REPRESENTING A NEW ERA OF TASMANIAN REAL ESTATE

Dear Property Owner

Thank you for considering Harrison Agents for the marketing and sale of your property. We appreciate that you have some decisions to make. Hopefully this document can provide you with clarity as to what to expect when selling with us.

Our family have been selling Tasmanian rural property since 1842 with some of the state’s largest and most sought-after land holdings transacted by various family members over six generations. This is highlighted by the sale of “Richmond Hill” in Cressy which was sold by CJ Weedon in 1860 and has thrice been sold by my father Robert Harrison who is CJ Weedon’s great, great grandson in 1999, 2002 and 2012. Based in the Midlands, the family also brokered wool, rounding out their rural offering, building strong, generational relationships within the region’s farming community.

Today, the business continues to build on those historic relationships whilst showcasing our clients’ properties to all corners of the globe using the latest in digital marketing solutions. Whilst our methods may have changed, the way in which we serve our clients has not, maintaining the same relationship-based values that have seen the business navigate and thrive for over 180 years.

I hope that you have an outstanding experience working with our rural sales team.

Yours Truly

Tom Harrison CEO

1842

‘EGLESTON’ CAMPBELL TOWN

‘WILLIAMWOOD’ ROSS

‘BURLINGTON’ CRESSY

‘LONGFORD HALL’ LONGFORD

‘RICHMOND HILL’ CRESSY

‘ELKSTONE’ LONGFORD

‘WOODRISING’ CRESSY

‘ THE COLLEGE’ BISHOPSBOURNE

‘BELMONT’ SWANSEA

‘CREEKTON’ CRESSY

‘LONGFORD HOUSE’ LONGFORD

‘ROSTELLA’ DILSTON

‘NINTH ISLAND’ BASS STRAIT

‘BRIDWOOD’ BRIDPORT

‘THE CRESCENT’ INTERLAKEN

1870

1900

‘ELDON FARM’ COLEBROOK

Charles James Weedon commenced business as an auctioneer, sharebroker and general merchant trading as C.J. Weedon and Co. Within a few years this business became the largest auctioneer business in Launceston as extensive properties passed through his hands. The early history of Launceston and the surrounding country was largely represented in these transactions. Charles was also the director of the bank of Tasmania and member of the Legislative Council and in 1852 when Launceston was proclaimed a municipality was elected one of the original seven Aldermen.

‘GREEN VALLEY FARM’ QUAMBY BROOK

In 1900 C.J. Weedon’s grandson, Percival A. Harrison joined the firm, continuing the family tradition within the industry.

‘DOVER CHERRIES’ DOVER

‘GLENDESSARY’ PERTH

‘NORTHBURY’ LONGFORD

‘WHISLOCA’ BLESSINGTON

In 1870 C. J. Weedon was joined in the business by his son Hardwicke Weedon. Apart from a successful career within C.J. Weedon, Hardwicke was a member of many company boards which included the Launceston Bank for Savings and the Launceston Gas Company. He was also a Commissioner of the Supreme Court of Tasmania.

Percy was a prominent Tasmanian business identity not only from his tenure with C.J. Weedon but at board level of many publicly listed companies which included the Mount Bischoff Mining Company. Percy was also Chairman of the Launceston Stock Exchange.

‘HOMEVIEW’ TUNBRIDGE

‘COBURG’ CRESSY

‘ENTALLY FOREST’ CARRICK

‘POWRANNA FARM’ POWRANNA

‘SOMERSET’ EPPING FOREST

‘KENILWORTH’ CAMPBELL TOWN

‘LAKE HOUSE’ CRESSY

‘DALNESS’ EVANDALE

‘BONA VISTA’ AVOCA

‘WINDFALL’ CRESSY

‘THE MOAT’ CARRICK

‘BILLOP’ CRESSY

‘QUARRY HILL’ CAMPBELL TOWN

‘CHAIN OF LAGOONS’ BICHENO

‘KINBURN’ CRESSY

‘HATHERLEY’ CARRICK

‘SWAN ISLAND’ BASS STRAIT

‘HOLM OAK VINEYARD’ ROWELLA

‘CLUAN’ PLENTY

‘COAL VALLEY ORCHARDS’ CAMPANIA

1933

1984

2021 ~

‘THE MEADOWS’ COLEBROOK

In 1933, Percival’s son Charles A Harrison, known as Tom, a great grandson of C. J. Weedon joined the firm. Tom’s career was interrupted by WWII where he served in the Middle East in the battle of El Alamein. Upon his return to Launceston, Tom served as president of the state’s Real Estate Institute and was a board member of the Cornwall Coal Mining company which is still operating today.

