牧羊presentation

event promotion design coffee journey of the alchemist

Ho Siu Kwan Suen Hei Lam / 2C2

event touchpoints plan

Social Media

Poster

invitation / e-invite

Website / App

Pre event experience

Social Media

App

Post event experience

Future event

During event experience

Follow up e-greeting

Environment ie: banner, staff

Leaflet

Souvenir

Workshop / interactivity

Social Media

Poster

invitation / e-invite

Social Media (IG)

Website

Pre event experience App

Post event experience

Future event

During event experience

Follow up e-greeting

Staff badge

Leaflet Souvenir (plant)

Workshop / interactivity

pre event experience

poster

poster

poster

website

website

website

during event experience

name tag-mock up

-

Use different colors to differentiate the post

-

Coffee bean and sketch elements

name tag

name tag

name tag

name tag-2d

leaflet

leaflet th ey at e th ese my ste rio us be rri es.

i p o i h et

a 2017

11.15-12.12 7am-11pm

leaflet

leaflet

th ey at e th ese my ste rio us be rri es.

i p o i h et

a

20

11

7am

post event experience

souvenir-outside package

Font

-

Use coffee waste to plant

-

Give audience a planting and “downshifting” experience

Back

souvenir-outside package

Back

Plant Your Downshift Living!

Bottom

TT TE OT ED PO D

P LL

AA

T

Font

EEEE FFFF OO

N

C

Top

P LL

AA T

C

TT TE OT ED PO D

N

EEEE FFFF OO

Plant Your Downshift Living!

EEEE FFFF

TT TE OT ED PO D

P LL

AA

souvenir-outside package

souvenir-inside package

souvenir-inside package

Font O

FF

EE

P OT TED

PL

Side

Back

A N T

C

Side

C OFFEE P OTTED P LANT

P l a n t Yo u r D o w n s h i f t L i v i n g !

Bottom

PL

A

T

C

P OT TED

N

O

F

E FE

C OFFEE P OTTED P LANT

P l a n t Yo u r D o w n s h i f t L i v i n g !

souvenir-inside package

1/ Coffee seed

2/ Coffee grounds soil

3/ Planting guidelines

souvenir-planting guidelines

social media - instagram -

Promote “The Alchemist Cafe Bistro”.

Share some “downshifting” sentence to promote own key message.

-

-

Share some journey photos.

social media - instagram

social media - instagram

thank you