Making Web Money March 2013

What is Internet Marketing?

P.20

Michael and Nicky Bronner Of Unreal Candy: Halloween Treat Fight Leads To Big Business p.43

Gadgets - interviews products Q and A

Ustinya Hawking

JOSEPH ZUCCARO

3 Ways to Promote Your Business Online p.29

Nicky Bronner

Jochem Hoffman

+

MARCH 2013

p.30

DISCUSSES WHAT YOU NEED TO ACE YOUR MARKETING AUTOMATION IMPLEMENTATION

Learn How People Are Making Money Online Today ! http:www.makingwebmoney.com

MWM 4

mwm contents

[ MARCH 2013 ]

Regular Columns 6

Editor’s Letter Welcome to the March edition.

7

MWM Inbox Got something to say?

Tell us what you think.

8

What’s On Seminars, Expos and Summits, oh my!

10

MWM News Stuff you should know about.

12

WMM Success Story The Creative Entrepreneur – Annie Haven, Authentic Haven Brand Natural Brew

15

Subscribe Subscribe for free to win an ipad.

16

Ask the Expert Interview with B2B Marketing Expert Michael Brenner

22

MWM Gadgets and Toys You know you want them.

25

Advertise in MWM Be seen by 150,000+ potential customers.

26

MWM Tools Books, Courses, Software etc.

28

MWM Videos Watch useful videos on internet marketing etc

30

Q&A Joseph Zuccaro Discusses What You Need to Ace Your Marketing Automation Implementation

12 Annie Haven

43 Nicky Bronner

33

MWM Useful Links All the links in one handy place.

35

MWM Marketplace Buy & Sell domains and websites.

37

Featured Products & Contributors The people and products that helped make this edition.

43

Back Story Michael and Nicky Bronner Of Unreal Candy: Halloween Treat Fight Leads To Big Business

MWM 5

mwm contents

[ MARCH 2013 ]

Features

11

Internet Marketing…

By Sable Escarrà

20

What is Internet Marketing?

By Jochem Hoffman

21

Advantages of Internet Marketing

By Ferdinand Tamboia

23

Want to Succeed in Your Business?

Read This!

By Demyan Hampson

29

3 Ways to Promote Your Business Online

By Ustinya Hawking

34

Internet Marketing: Business Promotion Strategies

By Mayra Bray

38

Contributors

40

Boost Your Business through Internet Marketing

By Nóra Lavena Spellmeyer

34

Internet Marketing: Business Promotion Strategies

42

What You Ought to Know About Internet Marketing

41

Internet Marketing Myths

By Maverick Macdonald

42

What You Ought to Know About Internet Marketing

By Kurt Shaun Traversi

MWM 6

mwm editors letter Welcome to the MARCH 2013 Issue of “Making Web Money” Online Digital Marketing magazine where every month we show you how real people, just like you, are making web money – everyday!

Again this month we have great articles and personal insights like

ernInternet Marketing: Business Promotion Strategies By Mayra Bray, Also 3 Ways to Promote Your Business Online By Ustinya Hawking and Boost Your Business through Internet Marketing

By Nóra Lavena Spellmeyer …

Online Marketers contributing helpful information. Our monthly MWM Success Story - The Creative Entrepreneur – Annie Haven, Authentic Haven Brand Natural Brew, PLUS “Ask the Expert” a NEW Interview with B2B Marketing Expert Michael Brenner Plus Our Back Story with Michael and Nicky Bronner Of Unreal Candy: Halloween Treat Fight Leads To Big Business and more .

For those readers having some viewing problems with the Online Version of “Making Web Money” to make reading more convenient there are now Free available PDF downloads. I hope you enjoy this month's issue of the magazine, and as always please email me if you have any comments, contributions or feedback.

Harry Crowder

>>

Talk to me www.Twitter.com/harrycrowder www.Facebook.com/harrycrowder www.MakingWebMoney.com

Keep your valuable feedback coming. I try to reply to every email, I appreciate Your input as it helps to make MWM the Best magazine possible. Drop me an email, Write to me at: harry@harrycrowder.com

MakingWebMoney.com

An economist is an expert who will know tomorrow why the things he predicted yesterday didn’t happen today.

-Laurence L. Peter

Subscriptionenquires: www.MakingWebMoney.com/ subscribe/ Order the printed edition: www.magcloud.com/browse/issue/28 813/follow Advertising enquires: www.MakingWebMoney.com/ advertise/ ads@MakingWebMoney.com Contribute articles: http://MakingWebMoney.co m/contribute-an-article/ Making Web Money Magazine Published 12 times per year.

Printed by MagCloud.

Copyright Harry Crowder and Making Web Money Marketing Magazine.

All rights reserved.

Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher

Making Web Money Online Marketing Magazine

Editor Harry Crowder Advertising See Above Contributors Various experts in their fields The instructions and advice in the magazine are for entertainment purposes only. The creators, producers, contributors and distributors or Website Marketing Magazine disclaimany liability for loss or lack of results fromfollowing the advice expressed herein.

MakingWebMoney.com Subscriptionenquires: www.MakingWebMoney.com/ subscribe/ Order the printed edition: www.magcloud.com/browse/issue/28 813/follow Advertising enquires: www.MakingWebMoney.com/ advertise/ ads@MakingWebMoney.com Contribute articles: http://MakingWebMoney.co m/contribute-an-article/ Making Web Money Magazine Published 12 times per year.

Printed by MagCloud.

Copyright Harry Crowder and Making Web Money Marketing Magazine.

All rights reserved.

Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of

Follow me on Facebook: facebook.com/HarryCrowder harrycrowderFacebook.com/burkeleigh

mwm inbox What is the easiest way to create an iPhone app?

TOP EMAIL

If you tell us what you Like and don’t like about Making Web Money Marketing Magazine, What worked for you Or what you think sucks, Then we can make Making Web Money an Even better magazine.

So come on, Send me an email And let me know.

I have a windows computer, and I want to know how to design, create, and program my own iPhone app. Is there a software that can do this on windows. I know that Xcode is confusing and is only for macs. I want to create an app as easy as possible. I don't want to put it in the actual AppStore, but I just want it on my iPod touch.- Jenny.

Generally speaking you are going to require the use of a MacBook or iMac to create your App. You’ll need to learn Objective C, or use one of the App creation services like AppMakr.com. -Ed.

What is Offline Marketing?

I keep hearing about it, but can’t really find out what it is? - Connie.

Offline marketing is the opposite of online marketing. Online marketing is marketing/advertising done over the internet. Offline marketing is the traditional methods of marketing such as television/newspaper/magazine adverts, posters, jingles, etc. -Ed.

MWM 7

What is the best way to design a website so that someone with no html skills can update and edit it?

I usually use Dreamweaver for web design, but it needs to be more simple than that. A client wants to be able to make small changes and add info to the site himself in the future. Any suggestions for software or an online service that would give me design freedom and control, yet be easy for him to edit? It would be best if it is cheap or free and it has to be able to run on a mac and a pc. Thanks in advance!. - Ken. For this type of setup, you really can’t go past Wordpress. You setup wordpress, do the initial design for your client and then give them the information to access the backend, and show them how to create pages and posts.. -Ed.

