Stockist Information
WELCOME TO
WELCOME TO COSYFEET WHOLESALE Cosyfeet is the UK’s leading supplier of footwear for swollen feet
Do you have customers looking for wide-fitting shoes?
Are you looking for a well-known brand to draw people into your shop?
Why should you stock Cosyfeet?
WE CAN OFFER YOU: Access to our full range of footwear and socks for men and women Repeat business from loyal customers who rely on our footwear A brand which is recommended by over 11,000 health professionals Potential customers via our websites which have over a million visits every year Listing on our online “Stockist Finder” Excellent margins (around 30% of RRP) Easy ordering and quick delivery
IN RETURN YOU NEED TO: Have a retail outlet or clinic that people can visit Be able to purchase a minimum of $5000 worth of stock a year and place an opening order of at least $2500 (excluding GST)
95% of lines in stock for immediate despatch Excellent point of sale support
WHAT MAKES OUR FOOTWEAR SO SPECIAL? There’s wide fitting and then there’s Cosyfeet! Specially designed to fit and flatter swollen feet, our footwear is much wider, deeper and roomier than the wide-fitting footwear you’ll find on the high street. We are a small, caring company with 36 years’ experience of fitting swollen feet and legs.
EXTRA WIDTH EXTRA GIRTH
AMOUNT OF EXTRA ROOM IN A COSYFEET SHOE
EXTRA DEPTH AMOUNT OF ROOM IN A HIGH-STREET WIDE-FIT SHOE
Wider, deeper & roomier than any footwear on the high street Easy to get on & off swollen feet Fits a range of swelling thanks to adjustable fastenings Can also fit bunions, problem toes & bandaging Some styles are suitable for orthotics
WHAT DO WE BELIEVE IN? We believe everyone should have the most comfortable, stylish footwear possible. That’s why we combine the latest trends with premium materials, expert shoemaking and advanced foot-comfort technology. We also believe in keeping things simple so we offer a single width fitting (6E for women, 3H for men) that can be adjusted to fit a range of swelling.
OUR
SOCKS
Specially designed to fit swollen feet & legs Made with lots more material in the foot & leg area Made in the UK from high-quality yarns Exclusive to Cosyfeet
ABOUT COSYFEET We are a niche footwear business specialising in extra roomy footwear for men and women with very wide or swollen feet. We also provide extra roomy and standard fit socks and hosiery to complement the footwear range. Our holding company is Foot Shop Ltd and we are based in Street, Somerset. Cosyfeet started trading in 1983. It began as a small business selling wide fitting slippers after its original owner spotted a gap in the market for this type of product. In 1991 it was bought by David Price, a former Clarks employee, and he developed it into the UK’s leading supplier of extra roomy footwear, socks and hosiery. In May 2011 the business underwent a management buyout and is now owned by its executive board who have more than 40 years combined experience working within the company. We employ over 80 people at our base in Street. All customer services, order processing, stock control, data management, marketing and fulfilment functions are performed in-house. We don’t manufacture ourselves but we work closely with our suppliers and we own all our own lasts, knives, patterns, moulds and dyes. The Cosyfeet brand is well known and respected. We advertise frequently on television, in national newspapers and in publications such as Radio Times, Saga, Yours and Woman’s Weekly. We also have a very strong relationship with health professionals and over 11,000 of them recommend Cosyfeet products to their patients and clients. We successfully sell via our home shopping catalogues and website to lots of satisfied customers, however some people prefer to buy locally or see and try footwear before purchasing and this is why working with independent retailers as stockists is important to us.
In Australia Cosyfeet are imported exclusively by HealthSaver Australia Pty Ltd
THE MARKET FOR COSYFEET PRODUCTS Our main market is men and women with swollen feet. These individuals can be any age but primarily they are aged 50+, with the greatest proportion being 70+ as swelling affects this group more than others. Our market is one of the fastest growing sectors in the UK. Our customers can be found in residential homes, hospitals, nursing homes, day care centres as well as in their own homes. Some of our customers are less mobile and have different needs than those who are more active. As well as needing footwear that is extra wide and deep, they may look for lightness and ease of putting on and taking off. We often hear from customers who, until they discovered Cosyfeet, were unable to leave their home due to a lack of suitable footwear. Our shoes can make a huge difference to people’s independence and quality of life.
DUE TO THE WIDTH, DEPTH AND ROOMINESS OF COSYFEET, THE FOLLOWING GROUPS MAY BENEFIT FROM OUR FOOTWEAR:
EXTRA WIDE & SWOLLEN FEET
ORTHOPAEDIC
Consumers are now fairly knowledgeable about the importance of comfortable footwear and are not so likely to compromise by squeezing their feet into ill-fitting shoes. Any person with wide or swollen feet will tell you how difficult it is to find proper fitting shoes and so are always looking for accommodating footwear.
This group suffers from problems such as bunions and hammer toes resulting in the need for extra roomy footwear and is a potentially huge market.
Many of our customers are likely to suffer from Oedema (fluid retention), which causes the feet and legs to swell.
ARTHRITIC These individuals suffer from a painful condition of the joints and many are affected in the feet and ankles. They are very sensitive to pain, which can be greatly relieved by comfortable, roomy footwear. Please remember, as our footwear is designed for extra wide or swollen feet, our footwear is not suitable for those with arthritis and a narrow foot.
DIABETIC Diabetes affects the circulatory system causing a condition where the person has little or no feeling in their hands and feet. This can cause severe problems if open sores go undetected. It is very important that people with diabetes have soft supportive footwear with carefully placed seams and stitching to avoid rubbing. Many of our styles are produced with this in mind. Although we are diabetic aware, it is important that customers with diabetes make their own judgement regarding suitability or that they ask a medical advisor. We suggest that they run their finger inside any item before wearing it, checking for anything that may harm.
