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MALAYSIA

Vol 13 No 1 2025

WM RM9 / EM RM11

RETAIL I FRANCHISE SUNWAY MALLS:

SHAPING THE FUTURE OF MALAYSIAN RETAIL

Malaysia’s Largest Mall Owner-Operator Group

BOLSTERING THE NEXT GENERATION OF RETAIL

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PRESIDENT Datuk Dr. Ken Phua BENTLEY MUSIC SDN BHD IMMEDIATE PAST PRESIDENT Dato’ Sharan Jethanand Valiram VALIRAM HOLDINGS SDN BHD DEPUTY PRESIDENT Dato’ Liew Bin BRILLIANT MERCHANDISING SDN BHD VICE PRESIDENTS Dr. Afendi Dahlan DR GROUP HOLDINGS SDN BHD Dato’ Vincent Choo Kok Leong URBAN IDEA SDN BHD Valerie Choo Yoke Shiem SIMPLY AWESOME SDN BHD Dato’ Winnie Lim Yoke Chin SOLUTION RISK CONSULTANTS SDN BHD SECRETARY GENERAL Michael Liew Fong Tzer MARRYBROWN SDN BHD DEPUTY SECRETARY GENERAL Terry Tay Eng Yeou GOLDENHOME INTERIOR SDN BHD TREASURER GENERAL Aiveen Wong Choy Ching CHIN SWEE FOOD SDN BHD DEPUTY TREASURER GENERAL Christine Tan Gaik Lin CT F&B HOLDINGS SDN BHD COUNCIL MEMBERS Jit Singh A/L Santok Singh IRONHORSE ASIA SDN BHD Nevinn Leow Shue Min SOUPER TANG GROUP SDN BHD Liang Foo Kuan BIG ONION FOOD CATERER SDN BHD Lim Ben Jie TUNE GROUP SDN BHD Jordan Ng Kim Leong BANNERKING SDN BHD Alex Ooi Eng Keong THE FAMOUS AMOS CHOCOLATE CHIP COOKIE CORPORATION (M) SDN BHD Steven Pui Eng Kuann Ting SUPERSAVE MULTI TRADING SDN BHD Patrick Sim Chee Hong SECRET RECIPE CAKES & CAFÉ SDN BHD Brian Tham Jee Ping WATATIME (M) SDN BHD

Cassandra Chan Yi Rong SH RETAIL ACADEMY SDN BHD Edison Choon King Han POH KONG HOLDINGS BERHAD Henry Low Low Kar Onn SPECTRUM OUTDOOR MARKETING SDN BHD TRUSTEES OF MRCA FOUNDATION Dato’ Tay Sim Kim FOUNDATION FOUNDER CHAIRMAN GOLDENHOME INTERIOR SDN BHD Dato’ Liaw Choon Liang, JP FOCUS POINT SDN BHD Dato’ Eddie Choon POH KONG HOLDINGS BERHAD Datuk Albert Chiang BONIA CORPORATION BERHAD Datuk Lee Hwa Cheng PLATFORM MANAGEMENT SOLUTIONS SDN BHD Datuk Seri Nelson Kwok T. T., JP HONORARY CONSUL OF THE REPUBLIC OF MOZAMBIQUE TO MALAYSIA NELSON’S FRANCHISE SDN BHD Datuk Seri Garry Chua ROTOL FOOD-CHAIN (M) SDN BHD Shirley Tay Bee Koo PHIPURE SDN BHD BOARD OF ADVISORS Tan Sri Dato’ Sri Leong Hoy Kum GROUP MD, MAH SING GROUP BHD Tan Sri Dato’ Sri Barry Goh Ming Choon CHAIRMAN, MCT BHD Tan Sri Dr Lim Wee Chai CHAIRMAN, TOP GLOVE CORPORATION BHD Tan Sri Datuk Ter Leong Yap EXECUTIVE CHAIRMAN, SUNSURIA BHD Tan Sri Dato’ Sri Tang Yeam Soon GROUP MANAGING DIRECTOR, THE STORE CORPORATION BHD Dato’ Dr. Jennifer Low, JP GROUP MANAGING DIRECTOR, QUILL GROUP OF COMPANIES LEGAL ADVISORS Dato’ Dr Manjit Singh MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS Datuk Ringo Low RINGO LOW & ASSOCIATES HONORARY AUDITORS Dato’ Sri Dr. Raymond Liew Lee Leong MCMILLAN WOODS Datin Yap Shin Siang YYC GST CONSULTANTS SDN BHD

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Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Rachael Philip Creative Designer Goh Wei Lee Advertising Consultant Faridah Ismail Marketing Manager Karthik Ganesan Operations Manager G. Revathi PRINTER UNITED MISSION PRESS SDN BHD (755329-X) No. 15, Perindustrian BS 9, Jalan BS 9/10, Taman Bukit Serdang, 43300 Seri Kembangan, Selangor. Tel: +603-8958 0186 Fax: +603-8945 5168 All articles featured in Malaysia Retailer magazine represent the personal views of contributors and are not necessarily those of MRCA & Harini Management Services Sdn Bhd. All writers automatically agree to indemnify MRCA and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2025 by MRCA and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. MRCA and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

President’s Message Dear Members, As we usher in the final stretch of 2025, this commemorative issue of Retailer arrives at a truly meaningful moment for our Association. This year marks the 33rd anniversary of the Malaysia Retail Chain Association (MRCA) – a milestone that invites celebration, reflection, and renewed commitment. For more than three decades, MRCA has stood as a collective force that unites, empowers, and elevates retailers across the nation. Looking back on our shared journey fills me with pride, and strengthens my resolve to continue building on the legacy entrusted to us. To me, MRCA has always been more than an association. It is a family of entrepreneurs and leaders bound by a common purpose: to uplift Malaysia’s retail industry with integrity, innovation, and collaboration. My time as President has only reinforced this belief. Throughout the Datuk Dr. Ken Phua past year, I have witnessed how our collective strength enables us to President 2024-2026 Malaysia Retail achieve what none of us could accomplish alone. Chain Association Through advocacy, knowledge-sharing, talent development, and global engagement, MRCA continues to be the true voice of retailers. This anniversary issue offers a particularly special highlight – a 15-page chronicle of MRCA’s journey, tracing our evolution from a modest association in 1992 to a dynamic organisation shaping Malaysia’s retail ecosystem today. Featuring our milestones and heartfelt reflections from past presidents, this feature reminds us of the visionaries whose leadership built the foundation upon which we now stand. At the same time, I am proud to share several transformative initiatives undertaken during my tenure. A key focus has been the transformation of the MRCA Academy. Recognising the growing need for future-ready skills, we made a concerted effort to reposition the Academy into a fully-fledged division that works closely with institutions of higher learning such as INTI International University, Sunway University, Malaysia University of Science and Technology (MUST), and London Examination Board, as well as government partners like Pernas. These collaborations allow us to design workshops, upskilling programmes and industry-led courses specially tailored for our members. During my term, strengthening access to funding and grants has also been a priority. We have worked tirelessly to bridge members with grant opportunities and support mechanisms that can help companies navigate training costs and adopt new technologies. This effort reflects my core belief that MRCA must not only connect members to knowledge – but also to the resources that make real transformation possible. In line with this, we intensified our trade missions and technology-focused learning expeditions. These missions – including visits to our patron U Mobile, Huawei, Tencent, Alibaba, and Lark Technologies – allowed us to study cutting-edge advancements in AI-driven analytics, digital tools, and technological innovation that support data-driven decision-making for retailers. We have also deepened our partnerships with key technology leaders such as Microsoft and Xilnex, jointly exploring solutions to ease rising business costs through automation and intelligent retail systems. Advocacy remains central to our work. In recent months, the rising cost of doing business – compounded by the expansion of SST and broader fiscal adjustments by the government – has been a significant concern for many. In response, I convened working task committees and united multiple retail and SME associations to present a strong, unified voice. On behalf of MRCA, I personally led engagements and dialogues with

the Ministry of Finance and relevant authorities to articulate the real challenges faced by retailers and to push for fair, balanced policy considerations. These efforts reflect the essence of our theme: Reunite, Voice and Triumph for Retailers. Another important milestone during this term is the acquisition of the new MRCA Building at Icon City, Petaling Jaya, developed by Mah Sing Group. This strategic investment, supported by our President’s Advisor, Tan Sri Leong Hoy Kum, marks a major step forward in securing a permanent home for the Association. When completed, this building will house our expanded Academy, offer larger facilities for events, and provide a dedicated space where members can gather, collaborate, and build relationships – a true home for our community. I would also like to express my sincere appreciation to our Council Members for their unwavering support, dedication and collective wisdom. Their commitment has been instrumental in strengthening our initiatives and ensuring that the Association continues to progress with unity and purpose. You help me add up the triumphant stories of the tenure that I have championed and to re-energise and re-innovate my mission while keeping abreast with MRCA’s Vision and Mission. In this anniversary issue, we also celebrate the success of the 8th Edition of Franchise Expo Malaysia (FEM), a flagship event that strengthens our role as a connector between local brands and global opportunities. Alongside this, we honour our pioneer members, whose courage and entrepreneurial spirit have laid the foundation for MRCA’s growth. Their stories remind us that unity, resilience, and vision have always defined our Association. As we look ahead, MRCA will continue advancing its role as a connector, knowledge leader, and advocate for the industry. Our focus will remain on fostering collaboration, championing digitalisation and ESG practices, and nurturing future generations of retail leaders. The goals remain clear: future-ready talent, a strong ecosystem, and a vibrant, globally competitive retail industry. As we celebrate 33 years, my message to our members and stakeholders is simple yet profound: we are stronger together. Let us continue to unite as one community, amplify our collective voice, and triumph by embracing change with courage and purpose. Thank you for your trust, partnership, and unwavering support. May this anniversary inspire us to reach new heights as we continue building a vibrant, inclusive, and world-class future for Malaysian retail. Have a good read.

