Business Byte - July/August 2019

JULY / AUGUST 2019

BUSINESS

TELL YOUR BUSINESS STORY Tips for sharing your business with any audience

UPDATE YOUR HEADSHOT AND NETWORK Join us for a free Employment Expo!

HCPLC.ORG

BYTE

IN THIS ISSUE 3 - TELL YOUR BUSINESS STORY 4 - SMALL BUSINESS WORKSHOPS IN JULY 5 - SMALL BUSINESS WORKSHOPS IN AUGUST 6 - EMPLOYMENT EXPO

Upcoming E ents in Tampa Bay

7 - USING LIBRARY RECORDING STUDIOS

Entrepreneur Collaborative Center events

8 - WORKSHOPS TAUGHT IN SPANISH

1 Million Cups - Tampa Women's Business Centre events Homebrew Hillsborough

Find where to get your resume reviewed and practice interviewing Page 6

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Prospera workshops (Enseñado en Español)

TELL YOUR BUSINESS STORY

Storytelling is a powerful technique for establishing and building relationships.

You have an opportunity to draw devoted customers by rethinking the way you express your business values and brand.

Here are a few tips to easily implement in your next presentation or client meeting.

#1: Establish context

#3: Provide takeaways

Stories should have a clear outcome and reason for telling. What lesson was learned and what are actionable points for your audience?

#4: Practice!

Immediately set the scene for your audience. Where and when is the story taking place, who's involved, and what are the challenges?

Know the details of your story before you present in person or post it online.

Ensure any marketing materials (logos, colors, fonts) are consistent with your message and brand.

#2: Always be authentic

#5: Revisit and revise

Don't be afraid to discuss prior setbacks and demonstrate how your business persevered. Be transparent with things made or managed in your company.

Your story isn't stagnant. Each day it will change or shift. Continue to add new chapters to its evolving story!

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SMALL BUSINESS WORKSHOPS

at your library

7/3

Finding Clients for Your Small Business

7/10 Digital Marketing

SOUTHSHORE REGIONAL LIBRARY

ENTREPRENEUR COLLABORATIVE CENTER

Wednesday, July 10 2 p.m. - 4 p.m.

Wednesday, July 3 10:30 a.m. - 12:30 p.m.

Introduction to

7/16 Marketing

Introduction to

7/17 QuickBooks

WEST TAMPA BRANCH LIBRARY

BRANDON REGIONAL LIBRARY

Tuesday, July 16 2 p.m. - 4 p.m.

Wednesday, July 17 10:30 a.m. - 12:30 p.m.

7/19 3D Printing

RIVERVIEW BRANCH LIBRARY

7/24

Friday, July 19 4 p.m. - 5 p.m.

Social Entrepreneurship 101 NORTH TAMPA BRANCH LIBRARY

Tuesday, July 2 6:30 p.m. - 7:30 p.m.

NEW TAMPA REGIONAL LIBRARY

Wednesday, July 10 7 p.m. - 8 p.m.

TOWN N' COUNTRY REGIONAL PUBLIC LIBRARY

Wednesday, July 24 7 p.m. - 8 p.m.

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Pricing Your Product SEMINOLE HEIGHTS BRANCH LIBRARY

Wednesday, July 24 10:30 a.m. - 12:30 p.m.

7/27

How to Start a Nonprofit WEST TAMPA BRANCH LIBRARY

Saturday, July 27 1 p.m. - 4 p.m.

WEBSITE BUILDERS Entrepreneur Collaborative Center Wednesday, August 7 10:30 a.m. - 12 p.m.

SMART START YOUR BUSINESS Riverview Branch Library Thursday, August 8 10:30 a.m. - 12:30 p.m.

UNDERSTANDING PERSONAL AND BUSINESS CREDIT Bloomingdale Regional Public Library Wednesday, August 7 10:30 a.m. - 12:30 p.m.

SOCIAL MEDIA BASICS Seffner-Mango Branch Library Friday, August 9 10:30 a.m. - 12:30 p.m.

WOMEN ADVOCATING VALUES AND EDUCATION

DIGITAL CITIZENSHIP FOR BUSINESS OWNERS

Town N' Country Regional Public Library Monday, August 12 6:30 p.m. - 7:30 p.m.

Town N' Country Regional Public Library Tuesday, August 13 7 p.m. - 8 p.m.

BENEFITS OF CERTIFICATION IN HILLSBOROUGH COUNTY

FINANCING YOUR BUSINESS

Brandon Regional Library Wednesday, August 14 10:30 a.m. - 12:30 p.m.

Thursday, August 22 10:30 a.m. - 12:30 p.m.

Bruton Memorial Library

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Employment Expo

With job fair season just around the corner, now is the perfect time to polish up your resume and brush up on your interviewing skills.

Join us for our Employment Expo!

This event is not a job fair, but a chance to find library and community resources to help improve employability.

SATURDAY, AUGUST 24

10 A.M. - 2 P.M.

Seminole Heights Branch Library

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10 a.m. - 10:30 a.m.

Network with partnering organizations 10:30 a.m. - 11:15 a.m.

Opening Panel 11:15 a.m. - 2 p.m.

Upon arrival, make an appointment for: One-on-One Mock Interviews Resume Review Lab Green Screen Photo Booth for resume/career profile headshots 11:30 a.m. - 12:30 p.m.

Workshops: Networking to Increase Your Networth Get Your Resume and Cover Letter Noticed!

Get Hired with LaunchCode 12:45 p.m. - 1:45 p.m.

Workshops: Dress to be Your Best Using LinkedIn for Your Job Search Finding Purpose and a Paycheck in the Second Half

USE A LIBRARY

Recording studio The library’s recording studios provide the tools and software to help you create, edit, and publish audio and video projects. All you need to get started is a library card. Use this Studio Quick Start Guide to help you record the next hit song or podcast!

Features include: - iMacs with Garageband and iMovie - Adobe Creative Cloud software - Video cameras - Microphones

- USB audio interface – connect your own microphone or instruments - Cables - Headphones - Green screens and studio lighting

Contact us at 813-273-3652 to book studio time at one of the below locations: JOHN F. GERMANY PUBLIC LIBRARY C. BLYTHE ANDREWS, JR. PUBLIC LIBRARY SOUTHSHORE REGIONAL LIBRARY* *Orientation required

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Talleres de negocios enseñado en Español Presentado en asociación con Prospera

Orientacion Hibrida: Comunicacion Efectiva y Ventas Persuasivas Town N' Country Regional Public Library Miércoles, 10 de Julio 6 p.m. - 7:30 p.m.

Snapshot: Plan de Negocio Town N' Country Regional Public Library Jueves, 18 de Julio 1:30 p.m. - 4:30 p.m.

Estrategias Exitosas para Nuevo Negocios Arthenia L. Joyner University Area Community Library Miércoles, 14 de Agosto 1:30 p.m. - 3 p.m.

Estrategias Exitosas para Nuevo Negocios Town N' Country Regional Public Library Jueves, 29 de Agosto 1:30 p.m. - 3 p.m.

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NEXT ISSUE: SEPTEMBER/ OCTOBER Library Office Hours for Entrepreneurs