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MALAYSIA

Vol 13 No 1 2025

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RETAIL I FRANCHISE

FEM’s 8th Edition Gains New Relevance Malaysia Retail Industry Report (September 2025)

BUILDING AN ECOSYSTEM FOR GROWTH:

HOW PERNAS IS SHAPING MALAYSIA’S NEXT GENERATION OF FRANCHISES Datuk Mohamed Rozhan Mohd Ghazalli, Chairman of Pernas & Datuk Nor Azam M. Taib, CEO of Pernas

Financing Scheme

Interested in starting a franchise but need financial support? Discover how Pernas empowers franchisors and franchisees through comprehensive financing solutions designed to accelerate business growth.

CONTENTS / VOL. 13 NO. 1

FEM’s 8th Edition Gains New Relevance

Focus Point Champions World Sight Day 2025 with Nationwide Initiatives

Platinum Business Award 2025

COVER STORY 2 Building An Ecosystem for Growth: How Pernas is Shaping Malaysia’s Next Generation of Franchises Empowering ordinary Malaysians to become extraordinary entrepreneurs — PERNAS champions inclusivity, innovation, and resilience in the nation’s franchise economy.

ON THE COVER

MRCA EVENTS/MARKET INFO 8

FEM’s 8th Edition Gains New Relevance

15 Malaysia Retail Industry Report (September 2025) Datuk Mohamed Rozhan Mohd Ghazalli, Chairman of Pernas & Datuk Nor Azam M. Taib, CEO of Pernas

20 Malaysia Budget 2026

24 Focus Point Champions World Sight Day 2025 with Nationwide Initiatives

26 Dressing Spaces, Defining Lifestyles 28 Unicom Marketing: Driven by Experience

30 Platinum Business Award 2025 32 HarborLand Malaysia Debuts at KLGCC Mall

34 U Business Empowering Enterprises to Connect, Grow and Succeed

35 South City Plaza: Sri Kembangan’s Premier Retail and Wholesale Hub Chapters Photography: Capturing Authentic Stories Through Creative Visuals

Cover Story

Malaysia Retailer Vol 13 No 1

BUILDING AN ECOSYSTEM FOR GROWTH:

HOW PERNAS IS SHAPING MALAYSIA’S NEXT GENERATION OF FRANCHISES Empowering ordinary Malaysians to become extraordinary entrepreneurs — PERNAS champions inclusivity, innovation, and resilience in the nation’s franchise economy. By Sharmila Vella

FINANCIER TO ECOSYSTEM BUILDER In Malaysia’s evolving entrepreneurial landscape, franchising has become more than a business model – it is a bridge between ambition and opportunity. Leading this transformation is Perbadanan Nasional Berhad (PERNAS), an agency under the Ministry of Entrepreneur Development and Cooperatives (KUSKOP), which has grown from a financier into a powerful builder of the national franchise ecosystem. At the helm is, Chairman of PERNAS, Datuk Mohamed Rozhan Mohd Ghazalli whose leadership has steered PERNAS toward an inclusive mission: to make entrepreneurship

accessible to all Malaysians, regardless of age, background, or experience. “Franchising has become one of Malaysia’s most effective vehicles for entrepreneurship,” says CEO of PERNAS Datuk Nor Azam M. Taib. “It empowers ordinary Malaysians to own businesses with world-class systems. It accelerates job creation, local sourcing, and innovation.” This shift from financing to ecosystem-building reflects a new philosophy – one rooted in collaboration and long-term growth. PERNAS has forged partnerships with agencies under KUSKOP, including UDA Holdings, SME Corp, INSKEN, SME Bank, and

SKM, aligning national efforts to strengthen local operations and elevate franchise standards. Among its flagship initiatives is MyMall, a digital testbed that enables entrepreneurs to explore new markets with minimal risk. “Our approach focuses on building resilience and readiness,” Datuk Rozhan explains. “We’re helping Malaysian brands innovate, digitalise, and prepare to compete on the global stage.” With Malaysia’s franchise sector projected to contribute RM100 billion in sales by 2030, PERNAS is paving the way for sustainable, inclusive growth that uplifts communities and strengthens the nation’s entrepreneurial backbone. Malaysia Retailer Vol 13 No 1

Cover Story

EMPOWERING MALAYSIANS TO OWN THEIR FUTURE For Datuk Nor Azam, franchising is not just an economic tool – it’s a social equaliser. “Franchising gives Malaysians from all walks of life a chance to be part of something bigger,” he says. “It allows them to take ownership, create jobs, and build stability for their families and communities.” PERNAS plays a pivotal role in this vision by making entrepreneurship accessible to everyone. Through strategic programmes, it helps aspiring business owners gain not only financial support but also essential skills in management, digital marketing, and operational excellence. One of its most impactful initiatives is YOUNITY, a financing and training programme tailored for young entrepreneurs, designed to encourage innovation and early entrepreneurship. Meanwhile, SWEET, which supports women entrepreneurs, ensures that women across Malaysia have access to capital, mentorship, and modular business models that fit their lifestyles and ambitions. “These programmes make entrepreneurship attainable,” says Datuk Nor Azam. “We want Malaysians to start small, grow smart, and thrive sustainably.” Beyond capital, PERNAS provides confidence. “The biggest investment we make,” he adds, “is in people’s belief in themselves. When entrepreneurs see that they can succeed, it transforms more than just their business – it transforms their lives.”

NAVIGATING A POSTPANDEMIC ECONOMY The COVID-19 pandemic forced many entrepreneurs to rethink how they operate. For the franchise sector, it brought both challenges and opportunities. Malaysia Retailer Vol 13 No 1

“After the pandemic, we noticed entrepreneurs moving toward smaller, more flexible franchise models,” Datuk Nor Azam explains. “They wanted businesses that were easier to manage and could adapt quickly to changing conditions.” In response, PERNAS pivoted its strategy – focusing on helping entrepreneurs go digital before establishing physical outlets. Through online test markets, e-commerce integration, and digital branding, franchisees could validate ideas and build a customer base before investing heavily. “Today, success is not determined solely by capital,” says Nor Azam. “It’s determined by how fast you can learn, adapt, and respond to your market.” By promoting agility and digitalfirst thinking, PERNAS helped Malaysian franchises emerge stronger from the crisis – more connected, more efficient, and more in tune with evolving consumer needs.

“

Every challenge in your franchise journey is a stepping stone, NOT a stop sign.

”

– Chairman of PERNAS, Datuk Mohamed Rozhan Mohd Ghazalli

TAKING MALAYSIAN BRANDS GLOBAL As Malaysia continues to make its mark on the world stage, PERNAS is committed to helping local franchises expand internationally. “Competing globally requires more than ambition – it requires structure, certification, and confidence,” Datuk Nor Azam explains. “We want Malaysian brands to stand proudly alongside global names.” To achieve this, PERNAS assists entrepreneurs in meeting international and halal certification standards, often in collaboration with KUSKOP and other government partners. Grants, capacitybuilding programmes, and global networking events are designed to ensure Malaysian brands meet global benchmarks for quality and ethics. Through business missions and

partnerships across ASEAN, the Middle East, and Europe, PERNAS helps local franchises explore expansion opportunities and build international recognition. Its Halal Training Roadshows, conducted in states such as Sabah and Sarawak, further reinforce Malaysia’s leadership in the global halal market – a key differentiator in today’s competitive franchise environment. “Malaysia is already a reference point for halal integrity,” says Datuk Nor Azam. “We’re using that strength to elevate our entrepreneurs, opening doors for them in markets that value ethics, quality, and trust.”

CHAMPIONING DIGITAL TRANSFORMATION For PERNAS, the future of franchising lies in embracing the digital economy – not as a supplement, but as a foundation.

“Technology is no longer optional,” Datuk Rozhan emphasises. “It’s central to how we connect with customers, tell stories, and drive growth.” PERNAS has partnered with leading telecommunication companies to offer free digital marketing and e-commerce training for entrepreneurs under its umbrella. These programmes help franchisees build robust online presences, master social media, and leverage data analytics to enhance decisionmaking. “For the new generation – especially Gen Z – engagement and storytelling are just as important as sales,” says Datuk Rozhan. “They want to build relationships with customers. We help them master both the art and science of digital branding.” By integrating digital learning into its core ecosystem, PERNAS

Malaysia Retailer Vol 13 No 1

6 Cover Story

ensures that its entrepreneurs are not only participants in the digital economy but also leaders of innovation.

