Anonyme Company Profile

When we created ANONYME designers we did it with a very precise vision: Fashion should not be about who designs the garment but about who wears it. Like it has always been.

Thus we decided to recall these forgotten values and to use them as the mission of our brand: To create precious collections, allowing all women to feel feminine, elegant and sensual.

ANONYME designers. It’s about you!

ANONYME designers is a brand with design teams in all the main fashion capitals, so that we can grasp all trends even before they emerge.

Consequently, our creativity has no borders and no limits.

The idea emerged in June 2012; The first pilot collection was shown in showrooms in July - September 2012.

More than 250 retailers immediately fell in love with our brand.

On first impressions, a relatively short story and a young company‌

Anonyme designers spring summer 2013 campaign

In fact, today ANONYME designers is a well established business.

And a real success story: Indeed, we are a fast growing company and a truly sought-after brand.

A few key facts:

Headquarters in Barcelona, Spain; Design Team, Branch and Logistic Centre in Rome, Italy.

650 premium to high-end points of sales worldwide.

26 showrooms on 3 continents, from Japan to North America.

4 collections / year.

1 month production lead-time.

Over 98% of ordered goods are delivered.

A team that speaks 9 languages.

135% turnover increase from SS13 to SS14.

ANONYME designers Fall/Winter 2013 campaign

Corporate Social Responsibility.

First and foremost, ANONYME designers insists on working in a manner which shows total transparency with its suppliers and as such has implemented a code of conduct through the whole supply chain.

This code of conduct is based on and follows the Universal Declaration of Human Rights, key UN conventions as well as ILO recommendations.

Furthermore, at ANONYME designers it is not just about designing beautiful clothes, it is about going beyond fashion and standing up for the things that deserve all our attention and support. With this ideal in mind, we became partners with a Non Profit Organization that is actively working towards women’s rights and equality between women and men in all areas of life: the European Women’s Lobby.

The EWL is the largest umbrella organisation of women’s associations in the European Union (EU). Their objective is to move women’s rights forward, to make people who matter look at things from a different perspective and take into account issues which are sometimes dismissed in favour of a bigger picture. Founded in 1990 and working with more than 2500 members organisations, EWL strives for a peaceful and democratic society where justice, equality and solidarity benefit all, women and men alike.

ANONYME designers Spring Summer 2014 campaign

Our demographic target is a woman aged 28 to 48, who wishes to feel truly elegant and feminine, interested in fashion and the latest trends and who prefers to pay adequate prices for wearing beautiful clothes.

ANONYME designers Flash Christmas 2013 Collection

Our key to success: 1) Quality before quantity.

2) A very strong drive for perfection.

3) Long-term focus.

ANONYME designers Flash Highsummer 2013 Collection

The secret of our quick growth?

• An excellent brand image that allows us to position ANONYME designers in the premium retail sector, next to the most renowned brands.

• Very fashionable collections which enable us to offer up to the minute trends to our customers.

• Our competitive wholesale pricing structure gives the retailer the opportunity to work with excellent margins, while still offering the final consumer a very attractive retail price.

• The sum of all above mentioned points is our guarantee for amazing sell-out figures.

ANONYME designers Flash Highsummer 2014 Collection

Our newest collection: Main Fall-Winter 2014/15.

ANONYME designers’ Fall - Winter 2014/15 collection personifies an active, elegant yet sensual woman. A cosmopolitan and refined spirit, developed as a total look and perfect for any moment of the day.

The ANONYME designers woman feels in herself stylish and feminine, by combining our optical geometric prints with elegance for all occasions: office, cocktail party, travel or leisure.

She conveys her emotions with our dresses in printed satin, she wears the latest trends with our kaleidoscope and mirror print looks and always remains chic with our latest addition, the maxi vintage coats.

Our forte, the dresses, has been increased in range, and as such has resulted in a variety of patterns, fabrics, prints, and above all, usage occasions.

ANONYME designers’ floral patterns are printed on a wonderful textured crepe, which combines beautifully with the simplicity of our solid blazer.

ANONYME designers Fall Winter 2014/15 Collection

Our passion for creative design has lead us to include in our collection innovative fabrics like neoprene, until now best known for its technical qualities and ecological fibers, such as bamboo, as well as luxurious fabrics like cashmere.

In addition, it gives us a great pleasure to present a complete mini-collection with eco-leather and a series of faux-fur vests and jackets, the perfect compliment to our shirts most daring dresses.

In our collection, trousers are becoming increasingly important and as such the up-most attention has been put into every detail, from the printed legging to the very elegant slim fit solid trouser, without forgetting our classic pant, this time reinvented in crepe or jacquard.

Another growing part of the collection are our skirts, where the variety of shapes, lengths and fabrics will allow every woman to find her favorite style.

ANONYME designers Fall -Winter 2014/15 follows the essence of the brand, consequently, our collection is elegant, feminine and brilliantly colorful.

ANONYME designers Fall Winter 2014/15 Collection

Our objective is to consolidate ANONYME designers as a global brand with a presence in at least 40 markets worldwide, within 2 years.

We will further expand our online business, concurrently.

In 2016 the first ANONYME designers flagship stores should be opened.

In short, our vision is becoming a reality, step by step.

www.anonyme.it