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Est 1992


Media Kit


about the paper

Modern Health and Living is fully dedicated to health and nutrition. Our articles are professionally written and 100% informational. We keep our quality up for our readers every month looking for the latest in Healthy Living. All our articles come from national news sources such as the Mayo Clinic, Berkeley Wellness Newsletter Nutrition Action, John Hopkins Newsletter as well as local professionals such as Wheaton Franciscan Healthcare, Aurora, Aurora Advanced Healthcare, Eye Care Specialists, Milwaukee Eye, Medical Associates, Lifesteps Wellness Clinic, Rogers Center for Research, Alexian Brothers Village, Progressive Physical Therapy, Alzheimer Association, Jewish Family Services and many other healthcare professionals.

in every issue

How many people do you know that are not interested in their health? The answer to this very question is why Modern Health and Living has had one of the largest followings of any publication in the Milwaukee and Waukesha areas since 1992. Our newspaper is full of vital information that pertains to your health and well being. We tend to stay away from the non-informative news that fills many publications and lean towards articles filled with useful health information. This is why Modern Health and Living is read cover to cover by many readers and advertisers


The Paper

special features

All our articles come from national news sources such as the Mayo Clinic, Berkeley Wellness Newsletter Nutrition Action, John Hopkins Newsletteras well as local professionals such as Wheaton Franciscan Healthcare, Aurora,Aurora Advanced Healthcare, Eye Care Specialists, Milwaukee Eye, Medical Associates, Lifesteps Wellness Clinic, Rogers Center for Research, Alexian Brothers Village, Progressive Physical Therapy, Alzheimer Association, Jewish Family Services and many other healthcare professionals. WOMEN’S HEALTH MEN’S HEALTH CHILDREN’S HEALTH SENIOR HEALTH AND LIVING TRADITIONAL MEDICINE WELL-BEING Articles include: Vision, Nutrition, Fitness, Mental health, Healthy Families

(senior moving features, senior planning, independent and assisted living, alzheimer, memory care, hospice, hearing, senior housing directory, senior health directory)

Well-Being (a special feature dedicated to complementary medicine)

Children’s Healthy Living (special articles featuring your child’s well-being, summer camp, children’s health an camp directory)


Senior Health and Living Throughout the year, Modern Health and Livinghas special featured articles. Each month we have a special focus on different healthy living topics such as: Aging, Allergy and Asthma, Alzheimer, Autism, Cancer, Healthy Living, HearingHeart, Hospice, Lupus, Massage, Memory Care, Osteoporosis, Pain, Physical Therapy and other health related topics. Modern Health and Living is the only Milwaukee publication dedicated to health and nutrition that focuses on traditional, complementary and integrative medicine as well an overall healthy living lifestyle for every age!

Distribution & Readership Milwaukee County Bayside Brown Deer Eastside of Milwaukee Franklin Glendale Greendale Greenfield Hales Corners Milwaukee Oak Creek River Hills Shorewood South Milwaukee Wauwatosa West Allis Whitefish Bay Ozaukee County Cedarburg Grafton Mequon Theinsville Washington County Germantown West Bend Jackson Waukesha County Brookfield Delafield Menomonee Falls Muskego New Berlin Oconomowoc Sussex Pewaukee Waukesha

15,000 copies of Modern Health and Living are printed and distributed to over 400 locations in Milwaukee, Waukesha, Washington and Ozaukee counties. Our delivery routes have been meticulously crafted to maximize readership. We constantly upgrade our delivery sites to improve readership and visibility in the communities. It is estimated that HealthWisc has over $40,000 readers each month! The main difference between us and ther publications is that all of our delivery drivers advertise with us. This eans they have a vested interest in getting their advertisement out and care about getting the papers to the place where they need to go.