>>Email Us: support@MakingWebMoney.com Did you know:

What are your average surfing habits according to Nielsen NetRatings?

Each month you usually visit 59 domains, view 1,050 pages allocating 45 seconds for each page and spend about 25 hours doing all this net activity! Each surfing session lasts 51 minutes.

MWM 8

mwm what’s on Digital Marketing Strategy for the Three Screens PC, Mobile and Tablet

>

MAR

6

From inspiration to conversion and beyond, discover how each type of screen in a consumer's life is playing a different role, and what marketers need to know to best connect. Learn how a consumer's behavior varies by screen, and understand the implications that should be reflected in your audience focused digital marketing strategy.

MAR

19

<

DIGITAL CREAM B2B LONDON DATE: March 20 2013 TIME: 9:00am – 6:00pm VENUE: Emirates Stadium - Royal Oak Suite, London, United Kingdom

Best Practice Series: The Secrets to Effective Digital Strategy & Planning

Today's World is full of Digital Marketing Opportunities – Are you playing to your Digital Strengths?  

Rather than broadcasting information to reach consumers & businesses, we are now increasingly involved in engagement and two-way communications.

Having problems ensuring your digital strategy & planning:

  

Translate into effective, memorable, & measurable campaigns?

Reflect positive ROIs? Turn audiences into voluntary brand ambassadors?

what’s on Digital Workshop: How to Approach Content Marketing and be Poised for Success

>

MAR

28

Join us for this Digital Workshop to gain insight on how to approach a content marketing process and plan how you can use the process to make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the planning and execution of content marketing.

“

Quotable:

Running alongside Digital Cream London, Digital Cream B2B is an exclusive invitation-only roundtable event for senior client-side B2B marketers to learn from each other about the latest best practice, and discuss the reality of what's working and what's not.

This is not your average one way conversation B2B conference. Digital Cream B2B is a unique opportunity to air specific challenges faced by B2B marketers.

It’s a 'hands-on' event where you have a say in the conversation …and the more you engage, the more you learn. You will network and learn from peers across various industries through specialist discussions and debate.

NB. It's Chatham House Rules so what's said at Digital Cream B2B, stays at Digital Cream B2B.

“There are three kinds of death in this world. There's heart death, there's brain death, and there's being off the network.” ~Guy Almes

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mwm news 1.5 Billion People Will Watch Video Online by 2016 Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.

Ooyala says that viewership of branded videos grew 91 percent over the course of Q4 2012. According to the study, streaming video on smartphones and tablets grew exponentially in 2012.

While watching live video on the desktop has surpassed video-on-demand viewership, Ooyala believes the study illustrates the importance of streaming video for marketers.

"Streaming video has crossed an inflection point and it's now a necessary channel for both consumers, as well as broadcasters, brands and media companies around the world," said Jay Fulcher, CEO of Ooyala.

"The data we provide in this report, and direct to our customers, is critical to understanding how consumers are engaging with video online. These insights help our customers deliver more engaging, personalized video experiences, and as a result, make more money from online video."

The study found that branded video viewership surged during last year's holiday season. It was discovered that streaming video on tablets also peaked during the holiday season. Tablet video viewership grew 73 percent on Christmas Day specifically, according to the study.

Overall, live video views grew on streaming devices over the course of 2012. Users were reported to watch live video 18 times longer on a desktop than video-on-demand.

For tablets, the number was five times longer when comparing live video streaming to video-on-demand.

Ooyala projects that video viewing on smartphones will grow 10 times over within the next five years. Last year alone mobile saw its share of online video views jump 87 percent.

The study also found that iPhone users watched over twice as much video on their phone as Android users. Last year, iOS users grabbed 67 percent of the mobile video view market.

â&#x20AC;&#x153;

MWM 9

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers. Only recently have they begun singing a different tune, as was evident here at Mobile World Congress this week.

The astronomical growth rates of mobile broadband might appear to present a great future ahead for carriers, but with data usage exploding and traditional telecommunications services being disrupted by nimble startups with no legacy costs, more growth in mobile will mean more problems and tighter margins for many network operators.

Mobile broadband is projected to grow from 1.6 billion connections in 2012 to 5.1 billion connections in 2017, representing a compound annual growth rate of 26 percent, says GSMA chief marketing officer, Michael O'Hara, citing the organization's latest data.

"Networks are vital resources for the future," says Rene Obermann, chairman and chief executive of Deutsche Telekom, but as traffic across the carrier's networks increases 70 percent year-over-year, he adds that carriers also need to do more with less. Managing all that traffic will be a growing challenge, but Obermann says he is equally troubled by what he calls the "over-the-top paradigm." Apps like Skype and WhatsApp are cutting away at the revenue carriers have enjoyed for many years from services like text messaging.

"I'm not moaning, I'm just describing the reality and we need to deal with it... It means you invest, we take the profit, from there side," he says. "As a result, you see the stock market responding to all the telcos."

"It's not sustainable that networks make all the investments," adds Obermann. "The good news -- we are changing, we are becoming more efficient, we understand how to innovate, at least better than in the past."

"Telcos have to be smarter than they are today... They have to embrace innovation," he continues. "We have to view ourselves as enablers" and make cooperation part of carriers' DNA." Hans Vestberg, chief executive of the infrastructure giant Ericsson, carried Obermann's theme into his follow-up keynote as well. By 2018, 92 percent of the earth's population will have access to mobile broadband, he says.

"The pace of change we're seeing so far in our industry is the slowest so far -- it's only going to increase from here," adds Vestberg. "It's going to transform us, you and me using the network, it's going to change businesses and it's going to change our society."

Although Ericsson is one of the direct beneficiaries of carriers' massive capital investments in network buildouts and technology upgrades, Vestberg says infrastructure vendors also need to innovate to create more value and efficiencies for their carrier partners.

While carriers have long bemoaned the notion of being nothing more than "dumb pipes," they desperately need to rethink their future roles to avoid such widespread MWM 10 commoditization. The ideas are finally bubbling to the surface, but as Obermann says, "it does require a big cultural shift in traditional telecommunications companies."

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Feature Article

MWM 11

.

.

INTERNET MARKETINGâ&#x20AC;Ś

By Sable EscarrĂ What is Internet Marketing?

Internet Marketing or online marketing refers to the mode of business promotions done through the medium of web also known as e-commerce.

Internet Marketing is the preferred mode for many business promotions especially because of its varied benefits.

Unlike before where any kind of business promotions or developments was done with the use of print media such as Newspapers, Magazines, Advertisements over the Radio or the Television, this mode was not just expensive but also time consuming.

Every update or development needed a new advert to promote it and reach out to the prospective customers and investors. But with the changing times Internet Marketing has turned out to be the most popular and affordable mode for business promotions.

Any kind of business hugely depends on advertising and customer feedback.

These two aspects play a vital role in the profits and the development of the business.

Internet Marketing can also be used in case of new business launches as well to know the demand and supply ratio circulating through the market.

With a specialized option as website promotions one can avail the luxury as same as to that of owning a store and promoting your product. All of this possible with the convenience of just a mere click over the web, and you are instantly updated about where you and your business stand in terms of popularity and demand for your product in the market.

