Making Web Money May 2024

Issue # 147

MAY 2024

Making Web Money Exclusive Interview With

David T. Fagan

MWM Marketing LenfladlienBishop CLINIC The 4 Words That Earn Former Failure $25K a Month

Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy (in two parts)

MWM Success Guide The 999th Example of Influencer Marketing at Work

MWM Business HELP A Harvard Business MBA in 7 Minutes?

MWM Ask the Expert Forget Text: AirChat Lets You Talk to Your Network

MWM Wants You to Know

What could be better than combining AI with user generated content?

Learn How People Are Making Web Money Online Today

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MWM contents 2 7 Secrets to Unstoppable Success 3 Internet Marketing Academy

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MAY 2024 200202023 MAY 2023

6 MWM Editor’s Letter MAY 2024 7 MWM Inbox 8 In The NEWS 9 MWM – FREE Affiliate Funnel 12 MWM Success Guide - The 999th Example of Influencer Marketing at Work 13 Dynamic Digital Software Store Want A FREE Website?

14 Subscribe For FREE 15 MWM Ask the Expert – Forget Text: AirChat Lets You Talk to Your Network 17 Covert PinPress

9 FREE Affiliate Funnel Offer

18 Business HELP - A Harvard Business MBA in 7 Minutes?

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Introducing 6FigZ - New Product

22 The Social Media Phoenix Effect 25 Master Resell Rights Membership Site 26 New Product SHOPZPRESSO MEGA STORE 28 How to Launch a Digital Product Business!

29 Add THIS to Your Payment Plan (FLASHBACK to May 2021) 31 Start A Wildly Successful Home-Based Internet Business!

32 MWM Videos 33 MWM Interview – David T. Fagan 37 The Functional Strength Guide

21 Introducing 6FigZ

MWM contents Features …

39 MWM Q&A: Beyond Mad Men: RealWorld Lessons from Advertising Legend David Ogilvy (part one) 41 Internet Marketing Made Easy 42 Covert Video Press 43 MWM Marketplace 44 NEW PRODUCT - DriveZPresso 45 Massive Traffic Blueprint 46 JVZoo Hosting 47 MWM wants You to Know What could be better than combining AI with user generated content?

44 New Product DriveZPresso

48 Beyond Mad Men: Real - World Lessons from Advertising Legend David Ogilvy (part two) 51 My Blog Profits Coaching 52 The VENUS Factor 53

This Month’s Marketing CLINIC

The 4 Words That Earn Former Failure $25K a Month 56 5½ Hot New Business Ideas That Solve Influencer Marketing Challenges

33 David T. Fagan

58 Influencer Marketing – The Beyonce Bump is Real

MWM Interview

59 Unlock My Secret Traffic Methods 60 YouTube Ads Made Easy

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MWM editors letter Welcome to the MAY 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazine - where every month we show you how real people, just like you, are making web money – online. This month we have MORE

great articles and personal success insights, interviews, plus some ONLINE opportunities for you.

- MWM Series on Business Help - A Harvard Business MBA in 7 Minutes?

- MWM Interview – David T. Fagan - The 999th Example of Influencer Marketing at Work - The Social Media Phoenix Effect - Add THIS to Your Payment Plan (FLASHBACK to May 2021) - 5½ Hot New Business Ideas That Solve Influencer Marketing Challenges - Influencer Marketing – The Beyonce Bump is Real - The Functional Strength Guide

58

- MWM Wants You to Know - What could be better than combining AI with user generated content?

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- MWM Q & A - Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy (part one and part two) - This Month’s Marketing CLINIC - The 4 Words That Earn Former Failure $25K a Month - MWM Success Guide - The 999th Example of Influencer Marketing at Work

- MWM Ask the Expert - Forget Text: AirChat Lets You Talk to Your Network I hope you enjoy this month's magazine. Thanks for reading.

– Check out our 146 Great Back Issues of Making Web Money!

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Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher.

Articles express the opinions of the authors and are not necessarily those of the publisher Making Web Money Online Marketing Magazine Editor Harry Crowder Advertising: See Above Contributors Various experts in their fields The instructions and advice in the magazine are for educational and entertainment purposes only.

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“It is only in our darkest hours that we may discover the true strength of the brilliant light within ourselves that can never, ever, be dimmed.”

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Instagram Trials AI-powered Chatbots for Influencers

MWM 8

Being an influencer can be a lot of work, and now Instagram thinks A.I. can lend a big hand.

Instagram is pitching popular influencers on a program that relies on artificial intelligence to interact with fans, the latest example of how Meta, Instagram’s parent company, is trying to expand the technology across its products.

The program builds on parent company Meta's earlier work to develop AI versions of celebrities for fans to interact with, which has earned a mixed response from users. https://www.nytimes.com/2024/04/15/technology/instagram-influencers-chatbots.html

Selling on YouTube Just Got Easier YouTube has announced some new in-stream shopping tools, as it works to drive more product discovery and purchase activity in the app.

First, YouTube’s adding Shopping Collections, which will enable creators to curate products from their favorite brands. With Shopping Collections, YouTube creators will be able to build a display of products that they love, and even include their own products in the display.

YouTube’s also launching a new Affiliate Hub within the YouTube app to help creators find the latest list of Shopping partners. Creators will now be able to scroll through a list of potential affiliate partnerships - which they’ll then be able to apply to - to establish new brand partnership deals.

https://www.socialmediatoday.com/news/youtube-adds-shopping-displaytools-and-affiliate-partnership-opportunities/712761/

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YouTube Cracking Down on ThirdParty Ad-Blocking Apps YouTube has started preventing people from viewing content through outside apps if they block ads. The company stated that ads "help support creators and let billions of people around the world use the streaming service" and recommends YouTube Premium for those who prefer to go ad free.

Users may see a “The following content is not available on this app” error message or experience “buffering issues” when they try to play content though those alternative clients.

https://9to5google.com/2024/04/15/youtube-app-block-ads/ hers, and spend time on TikTok—and how brands can use our platform to connect with community.

Surprising Benefits of Creating Multilingual Ads You might be missing out on opportunities by failing to display your messages in multiple languages.

That’s the key message of TikTok’s latest research report, conducted in partnership with NRG, which looked at how TikTok users respond to bilingual ads, and the approaches that brands can take to help boost their promotions across language barriers.

For example, did you know that Spanish Speaking US residents prefer bilingual ads over Spanish-only ads?