Reunite,Voice and Triumph for Retailers

CONTENTS / VOL. 13 NO. 1

Sunway Malls: Shaping the Future of Malaysian Retail

MRCA 33 ANNIVERSARY 2025 12 MRCA Anniversary: As the Malaysia

Retail Chain Association (MRCA) marks its 33rd anniversary, it celebrates more than three decades of uniting, empowering, and transforming the nation’s retail landscape – while charting bold new directions for the future.

MRCA Anniversary

27 BONIA: Defining Luxury Style 28 Poh Kong: Shining Through the Generations

ON THE COVER

Poh Kong: Shining Through the Generations

30 OSIM: Defining Wellness Tech 31 King’s: Crafting Baked Trust 32 Marrybrown: Global Flavour Pioneer 33 Nelson’s: The Cup of Sweet Success 34 VOIR: A Tapestry of Style 35 Pathlab: Dedication to Care 36 The Under Shop: Mastering Men’s Essentials

37 Lim Tayar: The Automotive COVER STORY 6 Sunway Malls: Shaping the Future of Malaysian Retail

Sunway Malls

Redefining malls as integrated developments to better serve communities.

Authority

38 Erican: The Language of Success 39 Hai-O – A Journey to Greater Heights

40 Giant Celebrating 81 Years of Retail Excellence and Partnership

Cover Story

SUNWAY MALLS:

SHAPING THE FUTURE OF MALAYSIAN RETAIL Redefining malls as integrated developments to better serve communities.

Malaysia Retailer Vol 13 No 1

7 orty-five years ago, Malaysia had fewer than 50 shopping malls. Fast forward to July 2025 the New Straits Times estimated there were over 733 shopping malls, hypermarkets, supermarkets and market centres across the country.1 This phenomenal expansion mirrors Malaysia’s rapid urbanisation and the tight interconnection between the mall and retail industries. Among the pioneers driving this transformation stands Sunway Malls, a trailblazer that has redefined malls. They are not merely places to shop, but vibrant community hubs for lifestyle, leisure, and social connection.

POST-PANDEMIC SHIFTS The COVID-19 pandemic reshaped consumer expectations and accelerated new lifestyle habits and changes. According to Mr. HC Chan, Chief Executive Officer of Sunway Malls, the post-pandemic era has seen distinct shifts, particularly in the food and beverage (F&B) and service sectors. “In the early days, shopping took up majority of the trade mix and F&B only took up a small single-digit percentage of a mall’s net lettable area (NLA),” Chan observed. “Today, it’s very common for F&B to take up 30% and even up to 40% in community malls.” This rise reflects a broader societal shift. Dining out has evolved

beyond sustenance. It is now more about socialising, discovery, and experience. Alongside F&B, wellness and lifestyle services have grown in tandem. In time, both trade categories may even take up a half of the total mall space,” added Chan “As society becomes more affluent, people are spending more on their well-being through wellness and healthcare offerings,” Chan noted. “You see more salons, more gyms, and more lifestyle services. It’s a reflection of our evolving priorities. We are aware that these experiences can be as fleeting as trends. So, we adopt regular and constant revamping of the trade-mix – this is another major ingredient of what makes a mall perform well.” High urbanisation, too, plays a defining role. With around 79% of Malaysians living in urban areas, the nation has become one of Southeast Asia’s most urbanised societies. In dense cities where residents often live in smaller apartments, malls offer the space and environment for people to spend time and connect. “People in compact homes can’t always host gatherings. But if a mall is close by or equidistant, it’s only natural for people to congregate there,” Chan explained. “People come to malls to dine, meet friends, relax and refresh. Malls have become modern communal spaces – the third space phenomenon.”

FROM SHOPPING CENTRES TO COMMUNITY MARKETPLACES A decade ago, Sunway Malls deliberately dropped the word ‘shopping’ from its name, which was a symbolic move to reflect their role of enabling human connection, beyond shopping. “We don’t call ourselves Sunway shopping malls anymore,” said Chan. “A mall today is a modern-day Malaysia Retailer Vol 13 No 1

Cover Story

8 marketplace. Historically, marketplaces have always been where people gather, to trade, eat, perform and socialise. That fundamental human desire remains the same today – the desire to gather and form connections. So long as there is human civilisation, there will be a marketplace.” Sunway Malls believes the future lies in experiential retail, with spaces that go beyond transactions to deliver experiences. While e-commerce continues to thrive, physical malls still play an irreplaceable role in providing sensory engagement and social interaction. “Even though we already know our shirt and shoe sizes, people still prefer a sensory experience – to see, feel, and test products with their own hands. For example, products with new colourways and scents – we would want to experience it first-hand before purchasing,” Chan explained. “Shopping online is convenient, but it cannot replace senses and experience. There are many different products and services available in the mall, people come to run errands and 90% of our shoppers stay longer. They may not necessarily buy a lot of things when they come, but they will spend time with friends and family over meals and do other things.” In this context, malls have become more than commercial spaces. They are now social ecosystems. Families visit to dine, watch movies, play with their children and unwind. Malls serve as extended living spaces, with safe and climate-controlled environments which offers something for everyone.

COEXISTING WITH E-COMMERCE Rather than viewing e-Commerce as competition, Sunway Malls sees it as a complementary enabler. Malaysia Retailer Vol 13 No 1

“

A mall today is a modern-day marketplace. Marketplaces have always been where people gather, to trade, eat, perform, and socialise. So long as there is human civilisation, there will be a marketplace.

”

– HC Chan, Chief Executive Officer of Sunway Malls “e-Commerce is here to stay,” Chan said. “We must coexist. Online platforms can take care of routine purchases, giving people more free time to focus on the things that matter. They can then come to malls to take care of other needs. This is the lifestyle of any urban and time poor society.” In Malaysia’s relatively ‘cash-rich but time-poor’ society, convenience is king. e-Commerce simplifies daily tasks such as grocery shopping, freeing up weekends, and public holidays for leisure, when mall traffic typically doubles. “Technological advancements help us to live better lives,” Chan emphasised. “It gives us time, which is the most valuable resource today. And when people have more time, they come to malls to refresh,

relax, and reconnect with others and themselves. That’s good for both well-being and business.” “We also have a more diverse range of services such as childcare, music classes, Traditional Chinese Medicine (TCM) practitioners, chiropractors, dental and clinics. People must be physically present for the services. You can’t do it online. This is why I say, experiential is becoming more of what defines a mall,” said Chan.

INTEGRATED DEVELOPMENTS One of Sunway’s strongest competitive advantages lies in its integrated development model – a hallmark of developments such as Sunway City Kuala Lumpur, Sunway City Ipoh, Sunway City Iskandar Puteri and Sunway Velocity.

9 “Sunway has 13 core businesses,” Chan explained. “In our integrated developments, you can find several components converging at one location, such as the mall, office, hotel, medical centre, education, theme park, and residences. It’s a complete wholesome ecosystem.” This approach creates unparalleled convenience. Communities can live, work, study, shop, and play within walking distance. These integrated ecosystems foster strong communities, attract steady foot traffic, and strengthen tenant performance, creating a sustainable and future-ready business model. Chan also added that the integrated development approach of Sunway Group has attracted multiple tourism activities especially from the Asia Pacific region, and the malls are taking the opportunity to capture tourist dollars through the group’s business visitors, holiday visitors, medical tourism, and education tourism.

DATA-DRIVEN DECISION MAKING Sunway Malls leverages data analytics to continually refine its tenant mix, operations, and customer engagement. “Over the last decade, we’ve become very data-driven,” Chan said. “We analyse key performance indicators such as sales per square foot and footfall. If certain trades perform well, we expand them; if others underperform, we phase them out. Ultimately, the data tells us what consumers want.” Darren Chear, Senior Director of Branding and Communications at Sunway Malls, explained how data analysis integrates with customer engagement through the Sunway Super App. “Majority of our mall profiles are accessible on Sunway Super

App. Users can pay for parking, browse promotions and directories, book amenities or events, and even redeem points and rewards,” Chear said. “We understand consumer preferences and behaviours through app activities and sales performance. Data analysis can guide us in the right direction for innovation and asset enhancements.” The Super App connects Sunway’s entire ecosystem, allowing users to earn and redeem points across malls, hotels, universities, medical centres and more. With 3.2 million users, it exemplifies how technology can strengthen customer loyalty and convenience. Sunway Malls also pioneered several technological firsts in Malaysia’s retail industry.