This is an instant way of also knowing the consumer feedback as well as the complaints, instead of having to wait for hours or maybe days to weeks in case of a print media promotion. Any kind of business hugely depends on advertising and customer feedback. These two aspects play a vital role in the profits and the development of the business.

Hence with Internet Marketing these two aspects have been completely taken care of.

Internet Marketing mode is the easiest way to know what the exact feedback is and what kind of improvements are required to enhance the level of profits.

mwm success story

MWM 12

The Creative Entrepreneur – Annie Haven, Authentic Haven Brand Natural Brew

By Mary Humphrey

Celebrating entrepreneurship and small business together, through the series The Creative Entrepreneur.

I am thrilled to feature Annie Haven, owner of Authentic Haven Brand Natural Brew.

Today’s market is very focused on natural, handmade, and local. Annie’s Haven Brand products are all of that, including local. But going beyond local, Annie helps to make our world a more green and beautiful place as she sells to customers around the world.

Understand your product or service demographic and build a goal oriented business plan. Be prepared to be flexible!

“

The Authentic Haven Natural Brew online store is located at www.manuretea.com. , where you will find Haven’s Natural Brew Tea for house plants, container plants, vegetable gardens, shrubs, and lawns.

Annie’s words from the FAQ’s page on her site, “The benefits of using manure tea for watering your plants are significant over using chemical fertilizers.

Chemical fertilizers are dangerous for your plant’s health, not to mention your family’s health. Begin growing green by learning about the benefits of using manure tea.”

Quotable: “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” ~Rupert Murdoch

MWM 13 Now, for the interview: What encouraged you to start your business?

We have supplied large growers with the by-product of our grass fed livestock to nourish their soil naturally since 1924. As development moved into our area a new customer emerged, the environmentally conscious home gardener.

What has been the most rewarding thing about your business?

Meeting gardeners and growers in the plant industry and introducing manure tea as an all natural nutrient soil source and sharing the benefits that manure tea has to offer.

As a small business owner, no doubt you encounter stress, what is your number one stress relief tactic?

Spending time in my pastures with my livestock, there is just something soothing about it for me.

(Annie, I totally appreciate this!)

understand

and

It’s hard for all Independent Businesses to be heard over Commercial Advertising so it is important to be up front about your product and be creative. .

What has been your achievement so far?

greatest

business

Using Social Media to meet, share and communicate with my customers both Retail and Wholesale. Since Authentic Haven Brand Natural Brew is harvested from only Haven raised livestock, it’s processed and packaged here at the ranch. I just can’t shut the gate and leave to attend industry related events. So Social Media has allowed me the ability to connect one on one with my customers as well as participate in Garden Shows, Trade Shows, etc… .

Is there any one thing you find difficult about operating a small business? If yes, how do you work around that difficulty?

It’s hard for all Independent Businesses to be heard over Commercial Advertising so it is important to be up front about your product and be creative.

MWM 14 On both a short and long term basis, what do you foresee for your small business?

It is my goal to continue my family legacy of Farming and Ranching Naturally and to bring awareness to the benefits of feeding our 100% natural nutrients to the world of home gardening and to the commercial plant industry.

Do you have any additional tips or words of wisdom?

Know that all plans change.

Don’t give up or get discouraged if you run into a few closed doors.

Thank you, Annie!

Visit the Authentic Haven Brand site, and sign up for the Manure Tea, Green Approach newsletter (here). Join Annie on Twitter @GreenSoil, and Facebook (here).

What one piece of advice would you give to a person wanting to start a small business?

Understand your product or service demographic and build a goal oriented business plan. Be prepared to be flexible!

What is the most important tip that you can give as a “key to success”?

Be accessible to your customers, stand behind your product or service, answer e-mail in a timely manner. Build a Social Media Network to connect and share your products or service.

(This is exactly where I found Annie years ago – social media! She sets a perfect example of social media sharing and connecting. She is very consistent in setting the tone for her brand and products.)

If you own a small business – especially if you offer handmade products – and if you would like to be featured in The Creative Entrepreneur series, I would love to chat with you!

Don’t forget – Share, Encourage and Grow!

MWM 15

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MWM 16

mwm ask the expert

Interview with B2B Marketing Expert Michael Brenner

By Nick Stamoulis

Recently I had the chance to interview B2B marketing expert Michael Brenner. Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community (both of which are great sites for B2B business owners and marketers looking to stay on top of their game) and currently serves as Senior Director of Global Marketing for SAP. Michael been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries, so I think it’s safe to say that he’s seen just about all there is to see when it comes to B2B marketing.

B2B marketing has undergone a lot of changes in the last few years and Michael has done a tremendous job of staying at the forefront and being an industry leader.

“The biggest challenge is in figuring out a way to integrate your efforts across a diverse portfolio of products, people, countries and roles.”

Did you know:

Who coined the phrase 'The Web might be better than sex'?

Bob Metcalfe in 1995.

mwm ask the expert This interview is rather long, but is worth the time to read through all of it! Thanks so much to Michael Brenner for spending the time to answer all of my questions!

Question: B2B Marketing Insider has only been active for a few years but in that time you’ve built up a powerful online brand, a loyal audience and a pretty impressive social presence—how did you accomplish so much in such a relatively short amount of time?

Answer from Michael Brenner: I know it sounds a little cliché but it has come mainly from a lot of trial and error and by simply committing myself to spending about an hour a day.

When I started blogging, I had no idea what I was doing and I had only been active on Twitter for less than a year. But once I started blogging I immediately saw the power of combining great content with social reach. So I committed to 2 blog posts a week and to using Twitter every day to share great content, and to connect and engage with new people. I have made similar commitments to facebook, Linkedin, Google + and a few other sites like Slideshare, StumbleUpon and Pinterest that seem to drive effective engagement for me. But I test new approaches every day to see what works on each platform Question: Did you ever expect Business 2 Community to grow as large (4,000+ contributors) as it has? When and how did it shift from a personal blog to a massive online marketing community?

Answer from Michael Brenner: Many people might not know the full story but Business 2 Community started as Brian Rice’s personal blog (B2C Marketing Insider) at the same time I started B2B Marketing Insider. After a few months, Brian outsourced the content contribution to colleagues and social connections. Then he was able to gain inclusion as a news source for Google News. That’s when the site really took off. We agreed to combine forces – Brian, myself and our technical Dan Criel, to re-brand as Business 2 Community. We’ve seen rapid and steady growth ever since.

We basically try to offer our contributors the largest possible platform we can to reach an audience they would struggle to reach on their own. The model seems to be working pretty well.

Question: As the editor-in-chief of SAP’s “innovation” blog how do you keep fresh content rolling out on a consistent basis?

Answer from Michael Brenner: We use what I call the “author curation” model. We find the most distinguished and trusted authors that we can in each of our topical areas and we ask them to contribute to the site. It’s a win-win because we get the content we need to deliver value on how to innovate inside your company. And the authors gain access to our audience. Right now we have about 50% of our content coming from internal bloggers and the other half from external thought leaders. We realize that we don’t know everything at SAP but we certainly want to help bring the latest and greatest insights, content and information around business innovation to our readers.

