Northern Kentucky Builder February 2016

NORTHERN KENTUCKY

February 2016

The Official Publication of the Home Builders Association of Northern Kentucky

2016 Table Top Night

Get ready for the Price is Right!

Everyone is a winner at this top HBA Event!... more on page 6 www.HomeBuildersNKY.com www.facebook.com/HBANKY

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An undependable supplier is like using a bent level.

At Sims-Lohman, we give you straight answers and on-time delivery of cabinets and granite tops. If you’re having trouble finding a supplier who’ll level with you on delivery deadlines, talk to Sims-Lohman. We believe in plain talk, absolute reliability and on-time cabinet and granite top orders. We’re a one-stop supplier, with nine cabinet lines and slab showrooms featuring over 150 granite colors. Plus, our in-house fabrication facility means we can install granite tops in just five working days or less.

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Cincinnati | Cleveland | Columbus | Dayton | Erlanger | Greenfield | Huntsville Indianapolis | Lafayette | Lexington | Louisville | Nashville | Pittsburgh

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The mission of the Home Builders Association of Northern Kentucky is to promote and enhance the integrity and visibility of the construction industry and the members of the organization through advocacy, communication, education and political action.

Northern Kentucky Builder™ is an official publication of the Home Builders Association of Northern Kentucky, 2751 Circleport Drive, Erlanger, Kentucky 41018. It is published in the interest of the Northern Kentucky building industry and read by home builders, remodelers, general contractors, developers, engineers, bankers, Realtors,® architects, material dealers, subcontractors and manufacturers. All rights reserved. Copying or reproduction without the expressed permission of the Home Builders Association of Northern Kentucky is strictly prohibited.

February 2016

INSIDE THIS EDITION...

4 ............................................................. Letter from Brian Miller 5..............................................Around the HBA / Member Update 6.................................................. The Price is Right! - TTN 2016!

11..................... Members Get New Discount Benefits on Vehicles 12........................................ New - Member Access to Innovative

Digital Marketing Strategies

phone 859.331.9500 or fax 859.578.3393 email homebuilders@hbanky.com

16........ New Appraisal Guide Helps Boost Green Home Valuations

2016 Board of Directors Tom Spille, President Jason Yeager, Immediate Past President Bill Cullen, Vice President Mike Conklin, Secretary/Treasurer Jim Frey, Associate President Pat Parshall, Associate Vice President John Toebben, Land Development Council President Nick Smith, Sales & Marketing Council President Michael Gray, Builder Director John Curtin, Builder Director Watson Jones, Associate Director Steve Brunson, Associate Director Brian Schalk, Associate Director Dave Hensley, Associate Director

19....................................................................... Millennium Club

HBA Staff Brian A. Miller, Executive Vice President Melanie Meyer, Director of Shows & Events Jane Dvorak, Director of Sales & Marketing Shawn Cox, Director of Professional Development Dan Smith, Director of Finance Lea Amburgey, Administrative Coordinator Tammy Gorby, Director of Membership Editors Brian Miller Jane Dvorak Writing Stacy Smith Rogers Staff The Home Builders Association of Northern Kentucky is open to the world, visit our web site for up-to-date information on HBA services and programs, including extensive public referral directory to Registered Builders, Registered Remodelers and Associate Members.

19..........................................................................Industry News 20...................................................... NAHB, Houzz Form Alliance 22..............................Housing Headed for Higher Ground in 2016 24......................................Mortgage Rates: From ‘Cheap’ to Low 26......................................... Northern Kentucky Building Permits 27................................................................... Calendar of Events

Take advantage of your 22% discount today.

Registering to become an NPP member is free and easy.

Here

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www.HomeBuildersNKY.com 2/2016

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FROM THE EXECUTIVE VICE PRESIDENT

The Plan for 2016 at the HBA 2016 is the last year of our three year plan. Each year the leadership of our organization gets together to evaluate where we stand and what we would like to accomplish during the coming year. Our plans are organized around the elements of our mission.

Expect work to progress in the following areas in 2016...

EDUCATION The HBA will implement a Leadership Series for companies and the executives in our member companies. The focus will be on how you, as a company executive, can become more effective and improve your leadership skills. The leaders of the HBA will evaluate entrepreneurship courses as well to help you run your business on a day to day basis better.

Sales training will be evaluated as a possibility in our offerings. We will look into online education as an option to keep the HBA competitive and vibrant.

