EITKT Brand Launch Pack

BRAND LAUNCH PACK.

chapter one.

OUR INTRODUCTION

1 2 4 5 6 8

our existence 1 our core 2 our vision 4 our promise 5 our spirirt 6 our etiquette 8

chapter two.

OUR STANDARDS

12 our logo 12 14 do’s & don’ts 14 16 our elements 16 18 our voice 18

conte

chapter three.

OUR ENVIRONMENT

22 24 30 37 38 43

our distinction 22 our external environment 24 our opposition 30 our position 37 our people 38 our collecition 43

chapter four.

OUR PLAN

48 49 58 60

our goals 48 our comms plan 49 our path 58 our future 60

ents.

1 CHAPTER

let us introduce ourselves.

our existence.

Up until recently, Burlesque dancers were commonly known as ‘strippers’ and objectification of them was normalised. It was assumed these performers were uneducated and unable to make money any other way.

This angers us. We can’t stand the thought of a soul being defined on such a superficial factor; us humans are so much more than that.

Although Burlesque has now overcome this stigma, we exist to positively evolve the lack of sensitivity and receptivity in our current society.

We are inspired by the gender ambiguity of today’s Burlesque dancers. Artist Henri De Toulous- Lautrec’s portrayal (left) of their vibrant personalities combats the stereotype of what a woman should be.

All humans should be permitted to identify through their soul and personality opposed to their physical appearance. Society has now gendered fabrics, items of clothing, even colours. Physical features and personality traits have had the same treatment; women should be classy; men should be emotionless. We are tired of society making unwarranted assumptions...

We exist to break assumptions. We exist to evolve the outdated. We exist to redefine etiquette.

Are you with us?

Our existence

1

our core.

2

Our core

EVOLVING THE OUTDATED.

our eventual ETIKT. Our vision is to encourage a circular luxury fashion market by empowering slow fashion and emanating inclusivity.

4

Our vision

our eternal ETIKT. We promise to always challenge and evolve conventional etiquette, whilst ever opting for the renewable alternative.

Our promise

5

our spirit.

THE REBEL.

Our spirit is strongly influenced by powerful, contemporary figures such as Dita Von Teese and Harry Styles.

We are empathetic, openminded and extremely inquisitive.

THE SAGE.

Although we are passionate in our beliefs and bold in displaying them; we are persuasive, not forceful.

We are romantic yet realistic; we will never let realism limit our creative, youthful spirit.

We are determinedly resilient.

6

Our spirit

WE DON’T LIVE TO BREAK THE RULES. WE LIVE TO QUESTION THEM.

our etiquette.

HONESTY. We will always be open in our activities; we have nothing to hide. We want our people to be honest and open with us too.

EMPOWERMENT. We celebrate individualism; we always aim to empower this through our marketing and our garments.

EMPATHY. We want to get our point across but that will never hinder us from having empathy and consideration for our people and planet.

ADAPTABILITY. Our environment is everchanging. We will always work our hardest to change with it.

8

Our values

“MEN WERE ONLY ALLOWED TO BE ANDROGYNOUS AS ENTERTAINERS, LIKE DAVID BOWIE OR PRINCE, BECAUSE THEY DID NOT BELONG TO OUR EVERYDAY WORLD.” - EUGENE RABKIN

CHAPTER

2

our standards.

Etiquette [ et-i-kit -ket ] noun 1 conventional requirements as to social behaviour; proprieties of conduct as established in any class or community or for any occasion.

ETIKT [ et-i-kit ] noun 1 establishing your own identity; not allowing any individual or society to define you.

formally KNOWN AS

our friends CALL US

Our logo represents us.

It is bold, simple and contemporary, with a subtle hint of French elegance.

Our full logo is used when we have the space to express ourselves. It it also used on formal occasions or when introducing ourselves.

Our ‘nickname’ is used on informal occasions, such as profile pictures or garment labels.

A combination of these logos is used to establish our work.

Our logo

13

give us some space.

Our logos enjoy their space.

Sufficient space lets them achieve their true potential.

We’re usually against being put in a box; metaphorical or not, but we will tolerate it in this instance.

14

Our logo

consistency is key.

We’re a versatile brand. That doesn’t mean our logo has to be. Our logo must never be...

...slanted

...non brand colours

...low visibility

size matters.

Bigger is better when it comes to our logo. Don’t get us wrong, it can hold it’s own but we are proud to give our stamp of approval; it should be seen.