MWM 17

Question: What advice do you have for smaller B2B brands that have a hard time keeping their content marketing efforts consistent?

Answer from Michael Brenner: My advice is to stop thinking that getting a steady flow if content is too hard or too expensive. The first step needs to come from support at the executive level and then recruitment of internal thought leaders.

Every employee inside your company has knowledge, experience and a story to tell. A single person could “interview” those employees, even through simple email questions, to create the kind of content that answers key customer questions.

That’s what it all comes down to: finding the most effective way to answer your customers’ questions. And the answers are sitting in the cube next to you or down the hall.

Question: A company as large SAP must have an immense amount of red tape and dozens of chains of command you have to get onboard in order to push through new initiatives—how can a B2B marketing manager in a similar situation push through the red tape in their own organization and make things happen?

Answer from Michael Brenner: I’m gonna borrow a line from Steve Jobs: “JFDI” which stands for Just F-ing Do It! And I think this is the approach you have to take when you know you are doing something that will help your company achieve its business objectives, will help your employees to grow their personal brands and will help your customers gain value from your organization. So it takes courage but you also have to put together all the business justifications that support those 3 constituencies above. I honestly think the most under-estimated skill of corporate professionals is the ability to sell your ideas and to influence your peers and those in positions above you.

My advice is to stop thinking that getting a steady flow if content is too hard or too expensive. The first step needs to come from support at the executive level and then recruitment of internal thought leaders.

Question: A lot of smaller businesses feel like a bigger budget would solve all their online marketing woes but that’s not always the case. What are some of the unique SEO and content marketing challenges facing a large enterprise with a big budget like SAP? Answer from Michael Brenner: The biggest challenge is in figuring out a way to integrate your efforts across a diverse portfolio of products, people, countries and roles. For example, one of the biggest differences between average and best-inclass content marketers is in the creation of content for each buying stage. So every big company should audit their content resources to see where they fall.

Chances are, if you are like most big companies, you will find that you produce too much late stage conversion content (product and feature details) and not enough early-stage trust-building and engagement-based content. That’s why social media is so important. Social communities will tell you which content is effective and valuable based on how much it gets shared.

MWM 18 Question: Why is it important for a business to create content for every stage of the buyer’s journey through their sales cycle?

Answer from Michael Brenner: Ha. See I wrote my last answer before even seeing this question. I should have scanned ahead! The reason is that not every buyer is ready to marry you the first time they “meet” you. Buyers, have to go through a process of learning, absorbing, sharing and deciding. This is compounded by the fact that there are many people playing a part in the decision process. So effective content marketing will map to the number of people and their questions in the early, middle and late-stages of the buying process. There are many more people looking to understand “Big Data” for example, than are looking to buy it tomorrow. So your content production should map to the volume and types of questions your customers are asking. If you don’t they will get their information from other sources – like your competition. And that puts them in a better position to win the business later on down the line.

Question: The Google Panda update definitely had an impact on how many sites go about their content marketing campaigns. Do you think the update has made things easier or harder for content marketers?

Answer from Michael Brenner: I honestly do not think Panda hurt effective content marketers. It really only hurt those who played too many SEO games with their content. If you create effective content that your customers are looking for, and they share it with others, you will gain authority on that topic and you will rank eventually for those terms.

Question: What do you think Google has in store for 2013 with regards to content?

Answer from Michael Brenner: I think it will be more of the same – gradual improvements in their algorithm to weed out the tricks. I do think author rank will continue to play a larger role in SEO and this puts a lot of pressure on corporate websites that don’t have a blog or that don’t publish under author names.

Question: Many B2B businesses suffer because their online marketing efforts are siloed. How can they tear down these silos to ensure that SEO, social media, content marketing, and digital marketing are all working together towards the same goal?

Answer from Michael Brenner: I think it takes leadership to stop thinking of online marketing as a channel and to think of it as “integrated marketing communications.” We should not be putting our websites at the center of our ecosystem of digital channels. We need to put the customer at the center. It flips the paradigm for many so-called online marketers who think of themselves as owners of a channel.

They define their channel objectives and the silo’d behavior continues.

It takes some courage from marketing leadership to lay out the vision and to lay the framework for a cultural shift to customer-first or audience-centric thinking and objectives. This is not easy and many organizations and their CMOs are struggling with this still.

EVERY business has customers that are on every major social channel. Now it is fine to say that your resources are stretched and you need to focus on the sites where you can reach the largest number of your customers for the lowest cost.

Question: Your blog is dedicated to B2B, yet you have Pinterest on your site. Isn’t Pinterest really a B2C social network? How can a B2B company make Pinterest work for them?

Answer from Michael Brenner: Ahh! You did not just ask me that?

At least you didn’t ask me if Pinterest is just for women! OK, fine: Most people I know work at companies. The line between who we are at home and at work has blurred greatly. Business people use Pinterest, and Facebook, and Instagram. I think these channels represent the shift we are seeing to a much more visually-driven marketing ecosystem. I have found tremendous engagement on Pinterest. One of my best posts ever was “8 Great Infographics” which was mostly curated from Pinterest.

Question: “But our customers aren’t on [insert social network here]!” What do you have to say to those businesses?

Answer from Michael Brenner: I think this is complete crap and a total cop out. EVERY business has customers that are on every major social channel. Now it is fine to say that your resources are stretched and you need to focus on the sites where you can reach the largest number of your customers for the lowest cost. That’s just basic prioritization. But to ignore a social site because you aren’t on it, or your CEO isn’t on it is simple naïve.

Question: How can someone’s personal online brand and social presence (such as the CEO) impact their company’s long term success?

Answer from Michael Brenner: I have been writing a lot lately about what I call the Social Business Imperative that I believe every company is facing today. What I mean by this is that the companies that survive and win in today’s competitive digital-social-mobile world are the ones who put the needs of their employees and customers at the same level as those of the business. This is where content marketing, social media strategy, personal branding and social selling (and support) all move out of marketing and come together with a singular purpose of creating the most value for everyone. It’s what happens when you accept that your employees and customers are better at creating effective content and distributing it through their social networks than the master brand is.

And it requires tremendous transparency, that many leaders just aren’t prepared for. So I believe you will continue to see the rise of social CEOs all the way down to social sales people and social support desks.

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Feature Article

What is INTERNET MARKETING?

By Jochem Hoffman

Internet Marketing is an excellent way to commercialize your product or business. There are innumerable benefits of Internet Marketing. This is not just an affordable medium but is also an attempt of reaching out to millions of potential customers and investors on a global level with just a click. Itâ&#x20AC;&#x2122;s a direct approach in terms of commercializing your business inputs and expecting direct responses from the prospective consumers.

With the help of Internet Marketing one is able to target the right set of potential investors by knowing their level of interest in your product over the website.

