Malaysia Retailer|Vol 8|No 2|2020|Senheng

Vol 8 No 2 2020

Dazzling CNY Celebration

Senheng Leads Digitalisation in Consumer Electronics Industry in Malaysia Lim Lim Kim Kim Heng, Heng, Managing Managing Director Director of of Senheng Senheng

WM RM9 / EM RM11

MRCA Southern Business Talk: Growth & Innovation

CONTENTS / VOL. 8 NO. 2

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Dazzling CNY Celebration

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MIRF Proven Formula to Drive the Retail and Franchise Sector

EVENTS 35 CNY Treat for Residents of Tiam Yam Toh Teng Old Folks Home, Klang

COVER STORY

4 Senheng Leads Digitalisation in

26 Inspiring Women Entrepreneurs: In the New Normal

Consumer Electronics Industry in Malaysia

28 MRCA Southern Business Talk:

Senheng trailblazes with New Retail Solution – the ultimate retail ecosystem, creating synergy between processes and business operations.

31 AmBank Group Launches

Growth & Innovation No Single-Use Plastic Programme

32 MRCA Encouragement Fund:

ON THE COVER

FEATURES

10 Dazzling CNY Celebration 18 MIRF Proven Formula to Drive

the Retail and Franchise Sector

Call for Applications / MRCA Donates Gloves, Antivirus Wipes to Ministry of Home Affairs

33 Shuib Sepahtu Appointed as KK Brand Ambassador

20 Inspiring Event Venues for Special Moments

Lim Kim Heng, Managing Director of Senheng

Malaysia Retailer Vol 4 No 1

24 Can Retailers Meet Shopper

Expectations During Festive Shopping Spree?

DEPARTMENTS

34 Updates

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Senheng Leads Digitalisation In Consumer Electronics Industry In Malaysia Senheng trailblazes with New Retail Solution – the ultimate retail ecosystem, creating synergy between processes and business operations.

SENHENG NEW RETAIL SOLUTION – THE ULTIMATE RETAIL ECOSYSTEM Recognising the vast opportunities in the market and the rapid spread of digitalization, Senheng Electric (KL) Sdn Bhd embarked on its own digital transformation journey.

“We are seeing an online-to-offline (O2O) revolution that changes the way people shop. Ultimately, consumers expect a seamless shopping experience across various channels that can be accessed whenever and however they chose. The idea is to enhance customers’ shopping experience, and retailers that do not meet these expectations will lose traffic. We want to simplify and personalise the shopping experience for our customers,” said Lim Kim Heng, Managing Director of Senheng.

In line with its aspirations to fuel a digitalised consumer electronics industry, Senheng developed the revolutionary New Retail Solution (NRS).

The NRS presents a comprehensive retail ecosystem that has the capabilities to drive greater efficiency and effectiveness across all aspects of business operations.

Designed as a centralised portal for the management of all information including product specifications and details, this system offers users high reach rate, and automates business process.

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With the NRS, retailers can easily and seamlessly manage various dimensions, such as customer value proposition and retail business model. Customer value proposition come with product offering, services offering, shopping experiences, pricing and revenue models.

While operating models come with organization sourcing, store operation and value chain.

KH Lim further shares that the company invested heavily into the development of the NRS in order to create a sustainable and versatile system that can drive profitability while upholding customer service excellence which is a priority for Senheng.

He explains that Senheng’s digital transformation is aimed at going totally paperless and delivering seamless digital services to customers in the years ahead.

The NRS comprises 9 core solutions, namely, the e-Commerce Solution, the Customer Relationship Management

(CRM) Solution, e-Commerce Post Sale Solution, Fulfilment & Last Mile Solution, Inventory Management Solution, Business Analytics Solution, Human Resources Management Solution (HRMS), Marketing Automation Solution, and Telemarketing Solution.

Recognising the challenges in the retail industry, Senheng is set to market the NRS to all retailers across Malaysia, in an effort to drive greater efficiency and versatility in the retail segment in Malaysia.

e-COMMERCE SOLUTION With the e-Commerce Solution, Senheng have greater control over product information and marketing efforts in terms of accuracy, speed of updates, monitoring and tracking, among others.

The e-Commerce Solution features several capabilities that include Product Information Management; Marketplace Hub Module to enable the efficient management of multichannel market

“Ultimately, consumers expect a seamless shopping experience across various channels that can be accessed whenever and however they chose.”

- Lim Kim Heng, Managing Director of Senheng

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places; Sales and Promotions Module to seamlessly manage period, price and conditions; and, e-Commerce Performance Analysis to improve the performance of marketing, content and products, among others.

Besides that, the Return Merchandise Authorization (RMA) Module also able to track return goods, as well as to implement terms and condition to suit commercial standards through the stock return registration function.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOLUTION This solution offers Senheng digitalisation of manual processes and automation of transactions for better efficiency. This allows for interaction with customers, manage orders across all sales platforms, and conduct e-survey through the membership mobile app. The CRM Solution consists of various modules, namely the Membership Mobile Apps, Member Registration Mobile Apps and e-Survey.

Under the Membership Mobile App, Senheng can directly interact and communicate with customers, creating superior customer shopping experiences.

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Meanwhile, the Membership Registration Module is a management system that enables simplify registration process, impose OCR control to eliminate human errors, provides real time update to the ERP solution, and also provides easy document retrieving function. With the e-Survey Module, Senheng can conduct their own surveys to gauge customers’ overall perception and garner feedback.

e-COMMERCE POST SALE SOLUTION The e-Commerce Post Sale Solution offers real time order processing and tracing for greater business efficiency and to increase profitability. This solution comprises Auto Payment Matching Module, EC Auto Order Processing Module and Accounting Connector Module.