Or that when seeing ads that incorporated Spanish, Millennials were 1.6x more likely to say the brand cares about its customers and 1.5x more likely to feel that brand is trustworthy?

https://www.tiktok.com/business/en/blog/bilingual-ads-spanishhispanic-audience

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The 999th Example of Influencer This Magic Eight Ball of Online Marketing If you're anything like me, you'reMarketing always on the lookout at Work for new content ideas. And if you're also like me, you don't always have the time to come up with those ideas yourself.

That's why I've put together a list of 7 websites that will help you generate endless content ideas and save you hundreds of hours in the process.

While I made that number up, it's incontrovertible that influencer 1: Socrates marketing can increase sales. a little If you're looking to get to know your audience better and uncover some insights about what they're latestout example is the thinking, then you need Our to check Socrates.

It'sCrookie, a searchthe French pastry craze that took over TikTok. to help you learn more about engine specifically designed your target audience. in 2022 Parisian Stephane You can use Socrates to find out pastry what chef topics and Louvard stuffed cookie dough in a andtarget his business hasand never been the same. keywords are popularcroissant with your audience, also to discover common problems they're facing. This It was "just something for regulars", information is hugely valuable because it allows you to he said, until a video by Instagram Ultimate Guide", which specializes in Paris restaurants, drove create content that isaccount relevant"The and useful to your audience, to 150-200 per day. which should lead to sales moreup clicks and engagement. https://answersocrates.com/ Then in early 2023, TikTok influencer Johan Papz filmed himself taking a 2: Quora satisfying bite into Quora one ofisLouvard's Crookies, and things went crazy. People With over 300 million monthly users, a veritable in droves andpart Stephane goldmine of content lined ideas.upAnd the best is, youhired can two more employees to keep up with demand. easily find ideas that are relevant to your niche or industry.

To get started, simply type in a keyword or phrase into examples of croissant crazes: the search bar and see More what questions people are asking.

You can then use those questions as the basis for your own In 2013, New Yorkers slept on the pavement outside Dominique Ansel's content. bakery after he invented the cronut -- half-croissant, half-donut. https://www.quora.com/ 3: Mailbrew In 2022, the New York Roll, afrom mixture of croissant and bombolone (an Mailbrew is a daily email digest delivering content pastry)easy-to-read turned into a frenzy, your favorite creatorsItalian in a concise, format.

It’s with videos featuring the cake accumulating of millions of views on TikTok, driving a hunt for more the easiest way to stay up-to-date hundreds on the latest trends and crazes. news in the creativebaked industries without having to search through dozens of websites.

Maybe thebest takeaway combine your product with croissants Each email includes links to the contentisn't fromtoyour (wouldn't that be wonderful?) but rather to get your own users to post videos favorite sources and new and trending articles. of themselves loving your product. https://mailbrew.com/ 4: Google Trends https://www.yahoo.com/lifestyle/crookie-french-pastry-craze-tookGoogle Trends is a great way to see what people are 034225027.html searching for on the internet.

And as you might expect, the search data can be a great source of content ideas.

To get started, simply type in a keyword or phrase, and see what's trending. You can then use those trends as the basis for your own content. https://trends.google.com/trends/

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Forget Text: AirChat Lets You Talk to Your Network A newly launched social media app called AirChat is shaking things up by ditching the keyboard and embracing the power of voice. Think of it as a fusion of Twitter's familiar feed with the live discussions of Clubhouse, but with a twist: Everything is asynchronous.

When you speak your post, AirChat's clever AI transcribes it on the fly. Your followers can then scroll through their feed, listening to your voice alongside the text. It feels more like a natural conversation than the one-way blasts of traditional social media.

But unlike the pressure of live Clubhouse rooms, AirChat lets you take your time. Don’t like your first recording? No worries, just rerecord. For those who love sending voice notes to friends or podcasting, AirChat will feel like a breath of fresh air. It's social media that finally embraces the power and ease of voice communication.

Okay, that was the commercial for Airchat, and I have to say it sounds pretty good.

But Social Media Today is not impressed by the app: It looks good, it looks smooth, and full credit to the team that put it together, as it incorporates a lot of elements of other successful platforms (Clubhouse, Twitter) into a neat, stylish package.

But it’s not going to catch on at significant scale.

Why? Because most people don’t want to have to use their voice to create content, and people can already do the same, on Instagram, Facebook, Snapchat, YouTube, and TikTok, in more popular creation formats.

As always, time will tell. Still, if and when you can finagle an invite to join Airchat, grab it. If it turns out to be the next big social network, you’ll be glad you were an early user.

YouTube Cracking Down on Third-Party Ad-Blocking Apps YouTube has started preventing people from viewing content through outside apps if they block ads. The company stated that ads "help support creators and let billions of people around the world use the streaming service" and recommends YouTube Premium for those who prefer to go ad free.

Users may see a “The following content is not available on this app” error message or experience “buffering issues” when they try to play content though those alternative clients.

https://9to5google.com/2024/04/15/youtube-app-block-ads/

Surprising Benefits of Creating Multilingual Ads You might be missing out on opportunities by failing to display your messages in multiple languages.

That’s the key message of TikTok’s latest research report, conducted in partnership with NRG, which looked at how TikTok users respond to bilingual ads, and the approaches that brands can take to help boost their promotions across language barriers.

For example, did you know that Spanish Speaking US residents prefer bilingual ads over Spanish-only ads?

Or that when seeing ads that incorporated Spanish, Millennials were 1.6x more likely to say the brand cares about its customers and 1.5x more likely to feel that brand is trustworthy?

https://www.tiktok.com/business/en/blog/bilingual-ads-spanish-hispanicaudience

A Harvard Business MBA in 7 Minutes?

While education is highly recommended, the most valuable lessons often come from the trenches. Don't underestimate the power of starting small and gaining practical experience in the field you want to conquer. The challenges you face and the solutions you discover will equip you far better than any textbook can.

I’ve put together the best advice I’ve ever received over the last 10 years into this 7-minute read. Read, re-read and completely absorb this information to rewire your thoughts about business building, it’s possible you will have more practical real-world business know-how than 80% of freshly minted Harvard MBA’s.

Problem-Solving is a Constant Companion on the Road to Success Running a business, or even navigating your career, is a continuous process of identifying and tackling problems, so get used to it. As you progress, the scale of the problems is going to increase, but so is your ability to handle them.

A 10-million-dollar business is going to have bigger problems than a $100 a week business. Roll with it. Develop your problem-solving skills and learn to view challenges as opportunities for growth.

The Unglamorous Beginning is a Steppingstone, Not a Destination Don't be discouraged if your first business feels like a slog. Most successful people start with uninspiring tasks. The key is to persevere. As you gain experience and refine your skills, you'll discover your strengths and passions, paving the way for a more fulfilling business life.