With the help of Internet Marketing one is able to target the right set of potential investors by knowing their level of interest in your product over the website. This step can be extremely profitable for the business. One can also keep a track on the number of profile visits and interests over your website to know the exact rate of demand in the market. This can be termed as customer feedback and depending upon that one can increase the production. All this and more can be done with the convenience and cost effective medium of Internet Marketing. It can also prove to be very beneficial to strengthen relationships with the potential customers as well as the prospective investors, as with email being an easy alternative to the phones and letters a lot can be discussed in detail over an email which helps in building stronger relationships. This kind of detailed communication via email is extremely beneficial for the business.

Internet Marketing can also be utilized for a regular update of your product conveyed via regular newsletters being emailed to the customers, or to spread the news around of the latest customized offers available, or to update the customers of a certain new upcoming venture.

This helps in building a strong and lasting relationship with the customers and also giving your business a much more personalized approach. Internet Marketing is an ideal mode of commercialization for any business type whether it is a small budget or a big budget business.

ADVANTAGES OF INTERNET MARKETING

WMM 21

By Ferdinand Tamboia

Internet Marketing has proven to be very profitable for the business as well as for the consumers all across the globe. Communication, buying, selling, feedback has become even more convenient, accessible and quick. Listed below are the few advantages of the Internet Marketing: Cost –

Communication –

Print Media is an expensive form of promotion. This includes promotion done via Newspapers, Magazines, TV commercials and Radio shows to promote products as well as business ventures. Whereas with the help of Internet Marketing the investor can now promote the product on a much lower budget and also provide the customers with the updates on a regular basis by just mailing them over the internet.

Internet Marketing is also an excellent option for communication. It allows the investors to directly communicate with their potential customers and put across a much clear perspective of their product. This helps in knowing the demands and the queries of individual customers with a more direct approach. With personal interaction with the customers, the investors are enabled make or change the requirements of the product depending upon the interests of the customer.

This kind of personalization and customization done through Internet Marketing can be extremely profitable.

Use of Social Media – With the latest and popular mode of communication Social Networking, promotion and networking has never been this easy and beneficial. The investors can easily interact with like minded investors or business promoters and enhance their scope of business circles. Social Networking is another popular form of Internet Marketing.

Just a status update on any of the networking sites and your product or business venture is promoted globally in matter of a few seconds.

Comfort and Convenience – Handling the advertising aspect of the business can be a very chaotic and tiring process. But with the help of Internet Marketing this can be done staying within the limits of your comfort zone.

With personal interaction with the customers, the investors are enabled make or change the requirements of the product depending upon the interests of the customer.

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mwm gadgets & toys Razer introduces Razer Edge

PHILIPS LIFELINE GOSAFE FOR ADDED PEACE OF MIND

CES 2013 is still the place to be if you are looking for a tech mecca early January each year, and for the first time in history, we have the first crowdsourced gaming tablet in the world that has been turned into reality, coming in the form of the Razer Edge which was designed by gamers, and is specially launched just for gamers. You can call it a tablet, a PC, or a console, there is no real distinction between all three sectors as the Razer Edge is one of them and all of them at once. Razer boasts of it to be the most powerful tablet in the world, and we cannot help but agree to a certain extent.

http://www.coolest-gadgets.com

Epiphany OnE Puck Cup Stand Smartphone ChargerspeakerAccessories A new kind of smartphone charger has started it journey over on the Kickstarter website this month, which has been designed to allow users to charger their mobile phones using the heat or cold from drinks.

http://www.geeky-gadgets.com

The Epiphany OnE Puck is a double sided charger that allows you to use either the heat from your coffee cup of the cold from your iced tea to charge your mobile devices.

You want it Go on splurge – you deserve it. It’s time to spend your hard earned cash.

The Grillbot is a Roomba for Your Grill

Continuing the long tradition of the Lifeline range that has clocked up nearly four decades of experience in empowering seniors, the new Philips Lifeline GoSafe will incorporate its fair share of Philips’ trusted features, while it goes ahead to expand PERs functionality beyond the home, so that users have access to the Philips Lifeline Response Center at all times.

We are talking 24 hours a day, 7 days a week, now how about that for peace of mind?

The Grillbot is a robot that cleans your grill.

Think of it as a tiny, heat-resistant Roomba with three small brushes that spin to remove the grease and grime from your grill as it moves.

It will work on gas or charcoal grills, and you can use these bots while the grill is still hot.

The robot is powered by a rechargeable battery and has a small LCD to program it for either a light or deep clean. It also has an LCD alarm and timer, replaceable brushes, and rechargeable batteries.

Did you know

The recently concluded CES 2013 at Las Vegas, Nevada, capped a hectic week for many in the consumer electronics industry, but somehow, some of the devices that are worthy of mention seemed to have slipped through our news net. One of them would be the Philips Lifeline GoSafe, which is a new generation of mobile personal emergency response system (PERs) which was specially designed to help senior citizens eke more out of life. This latest innovation from Philips will deliver a unique combination of fall detection capabilities, accompanied by a suite of locating technologies as well as two-way cellular voice communication that will help users gain the confidence to continue doing the activities that they enjoy, knowing that they are able to summon help should the situation arise.

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If you want to get a computer aquarium, then you must get the Macquariums which are aquariums made from old Macintosh computers.

MwM 23

Feature Article .

.

Want to Succeed in Your Business? Read This!

By Demyan Hampson

Internet Marketing has proven to be extremely profitable for the investors and even for the consumers at the same time. It has become the most popular and preferred medium of promotion, buying and selling of the various products globally. There are a few key factors that have made the medium of Internet Marketing this popular and preferable over any other medium of Marketing for business. Listed below are the two key factors that any business mainly relies on: Accessibility â&#x20AC;&#x201C; Internet Marketing is the most easily and conveniently accessible mode of marketing.

Not just for the investors but also for their potential consumers. Through this medium of promotion the product can be easily promoted in any part of the world without even having to go there in the first place.

The investors with Internet Marketing are enabled to target the potential customers in different countries and increase their sales.

This also helps in accessing and updating the product from anywhere and at any hour of the day. And also for the consumers this mode has been very beneficial because of its accessibility. Internet Marketing has made it even easier for consumers because today anything can be bought whilst staying in your comfort zone with just a few clicks.

Profit Margin â&#x20AC;&#x201C; Earlier advertising, product promotions took away half of the profit margin from any kind of business. In fact even much before the product is to be launched huge amount of money goes in to the product promotions, pre launch and advertising such as print media advertising, TV commercializing, Advertisements in the Magazines and many more in order to reach out to the potential customers. All this has changed thanks to Internet Marketing. With this medium the investor is enabled to launch a product almost free of cost and yet reach out to a large number of potential customers.

Internet Marketing has made it even easier for consumers because today anything can be bought whilst staying in your comfort zone with just a few clicks.

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mwm tools

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> Books, Courses, Software, Tools and other Resources to help you succeed online.

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

By: Andrew Macarthy

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off By: Jim Cockrum Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.

With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.  



Use simple videos as promotional power tools Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction) Find the perfect online partners that can take you to the next level quickly...and more!

Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Did you know:

Struggling With Social Media Marketing?

Few likes on your company's Facebook page? Not seeing social media ROI? Unsure how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help!

