Business Byte - January/February 2020

BUSINESS BYTE J a n u a r y / F e b r u a r y

Learn social media tips to engage new customers

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Find upcoming business programs at your library

HCPLC.ORG

UPCOMING EVENTS IN

TAMPA BAY Entrepreneur Collaborative Center 1 Million Cups: Tampa Homebrew Hillsborough Operation Startup Women's Business Centre

Library Office Hours

Wednesdays at the Entrepreneur Collaborative Center Receive free one-on-one assistance with using library resources by calling (813) 273-3652.

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Prospera (Enseñado en Español)

Grow your business with

referenceUSA

LIBRARY RESOURCE SPOTLIGHT

Library database referenceUSA is the leading provider of business and consumer research.

The database is updated weekly using over 5,000 public sources and direct calls to businesses.

Identify new sales prospects, create customized marketing lists, conduct competitive analysis, find a new job, and much more!

Log in remotely using your library card number and pin. Your pin defaults to the last four of your phone number.

Access detailed information for: 56 million U.S. businesses 316 million consumers 1.2 million physicians & dentists 2.1 million new businesses

To get started, go to: - HCPLC.org - Click on "Learning & Research" at the top of the page - Click on "Business & Investments" - Select "referenceUSA"

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SMALL BUSINESS WORKSHOPS

at your library BUSINESS AND INVESTMENT RESOURCES

10 STEPS TO BEING FINANCIALLY FIT

PRACTICAL USES FOR 3D PRINTING

Seffner-Mango Branch Library Tuesday, January 7 6 p.m. - 7 p.m.

North Tampa Branch Library Tuesday, January 7 6:30 p.m. - 7:30 p.m.

Riverview Branch Library Friday, January 10 4 p.m. - 5 p.m.

FINANCING YOUR BUSINESS

BE A BLOGGER

Robert W. Saunders, Sr. Public Library Tuesday, January 14 10:30 a.m. - 12:30 p.m.

John F. Germany Public Library Wednesday, January 15 6:30 p.m. - 7:30 p.m.

RECORDING STUDIO OPEN HOUSE

HUMAN RESOURCES FOR BUSINESS Brandon Regional Library Thursday, January 30 1 p.m. - 3 p.m.

John F. Germany Public Library Monday, January 27 7 p.m. - 8 p.m.

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CREATE YOUR OWN VISION BOARD

Bloomingdale Regional Public Library Saturday, January 25 2 p.m. - 4 p.m.

GOOGLE MY BUSINESS WORKSHOP Entrepreneur Collaborative Center Wednesday, February 5 10:30 a.m. - 12 p.m.

DOING BUSINESS WITH HILLSBOROUGH COUNTY Brandon Regional Library Thursday, February 6 1 p.m. - 3 p.m.

MARKETING 101 Temple Terrace Public Library Tuesday, February 11 1 p.m. - 3 p.m.

UNDERSTANDING BUSINESS INSURANCE New Tampa Regional Library Tuesday, February 18 1 p.m. - 3 p.m.

BLOCKCHAIN: WHAT EVER HAPPENED TO BITCOIN Bloomingdale Regional Public Library Tuesday, February 11 2 p.m. - 3 p.m.

SOCIAL MEDIA BASICS SouthShore Regional Library Thursday, February 20 10:30 a.m. - 12:30 p.m.

UNDERSTANDING BUSINESS CASH FLOW MANAGEMENT C. Blythe Andrews, Jr. Public Library Thursday, February 13 1 p.m. - 3 p.m.

VIDEO EDITING IN iMOVIE New Tampa Regional Library Tuesday, February 25 7 p.m. - 8 p.m.

Find a full list of library locations and addresses BUSINESS BYTE

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SOCIAL MEDIA TIPS FOR SMALL BUSINESS OWNERS Marketing through social media is one of the most versatile and costeffective strategies that small businesses can utilize. Connect with people who already love your brand and find new customers. The tips below can help your business stand out, build brand awareness, and find new markets.

Complete your profile Display a professional profile photo that matches your business. Complete all of the information fields so you create a thorough first impression.

Ensure your website, other social media, and contact information are listed.

Share content your customers value Decide who your target customer is for your business. Your posts should be interesting, helpful, inspirational, and/or valuable to them.

Respond quickly and positively Engage with others! Answer any questions and reply to comments.

Follow others Followers show that you're an active participant. Search for other businesses, brands, and potential customers to see their posts and gain inspiration.

Don't give up!

Continue to provide quality content. Your social media may require extra attention to produce results. Keep in mind, real connections take time and require perseverance to be successful.

Interested in learning more?

Join us for an upcoming series at the Bloomingdale Regional Library.

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Stuff You Should Know: Instagram Tuesday, January 21 2 p.m. - 3 p.m.

Stuff You Should Know: Twitter Tuesday, January 28 2 p.m. - 3 p.m.

Next Issue: MONEY SMART WEEK