With the Auto Payment Matching Module, Senheng can automate order and payment processing across multiple channels, thus giving greater control over payment processes.

The EC Auto Order Processing Module feature under this module helps to view, track and process orders received across various channels. In addition to that, can track and stay abreast with the latest

updates of the order, from the order has been made to the point of delivery.

Accounting Connector Module in this business ecosystem helps Senheng to connect various business applications to automate business across accounting. This feature provides a bridge between the data-lake and the accounting software for easy reference and consolidation of transactions and customers data. This is cost-effective and easy to use while minimising human errors.

FULFILMENT & LAST MILE SOLUTION The Fulfilment & Last Mile Solution presents the Delivery Management Module and E-Delivery Order Module.

This solution empowers Senheng with more efficient delivery management combined with field-based connectivity.

Senheng can also fully digitalise operations, enhanced interactive management of drivers and delivery activities. With the Auto Fulfilment Assigning Module, Senheng can assign deliveries to drivers based on schedule, area, capacity and availability thus increasing the delivery completion rate.

Senheng can further improve delivery

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dynamics with the e-Delivery Order Module. This feature enhance interactive between drivers and consumers with item loading & checking, sms notifications, payment collection, customer acknowledgement, service quality monitoring and satisfaction survey.

INVENTORY MANAGEMENT SOLUTION The Inventory Management Solution acts as a centralized inventory control for the convenience and ease access of information. Under this solution, the Product Information Management (PIM) enables Senheng to manage a centralized inventory for their businesses and utilise supplier portal to enrich product information, while implementation of merchandising business control.

Senheng need not worry about zerostock levels as the Auto-replenishment Module automatically issues orders to suppliers to replenish inventory when stocks are low, thus eliminating the possibility of zero-stock levels.

In addition to that, Senheng can enjoy better control of inventory levels with the Auto Purchase Module which tracks transaction history, product line, promotion period and recommends inventory levels.

Senheng can have peace of mind with the B2B system as it centralises the procurement process by providing a suppliers’ portal and back office

capabilities for auto processing and transactions.

The WMS system simplifies processes with an easy to use application for logistics and distribution operations thus helping Senheng to achieve greater efficiency in fulfilling customers’ orders.

BUSINESS ANALYTICS SOLUTION Business intelligence is about discovering real-time actionable insights, predictive analytics, “what-if” simulation on different scenarios for a better decision making. Escalation alerts triggered upon predefined threshold,

fully utilising the enormous amount of data collected from the transactional solutions such as ERP, point of sales systems, accounting systems, warehousing management systems & etc.

The Business Analytics Solution offers clarity in sales performance tracking, consolidation of inventory management across warehouses and store outlets, measure operation efficiency and provides insight of marketing effectiveness. This solution offers Senheng with visual data metrics to gain a clear view of their business performance through appealing visual graphics and accurate data.

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Leveraging on business intelligent help boost Senheng business and better manage resources. Business Intelligent will automatically present business data metrics in a comprehensive and visually appealing graphics, making it the perfect solution to bring business to the next level.

Smart analytics like these allow Senheng to go way beyond descriptive dashboard reporting because they put advanced analytics, smart data discovery, natural language queries, and sophisticated data storytelling abilities across retail organization.

Everyone works more efficiently and effectively; makes unbiased decisions that increase revenues and profits, reduce costs, produce optimized sales forecasts, while delivering exemplary customer satisfaction.

HUMAN RESOURCES MANAGEMENT (HRM) SOLUTION Human resource management involves HRM Metrics and measurements and strategic direction to display value.

Under the influence of giving away the traditional method, HRM has got a new terminology called Talent Management.

There are various modules encompasses around HRM Solution.

• E-Recruitment empowers a digitalized Recruitment Process from manpower request, job posting, interview management and onboarding automation.

• E-Employee Profile enables employee to self-update their latest information such as latest address, contact number and more, to ensure the latest information is always accessible by HR.

• E-PMS will allow a simplified

process for employee Goal Settings, KPI tracking, Yearly Appraisal and Monitoring.

• Announcement & Notification provides a centralized place for employee to view and access latest company news.

• HR Documents allow employees to access official documents with ease.

Employees will be able to view and download EA Form, Pay slip, Company Policies, and many more from their HR App. • E-Ticketing simplifies the process of internal request from multiple departments or outlets for a more efficient business process.

• HR Chat provides better communication between employees and HR Department via Topic Differentiation and Real-time respond.

• Attendance Monitoring enables the ease to manage duty roster, track attendance, dispute inaccuracies and manager approvals.

Senheng enjoy convenient and realtime monitoring, tracking and statistics for easy decision-making in HR related matters.

MARKETING AUTOMATION SOLUTION Marketing automation is technology designed to manage marketing processes and multifunctional campaigns, across multiple channels, with the objective of maximize efficiency & ultimately increase revenue.

This involves automation of repetitive marketing tasks such as email marketing, social media posting, and even ad campaigns -- not just for

SENHENG ELECTRIC (KL) SDN BHD

Established in 1989 in Pandan Jaya, Kuala Lumpur, Senheng Electric (KL) Sdn Bhd has created a legacy in Malaysia. Over three decades, the company has grown in leaps and bounds, becoming one of the country’s leading brands in consumer electronics. From its humble beginnings with a single outlet comprising stock worth less than RM30,000, the company now has 105 stores nationwide, serving consumers from all walks of life. Helmed by the Lim brothers, Senheng has built a strong reputation for quality, service excellence and innovation.