COMMUNICATION We will evaluate new options to create an improved website and database for the members to use. Expect to see a consumer based website with a member portal for your use. We will also examine a school based portal for our students, teachers and staff at the Enzweiler Building Institute. As part of a new website, look for the option to pay your bills at the HBA online. We will evaluate enhanced directory listings for you on our website. Public Relations services may be an option for you to purchase through the HBA. We get our word out and would like to do the same for your company.

EVENTS Make no small plans! Expect to see one signature event per month.

We are taking every opportunity to schedule these events on the first Thursday of every month, with a few exceptions, in order to make scheduling easier for you. Our events will be bigger, better and more exciting in 2016! This month’s Membership Kick Off at the New Riff Distillery is our first of this monthly series. The cover of each NKY Builder will feature a coming signature event. The events will be HUGE as we focus our attention on the hundreds of members that will attend.

Events include‌Table Top Night, a Summer BBQ on a Saturday that is family friendly with kids activities, our Annual Golf Outing, HBA Night at the Reds, HomeFest Crown Point Preview Party, Associates Outing at Elk Creek, Annual Meeting of the Members, HBA Night at the Bengals, and our annual Holiday Party and Inaugural.

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FUTURE LEADERS We are evaluating future leaders of the HBA and assigning leadership coaches to introduce them to different facets of the HBA to create a well rounded leader of tomorrow. If you are called upon by one of our current leaders consider yourself one of the up and coming leaders of tomorrow.

GOVERNANCE We continue to work to make participating at the HBA fun and engaging. Our Board of Directors will meet off sight three times a year to hear from other organizations and how they contribute to make NKY a better place. Some of our committees are merging. Our State & Local Government Committee is merging with our Political Housing Club and the Codes Committee is fusing with Registered Builder/Remodeler.

THE BUILDING CENTER Our building now houses over 200 students during the school year and needs attention. Many leaders, elected and appointed officials and members also pass through our halls regularly and with that brings wear and tear. HBA leaders will be soliciting donations of materials and labor to help spruce the Building Center up. The HBA itself has a plan to continue regular maintenance and replace systems and launch a building wide technology upgrade. This is a chance for your company to receive recognition in the HBA Building Center and in the pages of the NKY Builder.

ADVOCACY AND POLITICAL ACTION This is the area that our leaders give us an A+ on. Our members help us do a great job in these areas and our leadership has given us the orders to keep up the good work!

If you have any ideas how the HBA should move forward and represent your company please feel free to contact us. Also, if you have materials or labor to donate to the Building Center we are happy to speak with you.

MEMBERSHIP Your Peace of Mind Deserves a Professional

HOMEFEST AWARDS HOMEFEST Manhattan Harbour Favorite Floor Plan and Favorite Interior. Homes were built by Jim Cutter, Cutter Construction. Pictured below is Dave Imboden, DCI Properties, Melanie Meyer, HBA, & Bob Kreiling, DCI Properties

For more info on why you should only use a member of the Home Builders Association of Northern Kentucky when it is time for a decision about your home call 859.331.9500 or visit www.homebuildersnky.com.

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ALL-RITE READY MIX

“Where Quality and Service Save You Time and Money” Florence, Kentucky 139 Aristocrat Dr. (859) 371-3314 Aurora, Indiana 10513 Morgans Branch Rd. (812) 926-0920 Wilder, Kentucky 108 Williams Way (859) 572-9951 Harrison, Ohio 7466 New Haven Rd. (513) 738-1933 Port Union, Ohio 5259 Rialto Road (513) 860-5111

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Milestone Members These members have reached a milestone in their membership with their renewals in January.

Congratulations and remember, do business with a member!

ONE YEAR Dal Tile Granite Quartz Wholesale Interior Design Consulting, Inc. PNK Properties ProActive Safety Services FIVE YEARS Ferguson Kitchen, Bath & Lighting Gallery Kroth Construction Inc., M & M Turner Brick

TWENTY YEARS Hadleys Warehouse Carpet Sales THIRTY YEARS Independence Lumber & Supply FOURTY YEARS Steffen’s Tool Crib

TEN YEARS Cincy Home Magazine FIFTEEN YEARS King & Sons

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Presented by Florida Tile

Thursday, March 10th Builders, Remodelers & Developers “Come On Down”!

YOU could be the next contestant on the Price Is Right.