• Food Waste Management On-site machines that turn food waste from F&B tenants into environmentally friendly grey water through the food digester, a 1st for Malaysian malls, as well as compost for soil, and to divert waste from landfills. • Smart Toilet IoT enhanced washrooms with LED lights to indicate available and occupied stalls, and sensors to track water usage, air quality, and supplies for maintenance and restock. • Smart Parking License Plate Recognition (LPR) for gateless entry and a cashless payment system for a seamless parking experience. • Car Park Guiding System LED lights to direct drivers towards Malaysia Retailer Vol 13 No 1

Cover Story

available parking bays, easing traffic congestion and reducing carbon emissions. “These innovations save time and enhance the quality of experiences,” Chan said. “Everything that we do and invest in, is for the betterment of our stakeholders. Every small convenience adds up to a better experience.”

EMBEDDING SUSTAINABILITY AT THE CORE Sustainability has evolved from a corporate buzzword into a core business pillar. At Sunway Malls, it’s more than a policy, it is a culture. Just recently, Sunway Malls’ flagship, Sunway Pyramid, became the first shopping mall in Malaysia to receive a SIRIM 55 certificate. Sunway Pyramid is recognised for its Environmental, Social, and Governance (ESG) Management, a milestone that reflects its commitment to sustainability. The mall group tracks key metrics such as waste reduction, aiming for continuous yearly improvements. It also champions food waste management through innovative food digesters and Malaysia Retailer Vol 13 No 1

compost machines, which uses technology to convert organic waste into grey water and compost, minimising pollution and landfill use. Sunway Malls led a partnership with Jeffrey Sachs Centre (JSC), Sustainable Development Solutions Network (SDSN), Malaysia Retailers Association (MRA) and Malaysia Retail Chain Association (MRCA) to launch the Retail Extended Learning programme – a complimentary educational platform for retailers to learn about sustainable business practices and the United Nations Sustainable Development Goals. “For Sunway Group, sustainability is a guiding principle,” Chan said. “It’s embedded in

our operations and even our performance evaluations. Senior management KPIs are even linked to sustainability performance.” In addition, Sunway introduced Malaysia’s first ‘green lease’ partnership framework, encouraging tenants to adopt international practices of operating sustainably. This approach ensures sustainability is embedded throughout stakeholders and the supply chain. “Our goal is to serve the community responsibly,” Chan affirmed. “Every initiative, whether it is energy efficiency, waste management, or green fit-out, reflects our commitment to a better and more sustainable Malaysia.”

THE FOUR PIPELINE PROJECTS TO ANTICIPATE ARE • Sunway Ipoh

EXPANDING HORIZONS “28 years ago, we launched our flagship mall, Sunway Pyramid. Through a build-own-operate and acquisitions approach, Sunway Malls’ profile has grown in leaps and bounds,” Chan said. Now, Sunway Malls operates 11 established developments. With four pipeline projects, the mall owner-operator group is expected to grow its portfolio into 15 developments by 2030. On top of pipeline projects, Chan shared that more plans are under way. Sunway Majestic, located in Johor Bahru, will be another addition to its growing urban retail portfolio. Sunway City Ipoh, with the largest mall in Perak, is envisioned as Malaysia’s most advanced rest and recreation (R&R) stop with a full suite of dining and lifestyle offerings. With forward-thinking design for sustainability and future travel, the biggest and best R&R will be equipped with up to 100 EV charging stations. “We’re not building just another shopping mall,” Chan explained. “Each development serves a distinct purpose with its own niche, thoughtfully designed to serve the

community and their lifestyle needs.”

ENABLING BETTER LIVING

With 1.2 mil sq ft of NLA, it is poised to become the largest mall in northern Peninsular Malaysia. • Sunway Pier, Klang A tourism-focused lifestyle destination for cruise passengers and locals to dine, shop, and unwind. Located near Port Klang, one of the world’s top 10 ports. • Sunway RTS Bukit Chagar, Johor Bahru A transformative cross-border project with MRT Corp, leveraging on the high commuting traffic. The 6-minute Rapid Transit System (RTS) link will connect Bukit Chagar, Johor Bahru to Woodlands, Singapore. • Sunway Seremban Sentral, Negeri Sembilan A 21-acre transit-oriented development (TOD) project with Railway Assets Corporation (RAC), slated to be the largest integrated and mixeduse development in Seremban.

As Malaysia’s retail landscape continues to evolve, Sunway Malls remains steadfast in its vision: to create experiences that enrich lives. “Change is constant,” Chan reflected. “We shouldn’t fear it, whether it’s technology or competition. Instead, we should embrace it as an enabler that improves quality of life.” Sunway Malls’ growth reflects more than just physical expansion. It represents an evolution in urban living and marketplaces. As Malaysia moves towards developed and high-income nation status, Sunway Malls aims to offer not just shopping experiences, but holistic environments for living, learning, and leisure. “We’re scaling sustainably,” Chan concluded. “Our systems, our people, and our brand are ready to grow. The first five malls were the most challenging. The next ones were easier, because now, we understand

what Malaysians truly value: time, connection, convenience, content and experience.”

CONCLUSION From its humble beginnings to its current role as an industry leader with over 10 million sq ft of NLA in the coming years, Sunway Malls has consistently pushed the boundaries of what malls can be. In an era where urban lifestyles are fast-paced and digitally connected, Sunway Malls continues to provide something uniquely human, which are places where people gather, share and make memories together. In redefining malls as modern-day marketplaces, Sunway Malls has captured the spirit of community in the heart of Malaysia’s cities, and in doing so, it has helped shape the future of retail for generations to come. ■

References 1 https://www.nst.com.my/property/2025/07/1249113/malaysias-733-malls-retail-centres-face-margin-squeeze-costs-outpace

Malaysia Retailer Vol 13 No 1

BUILDING THE FUTURE OF MALAYSIAN RETAIL TOGETHER

As the Malaysia Retail Chain Association (MRCA) marks its 33rd anniversary, it celebrates more than three decades of uniting, empowering, and transforming the nation’s retail landscape – while charting bold new directions for the future. Malaysia Retailer Vol 13 No 1

MRCA 33 ANNIVERSARY 2025 13 t 33 years old, the Malaysia Retail Chain Association (MRCA) stands as one of the most dynamic and influential voices in the country’s retail landscape. What began in 1992 as a collective of pioneering entrepreneurs has since evolved into a nationwide network that champions innovation, collaboration, and growth across the retail sector. As the Association marks its 33rd anniversary, it does so not only with pride in its past but also with purpose for the future. MRCA’s journey mirrors Malaysia’s retail evolution – from traditional shopfronts to omnichannel experiences, from local chains to global brands. President for 2024–2026, Datuk Dr Ken Phua, describes the Association as “more than just an association – it is a family of entrepreneurs and leaders bound by a shared vision of elevating Malaysia’s retail industry.”

His words set the tone for this milestone year – one that celebrates legacy while charting bold new directions for the years ahead.

THE EARLY YEARS The story of MRCA began with a simple yet powerful mission: to create a platform that would unite Malaysia’s retail entrepreneurs under one voice. In its early days, the Association was driven by a small but passionate group of business owners who recognised the need for collaboration and representation in a rapidly changing consumer market.

These formative years were marked by a pioneering spirit. MRCA quickly established itself as a key advocate for the industry, working closely with government agencies to promote a more business-friendly environment while helping local brands strengthen their market presence. It also became a hub for sharing knowledge, fostering mentorship, and encouraging professionalism within retail. As Phua reflects, “Since stepping into the role of President, I’ve seen firsthand how our collective strength empowers us to achieve more than we could individually. Guiding initiatives such as effective networking platforms and continuous learning programmes has reinforced my belief that MRCA is the true voice of retailers.” What began as a modest association has since grown into a trusted institution – one that continues to shape policy, champion best practices, and nurture unity among retailers nationwide.

Malaysia Retailer Vol 13 No 1

MRCA 33 ANNIVERSARY 2025 14

GROWING WITH THE INDUSTRY As Malaysia’s retail industry matured, so too did MRCA’s role. The 2000s and 2010s marked a period of transformation – both for retail and for the Association itself. The rise of shopping malls, franchising, and later e-commerce expanded opportunities for members, while MRCA diversified its efforts to support every facet of retail business. Flagship initiatives such as Franchise Expo Malaysia, retail conferences, CEO Get-Togethers, charity golf tournaments, and fundraising dinners became key fixtures on the national retail calendar. These events reflected not only MRCA’s commitment to networking and learning, but also its heart for community service – funding Malaysia Retailer Vol 13 No 1

scholarships, supporting disaster relief, and contributing to social causes through the MRCA Branding Education Charity Foundation. At the same time, the Association played a crucial role in representing retailers during times of economic change and global disruption – particularly during the pandemic years, when its advocacy and solidarity helped many members sustain operations. “The anniversary is a moment of pride and reflection,” says Phua. “It is a testament to MRCA’s resilience and its ability to evolve alongside the retail industry. For the wider industry, it represents continuity and strength – proof that retail, despite challenges, remains a cornerstone of Malaysia’s economy and community life.” Through it all, MRCA remained anchored in its four core pillars – brick-and-mortar retail, food and beverage, franchise businesses,

and e-Commerce/digitalisation – ensuring it stays relevant in every retail segment.

