E L E VAT I N G
YO U R
H O M E .
M A X I M I ZI N G
R E S U LT S .
W H E R E E XC E P T I O N A L H O M E S M E E T E X T R AO R D I N A RY M A R K E T I N G
2
P L A N M A R K E T I N G
Crafting Results Through Proven Expertise
H E A T H E R
D O M I
T E A M
3
At the Heather Domi Team, we specialize in crafting tailored strategies to market properties like yours. From pre-launch preparations to a multi-channel marketing approach, we ensure your home gets the attention it deserves, maximizing exposure and achieving optimal results. With innovative tools, a powerful digital presence, and an influential network, we are committed to making your sale seamless and successful.
4
Preparing Your Home for Launch
Compelling Property Descriptions
Providing buyers with accurate layouts to visualize their future space.
5
High-quality images and cinematic videos to capture your home’s unique features.
Detailed Floor Plans
5
Professional Photography and Videography
P L A N
Before we introduce your home to the market, we meticulously prepare every detail to ensure it shines. Here’s how we set your home up for success:
M A R K E T I N G
SETTING THE STAGE FOR SUCCESS
D O M I
Creating show sheets and branded materials for in-person and digital use.
H E A T H E R
Curated Collateral Design
T E A M
Expertly written copy to highlight your home’s story and key selling points.
Marketing Your Property – A Multi-Channel Approach INNOVATIVE MARKETING. MAXIMUM IMPACT.
We employ a strategic, multi-channel approach to market your property across every avenue. Here’s what sets us apart:
PRINT COLLATERAL
DIGITAL MARKETING
•
•
Targeted Marketing for Faster Home Sales
•
Selling your home is now more strategic than ever.
Professionally designed property brochure and show sheet to captivate buyers during showings and open houses.
Our team uses Enhanced Targeting to ensure your property reaches the right buyers, at the right time, and in the right place. By aligning your home with a highly specific buyer profile, we increase your chances of a quick, successful sale.
6
How It Works PRECISION TARGETING FOR MAXIMUM RESULTS
With Enhanced Targeting, we deploy ads across digital platforms, displaying your home to the ideal buyers: LOCATION-BASED TARGETING
BEHAVIORAL DATA & METRICS
•
•
We focus on key areas like Manhattan to reach individuals actively looking in your neighborhood.
We track and analyze buyer behavior, adjusting the strategy to ensure ads reach the most interested buyers.
CUSTOM AD CREATIVES DEMOGRAPHIC PRECISION •
Ads are placed in private school digital groups and websites (such as Facebook or Nextdoor), targeting, for example, families enrolled in Manhattan private schools – an ideal match for your home.
•
We design visually compelling ads to highlight your property’s best features, showcasing its unique appeal to potential buyers.
STRATEGIC REACH
•
•
Digital ads focus on the most relevant buyers, maximizing ROI and reducing wasted exposure.
Ads are deployed across multiple platforms, ensuring a wide yet targeted reach to your ideal buyer.
M A R K E T I N G
COST-EFFECTIVE
P L A N
Why Digital Advertising Works
REAL-TIME ADJUSTMENTS •
We use data-driven insights to refine and optimize campaigns for the best results.
Social Media Marketing – Amplifying Your Home’s Reach Through strategic organic and paid social media campaigns, we maximize your home’s visibility and engagement by showcasing its full potential to the widest pool of buyers. From highlighting exceptional properties like yours to introducing buyers to the unmatched charm of Manhattan living, we ensure your home stands out and resonates with the right audience: With nearly 10k organic followers built in under two years, we have amassed an audience of potential buyers who look to our channel for the latest top listings hitting the Manhattan luxury market.
7
ENGAGING TODAY’S BUYERS WHERE THEY ARE
PAST SUCCESS SAMPLES
The Cortland $23M 538K Views
33 Park Row $19.5M 373K Views
VIEW POST
VIEW POST
VIEW POST
Welcome to the Manhattan VIEW POST
High-quality videos, reels, and interactive posts to highlight your home’s lifestyle benefits. Listings with digital ads have 5 fewer days on market
H E A T H E R
ENGAGING CONTENT
D O M I
T E A M
54 East 80th Street $18.5M 3.7M Views
The Douglas Elliman Advantage A NATIONAL BRAND. A LOCAL EXPERT.
With Douglas Elliman, your listing is supported by one of the largest independent residential brokerages in the United States – combining national scale, global partnerships, and refined marketing strategy to maximize exposure and demand. DOUGLAS ELLIMAN PRIVATE LISTINGS Generate early interest and test positioning through Douglas Elliman’s Private Listings network – a curated marketplace shared within Elliman’s trusted agent community. •
Introduce your property discreetly within the brokerage
•
Engage serious buyers before full public launch
•
Gather real-time feedback on pricing and positioning
•
Build momentum strategically
This controlled approach allows us to refine strategy before broader exposure.