Recognising the demands of the rapidly evolving market, Senheng has left no stone unturned in its quest to provide its customers with only the best in products and services. In doing so, the company has employed innovative and forward-looking strategies in staying above the competition and maintaining its market leadership position. Today, Senheng is at the forefront of digitalisation in the consumer electronics industry.

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the sake of efficiency, but so they can provide a more personalized experience for their customers, based on transaction & behaviour data compiled.Under this solution, Senheng have access to innovative features that provide valuable insights and business intelligence.

The Dashboard Module gives a clear view of the results of each campaign that has been carried out; while the Automation Module records customers’ behaviour and trends. The Contact Selector allows for segmentation of customers based on the CRM and analyse data based on customers’ behaviour.

Meanwhile, the Content editor helps organise content accurately to fit the respective channels and business platforms. The Notification Centre empowers for dissemination easily through multiple channels. In addition to that, the Setting feature assists to link and manage all basic information.

At its best, marketing automation is a combination of software and strategy.

It should allow for nurturing prospects with highly personalized, useful content that helps convert prospects to delighted customers.

Customers are more than just the output of successful marketing automation. They are the center of everything Senheng does, which means marketing automation continue to play an important role in building, maintaining & fostering a relationship with them.

TELEMARKETING SOLUTION Under the Telemarketing Solution, Senheng gain better control of their business dynamics. The app features the Leads Management function which helps Senheng to align their customer database into a single view and streamline their data for more accuracy.

Under this solution, the Campaign management feature gives Senheng a clear idea of dedicated skills required for various campaigns.

The Marketing Collaterals feature helps Senheng to organise marketing collateral and to easily retrieved texts, photos and videos when needed.

This solution also presents the Customer Journey and Text Automation which helps Senheng to freely design customers’ journey by automatically pushing out texts.

The Payment Gateway feature

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SENHENG’S DIGITALISATION

offers the flexibility of various modes of payment gateways and by which telemarketers can trigger payment or collection.

With these features telemarketers can personalise marketing efforts and conduct one-to-one marketing, with the help of big data and analytics.

The LIVE dashboard feature offers Senheng with easy view of feedback or instant updates which they can followup or improve on.

Senheng embarked on its digital journey and transformation efforts, aimed at increasing productivity, and introducing business process re-engineering to improve accuracy, effectiveness and efficiency. In line with this, the company embarked on a series of process improvements and simplification, standardisation, computerisation, integration and automation.

INNOVATIVE SENHENG APP

SENHENG GOES AGILE WITH SEAMLESS

As part of its digital transformation roadmap, Senheng introduced the Senheng app, which is aimed at directly interacting with customers using digital capabilities. The app offers dynamic features to enhance customers shopping experiences. Todate, more than 800,000 customers have downloaded the app on their mobile devices. Senheng app comprises seven main modules namely, Warranty & Services, Customer Service, Communication, Membership, Rewards, Marketing and Online Shop.

In addition to that, Senheng has implemented electronic receipts for the convenience of customers as well as to reduce paper costs. Customers can now retrieve e-receipts from the Senheng app.

The company also launched the e-redemption feature which enables customers to make online redemption.

Customers can also choose the most convenient location from which to pick up the goods.

The PlusOne loyalty programme offers customers attractive perks.

Customers can easily sign-up as a member by completing an e-form.

Under its digitalisation roadmap, Senheng digitalised all its business processes to optimise business results and increase its market share, while reaching out to customers in a seamless approach. In 2018, Senheng further enhanced its digital transformation efforts by introducing Seamless 2.0, which encompasses integration of in-store shopping to deliver superior customer experience.

Seamless 2.0 is a cross-channel business model that promises customers accurate and reliable information, more convenience, as well as added value through extensive and comprehensive services and product offering.

Now it is a journey across multiple channels which include website, marketplaces, mobile, in-store and via the telephone. With expectations of shopping anyway, anytime, using digital platforms and modes, Senheng is committed to creating an integrated customer experience across all its channels.

Big data analytics were used to connect Senheng with its target market with pre-, during and postpurchase. Having mobilised its digital aspirations, Senheng centralised its 104 retail stores to deliver appealing O2O shopping experiences.

ADAPTING TO NEW MARKET NORMS As the market evolves and new norms come into play, Senheng is well-equipped to continue harnessing opportunities in the market. Despite its extensive digital transformation roadmap, the company continues to pursue improvements and enhancements.

Reflecting on Senheng’s digital journey, K. H. Lim expresses, “I believe in order to build a brand with longevity, the customers must always think of you when they think about a specific category.”

On his thoughts about the dynamics of business in today’s competitive environment, Lim adds, “Retail operators, including Senheng, must continue to strengthen their deliverables in order to stay in the game.”

Senheng’s goal is to constantly innovate on both the online platforms and offline retail stores, to create a strong and sustainable business model to serve the community. With its track record of improved business performance, results and profitability with the adoption of the NRS, Senheng hopes to share these innovative and turnkey solutions with other retailers.

Senheng invites retailers to stay tuned for more innovative solutions from the company.

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Dazzling CNY Celebration More than 850 MRCA members and invited guests ushered in the Year of the Rat 2020 with a grand banquet at One World Hotel, Petaling Jaya, which was graced by Guest of Honour, Tan Sri Dr Lim Wee Chai, Executive Chairman of Top Glove Corporation Berhad. hile many events in Kuala Lumpur were cancelled or postponed due to concerns surrounding the outbreak of Novel Coronavirus, MRCA members and guests turned up in full force to support and showcase their strength in overcoming global challenges, while practising strict and cautious guidelines, recommended by the Ministry of Health (MoH). About 2,000 pairs of gloves were provided to guests, courtesy of Top Glove Corporation Berhad, while temperatures of the attendees were taken as a precautionary measure.