PRESENT DAY MRCA Today, MRCA stands as a thriving organisation representing hundreds of retail brands nationwide. Its structure includes active divisions and a regional chapter that cater to women entrepreneurs, young retailers, and southern members – fostering inclusivity, collaboration, and leadership across generations. MRCA has also established itself as a vital bridge between the private sector and policymakers, offering industry insights that help shape retail-friendly regulations and initiatives. Its long-standing relationships with local chambers, regional councils, and international retail federations further strengthen

MRCA 33 ANNIVERSARY 2025 15

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MRCA 33 ANNIVERSARY 2025 16

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MRCA 33 ANNIVERSARY 2025 17 Malaysia’s footprint in the global marketplace. Under Phua’s leadership, MRCA continues to build upon this legacy. His vision centres on collaboration, innovation, and advocacy – three pillars he believes are crucial for the Association’s next phase of growth. “Over the next decade, MRCA will continue to evolve as a hub for collaboration, innovation, and advocacy,” he says. He outlines three key roles the Association will play: • Connector: Linking local players with international markets to stay globally competitive. • Knowledge Leader: Driving lifelong learning through MRCA Academy and education partnerships. • Innovator & Advocate: Championing digitalisation, AI, and ESG practices while engaging with regulators on members’ behalf. Launched to nurture talent

and elevate professional standards, the MRCA Academy provides specialised training programmes and industry-led courses designed to upskill retail professionals and members’ employees. By cultivating future-ready talent, it strengthens the foundation of Malaysia’s retail ecosystem. This multi-dimensional approach ensures MRCA remains not only a representative body, but a forwardmoving ecosystem for Malaysian retail.

TOWARDS A SHARED FUTURE As MRCA steps into its next chapter, the message is clear – the Association is committed to helping retailers “Reunite, Voice, and Triumph.” For Phua, the future of MRCA is rooted in inclusivity, sustainability, and global ambition. “We are stronger together,” he affirms. “As MRCA celebrates

33 years, I urge every member to embrace our theme – Reunite, Voice, and Triumph for Retailers. Let us continue to unite as one community, amplify our collective voice, and triumph together by embracing innovation and sustainability.” This spirit of unity is also embodied in MRCA’s continued focus on nurturing the next generation of leaders. Through training, partnerships with universities, and digital upskilling programmes, MRCA is shaping a workforce ready for a borderless retail future. From its modest beginnings to its present as a respected industry leader, MRCA’s story is one of collaboration, adaptability, and enduring vision. And as the Association looks ahead, one thing remains constant: its unwavering commitment to the growth and success of Malaysian retailers – today, tomorrow, and for generations to come. ■

“With the commitment of our members and the strength of our traditions, I am confident that the future of Malaysian retail will be vibrant, inclusive, and world-class.” – Datuk Dr Ken Phua, President (2024–2026)

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MRCA 33 ANNIVERSARY 2025 18

›

MILESTONES & ACHIEVEMENTS ● Expanded internationally with the Association of Chain and Franchise Promotion Taiwan joining as an affiliated member.

EARLY FOUNDATIONS (1992-2009)

›

2006

1992

›

● Acquired the Association’s first permanent office at Jaya One, Petaling Jaya.

›

2009

2008

● Founded by Dato’ Eddie Choon, Executive Chairman of Poh Kong Holdings Berhad, together with two fellow pioneers, with the goal of creating a unified voice for Malaysian retailers.

● Organised the first business mission to Indonesia, providing members with market insights that led several to expand successfully into the market.

● Began with fewer than 10 business leaders;

featuring keynote speaker Dato’ Sri Idris Jala, then CEO of Malaysia Airlines.

membership grew to 30 within the first year.

Malaysia Retailer Vol 13 No 1

● Hosted the inaugural MRCA CEO Night,

MRCA 33 ANNIVERSARY 2025 19

● Published MRCA Malaysia’s Most Outstanding Retailer-Chains – 50 Success Stories, recognising top Malaysian retail entrepreneurs.

BUILDING PURPOSE (2010-2013)

›

● Formed the MRCA Academy to provide training and professional development for the retail industry.

2011

›

2012

2010

● Established the MRCA Branding Education Charity Foundation, raising over RM1.3 million for education and CSR causes.

2013

● Organised the first MRCA Mount Kinabalu expedition to foster teamwork and leadership. .

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● Held the first MRCA Charity Golf Tournament.

● Published the MRCA Who’s Who Directory, documenting member achievements and the Association’s growth journey.

● Established the MRCA Youth Division to nurture the next generation of retail leaders.

GROWTH & EXPANSION (2014-2018)

›

2014

● Relocated to a 5,000 sq ft headquarters at Sky Park One City, Subang Jaya. ● Held the first MRCA Charity Run.

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● Membership surpassed 500 companies nationwide.

2015 ›

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2018

2016

● Launched the Malaysia International Retail & Franchise (MIRF) Exhibition, which became a flagship regional event.

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● Membership grew to over 550 companies operating 40,000 outlets and supporting 400,000 jobs. ● Launched the MRCA Scholarship

Programme, targeting 100 employees from member companies.

DIVERSITY & RESILIENCE (2020-2022)

›

● Introduced the Four Pillars of Retail Excellence – Brick-and-Mortar Retail, Food & Beverage, Franchise, and e-Commerce & Digitalisation.

● Formed partnerships with HRD Corp and universities to offer certified training in retail management, F&B, and franchising.

● Held the first New Members Welcome Gathering to enhance engagement and networking.

● FEM 2025 attracted over 18,000

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2022

2020

● Formed the MRCA Women Division and F&B Division to promote inclusivity and sector representation.

visitors, with transactions valued at RM500 million.

CONTINUING THE LEGACY (2024-2025)

›

2025

2024

● Rebranded the Malaysia International Retail & Franchise (MIRF) Exhibition to Franchise Expo Malaysia (FEM).

● Launched Love Touches Lives, a fundraising initiative that raised RM100,000 for single mothers affected by COVID-19 pandemic.

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IN THEIR WORD

“ “ “ “When I founded MRCA, my dream was to create a home where retailers could grow together as one community. Seeing that dream flourish through the passion of our members remains my greatest pride.” “MRCA stands as a beacon of unity, professionalism, and innovation – a platform that uplifts the retail industry and the people who make it thrive.”

“MRCA has always been a platform for learning, collaboration and shared growth. My hope is for it to remain a united voice for retailers – one that uplifts our industry, strengthens Malaysia’s retail image, and reflects our pride in excellence and hospitality.” “A united voice for retailers – strengthening Malaysia’s retail image and driving industry excellence.”

“Over three decades, MRCA has grown from a small chamber of commerce into Malaysia’s most representative retail association – a success built on the unity, innovation, and dedication of every President and member who carried the torch forward.” “MRCA’s strength lies in its spirit of innovation and unity – a legacy built over 33 years, and one that continues to drive us toward new breakthroughs.”

Dato’ Eddie Choon

Dato’ Albert Chiang

Datuk Lee Hwa Cheng

Founder/President (1997-2000)

President (2006-2008)

President (2008-2010)

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“ “ “ “MRCA is more than an association – it’s a family of retailers and entrepreneurs united by shared values and aspirations. My time as President taught me the power of unity and collaboration in strengthening our industry.” “May MRCA always stand for innovation, integrity, and inclusiveness – the trusted voice that connects businesses, government, and society.”

“As President, I always placed members’ interests above all else. Every activity had to bring value – especially through retail training and professional development. That belief led to the formation of the MRCA Academy, a lasting platform to help members grow and elevate industry standards.” “MRCA must always put members first – empowering them through training, knowledge, and opportunities to grow together.”

“MRCA is more than an association – it is a platform that unites retailers, nurtures future leaders, and drives the industry forward. Establishing the Youth Division and launching the MIRF Expo were milestones close to my heart, both aimed at empowering the next generation and expanding opportunities for growth beyond borders.” “MRCA must always be a pillar of unity and progress – embracing change, fostering innovation, and giving back to the community.”

Dato’ Tay Sim Kim

H.E Datuk Seri Nelson Kwok J.P.

Dato’ Liaw Choon Liang J.P.

President (2010-2012)

President (2012-2014)

President (2014-2016)

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“ “ “ “MRCA must always stand as the champion of Malaysia’s retail and SME fraternity – the No. 1 voice advocating for members’ interests and driving the industry forward.” “MRCA will always hold a special place in my heart. Watching it grow into the nation’s leading voice for retailers and SMEs has been one of my proudest journeys.”

“During the pandemic, I witnessed the true spirit of MRCA – members coming together to support one another, finding innovative solutions, and standing united through uncertainty. “MRCA will always be more than an association; it’s a family that empowers retailers and uplifts the community.”

“MRCA’s greatest strength lies in its people. My time as President reminded me that true leadership is not about position, but about service – listening, amplifying voices, and uniting the community for the greater good.” “Above all, I hope MRCA will always be a strong voice that champions retailers, embraces change with courage, and upholds the spirit of community that makes it so special. If it continues to inspire, guide, and support the industry, MRCA will leave a lasting legacy for generations to come.”

Datuk Seri Garry Chua

Shirley Tay

Dato’ Sharan Valiram,

(Prof Adjunct), President (2016-2020)

President (2020-2022)

President (2022-2024)

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DIVISIONS & CHAPTERS F&B Division – Strengthening Malaysia’s food & beverage sector through collaboration and innovation. Women Division – Connecting and inspiring women entrepreneurs. Founded: 1992 Headquarters: Sky Park One City, Subang Jaya, Selangor Website: www.mrca.org.my

Youth Division – Grooming the next generation of retail leaders. Southern Chapter – Expanding MRCA’s reach and engagement in southern Malaysia.

