Grünig, Procédé de planification stratégique, 3. A.

Procédé de planification stratégique Analyses, Objectifs, Options et Projets

Rudolf Grünig · Richard Kühn · Dirk Morschett 3ème édition révisée et élargie

Rudolf Grünig Richard Kühn Dirk Morschett

Procédé de planification stratégique Analyses, Objectifs, Options et Projets 3ème édition révisée et élargie

Traduit de l’allemand par Maude Montani

Haupt Verlag

3ème édition : 2022 2ème édition : 2018 1ère édition : 2014

ISBN 978-3-258-08245-5 Tous droits réservés.

Copyright © 2022 éditions Haupt, Berne Toute reproduction sans autorisation préalable est interdite.

Imprimé en Allemagne

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La planification stratégique est une tâche entrepreneuriale importante. Elle permet à l’entreprise de s’adapter aux évolutions de l’environnement et de se développer de manière proactive. La planification stratégique doit ainsi assurer la survie et le succès à long terme de l’entreprise.

Le procédé de planification stratégique présenté dans ce livre est basé sur la longue expérience des auteurs en tant que consultants en stratégie et membres de conseils d’administration. L’exécution d’analyses approfondies, la définition d’objectifs stratégiques concrets, l’élaboration et l’évaluation d’options stratégiques ainsi que la détermination des projets d’implémentation nécessaires sont au centre du livre.

De nombreux exemples pratiques illustrent les énoncés.

Pour la troisième édition, les procédés d’élaboration de la stratégie globale et d’élaboration d’une stratégie d’activité ont été revus et élargis. De plus, beaucoup de précisions et de simplifications ont été réalisées.

Le livre apporte aux praticiens les connaissances dont ils ont besoin pour l’élaboration de stratégies. Il sert aux étudiants comme texte d’apprentissage pour le domaine complexe de la planification stratégique.

Rudolf Grünig Titulaire de la Chaire de Direction d’Entreprise à l’Université de Fribourg. Membre du conseil d’administration et consultant de grandes et moyennes entreprises suisses. Enseignant de stratégie dans des programmes de formation continue. Adjunct Professor au Swiss Finance Institute. De 2006 à 2009 commandant d’une brigade d’infanterie d l’Armée suisse.

Richard Kühn Professeur émérite. Ancien directeur de l’Institut de Marketing et de Gestion d’Entreprise de l’Université de Berne. De 1970 à 2019 membre du conseil d’administration d’entreprises suisses renommées et consultant spécialisé dans le marketing et la gestion stratégique. Fondateur et directeur de différents cours de diplôme dans le domaine du marketing et de la gestion stratégique. Ancien membre de la Commission de la concurrence suisse.

Dirk Morschett Titulaire de la Chaire de Management international à l’Université de Fribourg et directeur du Centre d’études européennes. Enseignant de stratégie dans des programmes de formation continue. Consultant de grandes et moyennes entreprises suisses, notamment dans le secteur du commerce de détail et des biens de consommation.

ISBN 978-3-258-08245-5