Tan Sri Dr Lim said that despite economic and global challenges, it was

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good to see the Malaysian Retail Chain Industry resilient to these effects.

“With the changes of political tides, global developments, the advancement of technological adoptions, etc., it is crucial for retailers to be aggressive and stay ahead of the market in order to be successful while achieving 100% customer satisfaction. Evolution of businesses according to the times is the greatest strategy towards becoming a future-proof business,” he added.

Datuk Seri Garry Chua, President of MRCA, said that despite the recent global disruption, “we are still confident with the outlook for the Malaysian retail chain industry in 2020.

“We predict to see some drastic changes in the industry towards the mid of 2020 with the Raya celebration, school holidays and most importantly, the Visit Asia Truly Malaysia 2020 campaign. With that, on behalf of MRCA council and members, I would like to wish everyone a prosperous Happy Chinese New Year.”

Joint Organising Chairpersons, Dato’ Winnie Lim, Shirley Tay and Ms. Valerie Choo said, “We are honoured to have everyone present here to join us for the festive celebration. We aim to create a cohesive atmosphere of comfort and dialogue to further stimulate growth, development and collaboration in

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the industry. We would like to wish everyone the best of health and thank everyone for their generous support.”

The highlights of the night were the presentation of the MRCA Young Inspirational Star Award and MRCA International Exponential Growth Award and a fundraising event for the MRCA Branding Education Charity Foundation.

Congratulation the winners, Datuk Seri Garry Chua said, “We are extremely proud of our members’ achievements locally and internationally and we will continuously strive to support all of our members to reach their full business potential.”

The MRCA Young Inspirational Star Awards were presented to 12 members aged 40 years and below. They were Boat Noodle Sdn Bhd, Chatime Malaysia Sdn Bhd, Fitline (M) Sdn Bhd, Funnow Sdn Bhd, House of Kashkha Sdn Bhd, Big Pharmacy Healthcare Sdn Bhd, Loob Holding Sdn Bhd, MK Wedding Sdn Bhd, One Auto Marketing Sdn Bhd, Orion Project Management Sdn Bhd, Woodpeckers Group Sdn Bhd and Wynkids Sdn Bhd. Meanwhile, the MRCA International Exponential Growth Award was awarded to 13 members who had successfully ventured overseas. They were Bonia Corporation Berhad, City Coin laundry

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Sdn Bhd, Clara International Beauty Group Sdn Bhd, Cleanpro Express Sdn Bhd, Eu Yang Sang (1959) Sdn Bhd, Gintell (M) Sdn Bhd, Loob Holding Sdn Bhd, MarryBrown Sdn Bhd, Mr. D.I.Y. Trading Sdn Bhd, Nelson’s Franchise (M) Sdn Bhd, Pathology & Clinical Laboratory (M) Sdn Bhd, Parkson Corporation Sdn Bhd and Secret Recipe Cakes & Café Sdn Bhd. The evening also saw the MRCA Foundation raising a total of RM40,000 through the sale of 55 art pieces, including two exclusive calligraphy works, contributed by Puan Sri Chelsia Cheng of Parkson Group. The funds will be channelled towards the MRCA Branding Education Charity Foundation.

GOLD SPONSORS AmGeneral Insurance Bhd Top Glove Sdn Bhd

SILVER SPONSORS Alliance Bank Malaysia Bhd Allianz General Insurance Company (Malaysia) Bhd Focus Point Holdings Bhd Mah Sing Group Bhd The Store Corporation Bhd Valiram Group

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MIRF Proven Formula to Drive the Retail and Franchise Sector The fifth edition of MRCA’s Malaysia International Retail and Franchise Exhibition (MIRF) has been postponed to 2021 due to the Covid-19 pandemic. It will be held from July 22 to 24 at the Kuala Lumpur Convention Centre. he organising chairman, Raymond Woo said, “The Retail market is getting more interesting as new brands are emerging and there are strong indications to want to export Malaysian franchise brands overseas.

We see positive participation from new brands, especially from new F&B Concepts and we are still getting lots of new enquiries.”

“MIRF is the proven formula to drive the Retail and Franchise sector. We want to tell business owners to use this platform to explore not only franchising but partnerships, licensing and joint ventures. It is the place for business collaborations, networking and endless opportunities,” he stated at the press conference held at Quill Mall, Kuala Lumpur, a supporting partner of the exhibition.

MIRF has been acknowledged in the Malaysia Book of Records as the largest retail and franchise exhibition.

He added that despite the current trying times for the Malaysian market and the surrounding markets due to the Covid-19 pandemic, it was important for all parties to remain positive, move forward and provide opportunities in the market for retail growth.

Using the same theme as last year,

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“Franchise Forward”, MIRF 2021 is expected to have 568 booths and kiosks, a growth of more than 100 booths and kiosks from 2019. The exhibition will occupy Halls 1 to 4.

“MIRF is confident of the growth due to support and collaborations from various retail sectors. We have better partnerships with our Malaysia Bumiputra Designers Association led by Bon Zainal and also Rasta Rashid.

“We also have more international participation from overseas with emerging parties from Japan and Turkey. Needless to say, we are

encouraged to see more startups and birth of entrepreneurs coming on board,” said Raymond Woo. MIRF 2021 would also feature premier booths at the entrance for exhibitors as well as premier sponsors and supporters, including the Hatchery which will have 100 booths reserved for start-ups, he said.