FOUR PILLARS OF RETAIL EXCELLENCE

VISION To be Malaysia’s most influential retail association, driving the globalisation of Malaysian chain retailers and franchisors.

Representing the key sectors that power Malaysia’s retail landscape: 1. Brick-and-Mortar Retail – Supporting established and emerging retail chains across industries. 2. Food & Beverage – Empowering Malaysia’s vibrant F&B entrepreneurs and brands. 3. Franchise Businesses – Championing franchising as a pathway to regional and global expansion. 4. e-Commerce & Digitalisation – Equipping members to thrive in the digital economy.

MISSION To create a dynamic platform for growth, knowledge sharing and collaboration — and to serve as the united voice of Malaysia’s retail industry.

FLAGSHIP EVENTS & INITIATIVES MRCA Branding Education Charity Foundation (est. 2010) – Driving social responsibility and community impact. Franchise Expo Malaysia (FEM) – Annual trade show spotlighting the best in retail and franchising. MRCA App – A digital hub for member networking, business listings, and exclusive marketplace access. MRCA Academy – Training and upskilling retail talent through specialised programmes.

MEMBERSHIP 550 members representing 40,000 outlets and 400,000 employees in Malaysia and abroad.

CEO Get-Together & Networking Events – Building connections and partnerships among members. Charity & CSR Programmes – Giving back through golf tournaments, fun runs, and community outreach. Retailer Convention & Trade Missions – Sharing insights and building international networks. Gala Dinners & Festive Celebrations – Honouring milestones and strengthening camaraderie.

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MRCA Pioneer Members: 20 years-33 years No.

Company Name

Brand Name

Poh Kong Holdings Berhad

Poh Kong Jewellery

Bonia Corporation Bhd

Bonia

OSIM (M) Sdn Bhd

Osim

King's Confectionery Sdn Bhd

King's

Marrybrown Sdn Bhd

Marrybrown

Nelson's Franchise (M) Sdn Bhd

Nelson's

GCH Retail (Malaysia) Sdn Bhd (Giant)

Giant

Pathology & Clinical Laboratory (M) Sdn Bhd

Pathlab

7-Eleven Malaysia Sdn Bhd

7-Eleven

Hai-O Raya Berhad

Hai-O Chain Store

Rotol Food-Chain (M) Sdn Bhd

Imperial Chakri Palace

C.K.L. Holdings Sdn Bhd (Lim Tayar)

CKL & Lim Tayar

The Under Shop Sdn Bhd

The Under Shop

Rampai-Niaga Sdn Bhd

The Body Shop

Atlantic Quest Sdn Bhd

Lingerie Shop

Erican Language Centre Sdn Bhd

Erican

Bagus Curtain Sdn Bhd

Baagus

Dr Group Holdings Sdn Bhd

Kumpulan Voir Sdn Bhd

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No. of Years

Voir

MRCA 33 ANNIVERSARY 2025

BONIA: Defining Luxury Style Founded on a vision of premium leather craftsmanship, this international fashion retailer has spent five decades defining timeless style, successfully blending Asian heritage with European elegance.

onia Corporation Behad, a leading international luxury fashion retailer, began its journey in 1974 with a vision to bring premium leather craftsmanship to Southeast Asia. This focused mission has flourished into a household name, now offering an expansive range of fashion products including leather goods, footwear, and apparel. The brand’s half-century journey reflects an unwavering commitment to quality and innovation, establishing BONIA as a key player in the luxury retail landscape. Founder and Advisor, Chiang Sang Sem reiterates this commitment: “Our expansion into regional and global markets reflects our dedication to quality, innovation, and timeless style.” “We are proud to have celebrated over 50 years in the fashion industry, a milestone that underscores our resilience,” he continues.

EMBRACING CHANGE

FUTURE FORWARD

One of the most significant challenges BONIA faced was navigating the digital transformation of retail, demanding a complete overhaul of operations and customer engagement. The company overcame this by making strategic investments in digital platforms and embracing omnichannel retailing. “The shift required us to overhaul our strategies, from operations to marketing, but we invested heavily in digital platforms to enhance our online presence,” Chiang explains. He also notes that BONIA’s success is driven by its focus on brand elevation and strategic collaborations. “Collaborations with designers and artistes have helped differentiate our offerings and appeal to younger demographics, ensuring the brand remains relevant,” he shares.

BONIA sets itself apart from competitors through its unique fusion of Asian heritage with European elegance and an unwavering dedication to customer experience. The company has made a lasting impact by promoting craftsmanship and supporting community initiatives. Looking ahead, BONIA aims to expand its global footprint and continue innovating in sustainable fashion. Chiang shares his philosophy for continued success: “Stay true to your brand values, invest in your people, and embrace change. Success comes from resilience, innovation, and a deep understanding of your customers.” “Our long-term goal is to continue innovating in sustainable fashion and build a legacy that resonates with future generations,” he concludes. ■

BONIA CORPORATION Berhad Founded: 1974 Headquarters: Kuala Lumpur Key Industry: Fashion Retail Specialty: Leather goods, fashion apparel, accessories Major Achievement: Over 50 years in business, regional expansion, brand transformation. Biggest Innovation: Integration of digital retail and luxury rebranding. Future Plans: Global expansion, sustainability initiatives, digital transformation. Website: www.bonia.com

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Shining Through the Generations From a single store to Malaysia’s largest jewellery retail chain, Poh Kong’s journey is one of vision, craftsmanship, and enduring trust.

n 1976, Poh Kong began as a modest outlet in Petaling Jaya, Selangor, with a vision to make fine jewellery accessible to Malaysians. Today, almost 50 years later, the company has grown into Malaysia’s largest jewellery retail chain – a name synonymous with quality, trust, and craftsmanship. The company has captured the hearts of Malaysians by offering meticulously designed collections that celebrate life’s most precious moments. Whether for weddings, anniversaries, or festive occasions, each piece is created to reflect not just beauty, but meaning and emotion. Through consistent dedication

to innovation and integrity, Poh Kong has built a strong legacy – one grounded in tradition yet constantly evolving with the times. As Executive Chairman Dato’ Choon Yee Seiong notes, the brand’s success lies in its ability to “combine timeless craftsmanship with the changing desires of every generation.”

INNOVATION WITH HEART The retail landscape has transformed dramatically over the years, and Poh Kong has met these changes with resilience and foresight. Like many retailers, the company faced challenges brought about by shifting consumer behaviour and rapid digitalisation. Rather than resist change, Poh Kong embraced it – enhancing its

e-Commerce presence, creating personalised shopping experiences, and merging digital convenience with the warmth of human connection. “These efforts reflect a clear strategy: to stay relevant without losing the touch of authenticity that customers value,” says Choon, who is also the Group Managing Director. Innovation has also been central to the brand’s design philosophy. Poh Kong’s in-house brands – including Tranz, Happy Love, Anggun, The Art of Auspicious – embody a unique blend of tradition and modern aesthetics. Collaborations with creative partners have further expanded the brand’s artistic reach, ensuring that every collection feels both contemporary and rooted in heritage.

A FUTURE FORGED IN TRUST Today, Poh Kong operates 90 over outlets across Malaysia, supported by a strong manufacturing arm and a dedicated workforce that upholds the brand’s uncompromising standards. Its achievements – from industry awards to customer loyalty spanning generations – are testaments to a company built on trust, passion, and purpose. Beyond business, Poh Kong has made community giving part of its identity. Through education sponsorships, cultural initiatives, and CSR programmes, the company continues to make a positive impact on society. Malaysia Retailer Vol 13 No 1

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Looking ahead, Choon envisions Poh Kong as a brand that continues to innovate while preserving its soul. “We aim to strengthen our digital ecosystem and create experiences that connect with younger generations – without ever losing sight of our heritage,” he says. In a world where trends may fade, Poh Kong’s brilliance endures – a shining symbol of Malaysia’s spirit of craftsmanship, resilience, and excellence. ■

POH KONG JEWELLERS SDN BHD Founded: 1976 Headquarters: Petaling Jaya, Selangor Industry: Jewellery Retail and Manufacturing Specialty: Leading Malaysian jeweller renowned for the design, manufacturing, and retail of fine gold, diamond, and gemstone jewellery. Offers bespoke pieces and exclusive in-house brands that celebrate style, love, and tradition. Key Brands: Tranz, Happy Love, Anggun, The Art of Aupsicious, Hemera, D’first, Bunga Raya Gold Bar Major Achievements: Malaysia’s largest jewellery retail chain; recognised for brand excellence, retail innovation, and leadership in the jewellery industry Biggest Innovation: Integration of in-house design and manufacturing with creative collaborations that bring modern artistry and craftsmanship to every collection Future Plans: Enhance digital and retail experience, introduce new design collaborations, and engage younger audiences while preserving Poh Kong’s legacy of trust Website/Social Media: www.pohkong.com.my - Instagram: pohkongmy - Facebook: pohkongjewellers

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OSIM: Defining Wellness Tech A global leader in Wellness Tech, OSIM has built a legacy on innovation, design, and trust, delivering user-centric and intelligent solutions that genuinely improve well-being across Asia and beyond. SIM is a leading Wellness Tech innovator dedicated to creating user-centric, intelligent, and connected solutions that inspire and improve the well-being of everyone. Since its founding in 1979 in Singapore, OSIM has anchored its core business on innovation, developing a user-centric wellness ecosystem of synergistic products, solutions, and services. From its early presence in Malaysia starting in 1997, the brand’s global network now spans more than 70 online marketplaces and 346 retail stores in over 94 cities. OSIM’s comprehensive ecosystem of products – which include the iconic uDream, uDivine, and uThrone innovations – span the health, fitness, beauty, and gaming. This focus on developing effective and relevant Intellectual Property in the well-being sector defines the brand’s designs, technologies, and retail concepts.