Think of it this way – if you want to grow big flowers then the first thing you need to do is shovel a lot of manure. Later when you’re successful, you can pay someone else to shovel it for you.

Action Speaks Louder Than Dreams so Put in the Hard Work Dreams and aspirations are great, but they won't get you far without dedicated action. True success requires consistent effort.

Consistent effort.

CONSISTENT EFFORT. Be prepared to invest the time and energy necessary to turn your goals into reality. There is no substitute for hard work.

Or to put it another way, get off your lazy butt and get moving. I’ll fill you in on a secret: Starting is the hardest. Once you’ve started and as long as you don’t stop, then momentum and a clear vision of what you want will take you anywhere you choose.

Learn from the Best and Find Inspiration Through Smart Imitation There's no need to reinvent the wheel. Successful businesses got that way for a reason. Learn from their strategies and adapt proven tactics to your own goals. Don't be afraid to borrow good ideas – just make sure you put your own unique spin on them.

Find out what’s working. Figure out why it’s working. Then adapt that to your own business.

To put it another way, if you want to get to the top of the mountain, take the damn trail. That crazy guy who’s trying to make his own way is likely to fall off the cliff and break his face. Sure, it might seem a little too safe or boring to take the established route, but when you do you’ve improved your odds of success by a hundredfold or more.

Building Bridges Through the Power of Long-Term Relationships Focus on building genuine connections and a positive reputation.

Short-term victories and fleeting popularity are hollow compared to the value of long-term relationships. Invest in the people around you, and they will invest in you.

A marketer acquaintance was about to launch a new product when I spotted a MAJOR design flaw that would have ruined his launch and resulted in angry customers and affiliates, not to mention refunds from here to forever. I could have easily created a better product in a week and sold it as my own, but instead I showed him the problem and helped him solve it before launch.

That marketer became my best friend in the business and has since referred major affiliates and JV partners to me, as well as selling six figures of my products.

Mastering the Power of Sales and Negotiation Negotiation skills are essential not just in business deals but in various aspects of life. Learn to effectively communicate your value and advocate for yourself. Hone your negotiation skills, and you'll be surprised at the doors they can open.

Think of it this way – you are not an entrepreneur or a marketer or a CEO. You are in fact a SALESPERSON. Everyday you are selling vendors on giving you the best deal, customers on buying your products, affiliates on promoting you and so forth. Become a sales master and there will be no stopping you.

Silence the Noise and Focus on What You Can Control Most worries are unfounded anxieties about things beyond your control. Learn to differentiate between controllable problems and uncontrollable concerns. For the latter, acceptance is key. Don't waste your energy on what you can't change.

Is anxiety and lack of focus a problem? Then make exercise your religion. Nothing beats anxiety faster than getting your body moving your heart pumping.

Find Your Tribe, or The Importance of Supportive Relationships Surround yourself with people who challenge you, offer honest feedback, and hold you accountable. True friends will celebrate your successes and offer constructive criticism during setbacks. Invest in quality relationships that push you to be your best self.

And if you have a ‘friend’ who does not support you, then that is not your friend. Period. Let them know you need their support, and if they don’t give it to you, then tell them thanks for the memories and you’re moving on. Life is too short to have people whispering in your ear that you’re not worthy of achieving your dreams.

Be a Positive Builder and Not a Crummy Hater Focus on creating value and building positive relationships. Trolling others or negativity will only hinder your own growth. Be the person who lifts others up, and you'll find yourself rising alongside them.

Here’s the thing to keep in mind: Unless you’re a psychopath, every time you tear someone else down, you are essentially tearing yourself down. You cannot be negative to someone and not feel less positive about yourself.

I once cussed a stranger out because I was feeling lousy myself.

That was 20 years ago, and I still feel bad about it. While he likely forgot about it in a few days, emotionally I’ve paid for that incident 1000 times over, and it wasn’t worth it.

Be a Lifelong Learner and Embrace Change and Growth Holding strong opinions is valuable, but clinging to them inflexibly will limit your growth. Be open to new information and willing to adapt your perspective as you learn. Embrace change as an opportunity to evolve.

Confirmation bias means you look for and believe the things that you already think. The more you do this, the less you can grow. But when you open your mind to new possibilities and ideas, there is no limit to how far you can go.

Confidence is Key so Stop Undervaluing Yourself Don't be afraid to ask for what you're worth. Confidence in your value translates to higher profits and better opportunities. If you believe you deserve a raise or can command a higher price for your product or service, ask for it.

The trick to being confident is to act confident. Even if you have to imagine you’re an actor playing a part, just do it. The more you act confidently, the more confident you will become. Focus on the process of what you’re doing and know you are meant to be successful doing it.

Beyond the Bubble Bath - True Self-Care Self-care is more than just face masks and bubble baths. It's about building financial security and taking calculated risks. Stepping outside your comfort zone can lead to significant growth. Don't be afraid to challenge yourself daily.

Exercise, eat healthy non-processed foods, practice intermittent fasting, meditate, spend time with friends and do something challenging each day.

Living with No Regrets Means Taking Action and Embracing the Journey Don't let fear hold you back. Take action on your dreams and embrace the journey. Ultimately, most things won't matter in the grand scheme of things.

Focus on living a life with no regrets, a life where you took chances, learned from mistakes, and created something meaningful.

This is just the beginning of your success story. Embrace the challenges, learn from your experiences, and never stop growing.

The Social Media Phoenix Effect Imagine pouring your heart and soul into crafting social media content, but your posts vanish into the digital abyss.

That's the frustration many businesses face when they choose the wrong platform. But what if a simple switch could transform your online presence?

Here are real-life examples of businesses that were utterly failing on one social media channel. But when they switched to the right network for them, they rose from the ashes to find massive success in their businesses.

The Fancy Fork - From Facebook to Instagram The Fancy Fork, a Michelin-starred restaurant, initially focused their social media efforts on Facebook. They posted updates about their tasting menus, awards, and chef profiles.

However, their visually stunning plates and artistic presentations didn't translate well to Facebook's text-heavy format.

When The Fancy Fork shifted their focus to Instagram, everything changed. They began posting mouthwatering food photos and videos, showcasing the intricate plating and vibrant colors of their dishes.

They used relevant hashtags to target foodies and luxury lifestyle enthusiasts. Engagement skyrocketed, reservations increased, and The Fancy Fork became an Instagram sensation.