“There will also be new add-ons for exhibitors such as corporate suites designed to provide more privacy and Business matching areas for discussions or special meetings as well as.

MRCA president Datuk Seri Garry

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Chua in his address also encouraged start-ups to participate in the exhibition, especially those providing services, have a successful online business or good product but who may not have the right channel, distribution network or strong retail presence.

“We want business owners to use this platform to explore not only franchising but also partnerships, licensing and joint ventures,” he said, adding that the ultimate aim was to drive forward and develop the retail sector.

He added that Malaysia has huge potential in the tourism industry as the country has a range of world-class attractions such as entertainment spots as well as the seaside resorts.

“MRCA will do our part to enable MIRF to attract more tourists and in creating more business,” he said.

Dato’ Dr Jennifer Low, Executive Director of Quill Group and also one of the MRCA President Advisors, said, “The Quill Group is always willing to support the retail industry. As for Quill Mall, its direction is always to stay relevant to the retailers and to put retailers’ interest first.”

Among the brands that have signed up for the exhibition are Ayamas, O’Brien’s, Lavender, Hermu International, Gong Cha, Kong Fo Cha and JVV F&B with support from Malaysia External Trade Development Corporation.

MIRF is supported by Bronze Sponsor TM One, as well as Perbadanan Nasional Berhad, Matrade, the Malaysian Bumiputra Designer Association, Quill Group, and international supporting partner Turconsul from Turkey.

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Inspiring Event Venues for Special Moments AMBER & SAPPHIRE HALLS @ CLUB 360 – PICTURE-PERFECT VENUE Setia EcoHill’s Club 360 presents two amazing events venues namely, Amber and Sapphire Halls. The club, perched on the highest point of Setia Ecohill, offers visitors a resplendent view of the surroundings against an inspiring backdrop of lush greenery.

An ideal venue for special occasions, such as weddings, corporate events, meetings and conferences, Amber and Sapphire at Club 360, are newly opened event spaces with full-fledged banquet facilities and services, coupled with modern audio-visual systems.

Set amidst lush greenery and a refreshing hilltop environment, the function halls present a quiet, tranquil and serene ambience for various types of events. Featuring spacious interiors, Amber and Sapphire Halls are designed with contemporary architecture while ensuring that the halls are practical and highly functional. Sapphire has a capacity of up to 300 pax, while Amber is able to accommodate up to 500 guests within its indoor and outdoor spaces.

To cater to the diverse needs of clients, Amber and Sapphire Halls are customisable according to event or function requirements; with high-quality banquet services.

TEMPLER’S BALLROOM AT SETIA ECO TEMPLER, RAWANG Nestled amidst idyllic settings and surrounded by limestone hills, misty mountains and rainforest reserves, Templer’s Club presents a breathtaking proposition for events. Ideal for weddings, family functions, conferences and retreats, Templer’s Club offers the opportunity to savour the country-side while enjoying modern state-of-the-art facilities and services.

Creating a regal presence at the Club is the Grand Ballroom with its exquisite interior decoration – making a lasting impression on visitors. The ballroom exudes timeless distinction alongside modern splendour, with the capacity to host 600 guests for banquets and 800 guests for theatre seating. Designed for versatility, the Grand Ballroom can also be divided into two smaller function rooms to accommodate 250 guests, according to the requirements of event owners. Built to create a lasting impression, the prefunction foyer of the Grand Ballroom is able to host up to 100 guests. The broad and grand staircase at the foyer leading up to the ballroom

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adds a regal touch to the venue.

The venue is an ideal option for modern weddings and other special occasions, complemented by the beauty and serenity of Setia Eco Templer’s mesmerising natural settings. Potential customers stand to enjoy flexible packages, from entry-level packages to customised and grand event packages, to suit their needs.

Templer’s Club also offers 4 spacious and versatile function rooms located on the second floor of the building.

Designed with eco-friendly features and good ergonomic, the seminar rooms receive ample natural light, with a refreshing environment complemented by great views. The seminar rooms have capacities of between 20 and 70 pax, thus offering great options for clients.

CAMELLIA HALL @ THE CANOPY CLUB Setia Eco Park unveils a gem in The Canopy Club – an exclusive clubhouse providing a full range of facilities and amenities for registered members. Presenting a great venue for events, sports and social gatherings, The Canopy Club offers an exciting and wholesome proposition comprising both indoor and outdoor facilities.

Set amidst a serene garden landscape at Setia Eco Park is Camellia Hall in Canopy Club which is an ideal venue for a wedding, birthday party, exhibition, seminar, conference or training event. Camellia Hall comprises three halls and when combined, has a maximum capacity of 220 people for banquet dinner seating and up to 384 people for theatre-style seating.

Each hall is fully equipped with a high-quality projector, an audiovisual system and whiteboard. Catering services are also available.

SAPPHIRE HALL & AMBER HALL

CLUB 360, SETIA ECOHILL 603 8723 5525

CAMELLIA HALL

CANOPY CLUB, SETIA ECO PARK 603 3344 9388

TEMPLER’S BALLROOM

TEMPLER’S CLUB, SETIA ECO TEMPLER 603 6092 2515

For more information, please call +6019 313 8103 | +6012 372 8173 | +603 6179 2662 or log on to www.checkpointsystems.com

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Can Retailers Meet Shopper Expectations During Festive Shopping Spree?

By George Pepes, APAC Vertical Solutions Lead, Healthcare and Retail, Zebra Technologies

uring the festive seasons, the pace and pattern of life changes for many people around the world. This includes shopping habits – whether buying in-store or online for groceries, clothes, gifts or travel. Festive seasons are an important trading period in the year for most Malaysian retailers, but also challenging due to the high concentration of shopping activity.