BEYOND FOOD AND BEVERAGE: THE NEXT FRONTIER While Malaysia’s franchise scene has long been dominated by food and beverage brands, Datuk Rozhan believes the next wave of growth lies elsewhere. “Beyond F&B, sectors such as education, health and wellness, home and urban services are gaining traction,” he says. “These areas align with evolving consumer lifestyles and long-term sustainability trends.” Furthermore, there are also opportunities in agriculture, aquaculture, livestock based industries such as poultry and dairy as well as modern farming which have not yet been fully tapped using franchise models. Moreover, franchises built on halal compliance continue to hold strong global potential. “Halal isn’t just about compliance,” Datuk Nor Azam notes. “It’s a global symbol of trust and integrity – and Malaysia is uniquely positioned to lead this movement.” By focusing on these emerging sectors, PERNAS is preparing local entrepreneurs to diversify and future-proof their businesses, ensuring Malaysia’s franchise industry remains robust and globally relevant.

ADDRESSING CHALLENGES, UNLOCKING OPPORTUNITIES Every thriving ecosystem faces its share of challenges. For Malaysia’s franchise industry, these include rising operational costs, talent shortages, and the need for accelerated digital adoption. Yet, Datuk Nor Azam sees opportunity in every obstacle. “Challenges push us to innovate. Malaysia Retailer Vol 13 No 1

They force us to find better, smarter ways to operate,” he says. Regional developments such as the Johor-Singapore Special Economic Zone (SEZ) also open exciting new possibilities for crossborder collaboration, investment, and brand expansion. “The key,” he emphasises, “is to stay adaptable, collaborative, and forward-thinking. PERNAS’s role is to ensure our entrepreneurs have the knowledge, networks, and resources to compete in this new era.”

LEADERSHIP WITH INTEGRITY, INCLUSIVITY, AND INNOVATION Behind PERNAS’s steady evolution is a leader driven by values as much as vision. “I’ve always believed that entrepreneurship is the most powerful form of nation-building,” Datuk Nor Azam reflects. “It gives people a sense of purpose, ownership, and dignity.” His leadership at PERNAS is guided by three enduring principles: integrity, inclusivity, and innovation. These principles form the backbone of every policy, programme, and partnership the corporation undertakes. “I want PERNAS to be remembered not just as a financier,” he says, “but as a builder – an institution that helps world-class Malaysian brands rise, one entrepreneur at a time.” This people-first leadership

philosophy has positioned PERNAS as a trusted partner for aspiring entrepreneurs, driving a culture of mentorship, empowerment, and shared growth.

A MESSAGE TO ASPIRING FRANCHISE ENTREPRENEURS Datuk Rozhan’s message to Malaysia’s next generation of entrepreneurs is both practical a nd profound: “Don’t just build or buy a brand – build a business. Success still depends on you. The best franchisors are those with strong systems and leadership. The best franchisees are not just investors – they are entrepreneurs with discipline and passion for the brand they represent.” He adds that the world is ready for Malaysian brands – ethical, creative, and innovative businesses that embody the country’s entrepreneurial spirit. “PERNAS is here to help them take that leap,” he says. “We’re building the ecosystem so they can focus on building the dream.”

CONCLUSION: EMPOWERING MALAYSIA’S ENTREPRENEURIAL FUTURE From funding and training to digital transformation and international expansion, PERNAS’s journey reflects Malaysia’s broader ambition: to nurture a generation of entrepreneurs who are globally competitive and socially responsible.

By combining financial support with education, inclusivity, and innovation, PERNAS has redefined how entrepreneurship is built and sustained in Malaysia. Under Datuk Rozhan and Datuk Nor Azam’s leadership, PERNAS continues to bridge the gap between aspiration and achievement – ensuring that every Malaysian with a dream has the opportunity to pursue it. As Malaysia’s franchise industry steps into a new era, one thing is clear: the foundation being laid today will not just create successful businesses – it will create a nation of empowered, resilient, and forward-looking entrepreneurs. While PERNAS’s achievements are impressive, the path ahead also presents new challenges. The franchise market is becoming more competitive, with rising costs, digital disruption, and shifting consumer preferences. Maintaining quality and profitability while scaling inclusively will test the organization’s agility. However, PERNAS’s holistic model – combining financial assistance, brand development, training, and international partnerships – positions it well for sustained success. Industry analysts note that PERNAS’s strategy aligns with Malaysia’s broader Madani Economic Framework, which emphasizes equitable growth and social mobility through entrepreneurship. ■ Malaysia Retailer Vol 13 No 1

MRCA Event

FEM’s 8th Edition Gains New Relevance With key MOUs signed and major players participating, FEM 2025 has emerged as a vital platform for growth, partnership and entrepreneurship in Malaysia’s evolving business landscape.

alaysia’s biggest franchise event, the Franchise Expo Malaysia (FEM) 2025, concluded its 8th edition at the KL Convention Centre. The three-day expo themed “Invest in the Future” was the largest exhibition in the event’s history, featuring over 400 booths across four halls. Entrepreneur Development and Cooperatives Minister YB Datuk

Malaysia Retailer Vol 13 No 1

Ewon Benedick officiated at the opening event, which reflected the government’s strong support for the growth of Malaysia’s retail and franchise sector. “Franchise businesses are vital engines of growth for Malaysia’s economy. Platforms such as FEM 2025 not only showcase our homegrown talent but also position Malaysia as a regional hub for franchising and entrepreneurship,” said Datuk Ewon.

A ONE-STOP-SHOP The expo, held from August 21 to 23, generated roughly RM120 million in transactions, a 20% increase from last year’s event and attracting 18,000 visitors. Perbadanan Nasional Bhd (PERNAS) was the strategic partner for this expo. Speaking at the opening ceremony, FEM 2025 Organising Chairperson Terry Tay highlighted Malaysia’s remarkable retail transformation.

“The exhibition’s growth reflects a rising interest in franchising and entrepreneurship in the region, offering a one-stop-shop for aspiring business owners to explore a wide range of opportunities.” “Malaysia is more than a test market. It’s a launchpad for regional success,” Tay declared, noting the strong international participation from established master franchisors from Taiwan, China and Thailand to emerging brands across ASEAN. This year’s exhibition also spans

Malaysia Retailer Vol 13 No 1

MRCA Event

Malaysia Retailer Vol 13 No 1

MRCA Event

Malaysia Retailer Vol 13 No 1

MRCA Event

multiple sectors, from food and beverage to education, wellness, mini-retail and retail tech solution providers. Significantly, it also marks Thailand’s first participation in the event, showcasing 10 dynamic Thai franchise brands aiming to promote their expansion into the ASEAN market and beyond.

empowering MSMEs to compete globally, driving joint educational and marketing initiatives for digital adoption, raising awareness of cost-saving and efficiency benefits through digital tools, and fostering innovation by providing access to emerging technologies such as AI, IoT and blockchain.