500 Social Media Marketing Tips is your guide to social media for business, covering all of the web's biggest players, including Facebook, Twitter, Pinterest, Google+, YouTube, and more! This book provides simply-written expert tips about how to build your brand in social media spaces, attract and engage with customers, and increase sales!

Your Internet Marketing Ultimate Swiss Army Knife (The Practical Marketing series) By: Samuel Ze-Anni

Here you will make a significant step towards harnessing the massive power of this client pulling engine.

In a few moments we will start automating your client attraction procedures and systems, dramatically increase your authority as a leading business in your field and passively convert prospects into clients.

This book is your Swiss army knife of tools, methods and mindsets, to understand your clients' way of interaction with the World Wide Web and pulling them into your operation.

Here we will focus on two major topics: -- Convergence – the alchemy of turning prospects into clients.

-- Traffic – the science of herding swarms of clients into your marketing funnel and conversion systems.

We'll be starting our journey soon, but remember, the gold in this book will not be effective if you keep it in those pages.

You have to implement it.

You have to take action.

to usein the a power!!

A normal human being blinksYou 20have times minute, whereas a computer user blinks only 7 times a minute!

Mastering Online Marketing By: Mitch Meyerson Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the ecommerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-richquick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business.

Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them.

Innovative automation strategies save you time and money and help you create new streams of passive income.

Featuring current technology— including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

Make Your Computer Error-Free and Run Faster In Under 3 Minutes! 4 Free: Get Instant Access to the FREE Report:

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Registry cleaners are a necessary tool for all PC users, and finding a RegCleaner download can get users the program they need to keep their registry in good shape.

RegCleaner is easy to use, effective, and one of the best registry cleaning programs available.

The registry is a vital component of all Windows PCs, since it is the way that a PC is able to chronicle all of the changes made to it. This includes any changes, reconfigurations, software installations, and software removal. By its very nature, itâ&#x20AC;&#x2122;s integral to how a PC works.

Unfortunately, because few users end up never adding or deleting anything from their PC, this means that the registry can eventually become a minefield of outdated information, inaccuracies, and errors. Eventually, PCs will become slower, and more prone to problems like conflicts, freezing, crashing, and other issues. http://regeditcleaners.com/

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mwm videos http://makingwebmoney.com/videos

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Feature Article

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3 WAYS TO PROMOTE YOUR BUSINESS ONLINE .

By Ustinya Hawking

Internet marketing is the most beneficial source of marketing not just from the investor’s point of view but also from the consumer’s point of view. There are many ways of using Internet Marketing for promoting the business.

Listed below are a few ways: Social Media Marketing – Using social media as a mode of Internet Marketing is one of the most popular ways of promotion. With more and number of people opting for social media as a mode of interaction and communication with each other, using this mode for promotion of business has enabled the investors to not just promote their products on a large scale but also attract the attention of the potential customers in just a few seconds. And because of its cost affectivity it is considered as an ideal Internet Marketing tool.

E-Mail Marketing – E-Mail marketing is the most important source of Internet Marketing. The actual process of EMail marketing is by making the potential customers aware of a newly launched product or providing the latest update of an existing product to the potential customers with the help of just an E-Mail sent to them. This source of Internet Marketing also enables the investors to reach out to their customers with regular updates and newsletters, this helps in building a strong relationship between the investors and the potential customers.

Business Networking – This source of Internet Marketing is extremely beneficial for the investors and their business growth and development. It helps in interacting with like minded business investors which results in growing a financial relationship, gathering more business opportunities from fellow investors and increasing the prospectus of the business. Business Networking is the perfect source of Internet Marketing in terms of expanding the business on a large scale across the Globe. It is a great way of communication and promoting the upcoming business ventures, and enhancing the chances of receiving more investors willing to invest in the proposed business venture.

With more and number of people opting for social media as a mode of interaction and communication with each other, using this mode for promotion of business has enabled the investors to not just promote their products on a large scale but also attract the attention of the potential customers in just a few seconds.

mwm Q&A

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JOSEPH ZUCCARO DISCUSSES WHAT YOU NEED TO ACE YOUR MARKETING AUTOMATION IMPLEMENTATION

By Dayna Rothman

For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. I had so many awesome answers from thought leaders, that I wanted to create a blog series that showcased their advice and opinions.

â&#x20AC;&#x153;When you automate your marketing, you are able to understand short instances of behavior over time, thus getting a better understanding of how to interact with an individual and perhaps predict future behavior and actions.â&#x20AC;?

-Stephen Colbert

First up, Joseph Zuccaro Founder and President of Allinio LLC, a marketing automation professional services firm. Joe has over 25 years of experience in marketing and sales, and is a fantastic expert resource for everything marketing automation.

1) What are the most important things you have to keep in mind in order to be successful with marketing automation?

Before you even touch a platform, make sure that Marketing and Sales agree upon the processes necessary to get a raw lead down the sales funnel. Understand that it is a time consuming task to transform into a network-centric, aligned organization. Skill sets must be developed that are more leftbrained than right-brained. Do not assume that the platform only is the solution – it is a tool and takes teamwork to manage. There are a lot of “moving parts” to launching a campaign, from knowing your buying personas, to the value propositions you need to communicate to them, to the content strategy you will employ, to the scoring model you will utilize, and many other factors.

2) What are some benefits of marketing automation that you would point out to someone who is considering switching from their Email Service Provider (ESP)?

I help clients understand the move from and ESP platform to an MA platform with an analogy – still photographs versus video. ESPs are like still photographs – you can get great stats from using one, but each campaign is effectively a snapshot in time. Marketing automation platforms are like videos – you can see the behavior of people in multiple campaigns over time, taking all the snapshots and connecting them together to make a “flip movie” or video out of them.

When you automate your marketing, you are able to understand short instances of behavior over time, thus getting a better understanding of how to interact with an individual and perhaps predict future behavior and actions.

Obviously this allows you to better allocate a salesperson’s time when it comes to giving them the green light to engage with a customer.

For CEOs, they must understand that data is now a strategic asset of their firm and the window into their pipeline needs to be more accurate. In the future, acquiring firms will be doing more due diligence regarding revenue pipelines and the ability to show such pipelines with accuracy will affect valuations.

3) What are the most important things to look for in a marketing automation vendor?

Ease of use and support. At this point in time, people who know how to use marketing automation platforms are scarce and hard to replace, so ease of use is paramount. As marketers come and go, how are you going to steward the processes and data you need to operate?

How reputable is a vendors“onboarding” process to get you to regularly using their platform? How extensive is their ecosystem of consultants and partners that bring more to the table to help you succeed?

And of course, how well does the platform integrates into your existing CRM? While many use Salesforce, there are other flavors out there that require forethought before you try to plug them in.

Make sure you know how your data is going to flow from platform to platform.

4) What should you focus on when selling marketing automation your executive team? What are some things that might resonate with a CEO, CFO, or sales?

