Mariners Inn An elevator pitch project (an abbreviated version)
My approach I will write different iterations of your pitch that will include the following:
1. history 2. goals 3. success 4. components of the program 5. the need
Here’s a snapshot of what that looks like
History ●
●
When Mariners Inn was founded in 1925, soon after it was redesigned to serve as an Inn where lodging, food and clothing were provided for the poor. Mariners Inn was founded in 1925 by the Episcopal Diocese of Michigan with its office headquartered at Mariners' Church of Detroit. By 1934 a building owned by the Board of Trustees of Mariners' Church, was redesigned to serve as an Inn where lodging, food and clothing were provided for the poor.
Goals ●
●
Mariners Inn provides social services to reintegrate former substance abusers and homeless men back into societies so that they go on to lead healthy, independent lives, and enrich their communities. Mariners Inn provides counseling services to families and individuals affected by adult men in their lives suffering from substance abuse.
Successes ●
Mariners Inn has become a nationally acclaimed leading treatment center known for its professional approach toward alleviating the problems of homelessness and substance abuse. Since _____, we’ve helped over _____ men across Southeast Michigan battling with substance abuse.
Components of the Program ●
24 hour treatment services
●
Residential Treatment
●
Peer Mentoring
The Need ●
Today ___% of men suffer from substance abuse in the U.S. In Detroit, ____% of that population suffers from substance abuse.
Mariners Inn anchor
We anchor men
purpose
hope
strong
resilience
substance abuse
rebuild
patience
homelessness
recovery
independence
ripple effect
re-route
health
rediscover
soul
shelter and treatment
rebuild
refuge
struggle
Pitch #2 Description of the Pitch: This pitch goes straight into the goals and purpose of Mariners Inn. It segways into a program participants appreciation of Mariners Inn in order to share somewhat of a story and create that human connection. We get a sense of the goals, successes, and the need (as narrated by the program participant). We get a sense of how long it has been serving the Southeast Michigan community but we don’t get a sense of why it was founded.
Mariners Inn works to eliminate the number of men dealing with homelessness and substance abuse in Southeastern Michigan. This is accomplished by providing this population with a range of social services that will ease their transition to recovery. We know that the negative consequences of men dealing with substance abuse produces ripple effects in their communities. Mariners Inn also works with youth, adults, and families to provide quality prevention and intervention programs. One of our program participants dealing with substance abuse, said it best when he shared: “there is no progress without a struggle� and while he does struggle, he stayed with us because in his words: Our staff continued to show him that there is another way to live. X years later, Mariners Inn has become a nationally acclaimed leading treatment center known for its professional approach toward alleviating the problems of homelessness and substance abuse. We’ve helped over _____ men over the years across Southeast Michigan.
Pitch #3 Description of the pitch: This pitch is a bit shorter, but it covers the goals and purpose of Mariners Inn. It segways into a program participants appreciation of Mariners Inn in order to share somewhat of a story and create that human connection. We get a sense of the goals, successes, and the need (as narrated by the program participant). We get a sense of how long it has been serving the Southeast Michigan community but we don’t get a sense of why it was founded.
Mariners Inn helps men of Southeastern Michigan struggling with substance abuse by providing 24 hour treatment services resulting in a recovery plan that will allow them to lead healthy and independent lives. By working with counselors, Mariners Inn anchors these men in a strong recovery community while teaching them how to rebuild their families and communities. Because we know that the negative consequences of men dealing with substance abuse also affects their communities, Mariners Inn works with youth, adults, and families to provide quality prevention and intervention programs. Since its inception in 1925, Mariners Inn has become a nationally acclaimed leading treatment center known for its professional approach toward alleviating the problems of homelessness and substance abuse.
Pitch #5 Description of the pitch: This pitch is a bit shorter, but it covers the goals and purpose of Mariners Inn. We get a sense of the goals, successes, but not so much the need or why it was founded. An important question to have answered here is: How did Mariners Inn transform from a place to serve the poor, to a place that now serves men dealing with issues of substance abuse? Having this answer will help us humanize this pitch a little more.
When Mariners Inn was founded in 1925, soon after it was redesigned to serve as an Inn where lodging, food and clothing were provided for the poor. Over the years, true to its mission, Mariners Inn has continued to serve as an anchor for men dealing with issues of substance abuse and works to provide strong supports for a lasting recovery. Today, Mariners Inn is a leading treatment center, nationally acclaimed for its professional approach toward alleviating the problems of homelessness and substance abuse. It is also licensed as a residential and outpatient treatment center through the State of Michigan Department of Public Health.