HHI Marketing Council October 2, 2019 Update

DESTINATION MARKETING UPDATE

WHO WE ARE The Hilton Head Island Visitor & Convention Bureau continues to be the leader in promoting tourism within Southern Beaufort County. The Hilton Head Island-Bluffton Chamber of Commerce / Visitor & Convention Bureau staff, along with the Hilton Head Island Marketing Council, utilizes national economic and tourism trends, consumer research, prior program performance, demographic considerations as well as the needs of our travel partners to strategize both short and long-term goals to achieve destination marketing success. The following pages reflect a detailed marketing strategy for the destination.

WHAT DRIVES US VISION

Leading the Hilton Head Island region, community and partners collaboratively with effective education, advocacy and innovative programming ensuring tourism development and sustainable growth.

MISSION

Envisioning and advocating the common interests of our partners and stimulate the regional economy while enhancing the quality of life for all.

VALUES

The Hilton Head Island-Bluffton Chamber of Commerce is dedicated to serving as a professional, accountable and innovative business-oriented organization. The Chamber is pragmatic in its approach while also being visionary, fair-minded and ethical in all of its dealings with the community and its partners.

Strategically facilitated by DestinationNEXT

OUR FIVE PILLARS

MEMBERSHIP • 1,600+ Members strong • 5 Star accredited Chamber of Commerce (1 of only 98 out of 6,936 Chambers in the U.S.) • 3 Times National Chamber of the Year • Over 90 events each year • Networking opportunities • Business exposure • Seminars and workshop opportunities to learn and grow

EDUCATION • Seminars, workshops and programs • SCORE offers free and confidential business advice for new and existing businesses • Leadership program developing our community leaders for over 25 years • Small business toolkit - learn online about marketing, cash flow and how to hire and retain great employees • Legislative advocacy - know what’s happening at the local, state and federal level that impacts your business

ADVOCACY • The Public Policy Committee meets the 1st Friday of each month at the chamber • Meetings include special speakers, updates on local, county, state and federal legislative actions • This committee helps develop the chamber’s legislative agenda and provides guidance or chamber positioning for issues in our business community

TOURISM • 2.62 million visitors in 2018. Economic impact on Beaufort County from tourism spending approximately $1.4 billion • 15,786 jobs on Hilton Head Island generated by Hilton Head tourists in 2018 and represents 14.4% of all jobs in Beaufort County • 2.26 million website visitors in 2018 with 810,982 website conversions to partners • $31.5 million net local revenue impact including hospitality tax, ATAX and beach renourishment fee

RESEARCH • One-stop-shop keeper of economic impact indicators for our region • ThinkHiltonHeadIsland.org • ThinkBluffton.org • STR Monthly Reports • Destination Metrics / Inntopia Reports Partnerships with: • USCB / LRITI • Clemson / Regional Transactions Concepts, LLC • College of Charleston

INVESTMENT OPPORTUNITIES

HEALTH CHECK DIRECT TRAFFIC

AVG TIME ON PAGE

205,126

70,988

2:30

3.9%

111%

2019 OFFICIAL VACATION PLANNER

WEBSITE VISITS HiltonHeadIsland.org

ORGANIC SEARCH

26.3% Jul 2019 - Sept 2019

SESSIONS

69%

77%

FACEBOOK

MOBILE

OF TRAFFIC FROM OF TRAFFIC FROM

H I LTO N H E A D I S L A N D.O RG

HILTON HEAD ISLAND • BLUFFTON • DAUFUSKIE ISLAND

29k

SOCIAL ENGAGEMENT

2019 OFFICIAL VACA T I O N P L A N N E R

H I LTO N

H E A D

I S L A N D

•

B LU F F TO N

•

DAU F US K I E

I S L A N D

VACATION PLANNER

Jul 2019 - Sept 2019

STORIES/

IMPRESSIONS

PUBLIC MENTIONS RELATIONS

AD VALUE

659,010,204

1,036

$1,491,535.94 Jul 2019 - Sept 2019

OCCUPANCY

4.4%

ADR

-1.6%

REV PAR

2.7%

Souce: VERB Interactive, Weber Shandwick, and 2 Source Report

Jan 2019 - Aug 2019

WEBSITE ADVERTISING

BVFA SOCIAL & ENEWS PROMOTIONS

HURRICANE DORIAN ECONOMIC IMPACT

REQUESTED & RECEIVED

$19.5 Million

$175k

to Tourism Sector

DIGITAL MARKETING CO-OP SEPTEMBER 2019

Crisis Marketing

BEING IMPLEMENTED IN THE OUT MARKET Source: College of Charleston

WHAT THE LOWCOUNTRY CAN LEARN FROM ONE OF AMERICA’S LONGEST SERVING MAYORS

State of the Region is Oct. 1

Six Hilton Head Island & Bluffton Courses listed in 2019 “Best Resort Courses”

Total YTD Awards: hiltonheadisland.org/our-island/awards

ACHIEVING RESULTS: THRIVE LOWCOUNTRY WOMEN’S CONFERENCE

HISTORY IN OUR OWN BACKYARD

Explore our Local Past

HiltonHeadBlufftonChamber.org | September 2019 Sept. 26-27 Lt. Gov. is the Keynote Speaker

1

ADVERTISING IN: • Chamber Business Monthly • Monday Morning Briefing • eNewsletters CONTACT ZACK SHEDD ZShedd@HiltonHeadIsland.org

DESTINATION TOOLS & PROGRAMS

SCPRT PASS THRU PARTNERSHIP PROGRAM

FLIGHTS FOR SITES

GROUP CLOSING FUND

THINKHILTONHEADISLAND.ORG THINKBLUFFTON.ORG

CONTACT JACK REED | JReed@HiltonHeadIsland.org

MEET YOUR TEAM Executive

Communications

Visitor & Convention Bureau

Bill Miles

Charlie Clark

Ariana Pernice

Connie Killmar

Hallie Martin

Jack Reed

Shelby Wielgus

Kayla Boyter

President & CEO bmiles@hiltonheadisland.org Assistant to the President ckillmar@hiltonheadisland.org

Vice President, Communications cclark@hiltonheadisland.org Communications Manager hmartin@hiltonheadisland.org Public Relations Coordinator swielgus@hiltonheadisland.org

Finance & Administration Ray Deal

Controller rdeal@hiltonheadisland.org

Information Specialists Kathy Winings

Information Specialist kwinings@hiltonheadisland.org

Rakenya Siders

Information Specialist rsiders@hiltonheadisland.org

Vice President, Visitor & Convention Bureau apernice@hiltonheadisland.org Director of Sales jreed@hiltonheadisland.org Senior Marketing Manager kboyter@hiltonheadisland.org

Wes Kitashima

Senior Sales Manager wkitashima@hiltonheadisland.org

Kim Nelson

Sales Manager knelson@hiltonheadisland.org

Zack Shedd

Multimedia Sales Manager zshedd@hiltonheadisland.org

Alyssa Whitehouse

Creative Manager awhitehouse@hiltonheadisland.org

Cristian Slaton

Research & Digital Marketing Coordinator cslaton@hiltonheadisland.org

PO BOX 5647 | HILTON HEAD ISLAND, SC 29938 | 800 523 3373 | HILTONHEADISLAND.ORG