B Sharp Music - From Instagram to YouTube B Sharp Music, a classical music school offering in-person and online lessons, initially focused on promoting their courses through eye-catching photos and videos on Instagram. While the visuals were beautiful, they struggled to effectively convey the quality of their instruction and the passion of their teachers in a short format.

B Sharp Music found their niche on YouTube. They started creating content showcasing their teachers performing, offering short technique tutorials, and even hosting online masterclasses.

This allowed them to demonstrate their expertise and connect with potential students on a deeper level. YouTube's search functionality also helped people looking for specific instruments or music styles discover B Sharp Music.

Pawsome Pet Supplies - From Twitter to Pinterest Pawsome Pet Supplies, a boutique offering unique pet accessories and apparel, struggled to gain traction on Twitter. Their witty pet-related tweets and adorable product photos often got lost in the fast-paced stream of information.

When Pawsome Pet Supplies turned to Pinterest, they found their perfect platform. They created visually appealing boards showcasing their products on different breeds of pets.

They curated content related to pet care, fashion, and DIY projects, using relevant keywords to attract pet owners. This strategy not only increased brand awareness but also drove significant traffic to their online store.

Green Thumb Gardeners - From LinkedIn to Facebook Groups Green Thumb Gardeners, a retailer specializing in high-end gardening supplies, initially tried to connect with professional landscapers on LinkedIn. However, their target audience was primarily passionate home gardeners, not professional contractors.

Green Thumb Gardeners discovered Facebook Groups. They joined and actively participated in gardening communities, offering helpful tips, answering questions, and showcasing their products.

This allowed them to connect with potential customers directly, build trust, and establish themselves as a valuable resource for home gardening enthusiasts.

The Bookworm Nook - From Pinterest to TikTok The Bookworm Nook, a charming independent bookstore, initially relied on Pinterest to showcase their curated book selections and cozy store atmosphere. However, Pinterest's user base skews heavily female and may not have fully captured the diverse audience The Bookworm Nook was trying to reach.

The Bookworm Nook discovered the power of TikTok. They started creating short, engaging videos featuring staff recommendations, author interviews, and behind-the-scenes glimpses of the bookstore.

Their lighthearted and humorous approach resonated with a younger audience and helped attract new customers who might not have otherwise considered visiting an independent bookstore. They even used TikTok trends to promote specific books or genres, creating a viral buzz around their store.

Suit Up - From Facebook to LinkedIn Suit Up, a retailer specializing in high-end men's formal wear, initially focused their social media efforts on Facebook. They posted photos of stylish suits, promotions, and new arrivals. However, Facebook's user base tends to be more casual and may not be actively searching for formal wear. Their content got lost in the general noise of the platform.

Suit Up found success when they shifted their focus to LinkedIn. They began creating content targeted towards professionals, like guides on how to dress for different business occasions or workplace style tips.

They also started sponsoring industry events and connecting with recruiters and career advisors, building brand awareness among their ideal customer base. LinkedIn's focus on professional networking proved to be a much better fit for Suit Up's target audience.

Yo-Yo Yoga - From Twitter to Instagram Yo-Yo Yoga, a boutique yoga studio offering a variety of classes, initially used Twitter to promote their schedule and special offers.

However, the fast-paced nature of Twitter limited their ability to showcase the calming and restorative aspects of their practice.

Additionally, their target audience might not be actively searching for yoga classes on Twitter.

Yo-Yo Yoga thrived on Instagram. They started posting beautiful photos and videos of their studio space, instructors performing different poses, and students enjoying their classes. They used relevant hashtags to connect with yoga enthusiasts and offered inspirational quotes or short yoga tutorials in their captions. The visually appealing nature of Instagram perfectly complemented YoYo Yoga's brand and helped them attract new students.

Hammer & Nails - From Pinterest to YouTube Hammer & Nails, a hardware store specializing in home improvement supplies, initially relied on Pinterest to showcase their products and inspire DIY projects. However, Pinterest's user base leans towards browsing and saving ideas, not necessarily making immediate purchases. While they gained brand awareness, translating that into sales proved challenging.

Hammer & Nails found their voice on YouTube. They started creating instructional videos on various DIY projects, like fixing a leaky faucet or installing new shelves. These videos not only showcased their products in action but also positioned them as a helpful resource for homeowners.

Additionally, YouTube's search functionality allowed users looking for specific DIY solutions to discover Hammer & Nails content. This strategy not only increased brand awareness but also drove customers directly to their store or website to purchase the necessary supplies.

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e-Commerce is growing like never before!

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- Have you spent a lot of money and time, but never achieved your objective?

Be honest!!! Are you actually achieving your desired goals? … are you saying NO? (it’s o.k.)

Look at astonishing stats: - U.S. Online sales will be $523 Billion by 2020 - E-Retail spending to go up by 62% this year - 51% of U.S. consumers plan to do most of their online shopping at Amazon.com - eCommerce salaries in the UK have -increased The average amount spent by each consumer by over 14,000 euros in 2015, and is expected to rise from $1,207 per annum to $1,738 per person.

With over 85% of searches for products and services happening online, the growing relevance of eCommerce can’t be taken for granted Did you know Get Your copy of your “eCommerce Made Easy” Training Guide. Be ready to apply these really “easy-to-follow” strategies right away before your Quotabledo! … competitors “Google only loves you when everyone else loves you first.”

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Add THIS to Your Payment Plan I recently considered buying a course from a respected, marketer whomSales I admire very much. towell-known Increase FLASHBACK to May 2021

On the checkout page, he offered two options: Either pay $1,000 right now or pay $200 now and $200 for the next 5 months, totaling $1200.

If you consider the interest rate of making payments instead of paying all at once, it’s beyond usuary and something no bank could get away with.

But I totally understand WHY he is charging more to those who make payments.

Some of them will never make all the payments, and money in your hand today is literally worth more than money in your hand tomorrow.

But still…

It can be incredibly off-putting to a prospect who desperately wants your program but is strapped for cash. It’s a punishment for not having the funds readily available, and frankly I think we need to help people who are struggling right now, not slap them with an additional $200 payment.

So here’s my solution and see what you think: In this case I would keep everything the same: One payment of $1000 or 6 payments of $200.

HOWEVER, if they choose the payment option, they can forgo the last payment IF they pay off the entire $1000 amount in a shorter period of time, such as 3 or 4 months.

This means that when they are ready, and prior to the deadline, they call into the office and authorize the company to charge the remainder of the $1000 to their card.

I think this might have several advantages: First, the course creator is MORE likely to receive a full $1000 because fewer people are dropping out of the payment scheme.

Second, more people are likely to BUY to because they don’t feel they are being financially punished for making payments.

