MEDIA KIT TTHHEE PPOOWER WER OF OF ONE. ONE.
UP DATE D M AY 2019
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
OVERVIEW THE POWER OF ONE ................................................................................................................. 3 MEET THE TEAM ......................................................................................................................... 4 MISSION AND BENEFITS ...........................................................................................................5 HOW WE REACH YOUR TARGET AUDIENCE .....................................................................6 WHO WE REACH .........................................................................................................................7 WEEKLY BRIEF SPONSORED ADVERTISING OPPORTUNITIES .................................8-9 NADRA WEBSITE SPONSORED ADVERTISING OPPORTUNITIES .......................10-11 NADRA BLOG SPONSORED ADVERTISING OPPORTUNITIES ..............................12-13 DECK SAFETY MONTH® SPONSORSHIPS ..................................................................14-16 MAIN EVENT SPONSORSHIPS (DECK COMP & AWARDS DINNER) ....................17-20 CUSTOMIZED ADVERTISING OPPORTUNITIES ...............................................................21 VIP
ALL-INCLUSIVE PREMIER LEVEL MEMBERSHIPS ............................................................22
WHAT'S NEXT ........................................................................................................................23 THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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REACH QUALITY PROFESSIONALS IN YOUR INDUSTRY! SUPPORT THE INDUSTRY IN WHICH YOU MAKE A LIVING SO THAT IT CONTINUES TO THRIVE AND GROW. THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
THE POWE R O F O N E. By supporting the organization and promoting NADRA in your marketing materials along with direct sponsorship of programs like these and others, the Association is able to provide your business the very best possible exposure for your products and services. Stand out and display your NADRA logo proudly! Stand out and let the industry know YOU are a proud supporter, and ambassador of NADRA!
Every Member Sponsor will receive this "Power of One" logo for their marketing use:
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MEET THE TEAM:
PRESIDENT MATT BREYER
VICE PRESIDENT HEATH BOWMAN
SECRETARY / TREASURER BRUCE VERBLAAUW
IMM. PAST PRESIDENT KIRK HAMMOND
DIRECTOR VINCENT CARRUBBA
DIRECTOR GARY CONVERSE
DIRECTOR JAMES GUNNING
DIRECTOR JOHN KELLER
EXECUTIVE VP MICHAEL BEAUDRY
ADMINISTRATIVE DIRECTOR MARGIE BEAUDRY
PROGRAMS & MARKETING HEATHER MARCHAND
MEMBERSHIP DIRECTOR JENN ZEDAKER
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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T H E M I S S I O N: The mission of the North American Deck and Railing Association (NADRA) is to provide a unified source for the professional development, promotion, growth, and sustenance of the Deck and Railing building industry so that members can exceed the expectations of their customers. In addition, NADRA strives to educate everyone in all aspects of deck safety, from consumers, to deck builders, inspectors, lumberyards, retailers, manufacturers, architects, code officials, the mass media and everyone else in our chain of commerce. Your association leads in many ways through the respected programs listed below.
Member Programs & Benefit Offerings: Deck Safety Month® Check Your Deck® Deck for a Soldier® National + Deck Competition Industry Awards ICC Code Work, Code Representation & Change Awareness Technical Advisors
Certified Eduction: MDPC-Code, Deck Evaluation / Inspection Marketing Advantages: Weekly Brief, Online Photo Gallery, Profile Page with Lead Generation, NADRA Blog, Social Media Online Community Exclusive Advertising / Sponsorship Opportunities Networking Opportunities Industry Statistics / Reporting - Special Member Pricing
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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HOW W E H E L P Y OU REACH YOUR TARGE T A U D I E N C E:
Brainstorm your ideas & identify your goals
Choose your platform(s)
Tell a story
Connect those stories with the right audience for you! Online & face-to-face
Take advantage of your new opportunities & build on new relationships
Establish steps to maintain your relationship with NADRA & its members
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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WHO WE REACH:
INSPECTORS DECK BUILDERS
NADRA' S AU D I E N C E I S E N G A G E D AND PROFES S I O N A L L Y F O C U S E D ON GROWIN G & I M P R O V I N G THEIR BUSIN E S S.