GLOBAL COMPETITION

In addition, RHB Bank and MRCA have partnered to promote digital payments and business efficiency. This collaboration, formalised through two MoUs worth over RM200,000, provides MRCA members with free DuitNow QR Sound Boxes and exclusive packages for an integrated DuitNow QR POS system. As an event endorsed by the Ministry of Tourism, Arts and Culture (Motac) for Visit Malaysia Year 2026,

A key milestone at FEM 2025 was the signing of the MoU between Malaysia Retail Chain Association (MRCA) and Malaysia Digital Economy Corporation (Mdec) to help MSMEs accelerate digital adoption. The MoU was signed between MRCA President Datuk Dr Ken Phua and Mdec Head of Digital Adoption Wan Murdani Bin Wan Mohamad. It will remain in effect for two years. The collaboration focuses on Malaysia Retailer Vol 13 No 1

ECONOMIC GROWTH

the FEM emerged as a key platform for promoting economic growth. With the strong support of PERNAS’s strategic communication, the event played a vital role in encouraging entrepreneurship by providing a wide array of franchise opportunities. Originally launched in 2016, FEM has evolved into Southeast Asia’s premier showcase of retail and franchise excellence. This year’s event was sponsored by Nu Vending as Platinum Sponsor, Auntea Jenny (Gold Sponsor), Xilnex (Silver Sponsor) and Gintell (Bronze Sponsor). This year also welcomes U Mobile and Microsoft as MRCA’s newest corporate patrons, further strengthening industry support for the association’s mission to drive innovation and digital transformation in the retail and franchise landscape. ■

Market Info

Malaysia Retail Industry Report (September 2025) Compiled by Retail Group Malaysia

PREAMBLE Members of Malaysia Retailers Association (MRA) and Malaysia Retail Chain Association (MRCA) were interviewed on their retail sales performances for the second and third quarters of 2025. This is the 28th anniversary of Malaysia Retail Industry Report. The first report was published in 1998 during the Asian financial and economic crisis. It is the longestrunning retail industry survey in Malaysia.

celebrated from March 31. The prefestive sales had been captured in the first quarter. As comparison, this major festival was celebrated last year from April 10. Only part of the festive shopping were made during the first quarter of 2024. This latest quarterly result also signaled higher living costs and reduced purchasing power among Malaysian households. Malaysian consumers, especially those living in major cities,

LATEST RETAIL PERFORMANCE For the second quarter of 2025, Malaysia’s retail industry achieved a weaker-than-expected growth rate of -3.0% in retail sales, as compared to the same period in 2024 (Table 1). This latest quarterly result fell below market expectation. In June 2025, Members of MRA and MRCA projected an average growth rate of -1.0% for second quarter of 2025. Hari Raya Aidilfitri this year was

needed to navigate their monthly expenditures carefully in order to maintain their lifestyles. Retail prices of many nonessential goods and services continued to rise during the second quarter of 2025. During this period, the disrupted supply chains due to the United States tariff war contributed to higher costs of imports that impacted retail companies in Malaysia. For the first 6 months of this

TABLE 1: YEAR ON YEAR PERCENTAGE CHANGE IN RETAIL SALES (WEIGHTED), 2024/25 Type Retail Sales

Period

% Growth

Apr-Jun 2024

0.6

Jan-Mar 2025

5.6

Apr-Jun 2025

-3.0

Jan-Jun 2025

1.5

Source: MRA/ MRCA/ Retail Group Malaysia

Malaysia Retailer Vol 13 No 1

Market Info

16 year, Malaysia’s retail industry grew by merely 1.5%, as compared to the same period in 2024.

COMPARISON OF RETAIL SALES WITH OTHER ECONOMIC INDICATORS For the second quarter of 2025, the Malaysian national economy expanded by 4.4% (Table 2, at constant prices), as compared to -3.0% for retail sales (at current prices). Sustainable private consumption, strong investments and higher tourist arrivals contributed to the satisfactory growth in the economy. Private and public investments grew 11.8% and 13.6% respectively. However, net exports reported contraction by 72.6%. Economic sectors that experienced strongest growths were the construction sector (12.1%) and services sector (5.1%). The average inflation rate during the second quarter of 2025 slowed down to 1.3%. During the month of June, the main groups with the highest increases included Personal Care, Social Protection & Miscellaneous Goods & Services at 4.3%; Restaurants & Accommodation Services at 2.8%; Education at 2.2% as well as Food & Beverages at 2.1%. During the second quarter, the average price of Food Away from Home rose by 4.5%. For the same period, the average price of Restaurant & Accommodation Services increased by 2.9%. Private consumption rose by 5.3% during the second quarter of 2025. Higher household’ spending and stable labour market contributed to the healthy growth rate. Unemployment rate during the second quarter of 2025 decreased slightly to 3.0%. Labour force participation rate reached another historical high of 70.8% during the quarter. Malaysia Retailer Vol 13 No 1

TABLE 2: COMPARISON OF RETAIL SALES WITH OTHER ECONOMIC INDICATORS, 2025 Economic Indicator

1st Qtr

2nd Qtr 4.4

GDP (%)

4.4

Inflation rate (%)

1.5

1.3

Private consumption (%)

5.0

5.3

Retail sales (%)

5.6 -

3.0

3.1

3.0

Unemployment rate (%)

Source: Bank Negara/ Department of Statistics/ MIER/ Retail Group Malaysia

RETAIL SUB-SECTORS’ SALES COMPARISON Majority of retail sub-sectors suffered from negative growth rates during the second quarter of 2025 (refer to Table 3). The retail sales of Department Store cum Supermarket subsector declined by 7.7% during the second quarter of 2025, as compared to the same period a year ago. Similarly, the retail business of Department Store sub-sector shrunk by 16.5% during the second 3-month period of this year. For the third consecutive year, this was the worst performing sub-sector for the quarter. The sales of the Supermarket and Hypermarket sub-sector dropped by 1.3% during the second quarter of 2025. On the other hand, the MiniMarket, Convenience Store & Cooperatives enjoyed a strong growth rate of 11.0% in retail sales during the second quarter of this year. This was the best performing sub-sector during the quarter. During the second quarter of 2025, the growth rate of Fashion and Fashion Accessories sub-sector fell by 8.0%, as compared to a year ago. During the second quarter of this year, the Pharmacy sub-sector reported a negative growth rate of 1.3%, as compared to the same period a year ago.

The growth rate of the Personal Care sub-sector worsened to -11.4% during the second 3-month period of this year. The Furniture & Furnishing, Home Improvement as well as Electrical & Electronics sub-sector reported a drop in business of -4.6% during the second quarter of 2025. The retail business of the Other Specialty Stores sub-sector (including photo shop, sporting goods’ stores, stores retailing musical instruments, stores selling fitness equipment, arts & crafts stores as well as stores retailing lifestyle products) enjoyed a healthy growth rate of 5.0% during the second quarter of 2025, as compared to last year.

NEXT 3 MONTHS’ FORECAST Not all members of the two retailers’ associations are hopeful of better retail prospect in the next 3 months. They estimate an average growth rate of 2.6% in retail sales during the third quarter of 2025 (Table 4). The department store cum supermarket operators are predicting their sales to recover with a growth rate of 1.0% for the third quarter of this year. On the other hand, the department store operators will still be seeing red with an expected

Market Info

17 TABLE 3: YEAR ON YEAR PERCENTAGE CHANGE IN RETAIL SALES BY RETAIL SUB-SECTOR, 2025 Retail Sub-Sector

2nd Qtr

1st Qtr %

Department store cum supermarket

5.8

-7.7

Department store

2.7

-16.5

Supermarket and hypermarket

3.7

-1.3

Mini-market, convenience store & cooperative

8.2 1

1.0

Fashion and fashion accessories

12.2

-8.0

Children and baby products*

-2.4

Pharmacy

4.6

-1.3

Personal care

-3.7

-11.4

Furniture & furnishing, home improvement as well as electrical & electronics

-1.1

-4.6

Other specialty retail stores

-5.8

5.0

Notes: *- children and baby products include apparel, accessories, equipment, school uniform and toys Source: MRA/ MRCA/ Retail Group Malaysia

growth rate of -5.4% for the third 3-month period of this year. Interestingly, the supermarket and hypermarket operators are expecting their businesses to remain in the negative zone with a growth rate of -0.7% during the third quarter of 2025. Operators of the mini-market, convenience store and cooperatives are anticipating the average growth of their businesses to be at 9.3% for the third 3-month period of this year, as compared to the same period a year ago. Retailers in the fashion and fashion accessories sector expect their businesses to turn around with a growth rate of 5.7% during the third quarter of 2025. Pharmacy operators are hopeful of a recovery in their retail sales during the third quarter of this year with a projected growth rate of 4.0%. Conversely, retailers in the personal care sub-sector are pessimistic about their businesses in the next 3 months with a projected growth rate of -0.1%. Likewise, operators of furniture

& furnishing, home improvement as well as electrical & electronics are foreseeing their businesses to contract by 1.2%. Retailers in other specialty stores sub-sector (including photo shop, sporting goods’ store, stores retailing musical instrument, stores selling fitness equipment, arts & crafts stores as well as stores retailing lifestyle products) are less hopeful for this coming period. They expect their sales to decline by 9.9% during the next 3-month period.