AT THE

HORSESHOE CASINO 1000 Broadway Street, Cincinnati, OH 45202 HBA Members call now to reserve your tickets Tickets are $25 in advance, $35 at the door

Don’t miss HBA’s premier networking event of 2016!

for your commercial needS call uS firSt

BoB wheeler, commercial SaleS manager BoB.wheeler@jeffwyler.com ph. 859-525-8001 / c. 513-728-9174 1154 Burlington pike, florence, ky 41042

www.jeffwylerflorenceBuickgmc.com www.wyler.com

Can’t Find Qualified, Skilled and Trustworthy Employees?

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We are your trusted source for low prices and personalized service. Our knowledgeable professionals are here to guide you through every step of your project, whether a remodel or a new construction. In addition, our delivery and installation specialists will assure that your new appliances arrive safely and are installed properly.

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PHONE (859) 342-6060 HOURS MONDAY - FRIDAY 9AM - 7PM SATURDAY 9AM - 4PM • CLOSED SUNDAY

www.HagedornAppliance.com 8

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Tired of Craigslist and Monster? The answer is right under your nose! The Enzweiler Apprentice Training and Trade School has graduates and current students who want to help your business compete and grow!

As the oldest trade school in continual operation in Kentucky, The Enzweiler Apprentice Training and Trade school has graduated thousands of individuals who now help shape the economy of Northern Kentucky. With a 95% job placement rate and more than 75% job retention after apprenticeship, our graduates are an outstanding addition to any company, large or small! Call today to find skilled labor to help your business grow and prosper!

Contact Shawn Cox, Director of Professional Development (859) 331-9500 x19

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2016 WOMEN BUILD… YES WE CAN Women Build is a Habitat for Humanity program that empowers women to build homes, lives, hope and communities and creates new connections and lifelong bonds Building will start around Mother’s Day 2016 and be completed by December 2016 – everyone is invited to attend Kick-Off ceremonies at the beginning of our builds and the Dedication celebrations once the homes are complete We are building three homes this year, side-by-side, located at 2465, 2475, 2489 Wilson Avenue in Colerain Township, Hamilton County (home model pictured below) Please join us for our 2016 Women Build Project. We need to raise $300,000 ($100,000 for each home) to fund these homes. There are numerous opportunities to sponsor fundraising and volunteer - we can do this – with your help.

Help us celebrate 30 years of changing lives through homeownership!

Get Involved!

Visit our website: www.habitatcincinnati.org or contact Tricia Sunders, Corporate Relations Coordinator, at: tricia.sunders@habitatcincinnati.org or (513) 482-5612

Wilson Construction Model • 3 Bedroom • 1 Story • 1020 Square Feet • 1.5 Bath • Full Basement • Energy Efficient

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START PLANNING NOW FOR THE 2016 HOME SHOWS HOMEFEST at Crown Point

Presented by Florida Tile August 13-28 Participating Builders: Tim Burks, Gustin Construction, Drees, and Fischer vendor space and other opportunities available!

It is not too late for entries in

HBA’s Cavalcade of Homes!

May 7-8, 14-15, 21-22 Deadline for entries is March 11th

CONTACT MELANIE MEYER TO REQUEST MORE INFORMATION

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CA US LLC is pleased to announce a special $500 cash allowance toward the purchase or lease of many of the most popular vehicles in our lineup. Between the Chrysler, Dodge, Jeep® and Ram lineup and the FIAT® 500L, there’s something for everyone. NAHB members and their employees can combine this stackable $500 cash allowance with most current retail incentives and choose an On The Job program allowance. Plus, same household family members receive a $500 cash allowance, stackable with most local and national retail incentives, toward the purchase or lease of a vehicle. NAHB member business owners and their employees also receive On The Job program benefits. Redeem this offer today! When you’re ready to make a purchase or lease, follow these simple steps to ensure you’ll receive all your member benefits: 1. Shop the eligible FCA US LLC vehicles online or at any Chrysler, Dodge, Jeep®, or Ram dealership or FIAT® Studio 2. Working with the dealership salesperson, make your best deal – combining applicable local and national retail incentives and special programs 3. Inform the dealer and provide proof that you are a NAHB member, or you are employed by or an immediate family member of a NAHB member to receive an additional NAHB $500 Member cash allowance.

Simply use the “Print my Proof of Membership” button above and take that form to the dealership.