MANUFACTURERS DISTRIBUTORS BRANCH ASSOCIATES
HOW WE REACH THEM:
2,678 FACEBOOK FOLLOWERS
901 TWITTER FOLLOWERS
941 INSTAGRAM FOLLOWERS
942 LINKEDIN GROUP MEMBERS
3,568 OPT-IN EMAIL SUBSCRIBERS
38.2% OPEN RATE
NEW INITIATIVES: BRAND NEW! WEEKLY BRIEF. ADVERTISING OPPORTUNITIES!
BRAND NEW WEBSITE! *NEW! ONLINE PRODUCT SHOWCASE
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
NEW! NADRA IS AN APPROVED AFFILIATE ON HOUZZ.COM. DISPLAY THE NADRA BADGE PROUDLY! 7
NADRA's WEEKLY BRIEF OPPORTUNITIES: The brief gives our readers top industry-related news at their fingertips. Each issue includes news from the Association, polls, surveys, latest industry news, product updates, press releases, leadership articles & more.
BENEFITS OF ADVERTISING IN THE BRIEF: CREDIBLE SOURCE:
AFFORDABLE:
TARGETED DISTRIBUTION:
Advertising in the NADRA Brief is
For years, our members have turned
Advertising in NADRA's Brief allows
less expensive than many other
to the association as the
your company to reach industry
Internet advertising options, and
informational authority of the
decision-makers. Your message will
much more affordable than
industry. Advertising in the NADRA
be in front of pre-qualified buyers
television and radio promotion.
Brief solidifies your place among
who are looking for your products
The NADRA Brief gives you
weekly information provided to
specifically for their business.
unprecedented access at an
members. NADRA consistently
Enhancing your presence in the
unbeatable price! Now you can
promotes the Brief to relevant
Brief ensures that your company's
communicate directly with these
buyers.
brand and message are delivered
valuable customers.
directly to those that matter most to your business.
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRA.org WEEKLY BRIEF OPPORTUNITIES:
NEW!
OPTIONS & PRICING:
PRICING, SPECS & DUE DATES
Prices are for participation in 13 emails to NADRA's complete contact list.
TOP LEADERBOARD:
This premier position provides your company with top exposure and quality traffic. Dimensions: 728 x 90 Design: Member sends completed artwork Cost: $3,500
LOWER LEADERBOARD:
The lower leaderboard gives your company a prominent position. Dimensions: 580 x 70 Design: Member sends completed artwork Cost: $3,150
SPONSORED CONTENT:
This large-format position provides your company with good exposure in the body of the news brief. Include a photo, 5-word headline, 50-word description and link to your site. Dimensions: 300 x 250 Design: Member sends completed artwork Cost: $2,450
PRODUCT SHOWCASE:
Integrated into the feel of the brief, the Product Showcase ad targets your buying audience with an image, 5-word headline and 25-word description. Dimensions 150 x 100 Design: Member sends completed artwork Cost: $1,750
FEATURED ARTICLES:
Feature your best content with this placement and include a 5-7 word headline, 25-word description and link to the article of your choice. Dimensions N/A Design: N/A Cost: $1,250
DUE DATES & GUIDELINES:
Content is due the 25th of each month Please send to: Info@NADRA.org File Format: JPG, PNG, GIF Artwork is permitted to rotate
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRA.O R G W E B S ITE OPPORTUNITIES: NADRA.ORG SPONSORED WEB ADS RUN FOR 30 DAYS ARTWORK IS PERMITTED TO ROTATE EACH SPONSORED AD APPEARS ON 3 WEBPAGES 6 PAGES TO CHOOSE FROM SPACE IS LIMITED BASED ON AD-TYPE
Top Leaderboard: 728 x 90 * Limit 1 per 30 days
NADRA Events Calendar, 2019:
Product Showcase: 300 x 250
* Limit 3 per 30 days
Lower Leaderboard: 580 x 70 * Limit 1 per 30 days
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRA.O R G W E B S ITE OPPORTUNITIES:
PRICING, SPECS & DUE DATES
The newly launched NADRA website has a mobile-friendly, responsive design. NEW for 2019, NADRA is focusing strongly on SEO marketing & google Adwords. The website now features NEW product showcase & leaderboard ads.