Third, if the course has anything to do with how to make money, and this course did, then it’s a testament to the quality of the course. If the seller believes strongly that his course will make the purchaser money, this is an excellent way to prove it. “Implement what you learn in the course to make back your $1000 (and far more!) before the deadline and we will happily eliminate that last payment for you.”

Yes!! What a great selling point.

Fourth, when his office has these people on the phone making that final payment, it’s an EXCELLENT time to ask for a testimonial. I know that having people email or call means more work for you or your staff, but it’s also an opportunity to strengthen the relationship AND get a testimonial, too.

Fifth, knowing they have a deadline to get the discount can be a huge incentive to get people to dive into and USE the course. And if you want happy customers who come back to buy more from you later, you’re far better off getting them to use what they buy from you now.

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MWM Interview David T. Fagan AInterview Editor:

,

I'm excited to welcome today's guest, David Fagan, the visionary behind the Icon Builder. As a former CEO of Gorilla Marketing, which sold over 23 million books worldwide, David has a storied history of elevating brands and individuals to iconic status. In the helm of the Icon Builder, he's now focused on crafting the image and market presence of tomorrow's leaders. So it gives me great pleasure to say, David, welcome.

David T Fagan: Thank you. Thank you. That's a great introduction.

I think I want you to do all my introductions moving forward here.

Editor: I was going to say, just give me the nod and I'll be there. It really is a pleasure to have you here though, David. Maybe you could start by telling us a little bit about the journey that led you to create the Icon Builder.

David T Fagan: Oh, absolutely. For years, I was in a whole different industry, had a whole different life. I don't talk about it a lot because of trading brand confusion, but I very quickly realised the power of what is now referred to as authority marketing. 20 years ago, it was maybe just being called, being bold, maybe being a little egocentric, but I started to kind of form this belief that I called the Humility Myth, that a matter of fact, I included it in several of my books, including the book Cracking the Icon Code, and the Humility Myth is this idea that, if we're just a good person and we live a nice life and we treat people well, that everything's just going to work out and we're going to be successful.

Well, that is the Humility Myth, and that is not necessarily the case, and it's a very fast way to have very skinny kids.

What I learned is we could not be the world's best kept secret and we did need to say, "Why us?" There is this question that everybody is asking themselves out there, either consciously or subconsciously, and it's, "Why should I hire you?

Why should I work with you instead of somebody else or something else?" And so from that belief system came Icon Business Development, which became Icon Builder and Icon Builder Media and Cracking the Icon Code and Icon Bootcamp, and so on and so forth.

So that's kind of how it all got started is just really learning the power behind different ways to put yourself out there and become somewhat of a celebrity expert.

Editor: And when you started on this journey yourself, where did you come from, and what is your background prior to doing this? I know you said you don't like to touch on that very much, but, hey.

David T Fagan: So more than 20 years ago, I was in the mortgage business, the banking business, the real estate business, late nineties, early 2000s, right out of school there was a very big boom going on, one of the first booms in my lifetime, if you will. And so I was involved in that quite a bit. I oversaw nine different bank branches before too long as it pertained to real estate and lending. And so I was very much required to speak, to train, to attract referral partners, people that would refer business in the real estate industry and other industries.

And I realised that I looked very young. I probably still look kind of young, but I mean back then I looked like I was 13 years old. I did not have a college education. So I realised early on like, "How do I get these people to listen to me? What does it take to get somebody to not just persuade, but attract and enrol?" And so I had to get clever at how to quote certain kinds of people and how to read certain kinds of things and earn certain types of accomplishments, to ultimately impact, persuade, influence, have credibility, get exposure, these types of things.

Editor: I think the concept though of turning individuals and businesses into icons is fascinating. Maybe you could share just a little bit about how you would encourage somebody to become an icon.

David T Fagan: Well, back in the 2000s, this is really when reality television started to takeoff. And so one of the other things that helped form my belief, as well as other people's beliefs, is that the individual consumer, the individual person, period, we became less enamoured and interested in the company, that you can't really hug a building.

And so even though a person could be flawed, we found ourselves as an individual and as a society drawn to people and their flaws as long as they were real, as long as they were authentic, as long as they were honest. And we started understanding that you could even screw up if you said you were sorry. This is even kind of when the anti-hero started to take off more and more in just everyday culture. And it was really from that, that it wasn't really like me putting out this belief, it was more of me being an observer of what was going on around me, that this was really becoming a thing.

David T Fagan: And people started having a following, a following on YouTube, 2007, 2008, you see social media, things like Facebook, LinkedIn come out, people starting to have a following in these places. And this was really before the word even influencer came around, but it was something that I noticed and caught onto pretty early and started observing, too, that this wasn't necessarily an accidental thing. Somebody could very purposefully write books and speak on stages and serve in certain positions and put themselves out there in these ways, winning awards, serving on boards, getting testimonials, client testimonials, getting celebrity endorsements. And all these things started to become something that I formulated as the way to crack the icon code, and not to just be like an icon in the world, but you could be an icon in your industry, in your geographical area, and that people were doing it all over the place. And it didn't have to be this accidental thing, but you could become very intentional about this process.

Editor: Were you surprised by how people embraced this notion, this idea when you released your first book?

David T Fagan: I really wasn't too shocked by it. I was obviously more surprised by the people who didn't get it because there are a lot of people out there still to this day, but especially back then, they were like, "I don't need to be a celebrity. Matter of fact, I don't really want to be on TV. I don't want to be on stage." And I started doing news and media. I started doing a radio show. I had a cable TV show which further heightened my own icon status. And that got me touring places. And what was even more fascinating is I would go to places like Australia and they have something there, which maybe you're aware of, but they call it the tall poppy syndrome.

And the tall poppy syndrome is those little things that have the flowers, and in the US we like to pick them, and you make a wish. You just blow the poppies away and they float away.

Well, in Australia, that's the best thing. It's like you really start to pop yourself up. People start to pump you up and maybe hero worship you a little bit, and you really put yourself out there and it really leaves you exposed for the winds to come along and just blow you and all your works away…

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MWM Q & A David Ogilvy (1911-1999) wasn't just a marketer, he was a legend. Nicknamed the "Father of Advertising," Ogilvy transformed the industry with his data-driven approach and focus on building trust with consumers.

Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy (part one) Why was he so great? Ogilvy believed in clear, concise messaging that spoke directly to the customer's needs. He championed in-depth research to understand consumer behavior and psychology.

At a time when women weren’t considered equal to men, he famously declared, "The consumer is not a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."