Eligible 2016 Model Year vehicles: • RAM: 1500, 2500, 3500 reg, crew, quad, mega cab trucks, 4500 and 5500 chassis cab • RAM: ProMaster and ProMaster City Cargo and Passenger Vans • CHRYSLER: 200/200C, 300/300C and Town & Country • DODGE: Charger, Dart, Durango, Journey, Grand Caravan • JEEP: Grand Cherokee, Cherokee, Renegade • FIAT: 500L Ineligible Trim/Models: SRT, American Value, Base model Ram vehicles and Chrysler 200

This offer is available to eligible current National Association of Home Builders (NAHB) members, their owners and employees, and eligible family members residing in the same household. This offer provides a $500 cash allowance towards the commercial purchase or lease of select new 2016 Chrysler, Dodge, Jeep, Ram and FIAT vehicles that are delivered by 01/02/2017 and is not valid on prior purchases. On The Job (OTJ) incentives vary depending on model of commercial truck chosen and are not available to family members. See dealer for allowance and OTJ incentive details and eligibility requirements. ©2016 FCA US LLC. All Rights Reserved. Chrysler, Dodge, Jeep and Ram are registered trademarks of FCA US LLC. FIAT is a registered trademark of FCA Group Marketing S.p.A., used under license by FCA US LLC. For more details about these discounts and other offers, please visit www.nahb.org/MA.

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NAHB BUZZ

NEW DISCOUNTS OFFERED ON CHRYSLER, DODGE, JEEP, RAM LINEUP AND FIAT 500L

Partnership with The E.W. Scripps Company Offers Members Access to Innovative Marketing Strategies

I

n a world where consumers are just one click away from making important buying decisions, it’s vital for companies to have a strategy for ensuring their online presence is accessible, creative, targeted and structured.

HBANKY has recently secured a partnership with a team of digital experts at WCPO, whose headquarters is The E.W. Scripps Company (Scripps Digital) to offer members easy access to innovative digital advertising, marketing tools and strategies that are vital to succeeding in a competitive online environment. Digital marketing is important for any company to analyze marketing campaigns and better understand consumer behavior. HBANKY of the partnership with Scripps Digital, offers support for members as they navigate the wide ocean of digital advertising options “We’ve gone through the process of vetting five companies offering digital marketing. and encourages them to take advantage of the Through this process, Scripps Digital resources available to chart their course and provided the best options for the money for reach targeted consumers. our members. They have a full complement HBANKY Director of Sales and of services for digital services so our members Marketing Jane Dvorak explained the benefits

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don’t have to use multiple companies to achieve their goals.” Dvorak explained that Scripps’ direct relationship with Google is an added benefit for its advertisers. “They are one of 31 companies in the U.S. that are a part of Google AdWords Premier SMB Partner program,” she said.

WHAT IS DIGITAL MARKETING?

The popularity of digital marketing is growing at a rapid pace. According to Scripps, digital ad spending is anticipated to account for more than 30 percent of marketing budgets worldwide within the next couple of years. Digital marketing includes the promotion of products, brands, websites or social media pages using vehicles such as: • Display and video advertising on websites • Search engines (Google) • Mobile apps • Social media and social media ads (Facebook) • Blogs • Email blasts 2/2016

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ADVANTAGES & SERVICES

What are the Advantages for Members?

• One-stop shopping, billed directly through HBANKY • Working with familiar faces, trustworthy resources • Access to innovative digital marketing outreach, including geotargeting which targets consumers who are nearby and most likely to engage with your business • Free SEO (search engine optimization) audit and opportunity to work with a Google AdWords Premier SMB partner • General website consultation • Continued monitoring and analysis • Access to a Targeted Network, which includes well known major websites such as Better Homes and Garden, HGTV, ABC, YouTube, Zillow, among many others 14

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A Sample of Scripps Digital Partners & Services • WCPO.com • Facebook ads • Google Premier partner – search engine marketing: pay-per-click • SEO services (separate line) • Website development • Email marketing • Targeted network – site retargeting, contextual, keyword re-targeting, geo-fencing, demographics, search re-targeting, occupation and placement

into a competitor (another paint store) in a Stephanie Cooper, Senior Digital Account Executive at WCPO / Scripps Digital, targeted location with their cell phone, we are able to serve them mobile banner ads promoting acknowledged the role that the association Sherman Williams for the next month. Geoplays in connecting members to digital media advertising opportunities. “This is a great fencing is a great TARGETED marketing tool,” combination of blending the association’s Cooper elaborated. relationships with our expertise and resources to assist the building community in reaching their HOW CAN YOU PARTICIPATE? “The first step for members is to contact Jane. customers. Everyone benefits,” she said.

