Hashtag Digital Media Pitch Deck

DELIVERING YOUR DIGITAL SOLUTION

MISSION/VISION Hashtag Digital Media is the first company to produce digital interactive programmes and brochures for sports clubs, businesses and organisations at major events.

We produce publications which generate revenue through advertising and sponsorships for our clients whilst also helping them to engage with supporters and their customers before, during and after events.

Our tech is continually adapting to deliver new applications for customers and to generate extra revenue streams and more engagement.

CLICK ON THE COVERS TO READ

PRE-SEASON

SPECIAL EDITION

CLICK HERE TO BOOK YOUR

MATCH TICKETS

WE ARE CHICAGO CITY. WE ARE A FAMILY. WE ARE A COMMUNITY. chicagocitysoccerclub.com

THE PROBLEM The market for programmes, brochures and magazines has changed forever.

Printed titles are not being purchased in commercially viable numbers and much of the information is available online.

There are major issues with sustainability, distribution and cost of print.

Sporting clubs and organisations are missing a key revenue stream of advertising from sponsors and key supporters and the ability to market in much bigger numbers to fans.

THE SOLUTION Digital interactive publications are the answer They are:

# Sustainable

# Cost effective

# Interactive and engaging

They use embedded content such as:

# Live links

# Video

# PDFs

Teams and organisations can market their message via social media channels and websites. Digital reach is greater in existing local markets but this also gives new access to an untapped global audience.

Hashtag Digital Media is the only company in the world creating these publications.

CLICK ON THE COVERS TO READ

HIGHLIGHTS Our unique digital interactive titles offer five key benefits 1. Wider audience The reach of a publication is greatly increased compared to any printed material.

2. Monetary gains This increased reach (backed up by real time data) means increased monetary opportunities.

Sponsorship and advertising sold will reach a much wider audience which is verified and engaged.

3. Marketing boost The digital titles allow organisations to increase their marketing by spreading their brand in a new and more powerful way.

4. Cost reduction There are no print costs, clumsy print deadlines or distribution costs.

5. Sustainability In our eco conscious world isn’t it time we said no to pointless, inefficient printing?

THE MARKET Size of the opportunity

Hashtag Digital Media has already proven the product at major global events. Now is the time to promote your business and organisation by engaging and encouraging local customers and also attracting potential worldwide interest.

Our publications can be read in the local language of each territory and attract sponsorship and advertising on a global basis.

Just imagine each event having its own publication which can be read free and immediately by fans both in stadium or anywhere in the world. we will deliver this.

Picture By Mark Robinson Matchroom

TRACTION

500

By the end of 2023 we will have produced in excess of 500 titles in five years.

5.5M

These publications will have reached in excess of 5.5m unique readers.

EVIDENCE WE CAN EXECUTE Our team of editors, journalists, designers and digital experts will use their specialist talents to make ensure your title generates optimum revenue for you.

Each title averages £5,000 revenue for our clients.

We have generated £2.5m in extra revenue over the past five years.

2.5M

COMPETITION Hashtag Digital Media is the first and only business which is pioneering a digital interactive approach to marketing for supporters, sponsors and advertisers.

HDM

Opposition

MILESTONES 2018

2020

• First digital interactive programme Stevenage FC v Swansea U21

• First digital interactive boxing programme Fight Camp 1 • First Wine Society digital interactive publication • First digital interactive Cambridge United programme

2019 • First EFL season with Stevenage FC

2021 • First digital interactive boxing programme in New Zealand Parker v Fa • First digital interactive boxing programme in Italy Scardina v Nunez • Hashtag Digital Media created as a limited company April

•F irst digital interactive boxing programme in Uzbekistan Akhmahdaliev v Iwasa •F irst charity link up with digital interactive Open House publication •F irst digital interactive world heavyweight boxing programme Joshua v Usyk

2022 • First digital interactive Behind Sport sports publication • First digital interactive women’s boxing programme to top the bill at Madison Square Gardens (including print) Taylor v Serrano

• First digital interactive boxing programme in Vegas Caneolo v Bivol • First digital interactive US soccer programme Chicago City FC • First women’s digital interactive football programme Cambridge United v Norwich City

2023 • First digital interactive Atlantic City soccer programme • First digital interactive and print Edinburgh City football programme

•F irst digital interactive programme and collectable postcard Woking FC •F irst digital interactive business newsletter with Rocket Paye

FINANCIALS We have made strong turnover in our first two years as a limited company and also profit in both years.

Turnover

Profit

INVESTMENTS AND FUNDING To take us to the next level we are seeking funding of £150,000 in order to develop in three key areas:

# Management of the business # Key design support # Marketing to promote HDM to the UK and global markets

£150,000 We estimate that one third of this sum on each of the key areas will develop HDM into a global business providing a digital marketing solution with major sporting events and non sporting organisations alike.

GET IN TOUCH www.hashtagdigitalmedia.co.uk