...outlined

...squashed

our colours.

Our colours are bold and contrasting. We use Feather Boa and Navy, baby to mock the conventional colours of gender binary. We use ‘Honey, I’m home’ as a sunny highlight to crack tradition.

The gently curving lines and shapes in our branding represent fluidity and versatility.

Harsh, straight lines just don’t seem quite realistic to us. Does life ever go that way?

16

Our elements

our shape.

Our colours are earthy, just like us.

Honey, I’m home #B48109

Navy, baby #343333

Feather Boa #EBC3B4 Our elements

17

our voice.

Our tone of voice connotes our personality, essence, and story.

We celebrate the sexuality and liberation of all genders and proudly reflect this.

Our tone is influential and encouraging. We choose language that instils confidence whilst provoking thought.

Due to our inquisitive, contrarian nature, we question EVERYTHING. Leave everything open to interpretation.

18

Our voice

“INDULGING IN TABOOS SOMETIMES IS A WAY TO LIBERATE THEM.“ - DITA VON TEESE

3 CHAPTER

our environment.

We operate in the luxury fashion market.

Historically, our industry is associated with indulgence, excess and craftmanship.

Sustainability was never expected nor required.

In 2019, BCG reported that ‘personal luxury’ reached €330bn in 2018, expectedly hitting €1.3 trillion by 2025.

Millennials will make up 50% of this market by 2025 along with Gen Z who will represent 8%; with them they are bringing contrasting views to that of former generations.

Millennial and Gen Z consumers are recreating symbols of wealth and status, defining them by social connections or knowledge as opposed to material goods. According to The Future Laboratory (2020), today’s luxury buyer is looking to express who they are rather than what they have. Desiring to eliminate guilt from their indulgence and be seen as ethical, creative and philanthropic.

Brands pioneering this industry are Stella McCartney, Mara Hoffman and Rag & Bone; all of whom happen to be focusing on sustainability. Lyst reported a 47% increase in searches for ‘vegan leather’ and ‘organic cotton’, they predicted that in 2020 10% of all fashion purchases on their site would be made with sustainability in mind.

To conclude, our market is changing, for the better. Brands can no longer ‘greenwash’, they will be called out. They must be authentic and put planet and people over profit.

Our environment

21

our distinction.

22

Our USP

Ethically manufactured garments produced using high quality, sustainable fabrics; shaped by contemporary matters in society.

TOTAL TRANSPARENCY We always choose the ethical option when it comes to manufacture. Our people will know their garment’s genuine journey from needle to hanger.

MINDFUL MATERIALS We have made it our priority to choose the sustainable alternative. Therefore, we utilise less environmentally distressing, organic fabrics or natural materials that will otherwise go to landfill.

SOCIETAL MATTERS Our current society is so habitual. The aesthetic of our garments and how we exhibit them, echoes our nonconformist stance.

Our USP

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external environment.

Proactivity is key to our brand, especially when assessing our external environment. Here are some external movements which impact our environment.

MACRO: REMOVING THE LABEL.

Consumers are moving away from rigid definitions and assumptions of race, ethnicity, and gender.

This movement has been gently seeping into our culture for over a decade. Driven by society’s (generally) positive acceptance of individuality, paired with the historical racial and gender divides in many countries. Digital and cultural globalisation has also enabled this evolution.

Brands are expanding their representation of diversity.

Singles stigma has also

been dissolved, meaning the population of singles has proudly grown.

More identity options and less romantic relationships means consumers are now questioning their identity and existence.

Smaller minority groups still feel underrepresented, tokenistic, and exploited by brands.

All these factors are causing feelings of isolation and loneliness. This is expected to grow in the future. Consumers will find ways to disconnect from social media and the backlash against retouching media will continue, promoting a more authentic self.

Our people just want to be wholly, genuinely represented.

Our people just want to be accepted for who they are.

We haven’t only adopted this movement; we are this movement.

Our external environment

25

MACRO: SLOW IS THE NEW FAST.

Climate change is one of the most defining issues of modern society. It is no secret that fashion processes contribute hugely to this issue.

Consumers are ever reviewing their consumption habits, selfeducating before purchasing.

This scrutinisation requires complete transparency from brands for informed decisions to be made.

According to Mintel (2020), our population is expected to grow to 8.5bn by 2030. By 2050, 68% of us will live in urban areas. Subsequently we

are looking to maximise our space and live possession light.