Any executive team should understand that this is the same as other “IT implementations.” It can fail like any other implementation they have tried in the past, so there needs to be executive buy-in, mid-level management design of processes, and proper end-user training. For CEOs, they must understand that data is now a strategic asset of their firm and the window into their pipeline needs to be more accurate. In the future, acquiring firms will be doing more due diligence regarding revenue pipelines and the ability to show such pipelines with accuracy will affect valuations. For CFOs, compliance with financial reporting, including Sarbanes-Oxley, will depend more on the integrity of the sales funnel, along with the processes that support it and the underlying data infrastructure. For Sales, it is convincing them that the quality of leads will be better in the long run and the quantity will be decreased. This will mean less time wasted by expensive salespeople “barking up the wrong tree.”

mwm useful links  http://www. theimmarketingguy.com/  http://www. yourfreemembershipsite.com/  http://www. todaysinternetmarketingforum.com/  http://makingwebmoney.com/  http://www. looseapound-aday.com/  http://www. regeditcleaners.com/  http;//bigbookofhomeremedies1.com  http://theinternetmarketinghelpblog.com/  http://tuesdaytipster.com/  http://harrycrowder.com/

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Feature Article

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Internet Marketing: Business Promotion Strategies

.

By Mayra Bray

In the recent times Internet Marketing has played a crucial role in expanding business and promotion of the business. Many investors use this source of advertising and interacting with the prospective customers which results in the growth of the sales of their products. There are various methods in which Internet Marketing can be easily and conveniently used for business promotion. Listed below are few such methods of using Internet Marketing: 

Pay Per Click Advertising – As the name itself is pretty self explanatory, this is a popular Internet Marketing tool where the investor hosts a website and places an advertisement of the product in such a way that the business venture is only supposed to pay for the advertisement posted, in case a potential customer clicks on the advert. This saves the investor from an unnecessary risk of investment as well as updates the investor about the product popularity on a regular basis.



Blogging – This source of Internet Marketing is very beneficial. Unlike before where investors had to launch newsletters and issue lengthy articles in a popular magazine and create awareness by describing either the product or an upcoming business venture, now all this has become more simpler and compact. With publishing and describing the business or the product through Blogging.

Blogging has turned out to be a very strong Internet Marketing tool for the investors, as with the help of this tool they can now provide the prospective consumers with regular inputs, future developments and also with as much information as possible without any limitations and restrictions on a regular basis. Having a Blog to promote the business or the product increases the product value in an instant.



Text/SMS Marketing – One can use this Internet Marketing tool at almost free of cost. As with many sites over the internet offering ways of choosing free text messaging across the globe, promoting the business with the help of a single free of cost text message sent to millions of potential customers across the globe can promote the business in like no other way possibly could.

Marketing tool for the investors, as with the help of this tool they can now provide the prospective consumers with regular inputs, future developments and also with as much information as possible without any limitations and restrictions on a regular basis.

mwm marketplace

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“

Quotable: “The Internet is the most powerful magnifier of slack ever invented.” ~Anonymous

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mwm contributors Mayra Bray Mayra Bray has been in the Network Marketing industry for just over two years now, but she has been an Internet Marketer even longer.

Demyan Hampson Demyan Hampson has developed a number of interests over the years: financial planning, his profession; a healthy lifestyle, which he has practiced for many years; article marketing to support niches he is interested in promoting. He is interested in sharing his life experience and in promoting quality products on the internet that are aligned to his interests and expertise.

Ustinya Hawking Ustinya Hawking is a local business consultant and expert in SEO, search engine and social media marketing, as well as running her own online businesses.

Jochem Hoffman Jochem Hoffman has been a professional online marketer for the past 10 years offering free training and marketing tips to his readers. He enjoys helping others find the success they are looking for and asks nothing in return.

Mary Humphrey Mary Humphrey has 27 years of experience in the fields of accounting and finance and she has been managing her business on handcrafted skin care products since 2004. She wants to continue to grow Annie's Goat Hill Handcrafted Soaps and educate the public to the benefits of natural goat milk products.

Maverick Macdonald Maverick Macdonald is a freelance writer, social media consultant and a firm believer that content is still king. A former magazine staff writer and book author, he now devotes all of her time to the world wide web.

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mwm contributors Dayna Rothman Dayna Rothman is currently working as Content Marketing Program Manager at Marketo, the leader in marketing automation software.

Having experience in social media, marketing automation, inbound marketing, and campaign management, she is happy to be focusing on her greatest marketing love--content!

N贸ra Lavena Spellmeyer N贸ra Lavena Spellmeyer is an SEO Expert Specialist in SEO and Internet marketing Services, having experience of 4 years in ethical Organic SEO practices.

Nick Stamoulis Nick Stamoulis is a Boston area SEO and SEM expert with over 12 years of internet marketing experience. Nick Stamoulis is currently the President of the top Boston area search engine marketing company, Brick Marketing.

Ferdinand Tamboia Ferdinand Tamboia is an Online Marketing Expert, who has trained hundreds of people to achieve extraordinary success in the online home business industry to financial freedom.

Kurt Shaun Traversi Kurt Shaun Traversi is a veteran internet marketing expert and trains others in what has helped her succeed in online marketing.

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Feature Article

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.

Boost Your Business Through

Internet Marketing

By NĂłra Lavena Spellmeyer

Eye-Catching Websites/Banner Adverts â&#x20AC;&#x201C; The investor can now build an interesting and a more eye-catching website of the proposed business venture or product.

This kind of Internet Marketing enables the investor in attaining the same kind of luxury of owning an expensive store and promoting their product in a more cost affective way. With the help of an Ad Banner or a website hosted for the product, the investor can now post the details, quotations, as well as the discounts and offers available with the product to attract the potential customers in an instant.

Internet Marketing can be considered as the main source of expanding business and building stronger customer relationships. Where unlike before there was no absolute way of interacting with the customers on a regular basis and getting an instant feedback in terms of product popularity, with the help of Internet Marketing thankfully all this has changed immensely. Now the investors can have personal interactions and receive instant feedbacks from the customers with just a few clicks. There are many ways of Internet Marketing to advertise your business over the net. Listed below are two of the most popular ways of promoting your business conveniently: Video Marketing â&#x20AC;&#x201C; With the help of this Internet Marketing method one can easily promote the business over the net. Online videos have become extremely popular, from anybody to everybody watching videos to get a better picture of the interested product or business venture. The investor can now upload a video of the proposed product or business venture mentioning the details of the venture and the offers available with the product. This medium of Internet Marketing helps in grabbing the attention of the potential customers in an instant and also helps in keeping a track of the popularity of the venture by checking the traffic the video has received.

Now the investors can have personal interactions and receive instant feedbacks from the customers with just a few clicks.

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INTERNET MARKETING MYTHS

By Maverick Macdonald Internet Marketing has been a hugely successful medium of promoting and advertising the business over the internet. In spite of its immense popularity there are several myths surrounding Internet Marketing. This could be because many investors are apprehensive about trying a new mode of advertising and also a little insecure in terms of the success rate of Internet Marketing medium. Of all the various types of myths the two major ones surrounding include: Virtual Marketing â&#x20AC;&#x201C; The investors who have been following a ritual of using print media advertising as their sole option of marketing have their trust issues and concerns over the Virtual Marketing World. The aspect that many investors tend to ignore is whilst using print media as an advertising medium there are many limitations and restrictions in terms of the details of the product one can choose to mention. And also it is a very expensive medium of advertising. But with Internet Marketing, not only is it very cost effective but also there are no absolute restrictions or limitations what so ever when it comes to the promotion of the product. And with the product the investor is enabled to even provide the potential customers with the adequate details of the company assuring the customers of its worth and quality.

