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Small Business Philanthropy: DOING GOOD IS JUST GOOD PRACTICE

from Haven's July 2023 Issue

from Haven's July 2023 Issue, page 46

FIND YOUR PURPOSE

by Katie Mientka

When it comes to air duct cleaning, there’s no one better than Ductz. And when it comes to neighbors… The same holds true. The team cleans all the ducts for the Habitat for Humanity builds before families move in. They pitch in to perform annual dryer vent cleanings for Ronald McDonald House, participate in fundraisers, and prepare/ serve meals for families with children in the hospital. Ductz wants to make a “positive difference in the lives of its neighbors.”

For companies like Ductz, philanthropy isn’t a buzzword; it’s an integral part of their culture. It’s how they do business – and it’s also good for business!

With local nonprofits, you can see the impact of your philanthropic efforts first-hand – but what about the impact on your business?

Build Your Reputation In The Community

Local philanthropy not only increases awareness of your brand but also helps you build a sterling reputation and forge strong ties with your neighbors. And, it must be said, will keep your business top of mind when folks are looking for home industry help. Eighty-five percent of consumers have a more favorable opinion of companies that give to charity.

ENGAGE CUSTOMERS/CLIENTS

Nearly half of consumers want to purchase/work with brands that support a good cause. Further, though, 90% want to know how you are doing it. How, specifically, are you supporting a local charity? Do you donate money? Time? Expertise? Do you clean ducts, build houses, fix plumbing, supply advice? Do you run fundraisers? Do you serve meals?

Tell them; engage them. They’ll pay you back.

Boost Employee Morale

When companies participate actively in philanthropy, their people are much more likely to be engaged and satisfied with their work in general. It boosts morale, increases employee wellbeing, and strengthens relationships among team members. There are a variety of ways you can support and engage your people:

• Matching Gift Program

• Volunteer Time-Off

• Corporate Volunteerism

• Volunteer Grants Program

Visit Home Artisans of Indiana to learn how we can build better businesses (and communities) – together.

JUST NATURAL STONE