Research by Criteo revealed that online retail sales in Malaysia are set to boom in the lead up to and during these periods. In fact, it has experienced up to 57 per cent uplift in online retail sales previously.

Retail surge increases pressure to meet shoppers’ rising expectations for more of a personalised shopping experience in-store and online, while the supply chain and front-line store associates must also manage these increases in demand. The on-demand economy is creating higher shopper expectations, consequently adding more strain on retailers during festive seasons. The ‘always-connected’ consumer has higher expectations than ever before. These include wanting the latest buying and shipping options, faster delivery and seamless online experience.

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TECHNOLOGY CAN HELP Zebra’s 2020 APAC Shopper Study shows that 86 per cent of surveyed millennial shoppers and 56 per cent of Gen X shoppers indicated they shopped in a store and left without a purchase only to end up buying the item online, compared to only 25 per cent of Boomers. Shoppers indicate out-of-stock items as the top reason for leaving without a purchase.

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Retailers are working hard to implement the advancements shoppers have come to expect from the online shopping experience. A majority (63 per cent) of shoppers believe that associates using handheld computers with builtin scanners can improve the shopping experience. Nearly half of associates report in-store mobile devices help them provide a better shopping experience by enabling them to find correct prices (48 per cent), answer questions (46 per cent) and save shoppers’ time (42 per cent).

MANAGING RETURNS Meanwhile, e-commerce has created a new retail reality in which consumers expect unlimited returns. The returns experience continues to remain a source of shopper discontent and represents a perception gap between retailers and

shoppers. According to our study, retail executives believe that 80 per cent of shoppers are satisfied with returns, but only 57 percent truly are.

In fact, the growth of e-commerce has also led to an increase in global returns volume totalling US$400 billion to US$1.8 trillion driving higher retailer costs. To adjust, nearly half of retailers (48 per cent) already offer free return shipping and an additional 27 per cent had planned to offer this in 2019. Returns are an opportunity for improvement for retailers: less than one-quarter of decision-makers (22 per cent) said their organisations are highly experienced in managing returns.

There is no doubt that the increased consumer demands and complexity of omnichannel retailing has made the supply chain more challenging than ever. Combined with huge demand peaks during festive seasons, retailers and logistics firms can use technology to address the increasing expectations that are only expected to grow.

For more information on Zebra’s retail solutions, visit zebra.com/retail

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Inspiring Women Entrepreneurs: In the New Normal In the wake of COVID-19 and the resulting MCO which has impacted businesses across Malaysia, MRCA features 3 inspiring women entrepreneurs who share their stories in keeping their SME businesses afloat. he webinar, held on 17 April 2020 via Zoom, featured inspiring panel speakers, Alisa Lamlertkittikul, Executive Director of Sedap Corner, Tan Soo Hui, Director of Tea Garden, and Daphne Teh, Founder and Chief Executive Officer of MuzArt International.

The session was moderated by Dato’ Bruce Lim, Deputy Secretary General of MRCA and Executive Director of Skills Johor Sdn Bhd, as well as Prakash Nagarajan, Vice President of Business Ecosystem, Iskandar Regional Development Authority. Also in attendance was Michael Liew, Chief of MRCA Southern Chapter and Business Director of Marrybrown Sdn Bhd. The live online session was attended by 80 participants.

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OFFLINE TO ONLINE In sharing her experiences and thoughts, Alisa Lamlertkittikul of Sedap Corner said the announcement of the MCO was indeed an unexpected move where her business was concerned.

She and her team faced a dilemma as 6 out of 7 Sedap Corner outlets were located in shopping centres, and had to be shut temporarily. With only 2 days to prepare for the temporary closure, Alisa and her team had to worry about cash flow and managing take-aways.

With 95% to 97% of Sedap Corner’s income derived from the lunch crowd, the MCO had a big impact on Sedap Corner’s business. Making an analogy of being pushed off the cliff and forced to dive, Alisa shared how this led to her decision to focus on the “offline to online” (O2O) business model.

The next course of action was meetings with food delivery partners

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“Stay calm. Stay positive.

When one door closes, another one opens. The opportunities are out there.

You’ll just need to fight for it!”

– Alisa Lamlertkittikul, Executive Director of Sedap Corner

which resulted in Sedap Corner positioning itself on the online food delivery platform within a span of 2 weeks, creating an online revenue stream to sustain during this “new norm”. Financial constraints were addressed through negotiations with suppliers and employees, while only a few malls offered Sedap Corner rental waivers.

In addition to that, the government’s announcement on the 6-month moratorium on loan repayments was a great help.

Alisa says that the ability to stay calm and think is important. “Basically, a lot of thinking is involved. After overcoming the first wave of the shock, it was time to settle in – there’s no point looking back. It’s going to be different because, in the past, customers will come to us, but now, we have to reach out to them,” she says.

The MCO has helped Sedap Corner gain a new business perspective and embrace the “new normal” by diversifying its online channels.

“Stay calm. Stay positive. When one door closes, another one opens. The opportunities are out there. You’ll just need to fight for it!” advised Alisa who also acknowledged that she managed to navigate the storm with advice and delivery contacts shared by Tan Soo Hui, (Executive Director of Tea Garden and fellow panellist) and other fellow MRCA members. She also benefitted from MRCA legal forums and live chats.