Ogilvy's legacy lives on. His principles of research, consumer focus, and clear communication are still at the heart of effective marketing today.

What can we learn today from the "Father of Advertising?"

If you sat down with David Ogilvy over a cup of coffee to pick his brain, I think he might tell you the following ‘secrets’ to his success along with a few stories to help you remember his points about research, brand building, and customer focus that still apply today.

Research Your Market Ogilvy was a big believer in thorough research. He would likely advise you to conduct extensive market research to understand your target audience, their online behavior, and the competitive landscape. This could involve surveys, competitor analysis, and studying online trends.

Ogilvy's emphasis on research played a key role in many successful campaigns. For Schweppes Tonic Water, a seemingly simple product, Ogilvy conducted extensive research that revealed consumers craved a more adult and sophisticated mixer for their gin and tonics.

Based on this insight, he created a campaign that positioned Schweppes as the "grown-up" tonic, leading to a significant increase in sales.

Focus on USP and Benefits Just like in traditional advertising, Ogilvy would emphasize the importance of a unique selling proposition (USP) for your online business. What makes your product or service different and better than the competition?

Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy Continued (part two) is on page 48

Focus on communicating the key benefits that resonate with your target audience.

One of Ogilvy's most iconic campaigns was for Rolls-Royce. At the time, RollsRoyce ads focused on luxury and prestige. Ogilvy, however, took a different approach.

He wrote a simple yet powerful headline: "At 60 miles an hour the loudest noise comes from the electric clock."

This ad focused on the car's engineering excellence, a detail that resonated with Rolls-Royce's target audience. The campaign was a massive success, showcasing Ogilvy's ability to understand what truly mattered to consumers.

Craft Compelling Content Ogilvy wouldn't necessarily advocate for flashy visuals or gimmicks unless he had a good reason. He might advise you to create high-quality, informative content that educates your audience, builds trust, and positions you as an authority in your niche. This content could be blog posts, ebooks, white papers, or informative videos.

But if the need arose to do something unconventional to stand apart from the crowd, Ogilvy rose to the occasion.

In a campaign for Hathaway shirts, a category dominated by models with perfect smiles, Ogilvy featured a distinguished-looking gentleman with an eye patch.

This unexpected element sparked curiosity and memorability, making the ad stand out and effectively conveying the brand's message of timeless sophistication.

Don't Forget the Power of Storytelling Ogilvy believed in using storytelling to connect with consumers on an emotional level. You can translate this principle to your online business by crafting stories that showcase how your product or service solves customer problems and makes their lives better.

Ogilvy understood the power of visuals in storytelling. When Braniff International Airlines wanted to revamp their image, Ogilvy didn't just focus on traditional airline advertising. He created a series of eye-catching posters featuring vibrant colors and playful imagery.

One iconic poster showed a woman in a red bikini lounging on a white beach chair, with the headline "Braniff Takes You to Places Where Your Clothes Are Optional." This unconventional campaign broke through the clutter, generating significant buzz and positive brand association.

Build Brand Trust Online Ogilvy emphasized the importance of building trust with consumers. In the online world, this translates to having a professional-looking website, providing excellent customer service, and being transparent about your business practices.

While luxury brands often shy away from guarantees, Ogilvy used them to build trust.

When launching the Rolls-Royce Silver Cloud, a new, smaller, and more affordable model, there were concerns about how existing Rolls-Royce owners might react.

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What could be better than combining AI with user generated content?

That's exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular cheesy biscuits.

“Our Cheddar Bay Biscuits have been topping the charts in the hearts and minds of our guests for years, so we figured who better to tap for the inspiration behind each track than the people who share their passion for Cheddar Bay Biscuits every day,” said Sara Bittorf, Red Lobster’s chief experience officer.

“I got inspiration from fans’ declarations of love for Cheddar Bay Biscuits that were fed into an AI generator. The songs are dropping in two playlists comprised of 15 tracks each.”

A special musical reveal is planned for National Biscuit Day on May 14 and the songs are featured on Red Lobster's YouTube channel.

Takeaways: • Gather user generated content • Use AI to repurpose the content into another format such as songs • Drop the content on your social media channel • If possible, time your release to coincide a corresponding holiday • Enjoy free publicity and word of mouth with a minimum of effort Can you do something similar in your business? httpcasual-dining/red-lobster-taps-ai-cheddar-bay-biscuit-playlists

MWM 48

Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy (part two) Continued from page 40

Ogilvy's solution was bold – a full-page ad headlined "Your New RollsRoyce. It's smaller. It's lighter. And we guarantee it." This unexpected guarantee reassured existing customers that the brand's commitment to quality remained, while simultaneously enticing a new market segment with the promise of owning a Rolls-Royce.

Leverage the Power of Data While Ogilvy's time predates big data, he understood the importance of research and measurement. In the online world, this means utilizing website analytics tools to track user behavior, understand what content resonates, and optimize your online marketing campaigns.

Ever the research advocate, Ogilvy commissioned a blind taste test with hundreds of consumers. He discovered that a surprising number of people preferred the taste of Maxwell House over other leading brands.

Armed with this data, Ogilvy completely revamped the Maxwell House advertising strategy. He scrapped the emotional appeals and celebrity endorsements, and instead, focused on the taste test results.

The resulting campaign featured headlines like "Maxwell House Wins Blindfold Test" and visuals depicting people blindfolded, tasting different coffees. These ads directly addressed the consumer preference revealed by the data.

This data-driven approach was a massive success. The campaign resonated with consumers, sales for Maxwell House skyrocketed, and Ogilvy cemented his reputation as a pioneer of research-based marketing.

Headlines are Crucial Ogilvy emphasized the importance of headlines, stating, "The headline is 80% of the ad. It's the bait on the hook. If it doesn't grab attention, nobody will read the rest of your message." Ogilvy advised against complex or overly clever headlines. He said that. “People are busy. Keep your headline short, sweet, and easy to understand. Use plain language, not marketing jargon."

Ogilvy was a master of crafting headlines that grabbed attention and resonated with consumers. When tasked with launching Dove soap in the American market, a category filled with claims of beauty and glamour, Ogilvy took a different route.

He presented several options to the client, but the most successful was a seemingly simple one: "Dove is ¼ moisturizing cream." This straightforward headline focused on the product's key benefit, differentiating Dove from its competitors and driving consumer interest.

Know Your Customer and Be Honest David Ogilvy wasn't just about catchy slogans or celebrity endorsements. His advertising ethics were rooted in honesty and a deep understanding of the consumer. He believed in research-driven campaigns that addressed real customer needs, not just creating a buzz. Ogilvy rejected clients whose products or marketing approaches he felt were misleading or deceptive.

