -

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Flourish

Blossom

(Nature)

Clock

(Moments)

Logo Concept The logo combined with flourish blossom and clock, representing we committed to sharing the enjoyment of gardening to the public, meanwhile encouraging urbanites giving themselves a greeny break in daily life to connect with nature authentically.

Typography

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time Croissant One

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral 󰇤me Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time One

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Museo typeface selected as the primary typeface since Slab serif can create a organic brand attribute for target audience.

Initial concept and sketches of the packaging

Initial concept and sketches of the packaging

Base and Lid as the packaging structure Take out the inner box (pot), reverse and push into outer box (pot tray) when starting gardening; in order to observe the plant growth status, the pot will lower with the plant grow and its weight increasing and estimating which life stages of plant you are currently along with, Floral Time reminds urban growers can aware and priase of the subtle beauty of nature, from every stages of plant growth.

Computer sketches -

Get away. Get a garden.

About Flora Time Flora Time dedicated to providing indoor gardening experience for urbanites, a garden kit collection let you gardening with fun, pleasure and relax, bringing valuable moments of getting along with your little garden in every day, getting away those worries throughout the busy day.

Kit included: 1 seed pack 1 soil pack 1 wooden stick

Manufactured by

FLORAL TIME CO 7 /F Manhattan Place, 23 Wang Tai Road, Kowloon, HK Telephone: ( 852 ) 2859 6333

www. floraltime.hk

BO

RAGE FLOWER garden kit

P L A N T, G R O W , T H R I V E .

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Box outside

Box inside

Sketchy graphic style and nature visual element applied to packaging for bringing the authentic of nature to the target audience.

Color schemes considered a set of muted and pastel colors, but overall color matching looks artificial more than natural.

MORNING GLORY

O

RAL TI M

E i

About Flora Time 1 soil pack

1 seed pack

Kit included:

rden K

Flora Time dedicated to providing

1 wooden stick

a

indoor gardening experience for

throughout the busy day.

every day, getting away those worries

getting along with your little garden in

Wang Tai Road, Kowloon, HK

7 /F Manhattan Place, 23

Floral Time Co.

relax, bringing valuable moments of

you gardening with fun, pleasure and

urbanites, a garden kit collection let

Get away.

Get a garden.

FL www.floraltime.hk

Telephone: ( 852 ) 2589 6333

外

KI T G ARD EN

G

Time to Enjoy the

BORAGE FLOWER

t

Plant, Grow, Thrive.

Computer sketches (Lid1) -

Floral Time

Moment!

THRIVING

GROWING

PLANTING

RAL TI M E

FL

O

G

a

i

t

rden K

Computer sketches (Base1) -

O

RAL TI M

E i

1 seed pack

Kit included:

G

About Flora Time 1 soil pack

rden K

Flora Time dedicated to providing

1 wooden stick

a

indoor gardening experience for

throughout the busy day.

every day, getting away those worries

getting along with your little garden in

Wang Tai Road, Kowloon, HK

7 /F Manhattan Place, 23

Floral Time Co.

relax, bringing valuable moments of

you gardening with fun, pleasure and

urbanites, a garden kit collection let

Get away.

Get a garden.

FL www.floraltime.hk

Telephone: ( 852 ) 2589 6333

外

KI T G ARD EN

t

Plant, Grow, Thrive.

Computer sketches(Lid2) -

GARDEN DAHLIA

Floral Time

Moment!

Time to Enjoy the

THRIVING

GROWING

PLANTING

RAL TI M E

FL

O

G

a

i

t

rden K

Computer sketches (Base2) -

O

RAL TI

M

E i

1 seed pack

Kit included:

G

About Flora Time 1 soil pack

rden K

Flora Time dedicated to providing

1 wooden stick

a

indoor gardening experience for

throughout the busy day.

every day, getting away those worries

getting along with your little garden in

Wang Tai Road, Kowloon, HK

7 /F Manhattan Place, 23

Floral Time Co.

relax, bringing valuable moments of

you gardening with fun, pleasure and

urbanites, a garden kit collection let

Get away.

Get a garden.

FL www.floraltime.hk

Telephone: ( 852 ) 2589 6333

外

KIT GARDEN

t

Plant, Grow, Thrive.

Computer sketches (Lid3) -

BORAGE

Floral Time

Moment!

Time to Enjoy the

THRIVING

GROWING

PLANTING

RAL TI M E

FL

O

G

a

i

t

rden K

Computer sketches (Base3) -

Project 2 -

Me, Myself and I

Brainstorming of personal values

Sketches Based 4 directions for further development of the concept of overall identity

Development

Using characters to make dynamic changes and create a face to represent myself.

Development

Monogram logos with minimal line art approach.

Development

H and L characters play with geometric shapes, its can be changeable and formed in vary forms to represent open minded personal value.

Concept Inspiration -

Concept of ‘Folding origami ‘ applied to represent multi-faceted nature of myself as a graphic communicator, be flexible and changeable as origami, from a normal, plain paper to fold varied of possibilities.

Overlapping Approach

Graphic style experiment (Selected Visuals)

Graphic style experiment (Selected Visuals)

Graphic style experiment (Selected Visuals)

Final Logo (Primary + Secondary)

Color Schemes #3353a0 C89 M69 Y0 K0 #e94b56 C0 M78 Y79 K0 #e9d8c7 C10 M16 Y23 K0

Contrast color represents my personal value: Bold

Design Concept The personal branding project sought to represent multi-faceted nature of myself as a communicator, be creative, open-minded and empatheic. Concept of ‘Folding origami ‘ applied to the bold and dynamic branding system to imply a curious and ambitious individual can provide varied and most suitable design solutions to clients.

Project 3 -

DSD Manhole Cover Design Competition

Sketches & Concept

The concept based on the contribution of the Drainage Services Department to the public. The Drainage Services Department has been working to revitalise a number of rivers in the past 30 years and create a coexistence space of urban and ecological environment.

Besides, the endless river is a metaphor that looking forward to future works of DSD can bring well-being to the social, ecological and public health, also passing down the development of channels revitalization in Hong Kong.

Computer Sketches