For fashion brands, this means creating versatile, functional garments and moving toward a circular economy.

Purchasing guilt is too real.

Our people want to buy the garments they love, guilt free without harming our planet or clogging up their wardrobes.

Don’t worry! The not-sodistant future yields a new mindset. A mindset we are not only encouraging, but actively executing.

How? Providing long-lasting, versatile, ethically produced pieces. Creating and promoting artisanal garments, produced in small quantities. Endorsing a ‘less is more’ mentality through enabling borrow and rent options.

In a nutshell, we will never claim to be flawless. We will, however, always be transparent in prioritising our people and planet over profit.

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Our external environment

“NOTHING SHOULD GO BACK TO NORMAL, NORMAL WASN’T WORKING.”

- JANE KELLOCK, 2020 (USP WEBINAR)

MICRO: VANITY REDEFINED.

The body positivity movement has normalised self-promoting our physical uniqueness, this is transitioning toward self-promoting personal accomplishments.

Why is it that we are now okay with saying we like our hair or our legs, but we can’t say “I love how hard working I am”, without feeling ridiculously egotistical?

Most people have experienced imposter syndrome; not feeling good enough or that your achievements aren’t significant enough.

We are all about empowering our people and encouraging them to feel their best, most authentic, self. Self-love is about loving your whole self, not just the parts that it is socially acceptable to love.

The solution? Narcissism. To be narcissistic does not make you a narcissist, just like possessing particular body parts doesn’t define your gender.

We advocate this through our communication channels.

Below: Equinox’s ‘Make yourself a gift to the world’ campaign.

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Our external environment

Current production processes require toxic chemicals, endless water and energy, heavy transportation and create shameless amounts of waste. We are running low on resources.

If we want our planet and our industry to survive, something must change. Thanks to technological advancements, processes are evolving in labs all around the world, taking

inspiration from nature itself. Using organic, gentle ingredients such as fermented tea, bacteria, yeast, algae, and seaweed - all of which are renewable.

The result is biodegradable yet durable garments.

It is unrealistic for us as a start-up company to claim we will utilise these new processes yet.

As a company it is a realistic future aspiration for us to reach our vision of a circular fashion industry.

MICRO: LABRICS.

The food and beauty industries have pioneered the use of biotechnology. Now, it is fashion’s turn.

Our opponents; both established and emergent, keep us competitive. Our scale rates their similarity to us from 1-100%.

We use the below elements to ensure we are staying authentic in every way.

our opposition.

CLARIFIED.

ETHOS %. The underlying influence that informs the beliefs, customs, or practices of the brand.

ATTITUDE %. How overtly they express their ethos.

DESIGN %. Refers to the design of the garments.

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Our opponents

OPPONENT #1

Alexander McQueen.

An influence from a variety of subcultures paired with a background of education in London provided McQueen with a raw, rebellious take on life; shown through collections. Explicit tailoring is McQueen’s unique selling point, graphic prints are famously used to highlight the innovative silhouettes. Feature exhibitions are where the brand presents anger regarding current inequalities and political controversy.

ETHOS ATTITUDE DESIGN

80% 30% 60%

Our opponents

31

OPPONENT #2

Wales Bonner.

Bonner’s collections are separated into men’s and womenswear, she commented “I think of my collections as a whole—I wouldn’t necessarily break them up into men’s and women’s.” We completely embody this mindset. Bonner’s garments combine minimalistic tailoring with a healthy dose of contemporary athleisure.

Contrarily, our garments digress traditional tailoring using ethical and unconventional materials.

ETHOS ATTITUDE DESIGN

32

Our opponents

90% 20% 40%

OPPONENT #3

Beaufille.

Translating as ‘handsome girl’, Beaufille “combine masculine and feminine elements to create contemporary looks.

They take a sculptural approach to tailoring. Although our garments mutter similar shapes, tones, and silhouettes; our quirky twist is the fusion of modern ruffles, pleats and knots.

ETHOS ATTITUDE DESIGN

10% 10% 85%

Our opponents

33

OPPONENT #4

Sara Lanzi.

Sara Lanzi is known for her use of colour and balancing classic silhouettes with avant-garde detail. Her designs are detailed and tend to be ruffle or pleat focused. Our difference is our ability to interpret stereotypically gendered fabrics and features and harmonise these in a less conventional, predictable way.

ETHOS ATTITUDE DESIGN

34

Our opponents

10% 15% 80%

OPPONENT #5

Rad Hourani.