With Internet Marketing, not only is it very cost effective but also there are no absolute restrictions or limitations what so ever when it comes to the promotion of the product.

Originality â&#x20AC;&#x201C; With Internet Marketing the second major myth is that, as there are many fake companies assuring good quality products, it leaves the potential customer confused as to which one to trust and also to differentiate between the original company and the fake one. The solution to this would be that the investor can provide the essential information of the product, as well as about the company and can additionally provide the customer with a license certificate assuring the quality of the product.

This ensures the potential customers of the originality of the product and helps in building a stronger relationship.

Hence with these clarifications, Internet Marketing is the ideal option to trust upon with your business.

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Feature Article .

.

What You Ought to Know About Internet

Marketing

By Kurt Shaun Traversi

Internet Marketing is the method of promoting products, business ventures and various services over the internet. With the changing times and the time being a restraint factor this form of Internet Marketing tool has proven to be very beneficial not just for the service providers or the business investors but also for the potential buyers and customers.

There are many ways in which the investors can promote their proposed business venture over the net.

Internet Marketing can be used through various Search Engines, Blogs, Websites, Video Marketing, promoting products over the SMS through internet, E- Mail Marketing and many more. The rate of accessibility and instant publishing ability enables the investor to make the most out of the promotion which in case of print media advertising is rare.

The rate of accessibility and instant publishing ability enables the investor to make the most out of the promotion which in case of print media advertising is rare.

With busy schedules and high stress levels shopping and any kind of purchase has become a very stressful aspect of our lives. But with the help of Internet Marketing various business ventures have opted for this mode of promoting their goods and products online, enabling the customers to buy products without causing any stress and discomfort. There is an additional benefit of Internet Marketing which is the quality of services provided by the various companies online. It offers from the quick deliverance of goods to quality of the goods, assuring the customers of the worth of the company through various deals and offers. Buying and promoting has never been this easy with the help of this form of marketing.

Internet Marketing also promotes personalization and customization between the investors and the potential customers. This in return helps in the growth and development of the business. And at the same time offers the customers a unique experience of a much personalized attention while purchasing any item over the net. Not only is this mode of marketing profitable for the investor but also is a relief to the customer, which saves time and money.

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mwm back story

Michael And Nicky Bronner Of Unreal Candy: Halloween Treat Fight Leads To Big Business

By Janean Chun

When 12-year-old Nicky Bronner awoke the day after Halloween 2009 to find his parents had confiscated the previous night's booty, he lost it.

His father, Michael, explained the candy wasn't good for him, and Nicky set out to prove him wrong.

Instead, he was horrified to learn the ingredients in his favorite treats. Why not create an all-natural candy that also tastes good?

â&#x20AC;&#x153;There's an epidemic of obesity and diabetes, and nearly half of our calories come from onthe-go junk food, snacks and beverages. We want this to be this generation's food company.â&#x20AC;?

MWM 44 After calling about 15 chefs, Nicky found one who shared he and his father's vision -- Adam Melonas -- and the three started Boston-based Unreal in July 2012. They immediately went big: Unreal Candy is already on the shelves of 20,000 stores, including Staples and CVS, will soon be sold in Target and 7-Eleven. It scored major celebrity endorsements, via a promotional video featuring their personal friends Tom Brady and Gisele Bundchen, as well as Matt Damon and John Legend. In the video, Jack Dorsey, founder of Square and co-founder of Twitter, gives his thumbs up to the concept, saying, "Completely rethinking something we take for granted -- those are the innovations I love seeing."

Three years after one kid's Halloween outburst, Unreal Candy has attracted millions from investors and is taking on a massive goal: to rid the world of junk food, expanding into a line of snacks and beverages by 2014. HuffPost Small Business caught up with Nicky, now 15, and his father to find out how a kid, a chef and dad/entrepreneur with no food business experience plan to disrupt the food industry.

The only reason I was supporting this was because I saw this as a potential catalyst for change.

Rather than preaching that junk food doesn't have to be full of junk, this could prove it with the most insane of all the junk foods, which is candy.

What was the feeling of waking up and finding your candy was gone?

Nicky: They had been taking my candy for about nine years, so it was like built-up rage unleashed in a bottle of fury. My favorite candy was a peanut butter cup, and I thought it can't be that bad for you. I knew on some level it wasn't just peanut butter and chocolate, but on another level, I never knew it was that bad. I had to walk back into the house with a look of shame on my face and tell my dad he was right this one time.

Michael: When he went online, what he found quite easily is that there was tons more sugar than he imagined, hydrogenated oil, corn syrup, artificial colors and flavors, chemicals and preservatives. Nicky is a "why" kid. He asked the question "why" about everything, and he kept trying to understand what's so bad about these ingredients. So the founding question of the company is "why?" Specifically, he asked, "why is it that all foods that I love the most have to be so bad for us?"

At what point did it the "whys" turn into an actual business?

Michael: Nicky's biggest concern was that the candy had to taste good, and we went through over 1,000 revisions on the five recipes and engaged well over 1,000 people in tasting this, along with Nicky and his friends, and felt Adam cracked this after six months.

The only reason I was supporting this was because I saw this as a potential catalyst for change. Rather than preaching that junk food doesn't have to be full of junk, this could prove it with the most insane of all the junk foods, which is candy.

Nicky: My dad would bring home health food from natural food stores on a daily basis, and if didn't taste that bad, we'd look at back of the package, and there'd be so much sugar, it was kind of a lose-lose deal. I never doubted it would be a business, but when I tasted Adam's candy, I knew it was coming soon.

MWM 45 How much capital did it take to start a major food company?

Michael: Our mentality was if weâ&#x20AC;&#x2122;re going to fulfill this crazy, grand mission to unjunk the world, we knew we had to do this right. We couldn't go into a small set of health food stores. We want to shift popular belief, which means going right to the mass market. It cost tens of millions to start. This is not a low-cost, low-capital business.

Nicky, you were motivated when you read that your generation is the first generation that's not going to live as long as your parents?

Nicky: You bet. I actually wanted to prove that wrong. I'm going to do my best to change the world.

Michael: There's an epidemic of obesity and diabetes, and nearly half of our calories come from on-the-go junk food, snacks and beverages. We want this to be this generation's food company.

Nicky, this business started from a fight with your parents, so it all ended well.

Do you still fight with your parents?

Nicky: Constantly. We're always at it, but it always ends well.

Are you trying to win a David vs. Goliath fight against these huge candy companies?

Michael: We're 20 people taking on established, entrenched companies with tens of thousands of workers. But we come in peace -- we're not coming in war. We're not trying to take them down -- that's a crazy thought. But if we can prove that unjunking candy can happen and that people actually want it, retailers are going to push it, then these big companies will evolve over time.

That's our hope.

Our mentality was if weâ&#x20AC;&#x2122;re going to fulfill this crazy, grand mission to unjunk the world, we knew we had to do this right.

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