THE YEAR 2025 In June this year, Retail Group Malaysia (RGM) estimated 3.1% growth rate in retail sales for 2025. RGM has revised downwards the Malaysian annual retail industry growth rate once again for 2025 to 2.7% (Table 5). This revision was mainly due to the poorerthan-expected result reported in the second quarter as well as the economic challenges for the rest of the year. Based on projections by members of MRA and MRCA, the retail sector in the country is

anticipated to expand by 2.6% during the third quarter of 2025. For the last quarter of 2025, the Malaysian retail industry is hopeful of 3.5% growth rate with the yearend holidays. The higher tariff rate from the United States will have direct impact on the Malaysian economy for the second half of 2025. In August this year, Bank Negara Malaysia has lowered its economic growth forecast for 2025 from its earlier estimate of 4.5%-5.5% to 4.0%-4.8%. After months of uncertainty, the government of the United States introduced a reciprocal tariff on Malaysian exports at 19% effective August 1. This will impact on the businesses of many Malaysian exporters to the United States. Malaysians have been struggling with higher retail prices on goods and services since the beginning of this year. Recently, higher prices were observed from groceries bought from supermarkets, foods consumed outside of home as well as services such as car park charges, transportation and logistics services, Malaysia Retailer Vol 13 No 1

Market Info

18 repair services, medical fees, insurance premiums, subscription fees, etc. A new electricity tariff structure has been implemented within Peninsular Malaysia since July 1. While 85% of Malaysian households will continue to enjoy government subsidy on electricity usage, businesses have incurred higher operation cost due to this increment. Many retail businesses have passed this cost to end consumers. In June this year, the Malaysian government announced the expansion of Sales and Service Tax (SST) starting from July 1. It would cover leasing services, construction services, financial services, private healthcare for non-citizens, education fees for noncitizens as well as beauty service providers with annual turnovers above RM500,000. After feedbacks from the affected business communities and the general public,

the Malaysian government has excluded beauty services from the tax. In addition, the government has increased the tax threshold for leasing and financial services from RM500,000 to RM1 million per annum. Higher sales tax rates (5% to 10%) have also been imposed since July 1 on selected luxury items such as king crab, salmon, cod, truffle mushroom, essential oil, imported fruits (except apple, orange, date and mandarin orange), silk, antique hand painting and racing bicycles. e-Invoicing in Malaysia has begun since 1 August 2024 for all large corporations. The Malaysian government has delayed the implementation of e-invoicing for small and medium-sized businesses. Businesses with annual turnovers below RM500,000 have been exempted from the e-Invoice system. On July 9, Bank Negara Malaysia

TABLE 4: 3-MONTH RETAIL SALES FORECAST BY RETAIL SUB-SECTOR, JULY-SEPT 2025 Retail Sub-Sector Overall (weighted)

% Growth Rate 2.6

Department store cum supermarket

1.0

Department store

-5.4

Supermarket and hypermarket

-0.7

Mini-mart, convenience store & coop.

9.3

Fashion and fashion accessories

5.7

Children and baby products*

Pharmacy

4.0

Personal care

-0.1

F&F, home improvement and E&E#

-1.2

Other specialty retail stores

-9.9

Notes: *- include apparel, accessories, equipment, school uniform and toys #- furniture & furnishing, home improvement and electrical & electronics NA- not available Source: MRA/ MRCA/ Retail Group Malaysia

Malaysia Retailer Vol 13 No 1

cut its Overnight Policy Rate (OPR) by 25 basis points to 2.75% from 3.00%. It was the first rate cut since 2020. It was considered as a pre-emptive move to secure economic growth amid global trade uncertainties. Lower interest rate means lower monthly mortgage payment. It will also encourage Malaysian consumers to spend more on bigticket items such as cars, furniture, household appliances and electronic products Monthly minimum wage has increased from RM1,500 to RM1,700 since 1 February 2025. Enforcement for companies with less than 5 workers has started from 1 August 2025. This new policy has impacted retailers and food operators that rely heavily on foreign workers. Higher operation cost of these retail operators has led to higher retail prices. On July 23, the Prime Minister of Malaysia announced that every Malaysian aged 18 and above will receive a one-off RM100 credit through MyKad starting from August 31 under the expanded Sumbangan Asas Rahmah (SARA) initiative. About 22 million Malaysians will benefit from this cash handout programme. Malaysians may use this credit to purchase essential goods from 14 categories at more than 4,100 retail stores located throughout the country until 31 December 2025.

TABLE 5: MALAYSIA RETAIL INDUSTRY QUARTERLY GROWTH RATE, 2025 Quarter

Growth rate (%)

First

5.6

Second

-3.0

Third (e)

2.6

Fourth (e)

3.5

Whole year (e)- estimate Source: Retail Group Malaysia

(e) 2.7

Based on the latest announcement from the Malaysian government, the implementation of RON95 subsidy rationalisation will most likely commence at the end of this year. The government will likely use MyKad as a mechanism for implementing targeted RON95 subsidies. The government is also considering a monthly capped quota for eligible individuals to prevent abuse. Details on its implementation will be revealed at the end of September. Starting from the fourth quarter of this year, all employers will be required to make mandatory EPF contribution for all of their foreign workers employed in Malaysia. Employers will have to contribute 2% of a foreign worker’s salary while the foreign employee’s contribution has also been set at 2%.

FOOD & BEVERAGE SECTOR After robust sales during the first quarter of 2025, food & beverage establishments experienced a slowdown in sales during the second quarter as compared to last year. This was partly due to the early celebration of Hari Raya Aidilfitri this year. The prolonged Israel-Palestine conflict continued to affect sales of several international F&B franchises. Many Malaysian consumers were still avoiding these restaurants and cafes. This had led to heavy losses of several F&B brands operating in Malaysia. The new opening of many independent cafes and the new entry of many international F&B chains had worsened the situation.

Market Info

19 TABLE 6: MALAYSIA FOOD & BEVERAGE INDUSTRY QUARTERLY GROWTH RATE, 2025 1st Qtr

2nd Qtr

3rd Qtr (e)

Cafe and Restaurant

6.5

2.5

-0.6

Take-away, Kiosk and Stall

12.3

-8.1

Growth Rate (%)

Notes: -Cafe and restaurant include fast food restaurant, cafe, coffee cafe, bakery cafe, restaurant, full-service restaurant and caterer. -Take-away, kiosk and stall include food outlet caters for takeaway only, bakery without seating, kiosk and food stall. (e)- estimate Source: MRA/ MRCA/ Retail Group Malaysia

The businesses of Food & Beverage Outlets (Cafe and Restaurant) slowed down with a growth rate of 2.5% during the second quarter of 2025, as compared to the same period a year ago (Table 6). This is way below the estimate made earlier by these F&B operators. In June this year, café and restaurant operators predicted a growth rate of 8.5% during the second quarter. Similarly, the sales of Food & Beverage Outlets (Take-Away, Kiosk and Stall) suffered a drop of 8.1% during the second quarter of 2025, as compared to the same period one year ago. This latest result was in line with the estimate (-8.2%) made by food kiosk operators in June this year. Food & beverage operators are not hopeful of their sales in the next 3 months. F&B players are

facing swelling food & beverage costs, higher labour expenditures, rising rental rates and shrinking retail spending. Thankfully, there will be 3 long weekend holidays in the month of September in conjunction with the celebrations of Hari Merdeka, Prophet Muhammad’s Birthday and Malaysia Day. It will encourage high number of interstate travelling during these weekends and public holidays. This should boost sales of F&B outlets located in major cities and tourist towns. Cafe and restaurant operators anticipate their businesses to stay soft in the third 3 months of this year. They expect -0.6% growth rate as compared to the same period a year ago. Similarly, food and beverage kiosk and stall operators are projecting their businesses to fall by 8.1% during the third quarter of 2025. ■

Footnote: • This report is provided as a service to members of MRA, MRCA and the retail industry. It provides industry data that give retailers better analytical tools for running their retail businesses. • This report is not allowed to be reproduced or duplicated, in whole or part, for any person or organisation without written permission from Malaysia Retailers Association, Malaysia Retail Chain Association or Retail Group Malaysia. • Retail Group Malaysia is an independent retail research firm in Malaysia. The comments, opinions and views expressed in this report are of writer’s own, and they are not necessary the comments, opinions and views of MRA, MRCA and their members. • For more information, please write to tanhaihsin@yahoo.com.