Rad Hourani celebrates neutrality as a defining human trait and advocates nonconformity as the essence of individuality.

His designs are works of art, highlighting numerous perspectives through a combination of mediums which expose society’s traditional systems. He made fashion history with his gender-neutral collection. Although our ethos is similar, our approach is less amplified, and our designs are more practical.

ETHOS ATTITUDE DESIGN

90% 70% 10%

Our opponents

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our position.

EQUATION.

ATTITUDE

+

ETHOS

+

Sara Lanzi.

This equation illustrates our niche in the market. None of our opponents bring what we bring, in the way that we bring it. Securing a strong gap in the market for our inclusive, ethical brand.

DESIGN

=

our 100%

Our position

37

our people.

PRIMARY.

THE AFFLUENT ACTIVIST.

Rowan lives with her flatmate in Camden, London; she moved here after finishing uni. At just 25 she has spent the last 3 years earning her current position of Creative Director; an achievement for which she credits her fresh mindset and ambitious nature.

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Our people

Rowan is extremely cultured and well-travelled, although she will forever return to London. She has always been inquisitive and has learned to appease this quality through self-education; reading books and self-expression; painting. Both of which encouraged her open, opinionated nature. She is passionate about fashion going circular; being very proactive toward this cause on social media and her blog.

Rowan identifies as a cis woman; she openly embraces her femininity but does not allow this to define her or control her behaviour. Some are intimidated by her directness and passion. Rowan surrounds herself with people who aren’t afraid to be their genuine selves, in her circle, on her social media feed and brands in her wardrobe.

Rowan is always looking to stay on trend whilst being as sustainable as possible. She invests in pieces that make a statement; but can also be paired with other items in her wardrobe. Wearing high-end brands such as ACNE, Gucci, Marques Almeida, and affordable conscious ranges such as H&M.

MANTRA.

“I am worthy of pursuing my passion and purpose.”

MANTRA.

“ I am the creator of my entire reality. ”

our people.

SECONDARY.

Angie, is a free spirit who has travelled and worked as a freelance fashion journalist for many renowned companies, she has now settled in Williamsburg, Brooklyn. She still attends fashion week in Paris and London (for work purposes, of course); seeking new and interesting brands to write about. After committing the past 16 years to building her career; Angie now has the luxury of enjoying the simple things in life.

Angie buys from companies who are transparent and ethical in their processes from needle to hanger. Angie cherishes every single garment in her pint-sized wardrobe and wears them regularly. If she feels an item becomes neglected; she donates it or reworks it for a family member. If she needs an outfit for an event in the city, she rents or borrows from friends.

Angie would describe her style as “unpredictable and expressive”. The occasion doesn’t dictate her outfit, her mood does. Her icon is Dita Von Teese, she loves her vintage style and capability to command the attention of the room without outwardly desiring it.

THE EFFICIENT ECCENTRIC.

Angie is a fitness enthusiast. On the weekends she hosts Burlesque classes in the city, this has been her love for half her life. It makes her feel strong and confident. Another passion of Angie’s is cooking; her 36 years have taught her that carbs are your friend, not your foe. She has instilled in her daughter the importance to always use good quality, ethically sourced ingredients. She feels the same way about fashion.

Our people

41

our collection.

CONCEPT.

This collection combines stereotypically feminine details and silhouettes with traditionally masculine fabrics and finishes them with bold prints; inspired by the artist Henri De ToulousLautrec’s paintings of Moulin Rouge. The flamboyant dance moves the show girls make, inspired us to incorporate textile features into our designs.

Expect to see pleats, darts, knots, gathering, patch work and free hand embroidery. To summarise, this collection aims to capture the gender ambiguity of modern-day burlesque dancers.

Our collection

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our collection.

DECONSTRUCTED. Here is an exclusive sneak peek of S/S 21 - just for you.

COLOUR PALETTE.

Our primary fabrics are organic and natural. We source them ethically, preferably in the UK or from Italy and Spain.

Only using GOTS (Global Organic Textile Standard) certified manufacturers and suppliers. *Real leather is never going to be animal-friendly or vegan. We only use leather that is left as a by-product from other industries.

Therefore, it doesn’t require additional land or resources and would otherwise go to waste.

Our first collection compromises of 12 high quality, versatile, garments.

Each available in 3 colourways.

We are a luxury brand. Our pricing structure considers our ethical, raw materials, artisanal touches and personal tailoring speciality.

