BCUpersonalbrand_渠_plant_presentation

VIS6034 Negotiated Study

Final Works Presentation

SUEN Hei Lam 187163430 2019-1-16

Project 1: Link to DIP -

A New Brand about Urban Gardening & packaging design

Project background -

This project will link to the DIP theme: How graphic design encourage a slow living?

A new brand about urban gardening that offering mini gardening kit collection for urbanites, which aimed to make changes of slowing down life pace from taking time to attempt new hobbies of gardening, getting new stimulations and conscious lifestyle through the slow activities of gardening.

To design: -

Visual identity and mini gardening kit collection packaging design for the new urban gardening brand: Floral Time

Target Users -

Adults aged 20-49

-

Mostly are employees Living under pressure and working in fast and effecticient approach Seeking methods for releasing pressure through slowing down life paces

Researches of the emerging slow living lifestyle for cities TV programme introducing about slow living lifestyle

https://www.facebook.com/337535776275251/videos/星期 五檔案-嚐慢活-2015-06-11/1142733919088762/

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Pointed that slow living is suitable for local employees with getting their balance between high efficiency of work pace and life.

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Slow activities mostly lead people to reconnect their environment and nature since nature can be a role of healing for release stress.

Inspiration

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Gardening as a medium for promoting slow living.

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By using healing of nature for awakening of the individual’s mind figure out a 'want' life instead of a 'needed' hectic life.

Researches for existing Urban Gardening products/ services Urban gardening products in Hong Kong market are divided in 2 categories:

home farming kit

Urban rooftop farming

Findings Compared two main categories of urban gardening brands, home farming kit way is more suitable to urbanites for implementing slow gardening as it is not limited by place, more accessible for urbanites to cultivate interests of gardening and habit of slow down and living in right pace in every day.

Visual References -

Initial Concepts of the brand -

Inspiration Floral time inspired by its brand name in Chinese (花時間︎), it has multiple meanings: spending time and getting along with plants; which to bring out the brand objective, we hope urbanites will have a great green break with their plants in everyday life for unwinding.

Logo sketches -

Logo goes with the meanings: 'Treasure the moment get along with your little garden, let the stress away.'

Computer sketches -

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RAL TI

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RAL TI M

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RAL TI

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Floral Time

Kit

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Logo elements of delivering the meanings:

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Alphabet (F, T) Time -> Clock, Hourglass, Morning Light Experience of urban gardening -> Flourish flower, Fresh Leaf, Shovel

Further Development of selected logo -

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Improving the logo to be more figurative, let target audience easier to imagine a clock and blossom symbols and the behind significance of reminding people that it's time to getting along with their little flourish garden.

Wide tracking in typography are also considered to create a relaxing feeling for target audience.

Final logo -

+

Flourish

Blossom

(Nature)

Clock

(Moments)

Logo Concept The logo combined with flourish blossom and clock, representing we committed to sharing the enjoyment of gardening to the public, meanwhile encouraging urbanites giving themselves a greeny break in daily life to connect with nature authentically.

Typography selection Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time Croissant One

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral 󰇤me Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time One

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Floral Time Floraltime FLORAL TIME floral time

Museo typeface selected as the primary typeface since Slab serif can create a organic brand attribute for target audience.

Packaging ideas -

Packaging structure implied the hourglasss and graphic motifs are mainly used nature visual element to represent each stage of plant growth, it aimed to encourage people take precious time gradually to care, witnesses and obverse the thrive moment of your plant.

Computer sketches -

Get away. Get a garden.

About Flora Time Flora Time dedicated to providing indoor gardening experience for urbanites, a garden kit collection let you gardening with fun, pleasure and relax, bringing valuable moments of getting along with your little garden in every day, getting away those worries throughout the busy day.

Kit included: 1 seed pack 1 soil pack 1 wooden stick

Manufactured by

FLORAL TIME CO 7 /F Manhattan Place, 23 Wang Tai Road, Kowloon, HK Telephone: ( 852 ) 2859 6333

www. floraltime.hk

BO

RAGE FLOWER garden kit

P L A N T, G R O W , T H R I V E .

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Box outside

Box inside

Sketchy graphic style and nature visual element applied to packaging for bringing the authentic of nature to the target audience.

Color schemes considered a set of muted and pastel colors, but overall color matching looks artificial more than natural.

O

RAL TI

M

E i

1 soil pack

1 seed pack

Kit included:

G

About Flora Time

1 wooden stick

rden K

Flora Time dedicated to providing

a

indoor gardening experience for

throughout the busy day.

every day, getting away those worries

getting along with your little garden in

Wang Tai Road, Kowloon, HK

7 /F Manhattan Place, 23

Floral Time Co.

relax, bringing valuable moments of

you gardening with fun, pleasure and

urbanites, a garden kit collection let

Get away.

Get a garden.

FL www.floraltime.hk

Telephone: ( 852 ) 2589 6333

外

KIT GARDEN

t

Plant, Grow, Thrive.