Among the biggest values, Cooper Then myself or one of our other account executives, Jackie Meddles or Pamela Winslow, said HBA member clients receive with the partnership is a complimentary SEO (search will sit down with Jane and the member and engine optimization) audit and website analysis. determine which of our products are the best fit for their needs,” Cooper explained.

This enables members to see if there are ways to improve awareness and functionality of their Then, she said, we’ll interview clients about their demographics, marketing goals, success website and position their business to be seen by more potential customers. Additionally, measurements and competition. The programs are tailored to clients’ specific needs, so it’s not Cooper noted that Scripps Digital formed a one-size-fits-all diagnosis. She also noted a dedicated division to focus just on digital that the team will continually analyze the ad sales a few years ago due to the increase in effectiveness of the digital marketing efforts and customers incorporating digital advertising in advise clients on adjustments they should make their marketing plans. As a result, they’ve been to garner the most results. able to keep on the cutting edge of innovative According to Cooper, once the team has developments in digital marketing such as geohad a chance to meet with advertisers, they’ll fencing. “A good example of geo-fencing strategy offer a customized presentation that outlines is Sherman Williams, a direct client of ours who wants to reach consumers in areas where they strategies and will offer a free SEO audit and website analysis just for taking the time to meet just opened new locations. If someone walks

with them. “We can put together programs for as little as $700 per month and beyond. We offer all the creative at no additional charge and we’ll do reporting and analysis to ensure their ads are working for them. We like to meet monthly with advertisers to strategize,” she explained.

HOW DOES THIS PARTNERSHIP BENEFIT THE ASSOCIATION? The value of this new partnership benefits not only members -- because they receive added value to the services they receive, but also because they are supporting the association. For every HBA member who participates in the partnership offerings, the association benefits financially.

Members who choose to work through the partnership will NOT pay any more than they would if they pursued these services on their own.

In fact, the value they receive is enhanced because of the partnership. They’ll have the peace of mind in knowing that the association is working directly with Scripps to ensure the products are relevant and productive for members.

For more information about taking advantage of this member benefit, contact Jane Dvorak at HBANKY at 859-331-9500 or janed@hbanky.com.

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NOTES

New Appraisal Guide Helps Boost Green Home Valuations

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ome builders and buyers know they’ll have to pony up extra cash for an energy-efficient home. But such an investment can show inconsistent returns when it comes time for the appraisal.

According to the U.S. Department of Energy, homes built to the 2012 or 2015 International Energy Conservation Code (IECC) are 1516% more efficient than those built to the 2009 IECC or earlier. It only makes sense those homes should have a higher value.

Fannie Mae, Freddie Mac and FHA guidelines already require appraisers to consider the energy efficient features of the home, and if the market supports an adjustment in the appraised value, one must be made. But an average appraiser won’t take this into account if they aren’t made aware.

To address this variation across the industry, NAHB recently collaborated with the Building Codes Assistance Project (BCAP) and Appraisal Institute (AI) to create a guide for home builders, buyers and lenders for the valuation of homes built to today’s stricter energy codes. They can also be used as informational pieces in understanding the importance of hiring a proficient “green” appraiser and where to find them.

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The guide, Appraised Value & Energy Efficiency: Getting It Right (www. appraisalinstitute.org/assets/1/29/Appraisal_Guidance_2pager_2015. pdf ), provides important information for buyers, sellers and home builders.

Energy efficiency can be overlooked in the appraisal process for a variety of reasons, but specially trained appraisers can assess the value of these features.

“Homes built to the 2012 or 2015 energy code are high-performing homes and their appraisals should reflect that. We hope this tool helps builders, buyers and lenders achieve accurate appraisals,” said NAHB Chairman Tom Woods.

Maureen Guttman, president of BCAP, agreed and said the tool simplifies and helps correct a market barrier to stronger energy codes.

The guide includes ways builders can help the buyer learn about the loan and appraisal process and help assure a competent appraiser is selected. It also provides information for lenders about hiring the right appraiser for the assignment.