VERIFIED ELLIMAN REACH
$36.4B Annual Sales Volume
6,600+ Agents Nationwide
115 Offices Across the United States
$87B Global Development Marketing Portfolio
Your listing is backed by the strength, reputation, and connectivity of a nationally recognized luxury brokerage.
P L A N M A R K E T I N G 9
The Wall Street Journal
•
Mansion Global
•
JamesEdition
•
Financial Times
•
Nikkei
•
PropGOLuxury
This ensures your property reaches qualified domestic and international buyers.
T E A M
•
According to Forbes.com “price your listing right, and you’ll likely get 98.1% of your asking price in about 30 days. If you price it wrong, however, you’re currently looking at taking an 8.4% hit on your price after waiting four months.”
D O M I
Through Elliman International and strategic global media partnerships, your listing may be showcased across leading luxury platforms including:
THE BEST MARKETING STRATEGY IS ACCURATE PRICING
H E A T H E R
GLOBAL VISIBILITY
Unparalleled Exposure with Our Network CONNECTIONS THAT WORK FOR YOU
Backed by one of the largest independently owned residential brokerages in the United States, the Heather Domi Team combines Douglas Elliman’s national scale with highly personalized, relationshipdriven marketing. Your listing benefits from institutional reach – amplified by strategic, curated exposure. SPORTS & ENTERTAINMENT DIVISION:
DOUGLAS ELLIMAN NATIONAL NETWORK:
As a member of Douglas Elliman’s Sports & Entertainment Division, Heather collaborates within a specialized network serving professional athletes, entertainers, and high-profile clientele. This affiliation strengthens access to trusted advisors across major markets, providing discreet connectivity and strategic referral opportunities when appropriate.
The Heather Domi Team’s national reach and exposure is unparalleled. By actively engaging NYC feeder markets across the country, she delivers hyper-focused property spotlights, ensuring targeted visibility for sellers in key regions.
LUXURY LISTINGS PARTNERSHIP:
Through Elliman International and strategic partnerships with premier global media platforms, your listing gains exposure to high-net-worth buyers across major markets worldwide.
1 0
Heather’s partnership with Luxury Listings, a premier luxury real estate network and marketing agency, delivers cutting-edge digital and social media exposure. Since re-launching her Instagram in March 2023, Heather’s strategic approach has resulted in viral property features, including a standout success reaching 3.6 million views. NYRAC LEADERSHIP: As co-founder and co-chair of the New York Residential Agent Continuum, Heather connects your listing with an exclusive network of top NYC agents. Her leadership fosters unique marketing opportunities, amplified visibility, and press recognition for your property.
GLOBAL REACH:
P L A N M A R K E T I N G 1 1 T E A M
Heather’s innovative marketing, proven partnerships, and influential network provide unmatched visibility for your property. Her deep ties to Douglas Elliman’s national network of top agents—recently bringing 75+ to NYC— create a powerful ripple effect, driving traction and awareness. Combined with nearly 15K carefully curated Instagram followers built organically in under two years, Heather ensures your listing stands out and delivers results.
D O M I
PROVEN SUCCESS. UNMATCHED RESULTS.
H E A T H E R
Why Work With Heather?
“In the luxury business, you have to build on heritage.” - Bernard Arnault
1 2
P L A N
LUXURY REAL ESTATE SPECIALIST M. 646.899.3079 alain@heatherdomi.com
M A R K E T I N G
ALAIN ONESTI
Heather Domi Team Experience
MYA DUNLOP
LUXURY REAL ESTATE SPECIALIST M. 214.616.8770 caroline@heatherdomi.com
Excellence Excellence is not just a standard, it’s our signature. We bring intentionality, creativity, and care to every detail, delivering a high-touch experience defined by responsiveness, reliability, and results. With a passion for our craft and a drive for continuous improvement, we go above and beyond to ensure our clients feel supported, seen, and celebrated at every stage of the process.
1 3
CAROLINE WALKER
Unlock unparalleled representation with the Heather Domi Team–powered by deep market knowledge, 50+ years of combined industry insight, and the expansive resources of Douglas Elliman’s luxury platform. From understanding the intricacies of New York City’s neighborhoods to navigating high-stakes negotiations, our experience is your competitive advantage. We meet you exactly where you are and guide you forward with confidence, strategy, and precision.
Entrust
HEAD OF OPERATIONS m. 703.244.7768 andrew@heatherdomi.com
H E A T H E R
D O M I
T E A M
ANDREW PERRY
SENIOR BUSINESS DEVELOPMENT MANAGER m. 917.743.5769 mya@heatherdomi.com
When you work with the Heather Domi Team, you’re not just hiring an agent–you’re entrusting a team that values discretion, protects your privacy, and operates with integrity at every turn. We build lifelong relationships rooted in loyalty, transparency, and mutual respect. This is more than a transaction; it’s a partnership you can trust, now and for years to come.
1 4
heatherdomi.com Licensed Associate Real Estate Broker Licensed as Heather L. Domi NYRAC Founding Chairperson Sports & Entertainment Division Member heather@heatherdomi.com M: 917.566.6644 instagram @heatherdomi.nyc