‘WATERTON HALL’ ROWELLA

‘IVANHOE’ PLENTY

‘ROSENEATH’ ROSS

‘CALSTOCK’ DELORAINE

‘INTERLAKEN ESTATE’ INTERLAKEN

Harrison Humphreys was rebranded as Harrison Agents with Robert’s son and 6th generation real estate principal Thomas A Harrison (also known as Tom) now at the helm. The organisation’s Hobart office was opened later that year in Salamanca Square, Battery Point with the brand servicing both the North and South of the state.

‘BRUMBY PLAINS’ CRESSY

Tom Harrison’s son Robert M Harrison, a great great grandson of C. J. Weedon left the Weedon business, and formed another real estate firm Harrison Humphreys with Gordon Humphreys. To this day, Robert is a well known real estate identity and was a board member of many Tasmanian and Australian property related institutions highlighted by his time as President of the Northern branch of the Real Estate Institute of Tasmania.

‘HENDERSON’ RIANA

‘QUAMBY’ HAGLEY

‘JUNCTION FARM’ HADSPEN

Investigate

This is where we become granular about your goals, timeframes and preferences around the sale process. We also navigate data and begin to form a guide as to how the majority of the market will view your property.

STEPS INCLUDE:

– Discussing your ideal outcomes i.e. price, timeframes, next move, sale process etc.

– Preparing comparable property data for review

– Compiling marketing options

COLLABORATE

Whilst our consultants will provide marketing and negotiation muscle, no one will know your property as intimately as you. In this stage we collaborate on pricing and marketing. Our team is trained to provide you with an educated market value for your property using inhouse valuation tools, market reports and comparable sales/ listing data. Using this information we can make educated decisions regarding pricing and marketing strategies.

STEPS INCLUDE:

– Ascertaining where the majority of the market may see value

– Discuss what we can do to increase the properties perceived market value

– Deciding what pricing strategy to implement – Deciding when we should go to the market

– Deciding what marketing mediums we should use to capture our target market

ELEVATE

As technology advances that you have an agent that access to the best marketing

In an era where Tasmania has and international interest we longer just marketing to locals, we aim for our campaigns and compelling enough to make a trip to view the property town, but potentially from the

STEPS INCLUDE:

– Implementing a marketing compel our best buyers to

– Booking advertising and

COMMUNICATE exponentially it is critical that values innovation and has marketing tools available. has unprecedented interstate we understand that we are no locals, so as a rule of thumb to be informative, emotive induce buyers to not only property from the other side of the other side of the world. marketing campaign that will to view the property launch the property.

NEGOTIATE

They say a good negotiator is worth 10% to your sale outcome so make sure you choose wisely! Our consultants are trained regularly in negotiation best practice giving you the best chance to achieve a fantastic result when the time comes to put pen to paper.

STEPS INCLUDE:

– Managing the offer process with individuals or multiple buyers – Reviewing and communicating price feedback so we know if an offer is strong comparatively to buyer feedback or not – “Listening” so as to understand what is driving our buyer/s so we can help you make confident negotiation decisions.

We provide you with the valuable data you need in order to make educated decisions regarding your property sale. Our consultants are not only trained to obtain price feedback from prospective buyers, but also other forms of feedback that may be useful to help us achieve a great result. By having a streamlined feedback loop we give you market visibility, putting you in the best position to make great decisions.

STEPS INCLUDE:

– Providing feedback from all buyer inspections using the Agentbox© reporting system

– Communicating buyer objections and discussing whether these can be overcome – Documenting all buyer price feedback

Digital reporting for online campaigns