DRIVING INNOVATION Continuous and rapid changing of customers’ lifestyle and preferences is a key challenge for retailers globally. However, OSIM continues to overcome these shifts through its innovative product offerings and the strength of the OSIM AI Ecosystem, focusing on product innovation and differentiation and launching category-defining products that blend lifestyle design with wellness technology. This strategy has successfully elevated the brand’s perception from Malaysia Retailer Vol 13 No 1

just a “massage chair store” to a holistic healthy-lifestyle brand. OSIM has driven innovation in the industry by introducing first-inmarket features such as AI massage technology, lifestyle-driven modular sofas with massage, and ergonomic chairs. This commitment to quality, reliability, and personalised consultation has built deep trust with customers, further cementing OSIM’s position as the market leader in premium wellness products across Malaysia.

TRUST AND EXPERIENCE

and repeat purchases, knowing that sustainable growth often comes from repeat customers. In line with its founder Ron Sim’s vision, OSIM Malaysia is committed to ensuring that every home across the nation experiences the joy and benefits of an OSIM well-being chair. The brand’s enduring commitment is to continuously enhance the customer retail experience and elevate its after-sales service, ensuring every interaction reflects quality, care, and innovation, thereby making well-being a lifestyle for all Malaysians. ■

OSIM Malaysia differentiates itself from competitors through a powerful combination of integrated wellness-tech and lifestyle design. The brand leverages its longevity to build trust

OSIM (M) SDN BHD Founded: 1979 (Group) / 1997 (Malaysia) Headquarters: Singapore Key Industry: Health & Wellness Specialty: Well-being & Massage products (e.g., uDream, uThrone) Major Achievements: Market leader in premium massage chairs; Multiple international awards including 2023 red dot winner and 2022 CES Innovation. Biggest Innovation: Implementing the OSIM AI Ecosystem for personalised wellness experiences. No. of Employees: More than 200 Future Plans: Enhance customer retail experience and after-sales service to ensure every Malaysian home benefits from an OSIM wellbeing chair. Website/Social Media: www.osim.com.my - facebook.com/OSIM.Malaysia - instagram.com/osim.malaysia

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King’s: Crafting Baked Trust Celebrating over five decades of growth, King’s Confectionery Sdn Bhd stands as a reliable benchmark in Malaysia’s bakery sector, anchored by its dedication to quality, food safety, and consistency at scale.

ing’s Confectionery Sdn Bhd began its journey in 1973 with a simple goal: to bring people together through quality baked goods. The company was officially incorporated in 1993, marking the start of its expansion into a fullfledged retail chain that now serves customers nationwide. Managing Director Wong Lei Hoy asserts that despite five decades of change, the core values remain constant. "Our core values have remained the same: consistency, quality, and a genuine passion for good bakery products," Wong states. This enduring commitment and belief that food plays a special role in people's lives ensures King's products remain part of countless family gatherings and celebrations.

the pandemic, which brought major operational disruptions and a sharp drop in foot traffic. Unlike some businesses, King’s did not have the infrastructure to pivot online overnight. Instead, the company focused on internal operational discipline, carefully managing costs and streamlining production while maintaining trusted product standards. This focus was crucial for survival and growth. Wong explains that the team was the greatest priority during this time. "We ensured that our staff remained employed throughout the crisis, many of whom have been with us for years," he shares. "We learned the importance of adaptability, patience, and unity in sustaining a business through difficult times."

TESTED RESILIENCE

King’s success is anchored in product quality, food safety, and consistency. To guarantee these

One of the toughest periods in the company's history was navigating

SCALE AND STANDARDS

standards at scale, the company’s production facility is HACCPcertified and supported by a comprehensive cold-chain delivery system. Today, King’s produces and supplies over 500 HALAL-certified products. This dedication has earned key recognitions, including being the first bakery in Malaysia to receive HALAL certification from JAKIM in 1996 and being named the largest confectionery chain in the country at the time (Malaysia Book of Records, 2014). Wong believes this combination of scale and quality truly differentiates the brand. "This combination of scale, variety, and quality has allowed King’s to remain a reliable name in Malaysia’s bakery landscape," he maintains. "We’re focused on building sustainable, long-term growth while staying true to our values, which includes exploring strategic OEM and B2B opportunities." ■

KING’S CONFECTIONERY SDN BHD Founded: 1973 Headquarters: Kepong, Selangor Key Industry: Bakery Specialty: Cakes, Breads, Pastries like Portuking’s Egg Tart and Pandan Layer to name a few. Major Achievements: HALAL certified (1996), HACCP certified (2006), BrandLaureate BestBrand Award (2019). No. of Employees: 500 Future Plans: Expand into B2B, OEM, and export markets to become a trusted global supplier. Website: www.kings.com.my

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Marrybrown: Global Flavour Pioneer Malaysia’s largest homegrown quick-service restaurant (QSR) chain, Marrybrown Sdn Bhd, celebrates over 40 years of success, showcasing local culinary excellence across 15 countries through innovation and a resilient franchise model.

ts name is so big that some Malaysians still find it hard to believe that Marrybrown is a homegrown, quick-service restaurant (QSR) chain. With a clear and ambitious vision of bringing Malaysian flavours to the global fast-food industry, Marrybrown Sdn Bhd opened the doors of its first outlet in Johor Bahru back in 1981. From that initial outlet, the brand soon expanded its reach, growing into a network of more than 500 restaurants across over 15 countries. “We take great pride in being Malaysia’s first and largest homegrown QSR brand to successfully expand internationally,” says Founder & Group Managing Director Datin Nancy Liew. “Our journey reflects the strength of local entrepreneurship and global ambition.”

This extraordinary growth, she says, is driven by a commitment to quality, innovation, and a strong franchise model.

INNOVATION IS KEY Innovation, driven by the “Something Different” philosophy, has always been central to their strategy. For example, the company successfully overcame the significant challenges brought by the COVID-19 pandemic by accelerating digital transformation, enhancing online delivery platforms, and introducing contactless ordering systems. This drives the brand to constantly evolve both its menu and operations. Liew explains that this adaptability is crucial for longevity. “While international chains often standardise menus globally, Marrybrown celebrates local flavours and adapts to regional preferences,” she shares.

MARRYBROWN SDN BHD Founded: 1981 Headquarters: Johor Bahru, Johor Key Industry: Food & Beverage / Quick-Service Restaurant (QSR) Specialty: Signature Fried Chicken, Nasi Lemak MB, and Local-Inspired QSR Offerings. Major Achievements: Malaysia’s first and largest homegrown QSR; Over 500 outlets across 15+ countries. Biggest Innovation: Pioneering “Something Different” concept combining local Malaysian flavours with global standards. No. of Employees: Over 10,000 employees worldwide Future Plans: Strengthening global presence, expanding drive-thru formats, and advancing digitalisation. Website: www.marrybrown.com

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SHARED SUCCESS Marrybrown’s impact extends beyond food service. The company has played an integral role in elevating Malaysia’s F&B industry and showcasing local cuisine to international markets. Their strong franchise management and robust training systems ensure every partner grows alongside the brand, contributing significantly to economic growth and job creation nationwide. Looking ahead, Marrybrown aims to strengthen its global footprint and enhance its digital ecosystem. Liew believes that true success must be shared. “Sustainable growth requires vision, resilience, and adaptability. Most importantly, success should be shared—invest in your people, your partners, and your community,” Liew asserts. “That is how a brand not only grows but endures, and we aim to be recognised as one of the world’s leading QSR brands originating from Asia.” ■

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Nelson’s: The Cup of Sweet Success As the pioneer of the global ‘Corn in Cup’ phenomenon, Nelson’s has built a comprehensive, integrated food empire that spans farming, processing, and franchising, committed to delivering quality Malaysian sweetcorn worldwide.

elson’s is Malaysia’s largest home-grown corn and snack food franchise, renowned for its pioneering ‘Corn in Cup’ concept. Founded by Datuk Seri Nelson Kwok and his wife Datin Seri Carol Ooi LG in 1985, Datuk Seri Nelson expanded from a single outlet to a global brand with over 30 outlets in Malaysia and more than 800 outlets across 15 countries. Now, the eldest son, CEO Kwok Han Cheng, and his young team lead the operation. Nelson’s success is built on a comprehensive and integrated business supplying frozen whole kernel corns in many countries. “Our commitment starts with the kernels; it is the superior quality of our corn products that truly sets us apart from competitors in the industry,” Kwok states. The company maintains control over the entire supply chain, ensuring products – which include

frozen kernels, cobs, and fresh corn – meet the highest standards of freshness for hypermarkets, hotels, and cinemas globally.