OPTIONS & PRICING: TOP LEADERBOARD:
Top placement with link to company website * Limit: 1 per 30 days Dimensions: 728 x 90 Design: Member sends completed artwork Cost: $750 per 30 days
LOWER LEADERBOARD: Prominent placement with link to company website * Limit: 1 per 30 days Dimensions: 580 x 70 Design: Member sends completed artwork Cost: $600 per 30 days
PRODUCT SHOWCASE:
Showcase your product! * Limit: 3 per 30 days Dimensions 300 x 250 Design: Member sends completed artwork Cost: $350 per 30 days
PLACEMENT: (PICK 3)
NEW!
NADRA Homepage For Industry page Consumer / DIY page Member Directory Homepage Member Directory - Find Builders Photo Gallery
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
DUE DATES & GUIDELINES: Content is due the 25th of each month Please send to: Info@NADRA.org File Format: JPG, PNG, GIF Artwork is permitted to rotate Sponsored ads run for 30 days - beginning the 1st of each month
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NADRAB L O G.C O M OPPORTUNITIES: NADRABLOG.COM SPONSORED ADS RUN FOR 30 DAYS ARTWORK IS PERMITTED TO ROTATE SPACE IS LIMITED BASED ON AD-TYPE Top Leaderboard: 728 x 90
Product Showcase: 300 x 250 Lower Leaderboard: 580 x 70
* Limit 1 per 30 days
* Limit 3 per 30 days
* Limit 1 per 30 days
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRABLOG.COM OPPORTUNITIES:
PRICING, SPECS & DUE DATES
The NADRA blog is a mobile-friendly, responsive design. NEW for 2019, NADRA is focusing strongly on SEO marketing & google Adwords. The blog now features NEW product showcase & leaderboard ads.
OPTIONS & PRICING: TOP LEADERBOARD:
Top placement with link to company website * Limit: 1 per 30 days Dimensions: 728 x 90 Design: Member sends completed artwork Cost: $750 per 30 days
LOWER LEADERBOARD: Prominent placement with link to company website * Limit: 1 per 30 days Dimensions: 580 x 70 Design: Member sends completed artwork Cost: $600 per 30 days
SKYSCRAPER:
Showcase your product! * Limit: 1 per 30 days Dimensions 120 x 600 Design: Member sends completed artwork Cost: $600 per 30 days
NEW!
GUIDELINES: Content is due the 25th of each month Please send to: Info@NADRA.org File Format: JPG, PNG, GIF Artwork is permitted to rotate Sponsored ads run for 30 days - beginning the 1st of each month
T 1 1H ETN HO E RNTO HRA TM H EARMI C EA RN I CD AE NCD KEA CN K DA R NA DI LRIA NIG L IA NSGSA OSCSI A O TCIIO AN T I -ON NA- DNRAAD. O RR AG .ORG
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DECK SAFETY MONTH® SPONSORSHIP OPPORTUNITIES: Join NADRA in promoting Deck Safety Month® by becoming an official Deck Safety Ambassador!
ABOUT THE PROGRAM: Each year, NADRA raises awareness about the importance of checking your deck through a national deck safety campaign. NADRA’s Deck Safety Campaign creates an opportunity to: Educate. Inspect. Correct; ultimately, helping to prevent injuries and bringing an awareness to the importance of regular deck inspections. Supporting NADRA's DSM Campaign allows NADRA to continue to educate consumers, industry professionals and inspectors about proper deck installation and annual inspections. Ambassadors must be current NADRA members and agree to actively communicate Deck Safety Month® news from NADRA to their customers, fans and contacts. You are a true Ambassador, our power is in numbers, and we thank you for helping to spread the word!
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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DECK SAFETY MONTH® SPONSORSHIP OPPORTUNITIES: Sponsor Deck Safety Month® by becoming an official Deck Safety Ambassador!
