CREATING A MENTALLY HEALTHIER WORLD

Creating a mentally healthier world, one T-shirt at a time Jodie

Claudia

#everythingwillbeok – THE T-SHIRT WITH A HEART FOR THIS COVID AGE

A charity T-shirt with a difference, #everythingwillbeok, was founded in April as COVID-19 bit deep in the Australian way of life, with one clear mission – mental health awareness.

Inspired by the Italian #andràtuttobene (everything will be ok), one of the most trending hashtags globally during the pandemic, a novel non-profit was born, to raise funds for The Black Dog Institute through a line of soft, lightweight cotton, ethically-produced T-shirts.

“This positive and uplifting phrase is a simple reminder that we will get through this together, and that everything will be okay,” say co-founders Jodie Hart and Claudia Tosa. European-born, now living in Sydney, they were both deeply affected by the situation in their respective homelands; Claudia’s, Italy, and Jodie’s, the UK. Both had close family members and friends who were either seriously ill or hospitalised by the virus.

“Mutual support and empathy is vital, something that’s not easy to give, or receive, while in isolation,” says Claudia. “With close family members hospitalised in my hometown of Genova, I felt helpless being thousands of miles away.

“However, I knew there was something I could do in Australia to spread messages of hope.” Proceeds from sales go directly to the Black Dog Institute, a global leader in mental health research, helping vulnerable communities and individuals.

“Harnessing the latest technology and other tools to turn research findings into clinical services and e-health products, they have been improving the lives of people with mental illness and the wider community,” says Jodie.

The #everythingwillbeok white tee is available exclusively online: https:// everythingwillbeok-store.myshopify.com (RRP: $45).