VALUE AND VISION The company’s commitment to quality begins at the farm level, collaborating closely with contract farmers in Perak to cultivate a unique, high-sweetness variety of corn. This practice extends Nelson’s impact far beyond retail. Kwok stresses that the most rewarding achievement is tied directly to the community.

NELSON’S FRANCHISE (M) SDN BHD Founded: 1985 Headquarters: Shah Alam, Selangor Key Industry: Food Franchising, Distribution, and Processing Specialty: Sweetcorn and snacks (‘Corn in Cup’) Major Achievements: • Pioneer of the ‘Corn in Cup’ concept • Supplying farm fresh n frozen whole kernel corn to establish FnB outlets, supermarket chains • HALAL and MESTI certified Biggest Innovation: Pioneering the ‘Corn in Cup’ concept globally. No. of Employees: 60 Future Plans: Expanding franchising and supplying sweetcorn products to F&B outlets globally. Website: www.nelsons.com.my

“We are most proud that we’ve been able to uplift the growth of corn families’ farms and continue giving back to support our contract growers,” Kwok shares. This focus on ethical sourcing and high quality has also made Nelson’s products financially affordable and a healthy snack option for customers.

FUTURE ADAPTABILITY Nelson’s maintains stringent quality control through its HALAL and MESTI certified processing plant in Ipoh, Perak, ensuring the integrity of the product from planting to distribution. To sustain their four-decade legacy of retailing, franchising, and exporting, Nelson’s must continue its policy of constant innovation. Kwok believes that remaining adaptable is vital for any company striving for long-term growth. “To ensure our business continues to thrive, we must constantly look to innovate our products,” Kwok maintains. Looking ahead, the company plans to focus on strengthening its franchise network and expanding its distribution as a key sweetcorn supplier to F&B outlets internationally. ■

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VOIR: A Tapestry of Style From a single apparel brand to a diversified fashion and lifestyle group, Kumpulan Voir Sdn Bhd continues to inspire confidence and individuality through design, innovation, and accessible style.

riven by the philosophy that fashion should inspire confidence and celebrate individuality, Kumpulan Voir Sdn Bhd began in the late 1970s as a homegrown effort by the Seow family. The single ladies’ apparel brand has since blossomed into one of Malaysia’s most recognisable fashion and lifestyle group, including house brands like VOIR, DAISY, SODA, South China Sea, Applemints, OBJET, Kickers, and licensed international labels such as ELLE and Lee. Executive Chairman Seow Khim Soon credits the group’s longevity to its adaptability. “Fashion is dynamic, but authenticity and integrity never go out of style,” Seow states. “We’ve grown by listening to our customers and responding with creativity and relevance while ensuring superior design and quality remain accessible.”

agility, innovation, and foresight, particularly regarding digital disruption. The group has successfully overcome these challenges by enhancing design responsiveness, streamlining supply chains, and strengthening its omnichannel presence. A major milestone came in 2022 with the introduction of OBJET, expanding its creative footprint into lifestyle retail. “Our aim is to enrich lifestyles, not just wardrobes,” Seow explains,

INNOVATION AND AGILITY Navigating an ever-changing fashion landscape has demanded

KUMPULAN VOIR SDN BHD Founded: Late 1970s (Incorporated 1988) Headquarters: Seri Kembangan, Selangor Key Industry: Fashion Clothing and Lifestyle Retail Specialty: Fashion apparel, bags, accessories, and lifestyle products (OBJET). Major Achievement: One of Malaysia’s leading fashion and lifestyle groups with over 600 retail touchpoints nationwide. Biggest Innovation: Introduction of OBJET in 2022, expanding from fashion into home and lifestyle retail. Number of Employees: Approximately 800 Website: www.voirgroup.com.my

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highlighting the thinking behind the diversification. “OBJET was born from the belief that fashion and living are expressions of the same individuality,” he continues, reflecting their vision of design excellence meeting everyday living.

PURPOSEFUL GROWTH Today, VOIR Group operates over 600 retail touchpoints nationwide, but its true success lies in the trust it has built and its community impact through job creation and supporting local designers. Looking ahead, Seow envisions continued growth that is responsible and innovative. “Our focus is on purposeful growth,” he shares. “We are constantly planning to expand digitally and diversify thoughtfully, but we will always stay true to our core values of craftsmanship, quality, and individuality.” He concludes: “Growth is best measured not only by expansion but by the ability to build meaningful relationships and deliver real value.” ■

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Pathlab: Dedication to Care Pathology & Clinical Laboratory (M) Sdn Bhd, through its brand Pathlab, has built a legacy of trust and growth over 70 years, evolving from a single diagnostic laboratory into a regional healthcare leader focused on accessibility and advanced services.

ounded in 1952 in Singapore, Pathlab was initially a single diagnostic laboratory, but thanks to its founder Dato’ Dr. F. W. Kam’s far-sighted vision, it is now a trusted name across the region. “My father’s vision extended beyond borders – he brought the Pathlab concept to Malaysia, where it flourished into a nationwide network,” says Group Chief Executive Officer, Dato’ Marcus Kam. Kam, continues his father’s vision and leads the expansion across nearly all ASEAN countries and Hong Kong. “This regional growth has opened access to a market of over 600 million people; many living in developing nations with rapidly expanding middle classes,” Kam shares. Providing affordable, reliable, and advanced healthcare solutions remains at the heart of the company’s mission.

Kam stresses the critical importance of human connection in this process. “Understanding and assimilating each country’s local culture with a genuine heart is vital,” Kam asserts. This dedication to quality is underscored by the company’s achievement of the international ISO15189 standard for medical laboratories.

the best healthcare information services in the most convenient and customer-friendly way possible. “We maintain a strong feedback system to ensure customer satisfaction remains high, and we regularly upgrade our centres to keep them modern, comfortable, and welcoming,” Kam affirms. The future plan is to double the current network to 200 outlets in the region. ■

FOCUS ON PROGRESS Pathlab is committed to delivering the highest quality healthcare services and constantly seeks new ways to improve. As medical science evolves, the company continues to introduce higher-level testing and screening technologies to serve customers better. Today, Pathlab operates more than 100 centres across the region, and its mission is clear: to provide

PERSEVERANCE PAYS Expanding across the region has been a challenging journey, as each country presents unique requirements, business environments, and cultural needs. The key to overcoming these barriers lies in perseverance, strong financial foundations, and a dedicated team. Pathlab focused on establishing operations from the ground up, prioritising local insight and adaptability.

PATHOLOGY & CLINICAL LABORATORY (M) SDN BHD (PATHLAB) Founded: 1952 Headquarters: Petaling Jaya, Selangor Key Industry: Healthcare Specialty: Laboratory & medical testing, health screening Major Achievement: Achieved ISO15189 certification (international standard for medical laboratories). Biggest Innovation: Implemented Laboratory Information System (LIS) to integrate all laboratory data and processes. No. of Employees: More than 1,000 Future Plans: To expand from current 100 outlets to 200 outlets in the region. Website: www.pathlab.com.my

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The Under Shop: Mastering Men’s Essentials The pioneer of Malaysia’s multi-brand innerwear store has built its success on a foundation of quality, trust, and a deep understanding of the modern consumer’s need for comfort and style. he Under Shop Sdn Bhd set out in 1999 with a focused mission: to create a dedicated destination where men could conveniently find a complete range of quality undergarments in one place. What began as a simple retail concept has since evolved into a market-leading lifestyle brand, earning customer trust and establishing the company as a benchmark in Malaysia’s men’s undergarment retail industry. Today, 90% of the range is dedicated to men’s essentials, complemented by women’s innerwear to offer a more inclusive shopping experience. Executive Chairman Casey Chen confirms the brand’s enduring focus. “Our evolution reflects an unwavering commitment to quality and innovation,” Chen states. “We wanted to ensure men could find everything they needed for

superior comfort and style in one location.”

COMMITMENT TO QUALITY One of the major challenges The Under Shop has encountered is the influx of low-priced Original Equipment Manufacturer (OEM) products. To address this, the company focused on product differentiation and brand integrity by emphasising premium materials and superior comfort. The introduction of a multi-brand retail concept has been central to this strategy – enabling customers to explore a diverse range of reputable brands. “We strengthened our market position by educating customers to appreciate the long-term value of well-made undergarments,” Chen explains. “Through these consistent efforts, we built a loyal customer base that values reliability and quality over short-term cost savings.”