Malaysia Retailer Vol 13 No 1

Malaysia Budget

2026 DA N

Advance inclusive and sustainable economic growth.

Market Info

he presentation of Malaysia’s Budget 2026 by Prime Minister YAB Dato’ Seri Anwar Bin Ibrahim marks a significant milestone in the country’s fiscal direction. Framed under the theme “A Budget for the People,” it represents the fourth instalment of the Government’s MADANI economic framework, reflecting a clear commitment to inclusivity, sustainability and long-term structural reform. With a total allocation of RM470 billion, Budget 2026 demonstrates the Government’s intention to revitalise the economy while strengthening social protection and ensuring fiscal prudence - all without introducing new taxes.

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A PEOPLE-CENTRIC FISCAL STRATEGY At its core, Budget 2026 prioritises the welfare of the rakyat through targeted relief measures and tax incentives. The approach is distinctly people-oriented, addressing both the immediate financial challenges faced by households and the broader objective of encouraging responsible, sustainable consumption. Among the new initiatives, the Environmental and Home Safety Relief allows individuals to claim up to RM2,500 for installing electric vehicle chargers, food waste grinders, or home CCTV systems for the Years of Assessment (YA) 2026 and 2027. Similarly, the Life Insurance Relief has been expanded

to include children, while Childcare Relief now covers registered day care and after-school centres for children up to twelve years old. To stimulate domestic tourism and support cultural industries, a Domestic Travel Relief of RM1,000 has been introduced. In the area of healthcare, medical reliefs have been strengthened to support children with learning disabilities – up to RM10,000; and to expand vaccination reliefs for all Ministry of Health–approved vaccines. Other notable provisions include a 2% tax on profit distributions exceeding RM100,000 from Limited Liability Partnerships (LLPs), and the exemption of dividends received from Venture Capital Companies (VCCs) between YA 2025 and

2035. Collectively, these measures ease the financial pressures on individuals while encouraging environmentally conscious and socially responsible behaviour.

BUSINESS COMPETITIVENESS AND INDUSTRIAL TRANSFORMATION For the corporate sector, Budget 2026 advances Malaysia’s economic transformation through fiscal incentives that promote innovation, inclusivity and sustainability. Rather than imposing new taxes, the Government is focusing on creating a more competitive business ecosystem that rewards productivity and investment. Healthcare and education institutions benefit from enhanced support, as Private Hospital Welfare Funds and University Hospital Endowment Funds now enjoy full tax exemption, with donations made to these funds also being tax-deductible. Meanwhile, foreignsourced income exemptions, covering dividends and capital gains, have been extended until 2030, benefiting corporations, cooperatives and trust bodies alike. The Government also continues to prioritise Research and Development. Tax deductions for the commercialisation of non-

resource-based R&D have been extended until 2030, encouraging collaboration between academia and industry. Accelerated Capital Allowances (ACA) have been reintroduced for investments in ICT equipment, software, and locally manufactured machinery (2025-2026), along with incentives for upgrading heavy vehicles with speed limitation devices. The Budget also offers double tax deductions for employers who train care workers and persons with disabilities (OKU), and for companies providing scholarships in critical fields such as ICT, engineering, accounting, and finance. The tourism industry receives renewed attention through renovation deductions of up to RM500,000, and 100% income tax exemptions for inbound tour packages and international events between 2026 and 2027. Additionally, the venture capital ecosystem is strengthened with reduced corporate tax rates - 5% for VCCs and 10% for Venture Capital Management Corporations (VCMCs) from 2025 to 2035, provided that a minimum of 20% of investments are local. Employment incentives also encourage the hiring of senior citizens, rehabilitated prisoners and recovering dependants, reflecting a broader social inclusion agenda. Such measures collectively reinforce Malaysia’s ambition to become a highvalue, innovationdriven economy, while fostering a more equitable labour market and sustainable industrial ecosystem.

Market Info

PROMOTING GREEN GROWTH AND FOOD SECURITY A major highlight of Budget 2026 is its continued emphasis on green technology and environmental sustainability. The Government will implement an OutcomeBased Incentive Framework in 2026, rewarding companies for measurable performance and impact in manufacturing and services. Under this initiative, the Green Asset Investment Tax Allowance (ITA) provides a 100% allowance for investments in locally manufactured and MyHIJAU-certified green technologies. The Green Technology Financing Scheme (GTFS) has been extended to 2026, offering up to 80% government guarantee for green projects, particularly in the waste management sector. To address food security, the Budget introduces 10-year full tax exemptions for new agricultural projects and 5-year exemptions

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Market Info

22 for expansions between 2026 and 2030. The Automation Incentive is also extended to include closedhouse poultry systems, supporting Malaysia’s move toward smarter and more efficient agricultural production.

INDIRECT TAXES AND FISCAL ADJUSTMENTS While the Budget avoids new direct taxes, several adjustments to indirect taxation have been introduced. Excise and sales tax exemptions continue for new national cars used as taxis or private hire vehicles, while nicotine replacement therapy (NRT) products such as gum, patches, and lozenges remain exempt until 2027. However, excise duties on tobacco and alcohol will rise modestly – by RM0.02 per cigarette stick and 10% for alcohol effective November 2025. Additionally, a carbon tax will be introduced in 2026, initially targeting the iron, steel, and energy sectors.

Duty-free vehicle privileges in Langkawi and Labuan will be limited to vehicles below RM300,000 in value starting January 2026, ensuring fairer application of benefits across income groups.

STAMP DUTY AND SYSTEM REFORMS In the area of stamp duties, the rate for property acquisitions by foreign buyers will increase from 4% to 8% beginning in 2026. At the same time, stamp duty exemptions for employment contracts with monthly wages up to RM3,000; and firsttime homebuyers extended until December 2027; demonstrate the Government’s balanced approach to fairness and affordability. The introduction of a SelfAssessment System for stamp duty in 2026 marks a progressive step toward modernising administrative efficiency and transparency in fiscal governance.

CONCLUSION: BUILDING A RESILIENT AND FAIR ECONOMY In closing, Malaysia’s Budget 2026 represents more than a fiscal plan; it is a roadmap for inclusive growth and long-term economic resilience. It balances immediate relief with strategic reform, focusing on innovation, sustainability and social equity. It also marks a deliberate turning-point for Malaysia - one that balances the exigencies of today with the imperatives of tomorrow. With the foundations of reform now firmly laid, this Budget 2026 does not promise radical upheaval

but it promises steady, purposeful progress. By avoiding new taxes and instead offering targeted incentives and structural improvements, the Government is nurturing confidence among both citizens and investors. This approach ensures that Malaysia remains competitive in a challenging global environment while maintaining its commitment to fairness and fiscal responsibility under the MADANI framework. What’s important is that committing to narrower deficits, more targeted subsidies and smarter tax and investment-measures, the Budget reinforces Malaysia’s fiscal credibility without surrendering its social commitments. At the end of the day, many of us would ask – What’s is in it for business, for staff and for the citizens? Well, Budget 2026 highlights the needs for us to not just to grow but to grow smarter, to invest in capability and to build for the long run. To make it work, we must align our strategies, our workforce development, our services and our operations with the national direction, bearing in mind that the value of the Budget is not in the numbers alone but it lies in how we translate its intent into action. Ultimately, Budget 2026 reaffirms Malaysia’s trajectory toward becoming a future-ready, people-centered and sustainable economy, one that prioritises the well-being of its citizens while laying the foundation for enduring national prosperity. ■

Dato’ Seri Dr Raymond Liew is a Tax Practitioner & The President of McMillan Woods Worldwide, a global business advisory network – The McMillan Tax Advisory Team. Visit www.mcmillanwoods.com Disclaimer: The information herein is simplified for brevity. Kindly seek case-specific consultation prior to any action. The write-up may contain our interpretation, to which the authorities and Courts may not necessarily concur. Strictly no liability is assumed.