WE FOCUS ON THE INSURANCE AND FINANCIAL NEEDS OF YOUR BUILDING INDUSTRY LLH has been providing insurance and financial services to Kentucky’s building industry for over 50 years. Today, with all the challenges your business faces, it’s a good time to talk with us to create a plan that will put your company’s insurance, benefits and wealth management programs in order.

www.LLHins.com

Endorsed By

toll free (888) 499-6880 find us on

Meet Tracy Smith, Marketing Director, The Vories Team We help our clients capture their dreams by building lifelong RELATIONSHIPS one home at a time!

I handle the Full Time Marketing of all Vories Team listings including: • • • • • •

Blogging of all properties listed and shared to social media sites Website Design Direct Marketing Campaigns Home Staging Consultations Teach Marketing Class at Keller Williams Realty Services Event Planning of Open Houses, Realtor Open Houses and our Client Appreciation Parties throughout the year • Create all direct marketing mailers • Client and Team Support Specialist

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tracysmith.thevoriesteam@gmail.com

www.thevoriesteam.com

2016

MILLENNIUM CLUB All-Rite Ready Mix Arlinghaus Builders Ash Insurance, C.K. Barnes Dennig & Co., Ltd Boone Ready Mix, Inc. Bray Trucking. Inc. Budget Blinds and Tailored Living Cincinnati Closets LLC. Cutter Construction Drees Company Dudley Construction Co., Inc. Ernst Concrete Fischer Homes Florida Tile

Solid Gains for Single-Family Production

Forcht Bank

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Grant County/Gallatin County Concrete

AHB is forecasting 1.26 million total housing starts in 2016, up 13.4% from a projected 1.11 million starts in 2015. Single-family production is expected to reach 840,000 units this year, an 18 percent increase from a projected tally of 711,000 units in 2015. Using the 2000-2003 period as a healthy benchmark when single-family starts averaged 1.34 million units on an annual basis, Crowe said the ongoing housing recovery will see single-family starts steadily climb from 55% of normal production at the end of the third quarter of 2015 all the way up to 87% of normal by the end of 2017.

On the multifamily side, NAHB is anticipating 417,000 starts in 2016, up 5% from an expected total of 397,000 units last year. Meanwhile, residential remodeling activity is expected to register a 1.1% gain this year over 2015.

Granite & Quartz Wholesale Hummel Hatfield Insurance Janell Concrete & Masonry Equipment, Inc. Kelly Bros. Home & Design Center Kentucky Federal Savings & Loan Kentucky FluidAir, Inc. L & N Federal Credit Union Logan Lavelle Hunt

A Bright Regional Outlook – With One Exception

M & W Excavation Co. Inc.

D

Sims-Lohman

elving below the national numbers, David Berson, chief economist at Nationwide Insurance, said that most regional housing markets look healthy.

Labor market conditions, a key driver of housing demand, are strong in many metropolitan statistical areas (MSAs) – supporting faster household formations and boosting local housing activity through rising incomes. These factors indicate that most of the 400 local housing markets “should see sustained growth in the coming year,” Berson said.

With the unemployment rate declining in 90 percent of the MSAs over the past year, Berson said that the housing fundamentals are the strongest in over a decade, a trend supported by the labor market, demographics and consumer preference to own.

However, Berson noted that many MSAs with strong ties to energy exploration and production in states including Louisiana, Texas, Wyoming and South Dakota are expected to see limited housing expansion in the near term, as low oil prices are reducing employment.

Nisbet Brower Tri- City Insurance Service, Inc. Valley View Temporary Furnished Living VonLehman & Company, Inc. Wiseway Supply The Millennium Club is an elite group of companies whose contributions pay for the refreshments and entertainment at events like the Annual Golf Outing, Tabletop Night, Elk Creek Outing and the Holiday Party.

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NOTES

NAHB, Houzz Form Alliance

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AHB has formed a strategic alliance with Houzz Inc., the online platform for home building, renovation and design, to help home buyers easily identify and connect with NAHB expert home builder, remodeler and trade partner members.

As part of the alliance, NAHB members in good standing will have membership badges added to their Houzz profiles. The 35 million monthly visitors to Houzz will have more confidence that they are working with NAHB members who have specialized expertise, many of whom have received additional education or professional designations from NAHB to further their proficiency. “This strategic alliance will give our members more exposure as well as access to the technology and tools they need to succeed in the 21st century,� said NAHB Chairman Tom Woods in announcing the agreement.