HARNESSING AI Another entrepreneur that has an inspiring story to tell is Tan Soo Hui of Tea Garden, who like Alisa, faced the brunt of the MCO. Upon the announcement of the MCO, Soo Hui spent a lot of time in the office attending emergency meetings, and making urgent decisions for the survival of Tea Garden’s chain of outlets. Tea Garden, a restaurant chain which serves local as well as traditional Nan Yang cuisine, has several outlets in Malaysia.

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“MCO has certainly fuelled an increase in online orders especially among the elderly, hinting on the narrowing gap between the digital world and physical retail dynamics.”

– Tan Soo Hui, Director of Tea Garden

businesswomen, we need to be positive and have a fighting spirit inside us.

Remember also that you are not alone, and we can get through this together!”

BEING ONLINE CREATES OPTIONS During this trying period, Soo Hui embarked on planning ways to keep the business alive while keeping costs low and negotiating payments with vendors and landlords.

With a deep concern for her employees, many of whom were unable to accept unpaid leave after the first 14 days, Tea Garden launched a “Delivery Hero” programme to keep staff gainfully employed with food delivery errands.

In the wake of the MCO, Soo Hui has resorted to harnessing opportunities in the supply of frozen food, which now makes up 10%-15% of Tea Garden’s daily sales.

Based on trends in China, Soo Hui was able to surmise that, Tea Garden will have a new business model that requires some investments such as renovation, furnishing and fittings. She said that the MCO has certainly fuelled an increase in online orders especially among the elderly, hinting on the narrowing gap between the digital world and physical retail dynamics.

She intends to merge both the online and offline experience by harnessing Artificial Intelligence (AI) technology which offers personalisation and promotion opportunities; and consolidates the business’ supply chain.

She also offers her managers and employees constant moral support. “We have constant meetings to keep our people informed, and in these meetings, we tell them that they are not alone and we are surviving this together.”

She stresses that “as

With over 50 outlets across Malaysia, Singapore, Indonesia and Philippines, Daphne Teh of MuzArt said that her outlets faced rapid shutdown as a result of COVID-19.

However, she soon realised that this proved to be a “blessing in disguise” as she started to go live on social media, thus reaching out to many people and viewers during this difficult period.

While enjoying her time with family, Daphne has kept busy with her business through online sessions with her team students. In fact, MuzART even launched “Monet” ahead of schedule – an online learning programme. “Monet” activities come in 2 categories namely, daily free craft, and professional instruction.

Parents are welcome to join the former for free, and both activities are interactively delivered online. Daphne says “Monet” has been receiving good feedback.

She likens the MCO climate as “the report card moment” – admitting to being in tears in front of her team when “receiving her report card”.

However, she has nothing but praises for her employees who launched Monet in record time, and for their commitment to the company during this trying period.

She is now driving the company’s online journey through digitalising offline and manual routines, which include report cards and class schedules. Daphne believes being online creates options for everyone, and presents “Monet” as a solution for

“I believe being online creates options for everyone, and presents “Monet” as a solution for employees who wish to stay at home and still earn money.”

– Daphne Teh, Founder and Chief Executive Officer of MuzArt International

employees who wish to stay at home and still earn money.

“We’ve already overcome so many obstacles, and the Covid-19 should be no different. Manage your time too, and you’ll be sure to win this game,” she advises.

In closing, Michael Liew, Chief of MRCA Southern Chapter, expressed his admiration for women entrepreneur who excelled in business while juggling family commitments.

“It is very inspiring to hear the three ladies share their journey and coping very well. They’ve also been at the forefront of digital transformation, adapting to the new environment and the different consumer right now,” he said.

“If digital transformation kicks in, your business will have a huge coverage in future. In the whole of ASEAN, there are over 600 million people. That is your nearest ‘big ocean’,” advised Michael as he concluded the session.

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MRCA Southern Business Talk: Growth & Innovation MRCA brought together business leaders to expound on growth and innovation in today’s complex business environment. ecognising the rapidly evolving business landscape and its growth potential alongside innovation, the Malaysian Retail Chain Association’s Southern Chapter hosted its Southern Business Talk themed “Growth & Innovation” and a forum on innovation themed “Sustainability through Innovative Disruption”.

Held on 28 February 2020 at the Paragon Private and International School in Johor Bahru, the talk featured several prominent business leaders who shared insights on navigating the increasingly complex market environment.

The session was attended by about 200 members of MRCA and guests.

The Organising Chairperson of MRCA Southern Business Talk 2020 was Bruce Ban. Also in attendance were Michael Liew, Chief of MRCA Southern Chapter

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and Dato’ Bruce Lim, Deputy Secretary of MRCA.

CHALLENGING THE STATUS QUO One of the keynote speakers for the event was Pierre Pang, General Manager of MAMEE Group and Founder of Eightedge Solutions, digital and advertising agency. Beginning with an introduction to the 50-year old MAMEE Group which is 100 per cent family owned, Pang shared on the Group’s progress and expansion over the last half a century.

Exporting to over 80 markets and with 8 factories in 3 countries, MAMEE has had quite an illustrious journey over the years. Its aspiration for 2020 is to achieve a turnover of RM1 billion.

Pang explains that as modern consumers evolve, businesses need to also evolve to stay relevant. He adds

that in today’s business environment, it is important to embrace digitalisation and gain an understanding of human motivations as well as psychology, in order to effectively cater to the market.

He stresses the importance of combining data and innovation to understand the market and to deliver outstanding products and services. At MAMEE, Pang explains, innovation is a key priority in the company’s business direction, which has led the Group to introduce various new products to entice consumers’ taste buds.

Pang adds that in today’s market, retailers and marketers sell experiences and not merely products. He believes that MAMEE’s leadership in the snack food business is because the Group believes that “there is always a better way of doing things” and to “always challenge the status quo”.