For him, building trust with consumers was paramount, and that meant truthful advertising that focused on the genuine benefits a product or service offered. This ethical approach not only protected his reputation but also ensured the long-term success of his campaigns.

One time a prominent margarine company approached him with a significant advertising budget. The company executives excitedly presented their vision for the campaign – a series of commercials featuring celebrities singing catchy jingles about their margarine. Ogilvy listened patiently, then politely challenged their approach.

He expressed his reservations about relying solely on celebrity endorsements and catchy tunes. He emphasized the importance of understanding the target audience and the product's true benefits. He inquired about any research conducted on consumer preferences or the health aspects of their margarine compared to butter.

The executives, taken aback, admitted they hadn't conducted any in-depth research.

They simply assumed a celebrity-driven campaign would be successful. Disappointed, Ogilvy declined the project.

He explained that without a solid foundation of research and a clear understanding of the product's strengths, any advertising campaign would be like "shooting arrows in the dark." He stressed that effective marketing required honesty, a focus on consumer needs, and a commitment to building trust through transparency.

The story goes that the company eventually went with another advertising agency that created the celebrity-focused campaign they wanted. However, the results were underwhelming, solidifying Ogilvy's belief in the importance of his principles.

Remember, Ogilvy's marketing advertising principles are timeless, even in the everevolving online world. By focusing on research, brand building, compelling content, and a customer-centric approach, you can build a strong foundation for your online business.

Would you like to discover more about how David Ogilvy became regarded as the Father of Advertising? Then you might look for these books: David Ogilvy authored the following books: Ogilvy on Advertising (1983) - A foundational work in advertising, it details Ogilvy's core principles and philosophies.

Confessions of an Advertising Man (1963) - Part autobiography, part business memoir, this book offers insights into Ogilvy's career and the world of advertising.

The Unpublished David Ogilvy (1998) - A collection of Ogilvy's writings, including memos, letters, speeches, and interviews, compiled by his family and colleagues.

In addition to these three books, there are also other publications associated with David Ogilvy: Blood, Brains & Beer: The Autobiography of David Ogilvy (1978) - This is a British edition of Ogilvy's autobiography with a slightly different title.

David Ogilvy: An Autobiography (Trailblazers) (2012) - This appears to be a repackaged version of Ogilvy's autobiography, possibly targeting a specific audience.

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This Month’s Marketing CLINIC The 4 Words That Earn Former Failure $25K a Month Let's talk about startups. Sure, they're exciting, innovative, and hold the potential for massive success. But they're not always a walk in the park.

One online marketer - let's call her Sarah - readily admits she's had her share of stumbles. We're talking multiple failed ventures, each gulping down precious months and a significant chunk of cash – all for products nobody seemed to want.

Sarah says it was painful and humiliating, and if not for her husband continuing to believe in her, she would have given up long before she finally found success.

How much money did she lose? While she wouldn’t tell me the exact number, she did admit it was a great deal more than $50,000 of her own money. I suspect it may have been twice that.

But the good news is Sarah turned things around. She's now pulling in a cool $25,000 per month from her two main projects, and she credits this shift to a crucial change in mindset. So, what was her secret finally finding success?

As Sarah tells it, she used to prioritize building over selling. She'd spend months meticulously crafting her product, convinced it was perfect. The problem? Customers weren't exactly lining up to buy it.

This might resonate with some of you reading this – the fear of rejection can be a powerful deterrent, especially when you've poured your heart and soul into something.

But here's the harsh truth Sarah learned… …Launching before you feel 100% ready is almost always the better move.

This was particularly true for Sarah, who admits to having a subconscious aversion to rejection. But the cost of that aversion?

Well over $50,000 wasted on development and product costs for projects that ultimately went nowhere, not to mention years of lost time.

So, the golden nugget of wisdom Sarah wants to share?

Launch before you build.

Validate your product idea before you even start creating your product. Talk to potential customers, and ideally, even try to sell to them.

This way, you can avoid pouring time and money into something nobody wants, and instead, focus your energy on building a product that actually solves a problem for real people.

Why Launching Early is Your Secret Weapon MWM 57 So, you've got this brilliant startup idea buzzing in your head. It's time to turn that idea into a reality, right? Hold on a second. Before you dive headfirst into building, launch your product first.

Yes, I know how crazy this sounds, but it works.

Think about it like this. When you're in the early stages of your startup, there are three main scenarios…

1: The Wrong Path Maybe the problem you're trying to solve isn't actually a problem anyone faces, or perhaps there's already a better solution out there.

Yikes!

Launching early allows you to discover this harsh truth quickly.

Instead of wasting six months building something nobody wants, you can course-correct and chase a more promising idea.

2: Room for Improvement Let's face it, perfection is a myth. Most startup ideas are works in progress, even if they address a genuine need. Here's where the magic of "launching before you build" comes in.

By getting your product or service in front of real people, you can gather invaluable feedback. Embrace the rejections – they're lessons in disguise, helping you refine your approach and get closer to the perfect solution.

3: The Unicorn Idea Okay, so maybe you've struck gold and stumbled upon the perfect idea right off the bat. Even in this dream scenario, launching early is still beneficial. The only way to truly know you have a winner is by putting it out there and seeing if real customers are willing to pay for it.

In all these situations, launching before building a fully-fledged product is the smarter move. Unless you're developing something hyper-technical like the next SpaceX rocket, validate market interest first, before sinking months into development.

MWM FLASHBACK STORY

Turning Ideas into Reality: Sarah's Guide to Launching Before You Build So, you're sold on the concept of launching early, but how do you actually do it? Sarah shared some concrete tips she's learned from launching both software-as-a-service (SaaS) and e-commerce businesses.

Here's how Sarah recommends you launch before you build: 1: Craft a Quick Landing Page - This is your launchpad, even if it's basic. A simple description of your product's features, a few visuals, and an email capture form can be enough.

2: Speed is key – Free website builders offer nice templates and editing tools to get you up and running fast. Think of Sarah's suggestion for Framer or explore open-source options like WordPress.org. While a polished site is great, prioritize getting something live quickly to gauge interest.

3: Leverage Online Communities - Platforms like IndieHackers and ProductHunt are goldmines for early feedback and engagement. Don't shy away from negative feedback – it's valuable for refining your concept.

Reddit has communities for almost every niche. Start interacting with potential customers where they gather, and once your landing page is live, share it in relevant online communities.

4: Explore Paid Advertising - Forget waiting months for SEO results.