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NAHB members can visit the Houzz NAHB member portal (http://info.houzz.com/NAHBmembers) to create or update their free professional profiles, which include their verified NAHB national badge, as well as state and local association badges if those HBAs also have a Houzz page. Members can also access the Houzz concierge (http:// info.houzz.com/NAHBconcierge.html) for assistance and read this NAHBNow post (http://nahbnow.com/2014/08/how-to-build-yourbrand-on-houzz) for additional ideas.

WWW.RJINSULATION.COM

NOTES

Housing Headed for Higher Ground in 2016

A

firming economy, solid job growth, rising consumer confidence, higher household formations and pent-up demand are helping to bring buyers back into the marketplace, and these factors will bode well for housing in 2016, according to economists speaking at the NAHB International Builders’ Show in Las Vegas.

“There are a number of positive indicators that provide solid evidence this will be a good year for housing and the economy,” said NAHB Chief Economist David Crowe.

Private sector job growth has been averaging 240,000 per month over the past two years, GDP growth is expected to climb slightly above last year’s level and consumer confidence is nearly back to its prerecession peak, Crowe noted.

Builders report their top concerns in 2016 include the cost and availability of developed lots and labor, federal environmental regulations and policies that are making it more expensive and difficult to build homes, and building materials prices.

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Reis Concrete Products, Inc. Ready Mix • Concrete Septic Tanks

9522 Alexandria Pike Alexandria, KY 859-635-4157

Rt. 2 269 AA US 27 Falmouth, KY 859-654-6400

Email: concrete02@fuse.net • Fax: 859-635-REIS

LIST YOUR HOMES FOR FREE AT HBANKY.COM!

New homesource.com has partnered with the HBA to bring you free listings on our website at www.hbanky.com. Tap into the power of over 3,000 unique visitors a month on the HBA’s site. To see the builders already taking advantage of free listings go to newhomesource.com/hbanky. This service is provided to you as a member and managed by the staff at newhomesource.com.

Brian Jones

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MEMBER RTH

ERN KENTUC

Watson Jones

KY

Contractors Insurance Specialist

Agent for HBA Workers Comp Program, up to 40% discounts available

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NOTES

Mortgage Rates: From ‘Cheap’ to Low

F

rank Nothaft, chief economist of CoreLogic, foresees solid fundamentals for housing in 2016. With 30-year fixed-rate mortgages running at or below 4% during the past year, Nothaft called them “cheap.” He said mortgage rates are expected to gradually rise one-quarter to one-half a percentage point this year up to 4.5%, going from “cheap to low.”

Nothaft added that overall home sales will rise 4-5 percent in 2016, led by a 13 percent gain for new home sales, with sales volume and growth strongest in the South and West. “There is stronger growth in households, population and demand for new housing” in these regions, he said.

Nationwide home prices this year will increase about 4-5% above last year’s level and are projected to reach the 2006 peak by mid-2017, Nothaft said. Tight mortgage credit for consumers is expected to ease slowly this year, but remain relatively tight compared to 15-20 years ago.

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2/2016

Your Peace of Mind Deserves a Professional

For more info on why you should only use a member of the Home Builders Association of Northern Kentucky when it is time for a decision about your home call 859.331.9500 or visit www.homebuildersnky.com.

