01c_Notes on Field Study Sci Museum-1718

Notes on Field Studies Sep 8 (Friday) Exhibition at the Science Museum, Tsim Sha Tsui “Eternal Life – Exploring Ancient Egypt” 「永⽣生傳說 — 透視古埃及⽂文明」

Preparation 1. Check out the exhibition info on Science Museum’s website: • http://hk.science.museum/en_US/web/scm/se/se.html • http://hk.science.museum/ms/el2017/eindex.html 2. Remember to bring along….

• camera • notebook, pens • measuring tape • smart phone…

3. Remember to pick up an exhibition leaflet at the entrance

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

Nature of the site, the size & surrounding environment?

Contents?

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

What is the theme?

Zoning (how are the areas divided)?

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

Primary audience?

Secondary audience?

What should the visitors understand?

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

Artifacts?

Vistor experience?

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

Brand identity? (logo, typography, color etc.)

Brand info? advertising?

Brand experience?

(How do your 5 senses “feel”?)

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

2.

3.

4.

5.

The Content Document

The Storyline / Theme

The Target Audience

Object-based / experiencebased

Visual Identity / Brand information

6.

Storytelling Strategy

What you should take notes of during field studies: (Recall from our 1st lecture…)

1.

6.

Ideas on Interactive learning?

Storytelling Strategy

Navigation of the space, ie: single path, multiple path?

Any classification ie by chronological, subject, theme, time period… etc?

Field Studies Presentation (in a group of 4): Sep 12 (Next Tuesday) • 10 min Presentation • written Eng / verbal Chinese • Upload ONE PDF presentation file onto moodle by 12 Sept, Tue 11:00am • Format: 1718-fieldstudies-names.pdf * *have this file ready in case corruption of file during upload