Modern Health and Living is distributed to: Grocery Stores: Pick n Save, Sentry, Outpost Natural Foods, Beans n Barely Rupena’s Fine Foods Pharmacies: Aurora Pharmacy, Ye Olde Pharmacy, Walgreens Fitness: YMCA, Elite Fitness and Racquet Clubs, Le Club, Southridge Athletic Club, WAC, Peak erformance, Fitness Together Libraries: Milwaukee, Ozaukee and Waukesha counties Hospitals and Healthcare Facilities: Wheaton Franciscan - Elmbrook, St. Joseph, St Francis, Wisconsin Heart Hospital, Aurora - Sinai, St. Lukes, West Allis Memorial, Women’s Pavillion, Aurora Advanced Healthcare -12 locations, Medical Associates, Glendale Clinics, Medical College, Columbia St. Marys - Mequon and Milwaukee Other misc locations: Over 50 doctor’s offices, Qdoba, Cafes, Starbucks, Subway, Senior organizations, Professional Buildings, Harry Schwartz Bookstore, Barnes and Noble Bookstores and many other high traffic areas.

Modern Health and Living is distributed to higher income areas. Our readers are focused on getting new information on their and their family’s health and well-being.Our Senior readers also look for housing opportunities and helpful tips for their life planning. Our readers are estimated to be 60% women and 40 % men Ages of our readers are estimated as 30-39 years of age...35% 40-75 years of age...60% other...........................5% Our efforts are recognized by phone calls asking for back issues for stories and advertisements.

Advertising Rates and Discounts Amanda Lewis Phone 262.375.6705 Fax 414.755.9901 Email Full Page 9.5 x 12.75

Half Page 9.5 x 6

Quarter Page 4.5 x 6

Quarter Page 7.5 x 4

Modern Health and Living offers free typesetting to all MHL advertisers. There is a $25 charge for any pictures that need to be taken by our company. Any photos that are provided by the advertisers need to be emailed to with a 300 dpi resolution.

Twelth Page 4.5 x 4

Sixthteenth Page 2.5 x 3

(Prepayment constitutes payment in full for the complete advertising package prior to the first ad run. Discount only applies to the rates displayed on this page & is not applicable with other discounts/specials.)

1 issue

3 issues

6 issues

9 issues

12 issues

$980 $495 $265 $185 $145 $100 $80

$860 $440 $230 $160 $125 $90 $70

$740 $380 $200 $130 $110 $80 $65

$600 $320 $170 $115 $95 $70 $55

$490 $248 $133 $93 $73 $50 $40

Half Page 4.5 x 12.75

*Example size shown in white Sixth Page 4.5 x 4

Eighth Page 4.5 x 3

Full Page Half Page Quarter Page Sixth Page Eighth Page Twelth Page Sixthteen Page


Eighth Page 2.5 x 6


SUBMITTING ADVERTISEMENT IN MODERN HEALTH AND LIVING Modern Health and Living uses both verbal and written contracts regarding advertising. Once you have verbally committed to an ad, we expect that you will follow through and meet your obligation in helping to get the ad published. We offer free typesetting and are generally very adept at design what you are looking for. Problems we run into generally revolve around getting the source material to design your ad. Here are some guidelines to help everything run smoothly. 1 Please don’t ask us to call a competitor to collect ad copy. Although most other publications are 1. very helpful, it puts us in an awkward position. 2. Please understand that we cannot pull graphics out of thin air that have run in other publications. 2 If you really have to have a particular graphic, logo, picture, etc. to be included in your ad, we would appreciate if you would take the appropriate steps to have that graphic for us in a digital format. 3. PDF is the best format for ads that are completely camera ready and to size. If the ad isn’t to the right size, TIF, EPS or JPG will probably work. 4. TIF is the best format to send a graphic file. If there is a graphic or picture, we would appreciate 4 getting it in a TIF format. The next best would be JPG or EPS. 5. If you are sending a color file, it is absolutely imperative that all images are converted to CMYK and you are using a CMYK color palette to select any colors within the ad. If you are unsure what CMYK means, please contact us. (262.375.6705) 6. A good general rule of thumb is that if an image looks fuzzy or blurry on your screen, that is the way it will print. You should be able to zoom fairly close before you can see blurriness in an image. All ad materials can be emailed to or faxed to 414.751.9909