N

OR

MEMBER THE

RN KENTU

CK

Y

DO BUSINESS WITH A MEMBER

NORTHERN KENTUCKY BUILDING PERMITS NOVEMBER ‘15

#

SINGLE FAMILY

#

MODULAR HOMES

#

COMMERCIAL

#

COMMERCIAL REMODELING

#

RESIDENTIAL REMODELING

BOONE

23

$17,702,888.00

0

0

0

0

$-

81

$41,554,258.00

40

$343,533.00

CAMPBELL

20

$3,477,221.00

1

2

0

1

$50,000.00

5

$209,360.00

28

$288,329.00

KENTON

11

$1,834,018.00

0

0

0

0

20

$2,394,092.00

33

$3,213,171.00

GRANT

3

$372,000.00

0

0

0

0

$-

2

$190,000.00

1

$70,000.00

57

$23,386,127

1

$145,000

2

$58,976

0

$0

1

$50,000

108

$44,347,710

102

$3,915,033

NOVEMBER ‘14

#

SINGLE FAMILY

#

MODULAR HOMES

#

MULTI FAMILY

#

CONDOS

#

COMMERCIAL

#

COMMERCIAL REMODELING

#

RESIDENTIAL REMODELING

BOONE

17

$2,795,562

3

$1,195,000.0

22

$24,483,053

39

$548,526

CAMPBELL

10

$2,286,826

2

$51,342

7

$102,709

KENTON

10

$1,727,890

13

$3,306,981

21

$418,408

TOTAL

37

$6,810,278

0

$0

3

$999,630

0

$0

3

$1,195,000

37

$27,841,376

67

$1,069,643

JAN-NOV 2015

807

$159,011,960

32

$607,235

40

$17,230,868

4

$1,681,567

118

$103,527,109

834

$279,178,839

1,486

$33,625,376

JAN-NOV 2014

644

$109,607,782

2

$130,000

38

$8,018,340

36

$7,591,548

39

$84,019,785

593

$132,742,281

1,064

$53,333,048

#

MULTI FAMILY

$58,976.00

#

CONDOS

MASON

TOTAL

3

$999,630

GRANT MASON

26

Northern Kentucky BUILDER

2/2016

HBANKY BUSINESS MEETINGS AT A GLANCE. GO TO HBANKY.COM OR CALL 331-9500 FOR RESERVATIONS AND CONFIRM DATES

March - Get Involved 3

Remodelers Issues Committee Meeting, 12:00 PM - 1:00 PM at the HBA.

8

Sales and Marketing Council Board of Governors Meeting. Monthly meeting of the Sales and Marketing Council Board of Governors.

Past SMC Presidents are encouraged to attend. 12:00 PM - 1:00 PM at the HBA.

16

Land Development Council Board of Governors. Monthly meeting of the Land Development Council Board of Governors. All Council Past Presidents are welcome and encouraged to attend this meeting. 10:30 AM - 12:00 PM at the HBA.

24

Work Site General Safety Guidlines, presented by NKEMS, AGC/SIF Compliant Course, 10:00 AM - 12:00 PM at the HBA. ($50)

25

Good Friday - HBA Office Closed

28

State & Local Government/PAC Committee. The committee will discuss legislative issues and engage an elected or appointed official in dialogue over issues concerning the construction industry. All members are welcome to attend this meeting. 11:30 AM - 1:00 PM at the HBA.

24

New Member Orientation, 12:00 PM - 1:00 PM at the HBA.

31

Executive Committee at Northern Kentucky Chamber of Commerce. Monthly meeting of the Executive Committee. Only Executive Committee

members may attend this meeting. 2:30 PM - 4:00 PM at the HBA.

31

Board of Directors at Northern Kentucky Chamber of Commerce, Bi-Monthly Meeting of the Home Builders Association Board of Directors

Meeting. Past Presidents are welcome and encouraged to attend this meeting. 4:00 PM - 5:00 PM.

DO BUSINESS WITH A MEMBER For a list of current members of the Home Builders Association of Northern Kentucky call 859.331.9500, download the HBA’s APP or visit www.homebuildersnky.com.

April - A Look Ahead 7

Remodelers Issues Committee Meeting, 12:00 PM - 1:00 PM at the HBA.

12

Sales and Marketing Council Board of Governors Meeting. Monthly meeting of the Sales and Marketing Council Board of Governors.

Past SMC Presidents are encouraged to attend. 12:00 PM - 1:00 PM at the HBA.

14

Enzweiler BI Graduation, 5:30 PM - 8:00 PM at the HBA.

20

Land Development Council Board of Governors. Monthly meeting of the Land Development Council Board of Governors. All Council Past Presidents are welcome and encouraged to attend this meeting. 10:30 AM - 12:00 PM at the HBA.

21

First Aid & Bloodborne Pathogens Class, presented by NKEMS, AGC/SIF compliant course, 2:00 PM - 4:00 PM at the HBA. ($50)

25

State & Local Government/PAC Committee. The committee will discuss legislative issues and engage an elected or appointed official in dialogue over issues concerning the construction industry. All members are welcome to attend this meeting. 11:30 AM - 1:00 PM at the HBA.

28

Executive Committee at Northern Kentucky Chamber of Commerce. Monthly meeting of the Executive Committee. Only Executive Committee

members may attend this meeting. 2:30 PM - 4:00 PM at the HBA.

NO

RTH

ERN KENTUC

KY

NO

RTH

ERN KENTUC

KY

NO

RTH

ERN KENTUC

KY

2/2016

Northern Kentucky BUILDER

27

PRSRT STD US POSTAGE NO

MEMBER RTH

ERN KENTU

PAID

Y CK

CINCINANTI OH PERMIT 5400

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1/30/15 2:47 PM