For Kirsten Detrick - adjunct professor of business administration at Tuck and Basel Area Life Sciences Supercluster representative in the US - successfully launching a breakthrough therapy in Europe is no longer a simple matter of clearing regulatory hurdles.
It demands a fundamental strategic evolution, moving away from isolated functional silos and towards an integrated geographic ecosystem.
In this issue, Kirsten talks about the strategic importance of building a centralised European presence.
Also this month, Mass General Brigham Healthcare at Home’s Shiv Sutaria discusses the “win-win-win” of the post-pandemic virtual ward boom; Ian Adams, the current director of corporate affairs at NHS Resolution, reflects on how NHS Resolution became a more influential voice in patient safety; and much more...