Here you can see the number of pieces in our collection and our maximum price.

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Our collection

2x Jackets ÂŁ1,200

PRIMARY FIBRES.

ORGANIC COTTON.

2x Skirts £550

2x Dresses £1500

BAMBOO LINEN.

3x Trousers £700

SUSTAINABLE* LEATHER.

HEMP.

3x Tops/Shirts £ 500

CHAPTER

4

our plan.

OF ACTION.

Our Communication Plan for the next 12 months is just like us, realistic and optimistic. We have considered our internal and external situation; a luxury start-up brand entering an already saturated market with a passion to make fashion ‘inclusive’ and ‘ethical’.

Sounds cliché, right?

Wrong.

Examine our plan of action for the next 12 months and watch your opinion change. We will utilise our current resources and useful connections at an innovative University to reach our goals.

Our plan

47

our goals.

On completion of our action plan (June 30th 2021) we will…

(1)…have gained 10,000+ genuine followers on our Instagram page.

(2)…have professional relationships with at least 3 relevant ‘influencers’.

There’s more to life than Instagram...

(3)…have a successful YouTube podcast with 150+ monthly listeners, measured through number of subscribers/views.

(4)…have gained 1500+ engaged, active email subscribers, monitored through Campaign Monitor.

(5)…have launched our first collection into 2+ UK stockists (rental or traditional retail), excluding our own website.

commun 48

Our plan

JULY 2020 - JUNE 2021.

our phygital communication plan.

nication Our plan

49

july-sept.

2020.

Quarterly focus: Increasing brand awareness.

July will see the soft launch of our website.

Although our collection will not be available to buy; we want to populate our site with information about who we are, what we stand for and the raw materials we plan to use.

In August, our designer & founder, Emma Styger, will appear on Venetia La Mana’s podcast.

‘Talking Tastebuds’ chats with guests/activists about food, well-being, and conscious living.

Emma will introduce our brand and discuss the steps we are taking to create a circular luxury fashion market.

Assuming we are out of lockdown and able; we will host a pop up in Camden from 18th-22nd Sept (LFW).

Due to fashion week, Camden will be bustling with tourists as well as locals.

Here we will introduce our brand through an informal Q&A and exhibition at a local coffee shop/record store. This will show that although our brand is luxury, we are open and welcoming to all.

If lockdown continues, we will do this as a live stream on Instagram/YouTube.

Our plan

51

oct-dec.

2020.

Quarterly focus: Gaining interactions/engagements across channels.

#whatsETIKT campaign launches on World Mental Health day (10th Oct).

VENTAL SCHEME

We’re getting down and dirty this month with the launch of Vental Scheme.

Our bi-weekly YouTube podcast where we discuss societal etiquette, the future of fashion and other relevant topics with openminded students and activists.

Special guests include micro-influencers with a sustainable focus such as Shopé Delano or Francesa Willow.

Our Instagram & Twitter campaign explores different societal expectations/ assumptions and our people’s opinions of them.

Using the hashtag we will repost our favourites & the two (1 Twitter, 1 Instagram) with the highest interaction will each receive a personalised garment in time for Christmas.

Scan to visit Instagram...

Our plan

53

jan-mar.

2021.

Quarterly focus: Forming B2B connections.

New Year, same ETIKT. “What are you going to do the exact same this year?”

Our Vental Scheme topic for January.

We will discuss whether New Year’s resolutions are good for our mental health.

By now, we have gained some recognition, especially within London’s ethical influencer community.

We will also be doing a January detox across our Instagram & Twitter; encouraging our people to do the same in a bid to beat those pesky ‘January blues’.

This has attracted the attention of Grace Beverley; a locally acknowledged slow fashion entrepreneur and activist.

We have been quietly working with Grace behind the scenes. Tailoring an ethically produced, recycled statement piece for her to wear at The Brit Awards on 18th February.

Our Press Release (right) is scheduled to go out at the end of March; 2 months prior to the launch of the collection.

LUXURY LABEL ETIKT TO LAUNCH THEIR FIRST ETHICAL GENDER-NEUTRAL COLLECTION. FOR RELEASE 31ST MARCH 2021 Nottingham founded brand, ETIKT are proud to launch their brands first gender neutral collection. Hitting Graduate Fashion Week’s runway in London May 2021; the show will be streamed on the brands YouTube channel with timing announced via email closer to the date. This 12-piece collection combines stereotypically male and female features to create minimalistic, tailored silhouettes. Tailoring elements ensure the garments compliment all figures; with the aim of providing all genders with versatile, long lasting garments taking them from summer until winter. Sourcing quality materials ethically and mindfully means stock will be limited and garments will vary in tone and style, meaning each one is utterly unique.

