4 minute read

GENESIS COUPE STEPS UP A GEAR

Genesis set to go sporty with its GV80 Coupe Concept

By CHRIS RILEY

Hyundai’s luxury arm Genesis continues to expand, with the GV80 Coupe Concept. It’s inspired by the X Speedium Coupe Concept that was unveiled last week in New York.

Genesis says the concept combines the practicality of an SUV with the dynamism of a sports car.

Of perhaps greater interest, the coupe represents a preview of bigger things to come –more emotional, performance-oriented models.

Genesis’ rear-wheeldrive platform provides the basis for the GV80 Coupe Concept’s long bonnet and generous proportions. These refned proportions are emphasised by the ‘anti-wedge’ parabolic line.

It is complemented by muscular blisters and fenders that contrast with the vehicle’s ele- gant coupe silhouette.

The front fender wears the ‘Designed by Genesis’ plaque that highlights the exclusive character of models.

Five-spoke forged aluminium wheels and a carbon fbre roof contributes to the dynamic driving qualities by lowering the centre of gravity and reducing weight.

To further reinforce its driving dynamics, the vehicle’s optimised aerodynamic fuidity is complemented by an upper rear spoiler and spoiler lip on the elliptical concave ducktail, which provides increased downforce at speed.

The seamless rear lights complete the Two Lines signature at the rear.

The front fascia bears the Double G-Matrix Patterned Crest Grille surrounded by quad lights, which have evolved from multi-lens array technology to seamless light performance.

Cooling is optimised by four slots within the bumper that reduce shadowed thermal fow.

The exterior Magma colour is inspired by the brand’s Distinctly

Specialising in 4x4 SUSPENSION & LOAD CARRYING SOLUTIONS including bull bars & 4x4 accessories

Korean ethos.

Inside is a contrast between Genesis’ elegant Beauty of White Space philosophy and athletic attributes.

The three-spoke steering wheel plays an important role in emphasising the sportiness of the interior, with black Nappa and suede leather with plaid double stitching, orange piping and carbon fbre weaves on the functional surfaces.

Four bucket seats provide increased body support during cornering, contributing to passenger safety and comfort, while the carbon fbre back rest, painted in body colour, accentuates the extroverted character.

The structural stiffness of the body is reinforced with a G-Matrix strut brace behind the bucket seats.

Group Chief Creative Offcer Luc Donckerwolke said the Genesis brand began creating luxury sedans, which evolved into the G70, G80, and G90 models.

“Over the past seven years, we have added more lifestyle-oriented models to the portfolio, such as our GV80 and GV70 SUVs,” he said.

“Now we are pushing the envelope with more emotional cars that elevate Genesis’ performance and dynamic attributes.”

Tugu

By Jeffrey Gibbs

“Air” now out is an American biographical sports drama flm set for release in 2023. Directed by Ben Affeck and written by Alex Convery, the flm follows the true story of the origin of the popular Air Jordan basketball shoeline. The story follows an ambitious Nike employee as he attempts to strike a business deal with a rookie professional basketball player, Michael Jordan. Produced by Warner Bros. Pictures, the cast includes Matt Damon, Ben Affeck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker and Viola Davis.

The Plot

In 1984, Oregon-based Nike, Inc. was on the verge of shutting down its basketball shoe division due to poor sales. To make a comeback, Marketing Vice President Rob Strasser and cofounder and CEO Phil Knight assigned Nike’s basketball talent scout Sonny Vaccaro with the task of fnding a new spokesperson for the company’s basketball shoes. Vaccaro considered the players chosen in the 1984 NBA draft and initially thought Michael Jordan, the third pick, would be an ideal choice. However, Jordan was a fan of Adidas and too expensive for the basketball division’s meager budget. Vaccaro then watched Jordan’s highlights in conjunction with an Arthur Ashe commercial for his Head rackets, and was convinced that Nike should pursue the “generational talent” since the brand and athlete could build off each other. Vaccaro requested George Raveling, a friend who had coached Jordan in the Olympic tournament, for his support in courting the star. He then travelled to Wilmington, North Carolina, where he managed to convince Jordan’s mother Deloris that Nike would give him all the attention that he would not get from Adidas and Converse. Vaccaro received a negative phone call from Jordan’s agent David Falk regarding contacting his client’s family but was informed that the Jordans had scheduled a meeting at Nike’s Beaverton, Oregon headquarters the following Monday. Vaccaro and Strasser prepared their pitch and requested shoe designer Peter Moore to design a prototype, which he named “Air Jordan” after Nike’s Air Sole technology. Knight agreed to assign the basketball division’s entire budget of $250,000 to hire Jordan. The meeting with Jordan and his parents was successful, but Vaccaro was informed that Adidas had matched the offer and added a Mercedes Benz 380SL. He was certain the deal would not go through; however, he was surprised when Deloris called and said that Michael had agreed to sign with Nike on the condition he earned a percentage of every Air Jordan sold. Vaccaro was unsure the company’s higher-ups would accept the bonus, but Knight deemed it necessary to ensure the endorsement. The Air Jordan exceeded Knight’s expectations, earning $162 million in one year and becoming a steady source of income

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As of April 18, 2023, Air has grossed $34.1 million in the United States and Canada, and $21 million in other territories, for a worldwide total of $56.1 million.

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