OPTIONS & PRICING: Official Platinum Sponsor of Deck Safety Month®
$3,000
PLATINUM:
Deck Safety Month® Sponsor logo for your use Logo on Deck Safety page with link out Logo on email communication with link out (1) Sponsored Content Ad in NADRA's April or May email communication (1) Rectangle Ad on NADRA's homepage during the month of May Special thank you in NADRA email communications during the month of May
Official Gold Sponsor of Deck Safety Month®
$1,500
GOLD:
Deck Safety Month® Sponsor logo for your use Logo on Deck Safety page with link out Logo on email communication with link out (1) Mini Sponsored Content Ad in NADRA's April or May email communication Special thank you in NADRA email communications during the month of May
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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DECK SAFETY MONTH® SPONSORSHIP OPPORTUNITIES: Sponsor Deck Safety Month® by becoming an official Deck Safety Ambassador!
OPTIONS & PRICING CONTINUED: Official Silver Sponsor of Deck Safety Month® Deck Safety Month® Sponsor logo for your use
$750
SILVER
Logo on Deck Safety page with link out Logo on email communication with link out (1) lower leaderboard Ad in NADRA's April or May email communication Special thank you in NADRA email communications during the month of May Official Bronze Sponsor of Deck Safety Month®
$550
BRONZE:
Sponsor logo for your use Logo on Deck Safety page Logo on email communication Special thank you in NADRA email communications during the month of May
Official Partner Sponsor of Deck Safety Month® Sponsor logo for your use
$350
PARTNER:
Logo on Deck Safety page Logo on email communication Special thank you in NADRA email communications during the month of May
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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THE NADRA AWARDS DINNER & NATIONAL+ DECK COMPETITION SPONSORSHIP OPPORTUNITIES: ABOUT THE PROGRAM: The North American Deck and Railing Association (NADRA) recognizes and promotes excellence in the outdoor living & decking industry. Each year we celebrate and honor outstanding successes in the industry at a prestigious Industry Awards presentation & celebration. This year, the 10th annual awards dinner will be held on November 11th, 2019 in Louisville, KY. Professionals of all levels & categories, from across North America (and beyond) enter the competition. Hundreds of industry professionals attend the awards dinner. By participating, you will be helping NADRA with the programs we care so much about. We can continue our work in code, Deck for a Soldier®, Deck Safety Month®, education, networking and so much more. The following pages outline the benefits included in each package. There are 6 packages to choose from.
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRA AWARDS DINNER & NATIONAL+ DECK COMPETITION SPONSORSHIP OPPORTUNITIES: OPTIONS & PRICING:
Official sponsor of awards dinner Official sponsor of the National+ Deck Competition Official bar sponsor Official sponsor of NADRA's after party Company logo on opening screen of awards ceremony (10) tickets to awards ceremony (2) direct email communications to NADRA members (via NADRA) (2) sponsored content ads in NADRA's eNews
$10,000
PLATINUM EXCLUSIVE OPTION ONLY 1 AVAILABLE! Company logo size and placement based on level of sponsorship.
(2) top leaderboard ads in NADRA's eNews Table top signage at awards ceremony Company logo on sign at awards ceremony Company logo on sign at after party Company logo and link-out on NADRA DeckExpo events page Company logo and link-out on email invitations and reminders leading up to the awards dinner If exhibiting, booth # will be displayed on email communications Social media integration
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRA AWARDS DINNER & NATIONAL+ DECK COMPETITION SPONSORSHIP OPPORTUNITIES: OPTIONS & PRICING CONTINUED: Official sponsor of awards dinner Official sponsor of the national+ deck competition Official bar sponsor Official sponsor of NADRA's after party Company logo on opening screen of awards ceremony (4) tickets to awards ceremony
$5,000
PLATINUM ONLY 4 AVAILABLE! Company logo size and placement based on level of sponsorship.
