ANONYME designers Company Profile

WE ARE

Our Name is our essence: it is the concept behind our brand.

We believe that the identity of the woman is more important than the identity of the designer. Our logo is a stylised mask, because our concept of fashion takes priority over our own identities.

Our brand is more than a label.

A STATEMENT "My inspiration are the women who wear our designs. These are my muses!"

ALESSANDRO PULCINI I Creative Director

A SUCCESS STORY

A SUCCESS STORY

2012 Roma Birth of the brand.

First collection.

Immediate success: Orders from 200 retailers.

2013 Barcelona

Opening of our headquarters in Barcelona, showing the international aspiration of our company.

First trade show at White Milano during Milan Fashion Week.

Average 80% sell-out in store with 3.5 margin for retailers.

2014 Hong Kong

2015 Milano Permanent corner at La Rinascente Milano.

Another success story that allowed us to have a shop window during Milan Fashion Week

2016 China Opening of our branch in

Opening of our own branch in

Guangzhou, China. Direct control

Hong-Kong. Excellent control on

of production with own team of

production and logistics.

merchandisers, technical designers, R&D and QC.

2017 Japan Pop Up Corners at Sogo, Takashimaya and Hankyu.

ANONYME designers reaches 1200 premium point of sale worldwide.

OUR PHILOSOPHY Fashion is about expressing the essence of who you are

OUR INSPIRATION ANONYME seeks to empower each woman to reveal her own,

unique and individual beauty. The signature trademarks include sophisticated prints, feminine silhouettes and versatility designed to flatter the female form. In the tradition of classical tailors, ANONYME designers choose to remain in the shadows and let

the clothes take the spotlight.

A STATEMENT “When my business partner and myself came up with this idea 5 years ago we felt time had come for a change in fashion: we wanted to shy away from putting own name on the label.”

JONAS SCHNEIDER I Managing Director

OUR DNA prints femininity elegance personality

OUR COLLECTIONS When we started, dresses were our forte.

Season after season we added new product categories. Most of them immediately became bestsellers, reflecting both the talent of our design team as well as the trust of our customers.

Today we present 2 total look collections per year with 250 SKU’s per collection.

We make 2 deliveries per collection to allow retailers to match deliveries with sales in store.

All our knitwear is 100% made in Carpi, Italy.

Our collections are divided into 4 lines: Unique, Roma, A by ANONYME and Pure.

OUR COLLECTIONS

Unique: Sophisticated, directional and exclusive, the designs channel the brand’s imagination to produce headturning, mood-enhancing collections for special occasions and for making our customers feel special everyday.

Roma is classic, cultured, elegant and feminine. Created with versatility and practicality in mind, each collection promises to take the wearer from day to night, from work to leisure.

OUR COLLECTIONS

Pure is our solid colour line. A collection where the focus lies on the beautiful colour palette, detailing and feminine shapes.

Pieces designed to become key items in every stylish woman’s wardrobe.

A by ANONYME is our casual chic collection and our most informal line.

Younger in spirit and defiantly trend led, the collection offers effortlessly stylish solutions for the fashion conscious woman seeking a smart ‘off duty’ look.

OUR BUSINESS MODEL Our brand is positioned in a premium segment.

Our average wholesale price is 30 â‚Ź.

Our average retail price is 99 â‚Ź We offer both attractive margins to our retailers (3.3) as well as competitive prices to the final consumers.

By proposing very trend-led collections at such prices we ensure above the average sell-out figures.

OUR BUSINESS MODEL United Kingdom

OUR WORLDWIDE DISTRIBUTION

Ireland

Belgium Netherlands Germany Austria

Canada

Russia

Ukraine

Luxembourg France Switzerland

Japan

Portugal

Azerbaiyán

Kazakhstan

Kuwait Turkey Lebanon Cyprus

La Reunión

Our brand is registered as a trademark in all markets where ANONYME designers is sold, as well as in all key potential markets.

Greece Spain

Italy

Nouvelle Calédonie

OUR RETAILERS ANONYME designers is present in more than 1200 premium accounts worldwide.

Italy is our most important, followed by Spain, United Kingdom, Germany and Belgium.

We are sold in department and chain stores such as La Rinascente Milano Maison Simons Canada Sogo Japan Takashimaya Japan Hankyu Japan Engelhorn Germany Vakko Turkey D409 Barcelona Wait & See Milano Playground Florence Manor Geneva

OUR COMMUNICATION

OUR PR AGENCIES We have PR and communication agencies in Milano, Antwerp, Madrid, Munich & Hamburg.

Their great work combined with our trendy collections ensure us an average of 5 publications / week in the best magazines.

OUR COMMUNICATION

TRADE NEWS The spectacular growth and worldwide expansion of ANONYME designers is well followed by the trade press in all our key markets.

OUR COMMUNICATION

DIGITAL PR & CELEBRITIES ENDORSEMENT Celebrities, influencers and consumer press love our collections. They find in ANONYME designers the freedom, creativity and freshness which they are looking for.

FW2018

OUR COMMUNICATION

CAMPAIGN Season after season, we work with some of the most talented photographers and pick the most interesting models to convey our visions into our campaigns.

FW2017

SS2018 FW2017

SS2017

OUR COMMUNICATION

SALES TOOLS

LOOKBOOK, WORKBOOK & MORE We provide our 35 showrooms worldwide with high level sales tool such as lookbooks for every line of the collection, workbooks including both still life pics as well as merchandising guidelines.

OUR KEY STEPS 2012

2014

2015

2016

First collection Spring Summer 2013 which encounter s an immediate success with more than 200 orders from Italy, Spain and Belgium.

Launch of the brand in many key markets in Europe such as Germany, Austria, Switzerland, Portugal, UK and Ireland.

First participation at Premium Berlin.

Our headquarters run SAP ERP system.

Distribution agreement for Canada, for Russia and Ukraine.

Almost 500 points of sale in Italy.

Set up of our design studio in Rome.

Further expansion in Spain with showrooms in all key cities.

Permanent corner at La Rinascente Milano.

Launch of ANONYME designers in Japan.

Launch of the brand in Turkey at Vakko department store.

Our collections become total look collections with the incorporation and strong sales of jumpsuits, trousers and coats.

Agreement with Yoox.

ANONYME designers sells more than 100.000 pieces in one season.

Our collection is divided into 3 lines (Unique, Roma, A by ANONYME)

PR and communication agency in Milano.

2013 Official constitution of JAS designers SL in Barcelona.

First participation at White Milano. The brand literally explodes in Italy.

Distribution agreements with showrooms in all key regions in Italy.

Opening of our branch in Hong Kong, ANONYME designers HK limited.

Corporate event and catwalk during Pitti Firenze.

Constitution of our branch in China, ANONYME designers GZ limited.

New website launch which immediately boosts our e-commerce.

Further professionalisation inside of the company with the incorporation of experts in corporate strategies, branding and export.

OUR KEY STEPS

2017 Launch of the brand in France and in The Netherlands.

Distribution agreement for Middle East.

Shop window at La Rinascente during Milan Fashion Week.

Tradeshow in Tokyo, Japan.

PR and communication agencies in Antwerp, Madrid, Munich and Hambourg.

4 Pop Up corners at Sogo, Hankyu and Takashimaya department stores in Japan.

Agreement for Pop Up corner and Shop Window at Manor, Geneva.

SS18: Biggest production ever, more than 135.000 pieces.

THIS IS ONLY THE BEGINNING anonyme.it