January Children’s Health Feature Complementary Health Feature Healthy Weight Month Nutrition

February Health Awareness Guide (Biggest Issue of the Year) Heart Awareness Month

March Nutrition Month Health Directory Children’s Camp Directory Senior Living Directory



Vision Children’s camp feature Senior Living Guide Cancer Control Month

May Women’s Health Feature Get active Stay healthy for kids Mother’s feature Cosmetic Surgery Senior Health and Fitness Allergy and Asthma Better Hearing

Physical/Massage Therapy Complementary Medicine Feature Breast Cancer Lupus Osteoporosis

November Senior Health & Living Guide Hospice Diabetes Healthy skin Alzheimer Holiday Gift Guide


June Physical/Massage Therapy Pain Feature Rehabilitation Healthy Skin Summer Senior Moving Feature Get active Stay healthy

Holiday Depression Holiday Gift Guide Men’s Health Feature Senior Community Feature

July Complementary Health Special Feature Summer Health Feature

August Children’s Health Feature Eye care feature Senior Activities Feature Healthy Skin

September Health Awareness Feature Woman’s Health Feature Children’s Health Feature Prostate Healthy Aging Month



Article Submission Guidelines for newspaper and web MHL encourages the submissions of articles. But, it is important that the articles do not show bias or favoritism towards the submitting party. In order to keep editorial integrity, the following guidelines must be agreed to before acceptance of a submission.

1. The article must not include references to the advertiser or be promotional in nature. 2. The advertiser cannot make inclusion of the article as part of an advertising package. 3. The publisher can edit the article in accordance with space or content considerations. 4. Mistakes, omissions or technical errors within the article by the publisher will have no impact on any advertising agreement between HealthWisc and their advertisers. 5. Articles not up to our standards will not be run. 6. We will not guarantee particular placement or inclusion of stylistic elements such as pictures, graphs, charts etc. 7. Lewis Media Group has the right to use the article for HealthWisc Monthly newspaper, HealthWisc Monthly website and other media outlets affiliated with Lewis Media Group for perpetual use at no charge.

to your design restrictions. We will do everything in our power to accommodate the look and layout of your ad, but the story content and layout is not subject to advertiser approval and we are very firm about that. Thank you for adhering to these guidelines and not asking us to compromise our editorial integrity. We hope that you understand that we will be able to provide a much better product if the editorial part of the newspaper is autonomous from the advertising part. The best way to submit an article is using Microsoft Word and emailing it to: info@ Times New Roman 10 point Justified First Line .15 We will format all headlines, etc. Please do not pre-format the articles with special bullets, type faces and graphics. All this does is cause for more mistakes when the article is printed.

IMPORTANT All submitted articles must be done by It is important that we keep editorial neu- email and include the following as the first trality to maintain credibility within the part of the message: community. I have read the above guidelines and am Please do not ask us to bend these rules submitting my article after reading and unto help promote your products or services. derstanding the article submission guideIf we did this for everyone, we would not lines. Lewis Media Group has the right to have credibility with our readership and the use the article for HealthWisc Monthly editorial content would gradually be dimin- newspaper, MHL website and other media ished to a point where our readers would outlets affiliated with Lewis Media Group not trust the information presented. for perpetual use at no charge. I take full responsibility for the content in the article Also, please do not be offended if your ar- and claim that all information contained in ticle cannot be run due to quality consider- the article is original and not copied or plaations. Articles pertaining to common sense giarized from another source. issues such as how to take care of a cold or using proper sunscreen may not contain Please copy and paste this into the mesenough new information to be deemed sage part of the email. We cannot accept useful to our readers. Also, please do not articles that do not contain this. Please ask us to fax you our layout or be subject email to

Mhl rates