Malaysia Retailer Vol 13 No 1

Market Info

Focus Point Champions World Sight Day 2025 with Nationwide Initiatives Raising awareness about myopia and vision impairment.

n conjunction with World Sight Day 2025, Focus Point Vision Care Group Sdn Bhd (Focus Point), Malaysia’s leading optical retail chain, launched its annual campaign on 6 October 2025 at Mid Valley Megamall with the heartfelt theme “Love Your Eyes, Every Story Counts.” The initiative underscores the importance of eye health and highlights that every individual’s experience with vision care is meaningful and worth sharing. The launch was graced by Dato’ Suriani Binti Dato’ Ahmad, Secretary General of the Ministry of Health Malaysia, along with industry experts, partners, and members of the public. Together, they raised awareness about myopia and vision impairment, which are issues that continue to affect millions globally.

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Observed on the second Thursday of October, World Sight Day serves as a worldwide reminder to prioritise eye health and access to vision care. “Vision care is never just about glasses or screenings. It’s about the

lives that change once someone begins to see clearly. Behind every statistic, there is a human being, and every story counts,” said Dato’ Liaw Choon Liang, President and CEO of Focus Point. Up to September 2025, Focus Point has provided nearly 30,000 eye screenings nationwide, reaching employees, communities, and schoolchildren. The outreach extended beyond the Klang Valley to Melaka, Penang and Sabah. In Semporna, Sabah, a collaboration with Universiti Kebangsaan Malaysia (UKM) and Konan University of Japan screened 170 villagers, many receiving glasses for the first time. Through the Focus4Sight School Vision Project, over 3,000 students across 31 schools were screened, with almost 1,000 pairs of glasses sponsored for children from B40 families. Focus Point also strengthened partnerships with

25 several organisations, including Great Heart Charity Association (pledging 200 pairs of eyewear), Lions Club KL North (supporting 96 students), and the Rotary Club of USJ, where 20 teachers were trained as “Vision Guardians” to pre-screen nearly 500 students in Penang. Running from 6-12 October 2025, the Focus Point World Sight Day Roadshow at Mid Valley Megamall featured free comprehensive eye screenings in partnership with ZEISS Group. Visitors benefitted from early detection of cataracts, glaucoma, and retinal diseases, and consulted registered optometrists under the 360° Advanced Primary Eye Care Campaign. Other highlights include public talks by Malaysia Advocacy for Myopia Prevention (MAMP), a used eyewear donation drive, a Contact Lens Booth, and free specialist assessments by ExcelView Eye Specialist Centre. As part of its community outreach, Focus Point supported the Amazing Charity Hunt for Sight 2025 by Dialogue Includes All, with 10 employees joining as participants. The company also reaffirmed its sustainability commitment as a signatory of the United Nations Global Compact, embedding responsible practices throughout its operations. The celebration culminated on 12 October 2025, with Miss Tourism Queen of the Year International delegates sharing global perspectives on eye health, followed by a public Panel Discussion featuring Focus Point representatives and vision experts. “Behind every pair of glasses, there is a story. Every story counts. Every eye matters. Every life deserves clear vision,” Dato’ Liaw concluded, saluting Focus Point’s 250 Eye Care Professionals nationwide who continue to transform lives through clearer vision. ■ Malaysia Retailer Vol 13 No 1

MRCA 33 ANNIVERSARY 2025 26

Dressing Spaces, Defining Lifestyles From a humble family venture to Malaysia’s leading name in window fashion, Bagus Curtain Sdn Bhd continues to blend craftsmanship, technology, and style – transforming the way Malaysians frame their world.

or over three decades, Bagus Curtain Sdn Bhd has redefined how Malaysians dress their windows – not just with fabric, but with flair, function, and forwardthinking design. Founded in 1993 by husbandand-wife duo Seak Thean Pow and Christy Wong Ming Fai, BAAGUS began as a small workshop born of their shared love for interior beauty and entrepreneurship. Christy’s exceptional sense of style and design mastery, together with Seak’s sharp business

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foresight shapes a perfect synergy of creativity and strategy for the brand. What started as a modest operation in Kuala Lumpur has since evolved into a national brand synonymous with modern window fashion – offering custom curtains, blinds, wallpapers, and motorised systems for both residential and commercial projects. Now led by their son, Lucas Seak, BAAGUS continues to merge artistry with innovation, upholding the founding family’s enduring commitment to quality,

craftsmanship, and customer satisfaction. “Our mission has always been to enhance living spaces with design and purpose,” says Lucas. “From concept to installation, every detail matters – because our customers deserve more than just curtains; they deserve a complete experience.”

TURNING CHALLENGES INTO OPPORTUNITIES Like many family-founded businesses, BAAGUS has weathered its share of economic storms – from

MRCA 33 ANNIVERSARY 2025 27 the 1997 Asian financial crisis to the 2008 global recession. Each challenge tested the team’s resolve, but also strengthened its focus on quality, trust, and adaptability. Instead of cutting corners, the founders doubled down on craftsmanship and service, earning a loyal customer base that valued authenticity over trends. As the market evolved, Lucas championed BAAGUS’s digital transformation with BAGUS-NET, a real-time project management system that tracks every order from consultation to installation. This innovation not only streamlined operations but also introduced transparency and efficiency for clients – a rarity in the home furnishing sector.

THE BAAGUS FORMULA The company’s enduring success rests on three defining pillars: • Design and Aesthetics – Fashioninspired concepts that balance beauty with practicality. • Service Excellence – A professional, end-to-end process ensuring precision and satisfaction. • Modern Management – Datadriven operations powered by technology and teamwork. This integration of creativity and control enables BAAGUS to deliver stylish, reliable, and smart window dressing solutions that suit today’s modern lifestyles. Over the years, BAAGUS has received numerous accolades like Business of the Year (2005), Golden Bull Award (2010), MRCA 8TV Entrepreneur Award (2011) and SOBA Best Innovation (2014). In 2007, BAAGUS became Malaysia’s first curtain company to obtain a franchise license – a landmark in the brand’s growth journey. Its expertise has graced landmark projects such as Shaftsbury Square (Cyberjaya),

Suria Garden by Binastra (Puchong), and 8th Stellar @ Sri Petaling. The company’s partnership with Signature Group further reinforces its standing as a premium furnishing collaborator for developers and interior professionals.

With its family legacy, digital leadership, and commitment to beauty and precision, Bagus Curtain Sdn Bhd continues to transform ordinary spaces into timeless expressions of style – one window at a time. ■

FUTURE FORWARD Looking ahead, BAAGUS plans to expand its associate partner program for interior designers, introduce smart-home integrated window systems, and strengthen its digital retail presence — all while maintaining its human touch. “There are no shortcuts in this industry,” Lucas reflects. “Sustainable success comes from integrity, innovation, and staying true to who you are.”

BAGUS CURTAIN SDN BHD Founded: 1993 Headquarters: Kuala Lumpur Key Industry: Interior Furnishing / Window Fashion Specialty: Custom curtains, blinds, wallpapers, and motorised systems – offering a complete, end-to-end window dressing experience for residential and commercial projects. Major Achievements: • First curtain company in Malaysia to obtain a franchise license (2007) • Certified by the Ministry of Entrepreneur and Cooperative Development (MECD) • Business of the Year Award (Emerging Company) – 2005 • Golden Bull Award – 2010 • MRCA 8TV Entrepreneur Award – 2011 • SME Innovation Excellence Award – 2010 • Star Outstanding Business Awards (SOBA) – Best Innovation (Certificate of Merit) – 2014 • Major project collaborations include Shaftsbury Square (Cyberjaya), Suria Garden (Puchong), and 8th Stellar @ Sri Petaling Number of Employees: ≈ 50 Biggest Innovation: BAGUS-NET – a real-time digital project system that integrates every stage of the customer journey from consultation to installation. Future Plans: National and international expansion; developing designer partnership programs; integrating smart-home window systems; strengthening digital retail experience. Website/Social Media: www.baagus.com - Instagram: @baaguscurtains - Facebook: Baagus Curtains

Malaysia Retailer Vol 13 No 1

New Member

Unicom Marketing: Driven by Experience From campus roadshows to Southeast Asia’s largest mobile experiential marketing company, Unicom Marketing is redefining how brands connect with people on the move.

hen Jason Yong, Founder of Unicom Marketing, first started connecting brands with students during his university days, he never imagined it would spark a regional business movement. “What began as small campus events soon revealed a bigger opportunity,” he recalls. “I realised there were major limitations with traditional roadshows – setup challenges, slow approvals and fixed locations. That inspired me to create a mobile event space that could take the brand directly to the audience, anytime and anywhere.” From that simple idea, Unicom Marketing was born – and has since grown into Malaysia and

Singapore’s largest mobile experiential marketing company, working with major brands across Southeast Asia.