(1) sponsored content ads in NADRA's eNews (1) top leaderboard ad in NADRA's eNews Table top signage at awards ceremony Company logo on sign at awards ceremony Company logo on sign at after party Company logo and link-out on NADRA DeckExpo events page Company logo and link-out on email invitations and reminders leading up to the awards dinner If exhibiting, booth # will be displayed on email communications Social media integration
THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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NADRA AWARDS DINNER & NATIONAL+ DECK COMPETITION SPONSORSHIP OPPORTUNITIES:
OPTIONS & PRICING CONTINUED: DE S CR I P T I ON
GOLD SILVER
$3,000
$1,500
BRONZE $750
PARTNER $3 5 0
Official Sponsor of Awards Dinner Official Bar Sponsor Official Sponsor of National+ Deck Competition Company logo on opening screen of awards ceremony Tickets to Awards Ceremony
3
Lower Leaderboard Ad in Email Communication
1
Mini Sponsored Content Ad in Email Communication
1
Table Top Signage at Awards Ceremony
2
1
Company logo size and placement based on level of sponsorship. Social Media Integration is Included in all Sponsorship Levels
Company Logo on Sign at NADRA Booth, Awards Ceremony & After Party Company Logo and Link-out on NADRA DeckExpo Events Page & Email Reminders Company Logo on NADRA DeckExpo Events Page & Email Reminders If exhibiting, booth# will be displayed on email communications THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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CUSTO M I Z E D O P P ORTUNITIES FOCUS GROUPS: Looking for a way to introduce your product to NADRA Builders? Perhaps get your product on the shelves at more distribution centers? NADRA will help organize a focus group specific to your needs. Call or email for pricing.
WHITE PAPERS Attract potential customers by offering topquality, industry knowledge. Sponsorship includes: White paper added to members section of NADRA.org. Archive page listed for (1) year) White paper promoted via one dedicated email from NADRA to its membership. Mention in NADRA social media channels Design: Member sends completed white paper Cost: $750 per white paper *For availability, please contact Info@NADRA.org THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
WEBINARS: Webinars are an effective way to grab NADRA members attention by educating them on best practices, effective solutions and quality resources to advance their professionalism in the outdoor living industry. Help contribute to continued education with NADRA on your very own customized webinar. Call or email to learn more.
EDUCATION: Whether your goal is to share your current training programs with NADRA members, or you wish to sponsor NADRA's education sessions, this is the place to get started. NADRA will work with you to select the right approach for you to share your passion for continuing education and getting your installation demos, videos & face-toface installation / training program in front of NADRA members & prospects. Each program is tailored to fit your individual needs. Call for pricing.
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PREMIE R L E V E L M EMBERSHIPS: A partnership with NADRA is an opportunity to deepen your brand's connection to the membership & industry. A company can support NADRA by upgrading to a Premier level at any time. Year round sponsorships are included at the premier level. Such as our flagship Main Event aka Awards Dinner each year and Deck Safety Month®. Membership investments range from $625.00 - $2,500.00 a month and come with a robust set of benefits to ensure your business gets noticed throughout the entire year.
GOLD
$30,000 or $2,500/ Month
NADRA Membership Special Designation with logo & link on website category listing Logo on and link on NADRA's homepage Logo and link on NADRA's Education page Logo and link on NADRA's Join NADRA page GOLD Level Sponsorship for Main Event GOLD Level Sponsorship for Deck Safety Month®
BRONZE
$7,500 or $625/ Month
NADRA Membership Special Designation with logo & link on website category listing Logo on and link on NADRA's homepage BRONZE Level Sponsorship for Main Event BRONZE Level Sponsorship for Deck Safety Month® THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
SILVER
$15,000 or $1,250/ Month
NADRA Membership Special Designation with logo & link on website category listing Logo on and link on NADRA's homepage Logo and link on NADRA's Education page SILVER Level Sponsorship for Main Event SILVER Level Sponsorship for Deck Safety Month®
PARTNER
$5,500 or $458/ Month
NADRA Membership Special Designation with logo & link on website category listing Logo on NADRA's homepage PARTNER Level Sponsorship for Main Event PARTNER Level Sponsorship for Deck Safety Month® 22
WHAT'S NEXT? Let's work together! CONTACT US TO GET STARTED HEADQUARTERS P.O. Box 829 Quakertown, PA 18951
EMAIL ADDRESS Info@NADRA.org
PHONE NUMBER 215-679-4884 THE NORTH AMERICAN DECK AND RAILING ASSOCIATION - NADRA.ORG
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