Portfolio

HAYA

Social Media Manager Instagram · TikTok · Content Strategy · Community Growth

A curated collection of social media projects, content strategies, and brand audits showcasing creative thinking and data-driven results.

10+

Brands Managed

35%

Avg. Follower Growth

8–15%

Avg. Engagement Rate

hayaosama667@gmail.com · 0544496772

Haya · Social Media Manager Portfolio · Page 1

50%

Organic Reach Increase

About Me I'm a freelance Social Media Manager specialising in Instagram and TikTok growth for small and medium-sized businesses. My approach blends creative content production with strategic thinking — every post has a purpose, every caption has a voice, and every campaign is tracked against clear goals.

WHAT I OFFER Content Strategy

Monthly planning, content pillars, posting schedules tailored to each brand's voice and audience.

Content Creation

Captions, Reels scripts, Stories, carousels — designed to stop the scroll and drive engagement.

Community

Responding to comments and DMs, building genuine relationships with followers on

Management

behalf of brands.

Performance Reporting

Monthly analytics reports with insights and recommendations to continuously improve results.

Paid Social

Meta Ads campaign setup, audience targeting, A/B testing, and budget optimisation.

Account Audits

Full review of existing social presence with a clear action plan for improvement.

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Project 01

Bloom Beauty — Instagram Growth Campaign Mock Client · Beauty & Skincare · Instagram THE BRIEF Bloom Beauty is a small UAE-based skincare brand with an inconsistent Instagram presence, low engagement, and no defined content strategy. The goal was to establish a cohesive brand aesthetic, grow the follower count, and drive traffic to their online store.

MY APPROACH • Defined 4 content pillars: Education, Inspiration, Product Showcase, and Community.

• Created a warm, minimalist visual identity using a soft pink and cream colour palette.

• Developed a 30-day content calendar with 5 posts per week across Feed and Stories.

• Wrote SEO-optimised bios, highlight covers, and a full caption bank of 30 posts.

• Implemented a targeted hashtag strategy mixing niche, mid-size, and broad tags.

• Engaged daily with followers and beauty community accounts to boost organic reach.

RESULTS (3 Months)

+1,200

followers gained

11.4%

avg. engagement rate

+78%

profile visits increase

+120%

link-in-bio clicks

SAMPLE CONTENT IDEAS CREATED Reel

"Morning skincare routine in 60 seconds" — satisfying GRWM format with product close-ups

Carousel

"5 ingredients to avoid in your moisturiser" — educational swipe post with branded graphics

Story Series

"Skin type quiz" — interactive poll series driving saves and shares

Caption

"Your skin doesn't need more products. It needs the right ones. Here's what actually works for dry skin in humid climates. Save this."

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Project 02

Crunch Cafe — TikTok Launch Strategy Mock Client · Food & Beverage · TikTok THE BRIEF Crunch Cafe is a trendy sandwich and juice bar in Dubai with zero TikTok presence. The owner wanted to build brand awareness among 18–30 year olds and drive foot traffic through viral-style content.

MY APPROACH • Researched trending sounds, formats, and F&B; TikTok creators to define a content style.

• Developed a 3-pillar TikTok strategy: Behind the Scenes, Food Porn, and Trending Audio Hooks.

• Scripted 10 video concepts including a "day in our kitchen" series and ASMR food prep clips.

• Planned a hashtag strategy using #FoodTikTok, #DubaiEats, #CafeTok and local discovery tags.

• Created a posting schedule of 4x per week with best-time analysis for UAE audience.

• Drafted a UGC (user-generated content) campaign encouraging customers to tag the cafe.

RESULTS (2 Months)

+3,400

followers in 60 days

82,000

views on top video

67%

avg. video completion

+200%

profile-to-maps clicks

SAMPLE VIDEO CONCEPTS Hook Video

"POV: you finally found the best sandwich in Dubai" — trending POV format, 15 sec

ASMR

Close-up cutting board prep video with crunch sounds — no talking, satisfying visuals

BTS

"5am before we open" — time-lapse kitchen prep with upbeat trending audio

Challenge

"Rate our secret menu item" — reaction-bait video encouraging comments

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Social Media Audit Mock Audit · Zara UAE Instagram · May 2025 This audit was conducted as a portfolio exercise to demonstrate strategic analysis skills. All observations are based on publicly available content.

ACCOUNT OVERVIEW Metric

Observed

Industry Benchmark

Engagement Rate

0.6%

1–3% for large accounts

Posting Frequency

4–5x/week

5–7x/week

Story Consistency

Irregular

Daily Stories recommended

Needs Work

Reels Usage

Low

Reels = highest organic reach

Weak

Caption Strategy

Minimal copy

Story-driven captions perform better

Needs Work

Hashtag Strategy

0–5 tags

10–15 targeted tags recommended

Weak

Bio Optimisation

Clear CTA

Strong link-in-bio present

Good

STRENGTHS

Score Needs Work Good

AREAS TO IMPROVE

+ Consistent brand aesthetic and clean grid layout

- Reels underutilised — missing biggest reach driver

+ Clear bio with working link-in-bio

- Captions too short, no storytelling or CTAs

+ Regular posting cadence keeps audience warm

- Hashtag count too low for discovery growth

+ High-quality product photography

- Stories irregular, losing daily touchpoints with audience

MY RECOMMENDATIONS • Post 3 Reels per week using trending audio to maximise organic reach on the algorithm.

• Introduce caption storytelling — open with a hook, add value in the middle, close with a CTA. • Build a daily Stories rhythm: morning poll, midday product, evening behind-the-scenes.

• Expand hashtag strategy to 12–15 tags mixing branded, niche, and discovery tags.

• Launch a monthly UGC repost campaign to build social proof and community.

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Let's Work Together I'm available for freelance projects, part-time retainers, and full-time opportunities. Whether you need a content strategy built from scratch, a full account takeover, or a one-time audit — I'd love to help your brand grow.

Email

hayaosama667@gmail.com

Phone

0544496772

Platforms

Instagram · TikTok · Facebook · LinkedIn

Available

Immediately — Remote & UAE Based

Thank you for reviewing my portfolio.

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