Pullman Phuket Arcadia Naithon Beach

What is your property’s current biggest challenge & how do you manage this challenge in a competitive market?

The industry as a whole faces this challenge, which is a shortage of skilled labor as the world opens up again and people start to travel even more than before the pandemic period. Our reputation on the island for caring for our team, which was truly evident during the tough times, combined with a strong Learning & Development focus ensures that the needs of the next generation in the workforce feel respected and listened to so that they can feel like they are making a contribution and difference to our guest experience.

What makes the hotel really special?

The location allows guests to cocoon themselves away from the world for a brief moment in time and reconnect with loved ones while recharging their batteries at the same time. All of this whilst being located only 10 – 15 minutes away from Phuket International Airport, overlooking one of the best beaches in Phuket, and nestled in the surrounds of a tropical rainforest which allows for a sense of calmness and tranquility.

How do you prepare now to remain relevant and in-demand in future?

Pullman Phuket Arcadia Naithon Beach has always tried to create an experience Guests Love – the team is committed to this vision and whilst it is important to ensure that the product is right, it’s the human connection that makes the largest impact. We have seen, especially after the pandemic period, that feeling connected is part of who we are and therefore the experiences we create and the little human touches ensure this connection remains strong with our brand.

How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?

These awards form part of the recognition the team deserves, giving them the drive and motivation to stay true to our vision. For our guests, these prestigious awards help provide reassurance that our property holds itself to a standard of excellence

Certif I E D Hotel

Mario Fernando

What makes the hotel really special?

We are no longer in the service & product industry. We do not operate our space as hotel, We are in the emotion, culture exchange & experience business.

Socialtel is Gen Z and Millennial playground bridging the gap between the hotel & hostel. A 4-star design led hotel with a hostel soul, summing 272 beds featuring cocktail bar, pink-sand day club, cannabis café, living room with play station, pool table & cinema hall. It’s simple for us, why a hotel gotta be so anti-social and why a hostel gotta be so uncomfortable?

Currently our space is patronized by Digital Nomads, Backpackers, Party Go-ers, Eccentrics, LGBTQ and Adventure Seekers.

We are not strictly Gucci courture and neither are we surrounded by flip flops but we are a space for both to comfortably coincide.

A public space driven community, where all of our guests can be part in activities usually found in backpacking hostels such pub crawls, boozey quiz, karoke, group chats as well as high end F&B and wellness events curated in luxury hotels. We provide all under one roof.

There is only rule at socialtel: Be Social \ Live Social. Period.

What is your property’s current biggest challenge & how do you manage this challenge in a highly competitive industry?

As an experimental, hybrid brand, Socialtel is no stranger to challenges and in fact welcomes them.

We are a constantly evolving social experiment. Bringing together budgeting backpackers and luxury travellers together to share in unforgettable experiences.

Ensuring both extremes of those target audiences are walking out happy is one of the largest yet most exciting challenges that we face.

as we said, Why do backpackers have to sacrifice comfort? And why should luxury seekers miss out on social experiences? We ask ourself this question everyday and solve it through top quality amenities, facilities, activities food and drinks. All budget friendly without a drop in standard.

Bridging the gap between hostel and hotel is a daily challenge and we surprise even ourselves on how well we overcome it.

All designed and conceptualised around the individuals who have slept in our suites, swam in our pools and drank at our bars over the last 6 months.

It doesn’t stop there, We currently have 2 more hotels in the pipeline to make Socialtel a regionally recognised name. Our expertise and experience come from Destination Group and Collective Hospitality which has introduced brands into the industry including 60+ hostels, 5 full service hotels, stand alonerestaurants, night clubs and bars. We are slowly approaching our end game goal of connecting every one of our unique spaces through a travel loyalty programme that creates a community out of our guests and hosts their travel experiences accross the regions

How do you prepare now to remain relevant and in-demand in future?

We believe that constant innovation and the perfect balance between human touch and technology is the secret recipe to remain relevant in todays industry.

Our offerings are not generalised but rather individualised due to the extensive efforts in identifying our target audiences and their unique characteristics.

Currently we are in the final stages of opening a brand new social club, social radio, rooftop gym with cold tub and peruvian resto-bar .

How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?

Having a highly recognised award such as the Haute Grandeur will allow our brand to reach new demographs to share in the memorable experiences we have already delivered to countless guests, residents and locals.