Computer sketches (lid) -

BORAGE

Floral Time

Moment!

Time to Enjoy the

MORNING GLORY

O

RAL TI M

E i

About Flora Time 1 soil pack

1 seed pack

Kit included:

rden K

Flora Time dedicated to providing

1 wooden stick

a

indoor gardening experience for

throughout the busy day.

every day, getting away those worries

getting along with your little garden in

Wang Tai Road, Kowloon, HK

7 /F Manhattan Place, 23

Floral Time Co.

relax, bringing valuable moments of

you gardening with fun, pleasure and

urbanites, a garden kit collection let

Get away.

Get a garden.

FL www.floraltime.hk

Telephone: ( 852 ) 2589 6333

外

KI T G ARD EN

G

Time to Enjoy the

BORAGE FLOWER

t

Plant, Grow, Thrive.

Computer sketches (lid) -

Floral Time

Moment!

O

RAL TI M

E i

1 seed pack

Kit included:

G

About Flora Time 1 soil pack

rden K

Flora Time dedicated to providing

1 wooden stick

a

indoor gardening experience for

throughout the busy day.

every day, getting away those worries

getting along with your little garden in

Wang Tai Road, Kowloon, HK

7 /F Manhattan Place, 23

Floral Time Co.

relax, bringing valuable moments of

you gardening with fun, pleasure and

urbanites, a garden kit collection let

Get away.

Get a garden.

FL www.floraltime.hk

Telephone: ( 852 ) 2589 6333

外

KI T G ARD EN

t

Plant, Grow, Thrive.

Computer sketches (lid) -

GARDEN DAHLIA

Floral Time

Moment!

Time to Enjoy the

THRIVING

GROWING

PLANTING

RAL TI M E

FL

O

G

a

i

t

rden K

Computer sketches (Base) -

THRIVING

GROWING

PLANTING

RAL TI M E

FL

O

G

a

i

t

rden K

Computer sketches (Base) -

THRIVING

GROWING

PLANTING

RAL TI M E

FL

O

G

a

i

t

rden K

Computer sketches (Base) -

Packaging ideas -

Base and Lid as the packaging structure Take out the inner box (pot), reverse and push into outer box (pot tray) when starting gardening; in order to observe the plant growth status, the pot will lower with the plant grow and its weight increasing and estimating which life stages of plant you are currently along with, Floral Time reminds urban growers can aware and priase of the subtle beauty of nature, from every stages of plant growth.

Design Concept The lid and base packaging based on flower-shaped diecut and natural patterns of plant life stages, it required time to present a marvelous life cycle of a flourishing plant when taking slowly to unbox. Floral Time encourages city-dwellers giving time and patient to get along with plants, take care and witness plant thrives gradually, meanwhile, plants brings you a conscious lifestyle and well being.

Project 2 -

Me, Myself and I

Project background -

Create own corporate identity based on personal values that establishes an identity as a graphic communicator, and showing personal values to target audience.

Mindmap Of Myself

creative

open-minded

curious

ambitious

empatheic

My Personal Value

Moodboard Dynamic Bold Playful Creative Flexible

Sketches

Development

Using characters to make dynamic changes and create a face to represent myself.

Development

Monogram logos with minimal line art approach.

Concept Inspiration -

Concept of ‘Folding origami ‘ applied to represent multi-faceted nature of myself as a graphic communicator, be flexible and changeable as origami, from a normal, plain paper to fold varied of possibilities.

Development

H and L characters play with geometric shapes, its can be changeable and formed in vary forms to represent open minded personal value.

Graphic style experiment

Graphic style experiment

Graphic style experiment (Selected Visuals)

Final Logo (Primary + Secondary)

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Color Schemes

HK Grotesk bold

ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrs tuvwxyz HK Grotesk Medium

ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrs tuvwxyz Typography

Design Concept The personal branding project sought to represent multi-faceted nature of myself as a communicator, be creative, open-minded and empatheic. Concept of ‘Folding origami ‘ applied to the bold and dynamic branding system to imply a curious and ambitious individual can provide varied and most suitable design solutions to clients.

Project 3 -

DSD Manhole Cover Design Competition

Project background -

The competition aimed to design manhole covers, let the passers-by can find the beauty in forgotten spaces in Hong Kong, meanwhile deepen public awareness of the contribution of the Drainage Services Department.

Themes of the design are around as celebrate and throwback 30th anniversary of Drainage Services Department; Optimizing and greening channels in Hong Kong, building a better living environment for residents and creatures; Repairing aging pipes and channels; Shatin Sewage Treatment Works moved to the cave, releasing more lands for bringing long-term benefits to the community and environment of Sha Tin like building houses.

Sketches

The concept based on the contribution of the Drainage Services Department to the public. The Drainage Services Department has been working to revitalise a number of rivers in the past 30 years and create a coexistence space of urban and ecological environment.

Besides, the endless river is a metaphor that looking forward to future works of DSD can bring well-being to the social, ecological and public health, also passing down the development of channels revitalization in Hong Kong.

Computer Sketches