There’s a TikTok for That

→ By Natali Nomura (‘25) FEATURE

“I like learning how to do niche makeup looks.”

RANDIE LUEDER (25’)

“I like watching videos of cute cats.”

ABBIE KATO (25’)

The video creating app “Tik-Tok” launched in September 2016 has grown rapidly popular over the past few years. With over 1 billion active users, 138 million of those from the United States, Tik Tok has become the most downloaded app globally and in the U.S. The trademark of the app is the “for you” page, which shows videos to users based on past interactions like searches, likes, shares, watch times, etc. Based on a user’s interests, the for you page pushes out videos with similar sounds and hashtags. Originally, the app gained popularity as a platform similar to the app “Musical.ly” which was used to lip sync to songs. The aspect that made it different from “Musical.ly” was when creators started to create dances rather than lip sync to the songs. As the app gained more followers, it also gathered a wider range of interest groups. Now, the app is used for recommending books, making edits of characters, makeup tutorials, creating awareness for many issues, promoting music for small creators, and much more.

“This is my favorite TikTok because my heart belongs to flowers .”

MIYA EVELAND (26’)

“I learned to tear gaff tape by folding it back on itself at a 90 degree angle. It leaves a tab on the tape the next time you want to use it. I use this trick in chapel to tape the seating signs to the bleachers.”

MR. CHARLES POORE

“I learned that dogs can sit like this”

KIMBER RYAN (25’)