2020 HBCU Battle of the Brains Agenda

DAY I - WEDNESDAY, NOVEMBER 4, 2020 LOCATION: Hopin Main Stage Welcome & Orientation - 10:00 AM - 12:00 PM EST LOCATION: Hopin Main Stage Welcome Reception - 3:00 - 4:00 PM EST Fireside Keynote w/ Gary Vaynerchuk - 4:00 - 5:00 PM EST HBCU Homecoming Celebration w/ DJ ENVY - 5:00 - 6:00 PM EST

DAY II - THURSDAY, NOVEMBER 5, 2020 HBCU Battle of the Brains - 24-hour Competition Begins - 11:00 AM EST LOCATION: Hopin HBCU Session Rooms Primary Company Coaching Window A - 1:00 - 4:00 PM EST

Primary Company Coaching Window B - 5:00 - 6:30 PM EST

Primary Company Coaching Window C - 8:00 - 9:00 PM EST

AGENDA

Virtual Company Spotlights - 12:00 - 3:00 PM EST

DAY III - FRIDAY, NOVEMBER 6, 2020 HBCU Battle of the Brains - 24-hour Competition Ends - 11:00 AM EST CELEBRITIES, BRANDS, AND CANCEL CULTURE LOCATION: Main Stage TIME: 12:00 - 1:00 PM EST

PANELISTS: Galen Gordon, Senior Vice President, Talent Strategy and Development, ABC News (Moderator) Trenzio Turner, Entrepreneur/Consultant, Behavioral Science Lab Angela Brown, Senior Social Strategist, GSD&M Bryon Sheng, Brand Architect, Beastmode Apparel & Beastmode Productions Arnold B. Evans, Executive Vice President, Enterprise Ethics Officer, Truist Bank PANEL DESCRIPTION: What is accepted culturally changes over time. There was a time when segregation was widely accepted, women couldn’t vote, and mass media communicated in dog-whistle terms that enraged specific groups of people. Well, some things remain the same. Much of how we communicated as a culture in previous generations hasn’t necessarily aged well but those instances were once greeted with grace for context. Today, celebrities and brands can endure intense scrutiny based on what was said or done in some cases decades ago. Welcome to the world of “cancel culture”. Join us as we evaluate cancel culture and whether or not it is real, appropriate, a trend, and how companies and individuals can navigate social media and overall brand efforts to ensure they don’t end up on the canceling block.

PUTTING MELANATED FACES IN NON-MELANATED PLACES LOCATION: Main Stage TIME: 1:00 - 2:00 PM EST

PANELISTS: Kazeem Famuyide, Creative Executive, The SpringHill Company Demetria Obilor, Media Personality/Journalist Lauren Brown, Lead Art Outsource Manager, Zynga Andreas Hale, Senior Editor of Combat Sports, DAZN & Sporting News (Moderator) PANEL DESCRIPTION: Tech isn’t the only industry in which Black and Brown faces are underrepresented. Television, media, and gaming are just a few of the industries where you’ll find yourself asking “where are the Black people at?”

This panel discussion explores the trials and triumphs of our esteemed panelists.

SO I DON’T HAVE TO RUN A 4.3...

BREAKING INTO THE BUSINESS SIDE OF SPORTS LOCATION: Main Stage TIME: 2:00 - 3:00 PM EST

PANELISTS: John Quinones, Head of Talent Acquisition, National Football League Belicia Montgomery, Director, Diversity & Inclusion, Minor League Baseball Demeka Fields, Counsel - Global Sports Marketing and Data Privacy, New Balance Bruce Johnson, NFL, NCAA, and Olympic Gold Medal Winning Performance Trainer Monica Ipong, Director, Global University Recruiting, CrowdStrike Steve Wyche, Senior Correspondent, NFL Network (Moderator) PANEL DESCRIPTION: There are exactly 4,397 jobs for professional athletes across the five major sports leagues (NFL, NBA, MLB, NHL, and MLS), which puts these athletes in exclusive company. But what if I told you that you didn’t have to be an elite athlete to make it to the big leagues? Learn from these industry professionals how to break in and stay in the world of professional sports.

TA/HR NETWORKING SESSION Hosted by the National Football League LOCATION: Networking Room TIME: 3:00 - 4:00 PM EST

THE FEMALE FACES OF SPORTS: IT’S NOT JUST A MAN’S WORLD LOCATION: Main Stage TIME: 4:00 - 5:00 PM EST

PANELISTS: Natara Holloway, Vice President, Business Operations and Strategy, National Football League Shaneika Dabney-Henderson, Vice President, Production, New Orleans Saints & Pelicans Morgan Cato, Senior Director - Business Operations, League Operations, National Basketball Association Colette Pierce Burnette, President & CEO, Huston-Tillotson University (Moderator) PANEL DESCRIPTION: Professional sports appear to be a male-dominated industry but there are powerful Black women leading teams and leagues across the country. Join us for this deep dive into the careers of some of the most fascinating leaders in sports.

WHEN THE GAMES STOP: NAVIGATING YOUR SECOND CAREER LOCATION: Main Stage TIME: 5:00 - 6:00 PM EST

PANELISTS: Lamarr Houston, Founder, League Venture Marshawn Lynch, NFL All-Pro, Entrepreneur Tony Hills Jr., Super Bowl Champion, Professional Credit Consultant, S.T.A.T.T. Financial Cynthea Rhodes-Patterson, Olympian, Human Resources Senior Manager, The Home Depot Patrick Claybon, Host, NFL Total Access, NFL Network (Moderator) PANEL DESCRIPTION: Making it to the highest heights of one’s industry is something that we all dream of but with professional athletes, given the average career length, thinking about a second career can happen as early as one’s 20s. Join some of the country’s most successful athletes as they share how they’ve transitioned into their second career, and the lessons they’ve learned along the way.

VIRTUAL HBCU FAIR LOCATION: Expo & HBCU Q&A Session Rooms TIME: 12:00 - 5:00 PM EST

DAY IV - SATURDAY, NOVEMBER 7, 2020 EMPLOYMENT NETWORKING EVENT LOCATION: Networking & Conference Rooms TIME: 11:00 AM - 3:00 PM EST HBCU BATTLE OF THE BRAINS FINALS LOCATION: Main Stage TIME: 4:00 - 6:30 PM EST

JUDGES: Natara Holloway, Vice President, Business Operations and Strategy, National Football League David Jurenka, Senior Vice President, Digital Media & Business Operations, NFL Media Brian Lockhart, Vice President and Executive Producer, Original Content, ESPN+ Traci Otey Blunt, Senior Vice President, Corporate Communications, National Football League Jonathan Beane, Senior Vice President and Chief Diversity and Inclusion Officer, National Football League HBCU BATTLE OF THE BRAINS AFTERPARTY W/ DJ HELLA YELLA LOCATION: Main Stage TIME: 6:30 - 7:30 PM EST

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