THE UNDER SHOP SDN BHD Founded: 1999 Headquarters: Kuala Lumpur, Malaysia Key Industry: Retail – Men’s Undergarment Specialty Major Achievement: • Pioneer Member of MRCA • Over 25 years of dedicated service in Malaysia’s retail landscape. Biggest Innovation: Pioneering Malaysia’s first multi-brand men’s undergarment specialty store. Future Plans: Strengthen digital footprint, expand retail presence, and enhance customer experience. Website: www.tusonline.cc

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FUTURE-FOCUSED GROWTH Since its establishment, The Under Shop has grown into one of Malaysia’s most recognised and respected men’s undergarment retailers, now maintaining a strong ‘brick-and-click’ presence across physical stores and major online platforms. Looking ahead, the company aims to enhance its digital platforms and is exploring innovative retail concepts. Chen shares the philosophy driving their future: “Sustainable growth begins with clear purpose and consistent values. We must embrace innovation and adaptability to evolve without losing our essence.” He adds that the company is actively incorporating sustainable materials and packaging in response to growing environmental awareness to remain the leading authority in the sector. ■

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Lim Tayar: The Automotive Authority Celebrating four decades of service, Lim Tayar maintains its position as Malaysia’s largest independent tyre retailer by prioritising skilled talent, transparent service, and continuous innovation. im Tayar, operating under the CKL Group of Companies, is the largest independent tyre retailer in Malaysia, celebrating its 40th year in business this year. What began in 1985 as a vision to redefine car maintenance has since become a market leader in automotive services, focusing on essential offerings like tyre replacement, engine maintenance, and light repair works. Executive Director Clement Lim asserts the significance of this heritage in the retail landscape. “To be a home-grown brand of 40 years and having cemented our position as the only independent retailer in the industry is a highlight that speaks to the confidence our stakeholders have in the brand,” Lim states. The company’s success lies

SKILL AND SERVICE

centric approach also involves communicating transparency in its pricing and services and operating seven days a week to meet consumer demands.

Due to the technical nature of the services offered, Lim Tayar has always been a skill-based business, with its manpower serving as both its biggest asset and a constant challenge in terms of retention and upskilling. To close this industry gap and ensure a pipeline of certified expertise, the group established its own vocational school, the School of Skills. Lim explains that this dedication to service is deeply ingrained in the company’s operations. “We constantly push the boundaries with the team to strive to do things differently,” Lim explains. This customer service-

The ability to constantly evolve over four decades, pushing through periods like the COVID-19 pandemic and emerging stronger, has given Lim Tayar a critical edge over the competition. This resilience is a testament to the brand’s adaptability. The company is committed to embracing technological advances while remaining focused on long-term, meaningful expansion. Our long-term strategy is to grow with a clear focus on your strengths, and we are now pushed by technological advances to leap further forward,” Lim shares. ■

in offering a variety of premium products and high-quality service at competitive prices.

PURPOSEFUL EVOLUTION

CKL GROUP (M) SDN BHD Founded: 1985 Headquarters: Desa Sri Hartamas, Kuala Lumpur Key Industry: Retail, Automotive After-Sales Service Specialty: Tyres, engine maintenance, and light repair Major Achievement: Malaysia’s largest independent tyre retailer; First in the industry to achieve ISO9001 certification. Biggest Innovation: Establishing its own vocational school (School of Skills) to address manpower needs. Future Plans: Finding growth in new business areas and leveraging technology for expansion. Website: www.limtayar.com.my.

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Erican: The Language of Success Driven by a passion to democratise world-class learning, Erican Education Group has evolved from a single centre to a hybrid education powerhouse, empowering over 400,000 learners across the globe. rican Education Group was founded in 1990 from a simple, yet powerful dream – to make world-class English education accessible to every Malaysian. Starting from humble beginnings with nothing more than a small team, Erican has grown over 35 years into a national and regional force in language education, teaching over 400,000 learners from more than 50 countries. Datuk Eric Chong, Founder of Erican Education Group, stresses that this remarkable growth is rooted in a deep sense of purpose. “We’re not just teaching English – we’re changing lives by helping learners gain confidence, pursue dreams, and become global citizens,” Chong states.

INNOVATION AND HEART The journey has faced significant hurdles, particularly in the early years when the brand lacked recognition, and more recently, the challenge posed by the pandemic. The pandemic, while disruptive, pushed Erican to reinvent itself as a fully hybrid education brand, integrating AI, gamification, and a CEFR-aligned curriculum into a modern, tech-savvy platform. “The pandemic posed a massive hurdle, but it pushed us to reinvent Erican as a fully hybrid education brand,” Chong explains. He points out that the core difference is heart. “We treat education as a mission, not just a business. Our blend of tech, love, and legacy uniquely Malaysia Retailer Vol 13 No 1

positions Erican to shape the next generation of future leaders.”

VISION FOR GROWTH Erican’s success is driven by its student-centred philosophy, continuous innovation and strong brand power built over three decades. Looking ahead, the group is focused on massive expansion, aiming to teach 1,000,000 learners and establish a presence in 10 countries by 2030, with a target IPO on the ACE Market in the same year. This aggressive growth is tied to their ongoing commitment to accessibility. “In this age of AI and disruption, the most powerful force is still a sincere heart and a clear mission,”

Chong shares, outlining his advice for other entrepreneurs. “We will stay humble, stay hungry, and stay human as we work towards achieving our next million students,” he concludes. ■

ERICAN EDUCATION GROUP Founded: 1990 Headquarters: Kuala Lumpur Key Industry: Education Specialty: English Language Training (CEFR-aligned) – physical and online Number of Employees: 150+ Major Achievements: • Named Best Language Centre by NAPEI (2025) • 400,000+ students taught since 1990 • Awarded Malaysia’s Largest English Class (Malaysia Book of Records) • Successful pivot from physical to online model • Erican for Malaysia 2025 – RM10 million in scholarships for Malaysian students • Erican for ASEAN 2025 – USD1 million in scholarships for ASEAN students Biggest Innovation: Successful pivot to a hybrid model, creating Malaysia’s most popular online English course. Future Plans: Target IPO in 2030, regional expansion, aiming for 1,000,000 students by 2030. Website/Social Media: www.erican.edu.my - facebook.com/DatukEricChong - instagram.com/datuk_eric_chong

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Hai-O – A Journey to Greater Heights Hai-O celebrates five decades of heritage, health and innovation as it sets its sights on a new era of holistic wellness.

ounded in 1975 by visionary entrepreneur Tan Kai Hee, Hai-O has grown from a modest importer of Chinese products to a diversified enterprise at the forefront of Malaysia’s health and wellness industry. What began as a simple effort to meet local market needs has evolved into a story of resilience, innovation and cultural pride. The group’s public listing in 1996 marked a historic milestone both as a testament to the perseverance of Chinese entrepreneurs and as an affirmation of Hai-O’s solid business foundation. Over the decades, Hai-O has endured the tests of economic downturns, including the Asian Financial Crisis, by transforming challenges into opportunities. The group’s strategic pivot toward developing its own brands not only ensured survival but also

laid the groundwork for sustained growth.

ROOTED IN TRADITION Today, Hai-O is far more than a commercial success story. It stands as a custodian of cultural heritage, promoting Chinese traditions through tea art, Mandarin education and the wisdom of traditional medicine. This fusion of business and culture continues to define the brand’s enduring identity, one rooted in integrity, wellness and community. As the world faced the unprecedented COVID-19 pandemic, Hai-O demonstrated corporate compassion by donating essential medical supplies and promoting Traditional Chinese Medicine (TCM)-based

Group Managing Director, Mr. Tan Keng Kang.

preventive health programmes. These acts reflected its belief that a responsible enterprise must serve both commerce and community. Looking ahead, Hai-O is steering its next chapter toward the transformation and upgrading of the health industry. Guided by TCM’s preventive philosophy – care before illness – and strengthened by modern technology, the group is developing targeted health solutions for contemporary lifestyles. Digital transformation will also take centre stage, with renewed investments in e-commerce, supply chain efficiency and global competitiveness.

A LEGACY OF INTEGRITY On the global front, Hai-O continues to embody the fusion of heritage and modernity, localising its approach while sharing the beauty of Eastern wellness philosophies with the world. Its emphasis on innovation, quality and safety ensures that every product reflects trust and care. These are values that have guided the group for half a century. For Hai-O’s leadership, legacy and responsibility go hand in hand. The company’s long-term talent development framework ensures that its core values and mission are passed on through generations. As Hai-O marks its 50th anniversary, it stands poised to scale greater heights, guided by the conviction that health is not only physical but also emotional and spiritual. ■ Malaysia Retailer Vol 13 No 1

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Celebrating 81 Years of Retail Excellence and Partnership Recognising outstanding collaborations and contributions from key partners.

IANT, Malaysia’s pioneering supermarket chain, celebrated its 81st anniversary with a grand Business Partners Awards Dinner themed “Together We Shall Endeavour, Succeed, Advance”. The event paid tribute to the suppliers, collaborators and partners who have been instrumental in shaping GIANT’s growth and long-standing success. In his address, Mr. Cheah Yong Hock, Chief Executive Officer of GCH Retail (Malaysia) Sdn Bhd, expressed heartfelt gratitude to the company’s business partners for their continuous support. He reaffirmed GIANT’s commitment to operational excellence, sustainable growth, and innovation in delivering value to Malaysian consumers. The highlight of the evening was

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the presentation of the Business Partner Awards, which recognised outstanding collaborations and contributions from key partners. This was followed by the premiere of GIANT’s brand heritage film, tracing the company’s journey from a humble grocery store established in 1944 to becoming a beloved household name, alongside its sister brands Cold Storage, Mercato and TMC. Under the Macrovalue Group, GCH Retail continues to strengthen its presence across Malaysia and Singapore, with upcoming store openings under the Cold Storage, Mercato and TMC banners. The company also announced plans to introduce new retail concepts, including Jason’s, Jason’s Foodhall, and Jason’s Deli, to further enhance its customer experience.

The evening concluded on a note of shared vision and optimism, celebrating unity, innovation and partnership as GIANT looks ahead to the future of retail with renewed purpose and confidence. ■