Glo brand guidelines

Brand Guidelines v1.4 10.1.10

A brand is a symbol, a container for the thoughts and feelings on what it represents.

A brand is powerful.

A brand is fragile.

A brand must be protected.

This document outlines how to harness and protect the Glo brand.

If you come in contact with the Glo brand, you are a steward.

Please handle it with care.

Direct any questions or brand needs to Peter at Immersion Digital: peter@immersiondigital.com

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About Glo Glo is an interactive Bible that brings the full text of the Scripture to life through HD videos, high-resolution images, zoomable maps, 360-degree virtual tours, customizable Bible reading plans and much more.

Using the intuitive browsing lenses in Glo, it’s easy to personalize your Bible experience and find scripture relevant to your daily life. Glo allows you to experience the Bible like never before.

The Glo Brand The Glo brand is designed to communicate: Primary Logo

fresh

modern

clean

exciting

simple

vibrant

easy

light

bright

full

This is done through bold, bright, crisp brand colors, uncluttered layouts and proper use of whitespace.

Secondary Logo

Use Approved Brandmarks Only Only Immersion Digital LLC and the distributors and marketing partners it licenses in writing may use the GloÂŽ trademark. Only the approved brandmarks should be used. Do not attempt to recreate or replicate. Do not attempt to approximate colors. Brand files are available in standard formats upon request.

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Primary vs. Secondary

X

logotype too large

X

improper leaf spacing

Whenever possible, the primary logo should be used. However some applications call for the secondary logo.

Whenever "glo" logotype is inside the logomark only the approved configuration with the spaced "leaves" is acceptable. Do not attempt to recreate.

Appropriate Spacing Acceptable

Light in the Darkness

Inappropriate Spacing Unacceptable

X

The use of dark backgrounds is intended to emphasize the "light in the darkness" theme, and differentiate from others in the space who gravitate towards all white.

Avoid the use of outer glows on the logo, and on surrounding text or visual elements. Although it seems to fit with the name "Glo" an outer glow is an element to avoid.

Inappropriate Use of Outer Glow Unacceptable

The Meaning of the Colors Bible

Atlas

Timeline

Topical

Media

MyGlo

The colors in the logo represent the 6 browsing lenses within Glo. The colors may be used in a general sense without connection to the lenses, but when referring to the lenses, the proper colors should correspond with the proper lens. The goal is to reinforce the connection between the colors and the lenses within the product, and to also use the logo as talking points.

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Color Guide Use only the proper color in the proper scenarios.

Ensure the medium where the brand is being reproduced is using the same color space as the files. Typical formats include:

Pantone (PMS): Spot-color printing (most accurate) CMYK: Full Color Printing (most typical) RGB: On-screen replication (software, web, video)

K 100%

RGB

R 63 G 182 B 221

R 106 G 188 B 69

R 239 G 73 B 36

R 197 G 32 B 50

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R 153 G 60 B 149

R 238 G 170 B 31

Logo Spacing Minimum 25% each side

Proper spacing around the Glo logo should always be used to protect the logomark. No text or design elements should encroach this space, minimum 25% on each side, ideally between 50-100%.

Experience the Bible Like Never Before globible.com

Appropriate Spacing Acceptable

Ideal 50�100% spacing

X Experience the Bible Like Never Before Tagline too tight on logo Uncceptable

Minimum 25% each side

Logo Background The Glo logo should be used over solid black, white or neutral backgrounds whenever possible. Placement over subtle gradients that do not compete with the logomark colors are also acceptable. Overly busy, strong or other backgrounds that could make the logo illegible are not acceptable.

X

X

Ideal 50�100% spacing

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X

Rules for proper use of Glo Trademark Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. As adjectives, trademarks may not be used in the plural or possessive form.

When using an article (the, a), an appropriate generic term must appear after the trademark. Suggested generic terms include the Glo Bible and the Glo Digital Bible.

Always capitalize “Glo” when written in paragraph form.

Correct Examples I bought two copies of Glo. I bought two Glo Bibles.

I love the Glo Bible.

I love Glo. I have a Glo Bible.

Glo includes over 3,000 photos.

Glo is a digital Bible.

X

Incorrect Examples I bought two Glos.

I like Glo’s media.

I love the Glo. I have a Glo. The Glo has...

The Glo does...

I have my Glo. I got a Glo. My favorite thing about glo...

Approved Glo Fonts Font Usage Tips

Marketing Materials:

Gotham Light Gotham Book Gotham Medium Gotham Bold

ITC Usherwood Book ITC Usherwood Medium ITC Usherwood Bold ITC Usherwood Black And their italic counterparts

Interface Design:

Trajan Pro Trajan Pro Bold

Helvetica

Helvetica Bold

•

•

•

•

ITC Usherwood Book ITC Usherwood Medium ITC Usherwood Bold ITC Usherwood Black And their italic counterparts

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In Marketing materials, use Gotham primarially, and Usherwood if a secondary font is needed.

In the interface, never use Gotham, rather use Trajan, Usherwood and Helvetica.

Use mixed case with Gotham whenever possible. It has a more friendly approachable feel than all-caps.

Trajan is used in the product interface, and rarely in marketing materials.

Common Design Elements Throughout Glo marketing materials, a few elements frequently appear:

Gradients and the Gradient Bar

This gradient uses the Glo logo colors in the proper sequential order to communicate the seamless nature of the Glo browsing lenses. It is often used as a subtle top or bottom bar that bleeds off the cropped edge.

Subtly flowing gradient can also be used within text blocks.

Solid Bar In some cases, a bar with solid colors segments is used. This is an acceptable alternative to communicate the distinct nature of the lenses. The segments must be used in the proper sequential color order.

The Lenses Using the lens icons on their own or within the gray lens orb are both acceptable.

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Glo Logo Gradient The Glo logo should primarily be used without gradient, but it is also acceptable to apply a slight gradient to the logo to create a 3D effect, if approved by Glo Brand Management. Some examples of this treatment include the product icon and the website.

Subtle, tasteful gradients Acceptable

X

When using gradients, it is key to maintain the vibrancy of the logomark colors.

Harsh Gradients Unacceptable

Rebeca Boletti Bill Lefler Marketing Manager Lead Developer

Immersion Digital LLC

Immersion Digital LLC Office Mobile

407 797 8454 Fax

407 513 4828 Email

Glo Sample Materials

407 545 2531 Mobile

407 235 0185 Fax

407 513 4828 Email

bill@immersiondigital.com rebeca@immersiondigital.com Address

Address

6881 Kingspointe Parkway #17 6881 Kingspointe Parkway #17 Orlando FL 32819 Orlando, FL 32819 globible.com

Make your Message Glo

Excite and Engage your Congregation with a Bible Re-imaged for the Digital World

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