ETIKT’s founder, Emma Styger, commented “I have always been interested in the stigma of societies perception of how genders should dress and how this exists on the high street today. Nonetheless people are recognising this matter, even celebrities have initiated subverting conventional dress codes. I am passionate about changing these conventions for all genders. Our first collection successfully encapsulates this, it has turned out just as I envisioned.”

Last month, Styger made an impression on London’s influencer community when entrepreneur, Grace Beverley, rocked a personalised ETIKT ensemble at The Brit Awards.

Beverley posted a picture to her 1m Instagram followers captioned “Thank you @brits and thank you @eti.kt for making me feel a million dollars, and without hurting any trees!”.

Styger had been working quietly with Grace behind the scenes to create a sustainable look for the Brits, free of charge. “I wanted to make a statement piece which aligned our values with Grace’s, showing that vegan, ethical materials can still create striking garments. I’m just grateful to Grace for taking a chance on us.”

ETIKT empower all generations and genders by continually reiterating that it is not brave to be yourself, it is natural. They encourage their people to challenge societal etiquette, instead of letting it challenge them. ETIKT’s vision is to encourage a circular luxury fashion market by empowering slow fashion and emanating inclusivity. Their first collection signifies their dedication to this vision. *ENDS* Established in 2020, ETIKT stand to confront the rigid rules set by society. At their core is the need to evolve the outdated, every action they take exhibits this passion.

For more information, please email etikt.customerservice@gmail.com or visit their website www.etikt.com

Our plan

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apr-june.

2021.

Quarterly focus: Preparing for launch.

In April we will be running a competition to win 2 tickets to LFW June (1st prize), 2 front row tickets to Grad FW (2nd prize) and early access to our collection (3rd prize) will be given to all 3 winners.

May means one thing.

Graduate Fashion Week (GFW)!

We are delighted to be showing our first collection at such a renowned event, especially since it’s their 30year anniversary!

Our loyal people have long awaited the arrival of this collection.

Our show and exhibition will make a lasting impression, attracting the attention of people internal and external to the industry.

To enter, our people will subscribe to our email via the website. Winners will be notified via email at the end of April.

This will also be promoted through our other channels.

Our collection will be released to our early accessors instantly at show close of GFW. Our garments will be released to our website 24 hours later; stock will be limited due to our studio capacity. A second release will be considered upon the success of this.

As a result of GFW we will gain the interest of Dover Street Market (London) and ‘On Loan’. We are keen to make our products available for rental before going into traditional retailers to stimulate borrowing culture.

June will also see a popup during London Fashion Week (June). We will be popping up in Covent Garden this time as our budget will be more allowing. Here we will be offering inclusive styling and tailoring how-to’s.

Our plan

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ACTION Website launch

our path.

Here is our comms plan laid out month by month so you can easily understand what to expect.

Podcast feature Pop-up #whatsETIKT campaign Vental Scheme launch Brit Awards

KEY:

Press release

PAID

FREE

MICRO

MACRO

Email comp Graduate Fashion Week Collection launch General social posts Influencer posts Goal review

JUL

AUG

SEPT

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

JUN

Our path

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our future.

THE UNDISCOVERED. Soon, we aim to rent a new studio in London or Nottingham, budget dependent. We will also be expanding our retailers as our team expands.

"ONE (HU)MAN CANNOT SUMMON THE FUTURE. BUT ONE (HU)MAN CAN CHANGE THE PRESENT!" - ALTERNATE MR. SPOCK

Further into the future we will incorporate bio-textiles and ‘labrics’ into our collections, our budget is the only thing stopping us from already doing this. Bio-textiles are still new and costly, our present operations are funding our circular future.

Eventually, we would like to open our own ETIKT store in central London. Our store will be minimalistic but welcoming; we will offer tailoring, styling and upcycling services to encourage our people to take their ETIKT garments through the seasons.

Our future

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etc.

That’s our ETIKT. What’s yours? Tell us...

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Evolving the outdated mindset.

Evolving the outdated processes.

Evolving the outdated assumptions.

Evolving the outdated gender roles.

Evolving the outdated society.

Evolving the outdated planet.

Evolving the outdated.