Urban Jungle - Booklet Design

ELSS 2306 Graphic Design & Visual Narratives

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Final Project

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Presentation

Hui cheuk-ling 17674557

Topic Selected

Dream World /wɜ:ld/(n.) the world that I’m chasing for...

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The

My Project Takes Place in:

Hong Kong Kong Hong

How to promote

the the idea idea of of my my dream dream world world ? ?

The Beauty Beauty of Hong Kong that we always forget‌

Target Audience Everyone who is busy with work and living in this fast paced city.

I hope this project can raise public awareness of the environmental issue in Hong Kong, open their eyes to the beauty of Hong Kong and make Hong Kong a better place to live.

Objective

“ …hope that city-dwellers will be able to rediscover the beautiful landscape that is our constant, but often neglected neighbour.”

- Dr Lesley Lau

「...我希望城市人重新發現良辰美景其實就在身邊。」

I got inspired by the photographer Romain Jacquet-Lagreze, his photography series “Wild Concrete�.

WILD CONCRETE Focusing solely on the phenomena of trees sprouting from residential buildings in Hong Kong, Wild Concrete compares the living conditions between plants and humans. Such peculiar sight of ‘wild concrete’ is by no means exclusive.

They can be found everywhere in the heart of the city: roots spiralling down the external pipes of a Mong Kok loft; shoots lurking behind a window frame of an apartment in Central hills; or branches spreading across a residence in Sham Shui Po, collapsing it from the inside out.

The sense of human alienation and indifference is equally embodied by these clusters of trees standing aloof in midst of the foreign human settlements. On a more positive note, the saplings share the same exceptional qualities as their human counterparts: perseverance, diligence, and independence. Despite the harsh surroundings, both plants and humans strive for upward mobility and a better life with their high adaptability and flexibility.

Wild Concrete i s a s e r i e s o f p h o t o g r a p h s t h a t e x p r e s s e s . . .

tenacity and persistence of nature The

in an urban environment.

“T ees a e supposed esou es o ene

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ow n na u e and o nd he om ns de he ound,” sa d Roma n.

“Howe e , n a e Hon on whe e he ma e s pa u a a o ab e o e e a on, ees an ow n he mos unexpe ed p a es, e on he wa s o es den a bu d n s. The an a e oo n no h n o he han on e e and de a ed pa n .”

Background Information

The South China Morning Post has put together an interactive guide to the condition of more than 3,000 trees across Hong Kong, based on the latest data contained in a register originally created by the Development Bureau in 2010.

Source: SCMP

“

actual jungle

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on e e jungle a ua jungle.

concrete jungle

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n some unbe e ab e p a es hese ees an be seen on s opes n en u un que ands ape n Hon on .

ee e ea he es en e and adap ab hem n he name o 'de e opmen '.

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Artwork Reference(s).

Pun ua on Gu de | 標點入門 B Poe heun

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a sum oma a a was bo n n 1953 n Sh zuo a, and s ud ed N ppon Des n en e. He ounded One S o e n 1986, wh h des n s ud o and a e expanded n o h d en’s boo pub b h o h s dau h e . a sum s now wo d- enowned o h a ed boo s.

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Process

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End :3

Photography 1.

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一人一相，護城西古樹｜西環變幻時 https://manjuhk.com/2015/08/11/photofortree/ 樹牆之下：TreeWallpaper https://manjuhk.com/2015/12/22/treewallpaper02/ 聆聽樹木無聲：蒼白的樹，卻是一種溫柔 https://goo.gl/EHw6yq / https://www.johnchoy.com/#film-ir

Story/ Column/ News 1.

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https://manjuhk.com/2015/08/10/hy1/ https://theinitium.com/article/20151120-parenting-newsforkids-oldman/ https://theinitium.com/article/20151002-culture-column-thecity/ https://theinitium.com/article/20150915-parenting-greenfoot-tree/ https://theinitium.com/article/20150812-hongkong-trees/ https://theinitium.com/article/20151203-parenting-newsforkids-tree/ https://news.mingpao.com/pns/dailynews/web_tc/article/20170825/s00002/1503597471770 https://goo.gl/fsJB2b