TURNING CHALLENGES INTO OPPORTUNITY The company’s journey, however, has not been without hardship. In true entrepreneurial fashion, Yong and his team faced – and overcame – three consecutive crises that could have ended their story. “First, COVID-19 completely shut down activations, leaving us with zero business. The next year, a flood destroyed our trucks. Then, a fire from a neighbouring unit burned what was left,” says Jason. But Unicom’s spirit proved unbreakable. “We rebuilt by staying

agile, focusing on innovation, and supporting each other as a team. Every complaint became a lesson, and every setback a motivation to do better.” That resilience has since become the backbone of Unicom’s culture – a commitment to growth through creativity and courage.

INNOVATION ON WHEELS Unicom Marketing’s rise can be credited to its forward-thinking approach. “We knew we had to stay ahead of the market,” says Jason. The company’s innovations include, shifting from traditional mobile event trucks to sustainable & interactive led event truck. It also offers end-to-end experiential marketing solutions – from creative concept to execution and analytics, and uses technology to measure footfall and audience Malaysia Retailer Vol 13 No 1

29 engagement, ensuring tangible results for clients. Unicom Marketing also aims to lead the industry toward sustainability, with a fleet of solarpowered mobile event spaces. “Our activations are no longer just about engagement,” Jason explains. “They’re about creating meaningful experiences that convert audiences into loyal customers.”

MOVING WITH PURPOSE Today, Unicom Marketing continues to set the benchmark for experiential marketing in the region. Its success lies in a simple but powerful philosophy – connect, create and care. “Brands want to be remembered,” says Jason. “Our role is to make that memory come alive – whether in a busy city centre or a remote township.” Even after years in the industry, Yong remains driven by the same passion that started it all. “We began by connecting brands with students. Now, we’re connecting people with experiences that inspire.” ■

UNICOM MARKETING SDN. BHD. Founded: 2008 Headquarters: 19-5-2, Block I, Jalan 3/101C, Cheras Business Centre, 56100 Kuala Lumpur, Federal Territory of Kuala Lumpur Key Industry: Event and Advertising (Event and Advertising Truck) Specialty: Mobile Event Space and DOOH, Interactive Digital Solutions, Unilytics Result Tracking System, Sustainable Event Practices Major Achievements: • STAR Outstanding Business Awards 2017 • Advertising + Marketing Magazine’s Marketing Excellence Award 2017 • Grandeur International Business Award 2017-2018 *The Rising Entrepreneur Award • The Sparks Award 2018 (SG) Best Event by a Media Owner (Gold) • Asia Pacific Top Excellence Brand 2017-2019 • PR Awards 2020 Number of Employees: 50-100 Biggest Innovation: Sustainable and interactive mobile event space and advertising Future Plans: To build a holistic activation ecosystem across Southeast Asia, integrating sustainability, data analytics, mobility, and creativity into one seamless solution. We aim to be the regional leader for nextgeneration experiential marketing: greener, smarter, measurable, and borderless. Website/Social Media: Website URL: https://unicommarketing.com.my/ IG: https://www.instagram.com/unicommarketingofficial/ FB: https://www.facebook.com/UnicomMarketing.MY/

Malaysia Retailer Vol 13 No 1

Market Info

Platinum Business Awards 2025 Celebrating Leadership, Innovation and Sustainable Growth

he entrepreneurial journey is rarely linear. Every business owner, regardless of industry, scale or experience, has faced moments of doubt, sacrificed personal time, and postponed celebrations as they pursued a vision that others may have once deemed impossible. On a night dedicated to honouring these unwavering spirits, the Platinum Business Awards 2025 paid tribute to entrepreneurs who have risen above challenges to achieve remarkable milestones in their business journeys. Held under the theme ‘Leadership, Integration and Sustainability’, the awards reflect the SME Association of Malaysia’s commitment to empowering small and medium enterprises (SMEs) and preparing them for a future defined by rapid transformation. The theme underscores the Association’s mission to equip SMEs with the tools, knowledge, and resilience needed to thrive amid shifting economic landscapes. Organising Chairman Dennix Yeow Wah Fuong opened the evening with heartfelt appreciation for the nation’s business community. “To all the businesses across Malaysia, I offer my deepest appreciation. You have not only built companies, but created livelihoods, supported families, and contributed to the nation’s economic progress,” he said. He emphasised that success is a collective effort shaped by employees, suppliers, and customers, each playing a crucial role in a company’s growth. Dennix also reminded winners that the award represents not an endpoint, but the beginning

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of greater opportunities. “This recognition is a powerful milestone that can propel you to greater heights. It validates your hard work and should be used to strengthen your brand, enhance your marketing efforts, and grow your network. It is a gateway to new opportunities.” He reiterated the importance of strong leadership and clear strategy, especially as SMEs navigate an increasingly competitive environment. Guest of honour YB Gobind Singh Deo, Minister of Digital, highlighted Malaysia’s rising global reputation, attributing it to the dedication and perseverance of local entrepreneurs. “Malaysia has made its mark on the global stage, and we could only do this with your support. Our global reputation is built on the dedication of people like you, who strive to succeed, to improve, and to elevate the Malaysian brand internationally. For that, I salute you.” He reminded SMEs that past strategies will not be enough to secure future success. “In a rapidly evolving digital world, we must rethink how we work, in order to move faster, create greater value, enhance productivity, and optimise the assets we have through technology.” Dr. Chin Chee Seong, National President of the SME Association of Malaysia, also reiterated the Association’s long-term vision of uplifting SMEs and nurturing future talent. He highlighted the DXT programme, an initiative designed to help new graduates transition into the workforce. “Although there are many job opportunities, many graduates still struggle to secure employment. We aim to support

them by encouraging SME owners to provide platforms and opportunities for these young talents.” Dr. Chin added that while some graduates may initially hesitate to join SMEs, exposure to these environments offers invaluable learning experiences. The programme, he explained, benefits both parties, empowering youth while strengthening SME capabilities and talent pipelines. He reaffirmed the Association’s commitment to working closely with the government, ministries and partners to ensure SMEs are fully equipped to compete globally.

HONOURING THE PAST, SHAPING THE FUTURE The Platinum Business Awards 2025 not only celebrated outstanding entrepreneurial achievements but also reaffirmed the commitment of the SME Association of Malaysia to champion the growth, transformation, and futurereadiness of Malaysian SMEs. As the nation continues advancing towards a more digital, sustainable and globally competitive future, the resilience and vision of its entrepreneurs will remain at the heart of Malaysia’s economic success. ■

MRCA MEMBERS SHINE AT THE AWARDS Among the distinguished award recipients were several members of the Malaysia Retail Chain Association (MRCA), whose contributions to their industries and communities exemplify excellence.

GOODWILL EVEREST SDN BHD Platinum Entrepreneur Award Founded by Ms. Isabelle Nah, Goodwill Everest Sdn Bhd (GWE) has become one of Malaysia’s premier food packaging solution providers. With a strong focus on innovation and sustainability, GWE has transformed the disposable packaging landscape, setting new benchmarks in quality and eco-conscious design. MR ACADEMY INTERNATIONAL SDN BHD Brand Excellence Award & Outstanding Professional Services Award

MANJIT SINGH SACHDEV, MOHAMMAD RADZI & PARTNERS Platinum Entrepreneur Award Dato’ Dr Manjit Singh Sachdev, a towering figure in Malaysia’s legal fraternity, was honoured for nearly five decades of exemplary service. As founding partner of Messrs Manjit Singh Sachdev, Mohammad Radzi & Partners, he has grown the firm from a five-lawyer team into a powerhouse with over 75 lawyers, excelling across corporate, litigation, real estate, employment, intellectual property, and financial services law.

