VIRTUAL BOOTH DELIVERABLES

HFAS secured promotional and marketing buys to create special social media outreach. This initiative will include 40 specialized art collector websites to increase traffic for art buys. Examples: Upscale, Blaavity.org

HFAS Digital Media Advertising on platforms such as Facebook, Twitter, Instagram, TikTok and LinkedIn. This will enhance and influence followers of HFAS to browse HFAS Exhibitor Virtual Booths.

Exhibitor Promotion through Programing and Media. HFAS Fireside Chats with Interviews of Virtual Booth Exhibitors, Artist Spotlight Videos posted to Instagram and TikTok. Each Virtual Booth Artist will be given two live interviews that highlight their work and careers.

HFAS has retained Wilson Marshall PR a public relations company to highlight artist/gallery profiles and their professional stories. Wilson Marshall, in conjunction with HFAS, will create and develop local, regional and national opportunities through newspapers, podcasts, and radio programs to emphasize achievements and artistic success in the art community.

HFAS Merchandising and Licensing: HFAS Virtual Exhibitors will be able to sell their work on custom merchandise under a HFAS X Exhibitor Name Branding Collaboration. Artists will be approached individually to design their signature product.

Support for Artist Self-Promotion All Virtual Booths will come with a custom URL for Exhibitors to share with their individual networks.