AN INTRODUCTION TO COSYFEET WHOLESALE We have over 350 approved stockists of Cosyfeet products in the UK and a small number overseas. These include mobility retailers, shoe retailers, podiatrists and hospitals. Some stockists have one store and others are part of a group or chain. We have worked with some of our existing stockists for over 20 years. As a stockist you are a re-seller for Cosyfeet and not an agent. It is up to you to decide how little, or how much work you want to put in to develop the enterprise. We do not offer a franchise because selling Cosyfeet footwear on its own would not usually generate enough sales to make a stand-alone living. This is because it is such a specialist market. Goods are purchased from us for resale to the customer. We do operate a returns policy for unwanted orders (there is a small charge for this service). Please see the “Returns” section of this guide for further information. The relationship you have with your customers and your terms and conditions of trade are entirely down to you. Our existing stockists tell us that stocking Cosyfeet increases footfall into their store and can open the door to other products you may be selling such as clothing or healthcare products, mainly due to the brand’s high profile and reputation.
YOUR LOCATION We currently have stockists located across the UK and we also have a few located overseas. Some areas have better coverage and other areas offer great untapped potential. There are successful stockists in traditional high street settings as well as others operating from out of town units that may offer better access, parking and space opportunities.
Australian Stockist Opportunities Now Available
Contact our helpful staff for advice. If you would prefer to speak with someone rather than send an e mail, please feel free to call us on Ph:1300767888 - or call in to see us at 14/140 Wecker Road Mansfield Qld 4122. We're here to help!
DECIDING ON WHAT TO STOCK & STOCK AVAILABILITY We will leave it to you to decide what to stock but are happy to guide you if you want us to. The table below contains our recommendations for minimum initial stock of Cosyfeet slippers per store. We aim to maintain good stocks and offer 95% availability on key lines making it easy to top up your stock and meet customer demand as and when required. Orders are fulfilled from our base in Brisbane Australia. Suggested initial stock per showroom ($2629 ex GST)
in stock or if an item is returned to you by a customer as they believe it to have developed a fault please contact us and we will advise on how to return the item for inspection and issue you with a returns number. On receipt of the goods we will inspect them. If the goods are faulty we will either send a replacement or credit your account. No returns will be accepted without prior agreement.
RETURNING GOODS
Unwanted Orders (Subject to Agreement)
Wrongly Sent or Damaged Items
We will accept returns of footwear (shoes, sandals, slippers) within 30 days of invoice date. We hope this will encourage you to order in lines for a speci c customer or to test interest. Returned products must be in as new condition and be a current line. You must pay the return carriage and include your account number and the original order number with the returned goods. Returns of old stock, sale items or obsolete lines will not be accepted.
If we have sent the wrong item or an item is damaged on arrival please notify us by phone as soon as possible and within 7 days of delivery. We will advise how to return the item, issue you with a returns number and credit your account if appropriate. No returns will be accepted without prior agreement. Faulty Items If you find a fault with a product you have
MARKETING YOUR BUSINESS There are many ways in which you can promote the Cosyfeet element of your business to maximise sales.
If you have a website mention that you are an of cial stockist of Cosyfeet on the homepage so that people looking up your business online are aware that you stock Cosyfeet in your store or clinic. We can provide you with the Cosyfeet logo that you can utilise on your site and other imagery if you require it. f
f
Firstly make sure we have you listed on our stockist nder. You will be asked about your location, opening hours and what type of products you stock when you open your account. Any potential customers visiting our website and searching for a stockist in their area will be made aware of you.
Extra wide or feet? try
STYLES FOR
MEN & WOMEN
YOUR LOCAL COSYFEET STOCKIST IS
STYLES SHOWN: Diane, Daisy-Mae, Darcy, Richie, Mason
Cosyfeet is a recognised brand so ensure you have one of our window stickers in your shop or clinic window to draw the attention of passers-by. If you advertise locally include the Cosyfeet logo on the advert. For some examples of effective adverts see the Wholesale Hub. Contact local sheltered housing complexes, retirement complexes, nursing homes and local community groups to see if you can leave catalogues in their communal areas. They may be happy for you to visit and show them the products you offer. There may also be other suitable local events that you could consider attending. Healthcare shows are ideal as health professionals attend them and they can act as recommenders to your business.
MARKETING & POINT OF SALE SUPPORT We produce a stockists catalogue that is updated seasonally and supplied free of charge. This catalogue is designed without any Cosyfeet contact details and with a space for you to put your own stamp or label so potential customers can contact you. It is perfect for displaying in your shop, mailing to your customer database or leaving in local residential homes.
SPRING/SUM
MER 2019
O O K AT TA K E A L E L L E R S S T OU R BE S Darcy pg 35
Elvis
pg 62 – 63
STO C KI ST S’
CO LL EC TI O
FO OT W EA R,
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SO CK S & HO
SI ER Y
stockist is: Your local
Fuller Fitting Socks pg 83
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DISPLAYING COSYFEET PRODUCTS Most stockists use slat walling to display Cosyfeet footwear. We can supply Cosyfeet branded shoe holders that slot into the slats. Each new stockist is provided with a number of shoe holders free of charge on placing their opening order. Additional holders can be purchased from us if required.
RETAIL SLAT-WALL LAYOUT SUGGESTIONS
FOR FURTHER INFORMATION PLEASE FEEL FREE TO CONTACT US CALL 1300 767888
www.cosyfeetaustralia.com.au
info@healthsaver.com.au