Grünig, Strategieplanungsprozess, 3. A.

Strategieplanungsprozess Strategische Analysen, Ziele, Optionen und Projekte

Rudolf Grünig · Richard Kühn · Dirk Morschett 3., überarbeitete und erweiterte Auflage

Rudolf Grünig Richard Kühn Dirk Morschett

Strategieplanungsprozess Strategische Analysen, Ziele, Optionen und Projekte 3., überarbeitete und erweiterte Auflage

Haupt Verlag

3. Auflage: 2022 2. Auflage: 2018 1. Auflage: 2014 ISBN 978-3-258-08244-8 Alle Rechte vorbehalten.

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Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unternehmen an Umfeldveränderungen anzupassen und es proaktiv weiterzuentwickeln. Die strategische Planung soll damit das Überleben und den langfristigen Erfolg des Unternehmens sicherstellen.

Der in diesem Buch präsentierte Strategieplanungsprozess basiert auf der langjährigen Erfahrung der Autoren als Strategieberater und als Mitglieder von Verwaltungsräten. Im Zentrum der Ausführungen stehen die Durchführung fundierter Analysen, die Definition konkreter Ziele, die Erarbeitung und Beurteilung strategischer Optionen sowie die Festlegung der benötigten Implementierungsprojekte.

Zahlreiche Praxisbeispiele illustrieren die Vorgehensvorschläge.

Für die dritte Auflage wurden die Prozesse zur Erarbeitung der Gesamtstrategie und zur Erarbeitung einer Geschäftsstrategie überarbeitet und erweitert. Zudem wurden viele Präzisierungen und Vereinfachungen vorgenommen.

Den Praktikern vermittelt das Buch das Wissen, das sie zur Erarbeitung von Strategien benötigen. Den Studierenden dient es als Lehrtext zum komplexen Gebiet der strategischen Planung.

Rudolf Grünig Ordinarius für Unternehmensführung an der Universität Fribourg. Verwaltungsrat und Berater von grossen und mittleren Schweizer Unternehmen. Dozent für Strategie in Executive Lehrgängen. Adjunct Professor am Swiss Finance Institute. Von 2006 bis 2009 Kommandant einer Infanteriebrigade der Schweizer Armee.

Richard Kühn Professor emeritus. Ehemaliger Direktor des Instituts für Marketing und Unternehmensführung der Universität Bern. Von 1970 bis 2019 Mitglied des Verwaltungsrates namhafter Schweizer Unternehmen und Unternehmensberater mit Schwerpunkt Marketing und strategisches Management.

Initiator und Leiter verschiedener Diplomausbildungen im Bereich Marketing und strategische Unternehmensführung. Langjähriges Mitglied der schweizerischen Wettbewerbskommission.

Dirk Morschett Ordinarius für Internationales Management an der Universität Fribourg und Direktor des Zentrums für Europastudien. Referent in Executive Education Programs und Strategy Trainings. Berater von grossen und mittleren Unternehmen, insbesondere im Handel und der Konsumgüterindustrie.

ISBN 978-3-258-08244-8