Paid ads on Google or Bing can quickly validate your market size and customer response to your pricing and messaging. These platforms often offer generous signup credits, so experiment and see what works.

For e-commerce, paid ads can be a powerful validation tool, while Sarah suggests caution for "innovative" SaaS products where in-depth customer feedback is crucial. However, platforms like Reddit Ads offer free credits that are worth exploring for initial testing.

5: Consider Taking Pre-Sales (Cautiously) - Positive feedback is great, but there's nothing quite like a real sale to validate your idea. Depending on your industry, there are creative ways to do this.

For example, with e-commerce, you could offer a full checkout process with immediate refunds due to being "out of stock." This validates purchase intent at your desired price point without needing a fully functional back-end system.

Or if you know when you can have a minimum viable product ready, you could take pre-orders. Let them know when to expect delivery, and that they are getting a discount for pre-ordering. You might also let them know they will receive upgraded versions for free as they are issued.

6: Embrace the Minimum Viable Product (MVP) Concept - When you do start building, prioritize getting a simple, functional product out there quickly.

Don't be afraid of "hacky" solutions – workflow automation tools like Zapier or even Google Sheets with a form can be surprisingly effective.

There are also no-code development platforms like Bubble that can help you build functional prototypes without extensive coding.

Remember, your MVP doesn't need to be perfect for a massive user base – focus on core functionality and gather feedback for future improvements.

7: Set Focused, Achievable Goals - Stay organized and focused throughout the process. Break down your goals into weekly sprints to keep moving forward and avoid feature creep.

Finally, Sarah emphasizes the importance of setting a deadline for launching or promoting your product. This creates a healthy pressure to move forward and prevents you from getting stuck in an endless cycle of "improvement." Embrace the launch, gather feedback, and iterate – that's the recipe for startup success!

The influencer marketing industry is booming, but with great power comes great responsibility (and challenges). If you can solve someone else’s problem, then you can have a highly profitable business.

Keep in mind that partnering with someone who brings a different set of skills to the table can be highly lucrative. For example, they handle the software creation, and you handle the marketing. Using this method, you’ll be surprised at what you can build.

Here's how savvy entrepreneurs are tackling these influencer marketing issues and creating exciting business opportunities: 1: Busting the Fakes: The Rise of Influencer Fraud Detection Remember fake news? Influencer marketing has its own version: Inauthentic engagement and inflated follower counts.

Enter startups using cutting-edge algorithms and verification tools to sniff out fraudulent influencers, ensuring brands partner with the real deal.

The key here? Simplicity and reliability. The startup offering the easiest-to-use, most accurate verification tech will be a game-changer for influencer agencies and brands.

2: Finding the Next Big Thing: AI-Powered Influencer Identification Forget follower count, what about growth potential? AI is shaking things up by analyzing massive amounts of social media data to identify up-and-coming influencers.

This goldmine of insights allows brands to stay ahead of trends, discover hidden gems, and forge strategic partnerships with tomorrow's stars.

This is a win-win for brands and talent management agencies seeking the hottest new talent. If you develop a software that can automatically locate the rising stars of social media, you’ll have your own goldmine.

3: From Clueless to Confident: Influencer Marketing Education Not all brands are influencer whisperers (yet). That's where influencer marketing training comes in. Think of it like learning a new language - these workshops, online resources, and consulting gigs give brands the know-how to navigate the influencer world with confidence.

By focusing on the latest tricks, hot trends, and how to measure success, these training programs help make influencer marketing less wild-wild west and more smooth sailing. This not only benefits brands, but also helps influencers work with companies in a smarter way, leading to win-win partnerships.

And there’s no reason in the world why you can’t be the one offering this education, either on a platform of your own or through one of the many course websites.

17.5 Consider SMS. If it’s right for your niche, consider sending out SMS messages with discounts and special offers. Because the

5½ Hot New Business Ideas That Solve Influencer Marketing Challenges

4: Streamlining the Hustle: Influencer Content Management Tools Influencer marketing can feel like juggling a million things thanks to all the moving parts. But there are handy tech tools popping up to help, and you could create the best one yet.

Imagine creating a one-stop shop for chatting with influencers, planning content, keeping track of schedules, and seeing how well everything's working. These platforms make things smoother and clearer for both brands and influencers.

Brands get a better flow, work more easily with creators, and end up with killer campaigns. Not to mention you now own a powerful software as a service (SAS) product.

5: The Power of Niche: Micro-Influencer Networks Forget millions of followers because sometimes the magic lies in a highly engaged, smaller audience. Your own business specializing in micro-influencer networks could connect brands with niche influencers who resonate deeply with specific demographics.

This focus on authenticity and relatability leads to higher engagement rates, increased brand trust, and potentially, more cost-effective campaigns. AI can also play a role here, helping brands and agencies discover the perfect micro-influencers for their needs.

5½: Building Trust & Transparency: Influencer Marketing Measurement & Analytics You might couple this one with any of the previous 5 ideas.

Going beyond vanity metrics like likes and comments, startups are developing sophisticated measurement and analytics tools specifically for influencer marketing campaigns.

These tools track key performance indicators (KPIs) that matter most to brands, such as website traffic, brand awareness, and sales conversions directly tied to influencer partnerships.

This data-driven approach allows brands to measure the true return on investment (ROI) from influencer marketing efforts and optimize campaigns for maximum impact.

By tackling these challenges and capitalizing on these opportunities, you can make a big splash in the ever-evolving world of influencer marketing.

No Shortcuts: The Hard Truths That Lead to Success in Business and Life Forget the overnight success stories and inspirational quotes – true achievement requires hard work, resilience, and a willingness to face some unpalatable truths. This article dives into the realities behind success, offering practical advice for those who are serious about building a fulfilling life and career.

Influencer Marketing – The Beyonce Bump is Real

In the week after Beyonce released her country "Cowboy Carter" album in late March, sales of Western boots rose more than 20%, according to Circana.

Sales of denim and other stagecoach-inspired styles are also poised to kick up a notch, with Levi Strauss, Boot Barn and Louis Vuitton's American Western line all expected to attract more fans as rodeos and musical festivals enter their busy seasons.

And in this case Beyonce wasn’t even directly promoting the products. Now if we can just get her to do songs featuring our products…

Seriously, influencer marketing can be most effective when the product isn’t blatantly promoted.

For example, if you sell software to increase traffic, a video of well-known online marketer using your software as a logical step in building their business could send your sales through the roof.

https://www.cnbc.com/2024/04/12/beyoncebounce-western-boot-sales-on-the-rise-since-cowboycarter-launch-.html

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