Founded in 2022, MR Academy has rapidly risen to become Malaysia’s first and leading retail-focused education platform. With a mission to advance retail education, the academy has empowered thousands of business owners to improve operations and achieve sustainable growth. Founder Marcus Chew, drawing on his extensive experience in the retail industry and his early career as a pharmacist, built MR Academy to help retail entrepreneurs overcome real-world challenges. Today, the academy stands as a regional benchmark for innovative, industry-driven learning.

HARINI MANAGEMENT SERVICES SDN BHD Outstanding Professional Services Award With more than 38 years of experience in publishing, marketing, and strategic management, V.S. Ganesan has built a distinguished career in the publishing industry. Today, as CEO and Publisher of Harini Management Services, he continues to shape the industry by producing bespoke, high-quality publications that connect industries, associations, and businesses.

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Market Info

HarborLand Malaysia Debuts at KLGCC Mall 25,000 sq ft world-class attraction brings safe, family-focused fun to Kuala Lumpur.

alaysia’s family entertainment landscape has reached a new milestone with the official launch of HarborLand Malaysia, the country’s largest indoor playground, located at KLGCC Mall, Bukit Kiara. Spanning approximately 25,000sq ft with a 30ft ceiling height, HarborLand Malaysia offers a bright, spacious play environment filled with natural sunlight and overlooking the scenic KLGCC golf course. The new attraction marks the first international expansion of Thailand’s renowned HarborLand Group, introduced to Malaysia by Playtopia World Sdn Bhd. The launch ceremony was officiated by a distinguished group of VIPs, including HarborLand Malaysia CEO Jane Leong, Royal

Thai Embassy Minister and Deputy Chief of Mission Anan Pikultipsakorn, HarborLand Thailand CEO Prakarn Nokhong, HarborLand Thailand CFO Lukrak, HarborLand Malaysia GM Operations Tancy Lau, and Sime Darby Property’s senior management Group CFO Betty Lau Sui Hing and COO of Investment and Asset Management Aurelia Lee. Their presence underscored a shared commitment to creating a highquality, family-centred destination in the heart of Kuala Lumpur.

WORLD-CLASS PLAY HarborLand Malaysia brings the world-class standards and familyfriendly philosophy of Thailand’s leading indoor playground operator to local audiences. The collaboration combines HarborLand Group’s expertise in safe, creative play design with a Malaysian operator’s

deep understanding of local family lifestyles. “Malaysia’s hot weather can limit outdoor playtime for children during the day. Our focus is on creating a space where children can play comfortably and freely while parents feel completely confident about safety and cleanliness,” said Jane Leong. “We are proud to bring HarborLand’s trusted brand of family play to Malaysia and to redefine indoor entertainment through creativity, education and safe play.” “We are pleased to be invited to the Grand Opening of HarborLand Malaysia, the first international branch of HarborLand Thailand’s indoor playground. This milestone not only highlights the creative economy partnership and the dynamic business-to-business cooperation between Thailand and Malaysia, but also offers experiences of fun of HarborLand Thailand,” said Anan Pikultipsakorn. Every play element at HarborLand Malaysia is meticulously researched and designed to nurture children’s development across cognitive (IQ), emotional (EQ), social (SQ) and executive function (EF) skills – all through the power of play.

SAFE, INCLUSIVE FUN

From left, Tancy Lau, Lukrak, Anan Pikultipsakorn, Jane Leong, Prakarn Nokhong, Betty Lau and Aurelia Lee.

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HarborLand Malaysia offers an immersive play experience across multiple themed zones for children of all ages. HarborTown lets kids aged five and above explore a miniature city

through role-play, while Little Ville & ToyLand provide toddlers with safe, educational fun. Older children can take on thrilling challenges at Mainplay & Kid’s Island, featuring slides, trampolines, ziplines and cannon ball arenas, while the Arts & Crafts Corner sparks creativity through hands-on activities. The playground boasts 44 attractions, including standout rides such as the Volcano, Drop Slide, Valo Jump and Zipline, blending physical activity with interactive digital play. Every element is designed to inspire confidence, imagination, and joy within a safe, supervised environment.

WORLD-CLASS SAFETY STANDARDS Safety is the cornerstone of HarborLand’s operations. The

playground complies with worldclass standards, including the European EN 1176 and EN 1177 standards, as well as US ASTM standard. This ensures that all materials, including paint colours, are safe for children. All materials are fireresistant, non-toxic and rigorously tested for durability. The playground also features impact-absorbing flooring, rounded corners, reinforced structures and comprehensive CCTV coverage. Regular sanitisation procedures ensure a clean, worry-free environment for visitors. “HarborLand believes every child deserves a place where joy, imagination, and safety come together,” said Prakarn Nokhong, who is also founder of HarborLand Group. “My sons inspired this journey.

Their laughter, curiosity, and fearless sense of adventure have shaped every step we take. HarborLand is my promise to families – a space where children can play freely and parents can relax knowing their little ones are safe, happy and cared for from the moment they walk in.”

BOOST FOR KLGCC MALL According to Aurelia Lee, HarborLand Malaysia adds significant vibrancy to the KLGCC Mall ecosystem. “We are delighted to welcome HarborLand Malaysia to KLGCC Mall as a major family attraction. Its arrival complements our vision of developing integrated spaces where people can live, shop, dine, and play within one environment. Having Malaysia’s biggest indoor playground here reinforces the mall’s position as a premier destination for families,” she said. ■ Malaysia Retailer Vol 13 No 1

MRCA Patron

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rom agile start-ups to large enterprises, every organisation needs reliable infrastructure and a trusted partner to stay competitive and future-ready. As more Malaysian companies embrace cloud platforms, automation and data-driven operations, the demand for Ultrafast 5G performance, secure and stable connectivity continues to surge. U Business, the enterprise arm of U Mobile, helps businesses streamline operations, boost

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A STRATEGIC PARTNER FOR SUSTAINABLE GROWTH Digital transformation is more than adopting new technology – it’s about enabling innovation and resilience. Partnering with U Business means gaining more than a service provider; you gain a long-term ally focused on helping your business connect smarter, grow stronger and succeed sustainably. Discover how U Business can power your organisation’s next chapter. Visit u.com.my/business. ■

Malaysia Retailer Vol 13 No 1

New Member

SOUTH CITY PLAZA: SRI KEMBANGAN’S PREMIER RETAIL AND WHOLESALE HUB Pujian Development Sdn. Bhd., a wholly owned subsidiary of EcoFirst Consolidated Berhad, owns and manages South City Plaza (SCP), a five-storey retail mall in Sri Kembangan with 800,000 sq. ft. of lettable area. Strategically connected via major highways and the Klang Valley MRT2 line, SCP serves as a key hub for retail and wholesale trade. Anchored by Econsave, MR D.I.Y., and various specialty retailers, SCP has earned recognition twice from the Malaysia Book of Records as the largest mobile accessories wholesale hub. The mall actively engages the community through events, promotions and

CHAPTERS PHOTOGRAPHY: CAPTURING AUTHENTIC STORIES THROUGH CREATIVE VISUALS Founded in 2022 by Managing Director Tan Chi Yin, Chapters Photography has quickly made its mark as a creative studio dedicated to helping brands and professionals tell their stories with clarity and style. Tan’s journey began in 2011 in the media industry, evolving from videography and editing into a full-fledged visual storytelling practice. Today, the studio specialises in corporate headshots, branding visuals, marketing and publishing imagery, and concept-driven commercial

a vibrant social media presence, reinforcing its position as a dynamic retail destination. SCP offers a wide variety of shopping experiences, attracting both local shoppers and wholesale buyers. With continuous growth and strong tenant support, it remains a prominent commercial landmark in Sri Kembangan. For leasing enquiries, please contact the Leasing Department at 03-8948 1888.

photography. Blending technical precision with artistic insight, Chapters Photography ensures every image aligns seamlessly with a client’s message, purpose, and identity. Rooted in experience and driven by passion, the studio continues to collaborate with businesses that value authenticity and creativity. “We joined MRCA to connect with forward-thinking entrepreneurs and brands that value collaboration and growth,” said Tan. “Through MRCA, we aim to contribute our expertise and build meaningful partnerships within the retail and business community.” Malaysia Retailer Vol 13 No 1