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“The company’s business is focused on “creating magical moments” for consumers. Living up to that statement.”

Cheah Jia Ming, CEO of Baskin Robbins

“Innovation is a key priority in the company’s business direction, which has led the Group to introduce various new products to entice consumers’ taste buds.”

Pierre Pang, General Manager of MAMEE Group

“Foodpanda is ready to harness opportunities in the global market.

With its digital platform, foodpanda has been able to deliver variety, value for money and fast delivery of food.”

Sayantan Das, MD of foodpanda Malaysia

CREATING MAGICAL MOMENTS Cheah Jia Ming, Chief Executive Officer of Baskin Robbins, also a keynote speaker at the event, said that the company’s business is focused on “creating magical moments” for consumers. Living up to that statement, Cheah traced Golden Scoop Sdn Bhd’s 32-year journey as a sole licensee of Baskin Robbins in Malaysia.

With 134 stores in Malaysia and 5 in Singapore, Baskin Robbins demonstrated resilience even during the 1997 Asian Financial Crisis. Since its inception, the company has grown leaps and bounds and now has more than 1,100 full-time and part-time staff.

Cheah explains that over the years, the company has taken a path of sustainable growth that has seen them grow steadily. He adds that in business, his company’s winning factors are “Happy, Open, Passionate and Empathy” – which make up the company’s values.

“It’s all about helping people discover the joy of a life lived with variety,” Cheah adds.

He also states the market situation changes all the time. Currently there

are political uncertainties, Covid-19, competition, mall saturation and changing consumer behaviour, among others.

As such, for an organisation to achieve growth, there needs to be constant adaptation and modification.

“Never stop observing and anticipating.

Be ready to adapt and build a team that is open to constant change. There is no right or wrong, but companies/ brands need to evolve and change according to needs.”

INNOVATION IS ABOUT DISRUPTION Sayantan Das, Managing Director of foodpanda Malaysia, said that in growing a business and achieving success, disrupting the norm is key.

Leading a company that delivers food at all hours of the day, Sayantan explained that since the company’s inception in 2012, foodpanda’s fully digital operations is rapidly expanding its footprint.

Serving over 10 million Malaysians

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today, foodpanda has seen rapid growth in its business from over 100,000 orders per month between 2013 and 2015 to more than 700,000 orders per day in 2019.

Constantly innovating, the company launched its first cloud kitchen in 2018 and onboarded more than 10,000 restaurant partners on its platform.

In 2019, foodpanda went on to launch “dark stores” (online shopping) in 2 countries and grocery delivery in 4 countries. In 2019 alone, foodpanda successfully onboarded more than 150,000 restaurant partners on its platform. Today, the company has more than 100,000 delivery heroes or riders, in 9 countries.

With the introduction of foodpanda services, the company defined disruption in the market and made a success of its strategy by creating a single platform for all restaurant partners.

The company saw the potential in the market, especially with the increasingly busy lifestyles of today’s generation. With better earning power and more disposable income in hand, foodpanda has created a niche in the food delivery sector. Forecasting greater potential in the market in the years to come, Sayantan says that foodpanda is ready to harness opportunities in the global market. With its digital platform, foodpanda has been able to deliver variety, value for money and fast delivery of food.

In planning for the future, Sayantan shares that foodpanda is moving towards an end-to-end tech platform, becoming a culinary innovation centre led by professional chefs and creating a strong supply chain and logistics backbone, coupled with a robust operating DNA and infrastructure.

FORUM: INNOVATION – SUSTAINABILITY THROUGH INNOVATIVE DISRUPTION The forum on innovation themed “Sustainability through Innovative Disruption” featured an impressive panel of speakers such as Ganesh Kumar Bangah, Founder and Executive Chairman of Commerce.Asia, Yeoh Chen Chow, Co-Founder of Fave Group, Datuk Joshua Liew, Chief Executive Officer of Marrybrown, and Sayantan Das, Managing Director of foodpanda Malaysia. The session was moderated by Prakash Nagarajan, Vice President of Economic Prosperity and KRA Steering Committee Member, Iskandar Regional Development Authority.

Prakash Nagarajan gave an overview of Iskandar Malaysia, an economic development corridor booming in the Southern Johor, Malaysia, which was set up in 2006.

Its current development encompasses an area of 2,217 sq km. In 2019, the federal government extended the development area to 4,749sqkm, offering more land for development at affordable cost, and bringing modern agriculture as a new newly-promoted. Its vision is to be a strong sustainable Metropolis of International Standing.

He pointed out that the total cumulative investment from 2006 to 2019 was RM307.97 billion. Committed investment from January to September 2019 was RM22.64 billion. Foreign investments from 2006 to September 2019 in manufacturing, services (logistics, healthcare, education and financial, creative and tourism), properties and others stood at RM117.83 billion.

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During the forum, each speaker shared his thoughts on the topic and how it impacted the market and businesses.

PRODUCT-MARKET FIT In his presentation to the audience, Ganesh Kumar Bangah shared about the e-commerce ecosystem that he had built. He stressed that business owners need to focus on the market and not just products. Business owners should identify their target markets and customise their products to meet the needs of the market, he explained.

In doing this, he said that the million-dollar question has always been “How to achieve product-market fit?’ which essentially means making sure that the product actually suits the customer. For instance, if the business caters to high-end customers, then the products offered should meet the standards and requirements of the targeted high-end customers.

He explained that in an offline sales environment, or the traditional business environment, location is a key differentiator, while in an online sales environment, everything is just a click away, which is where the productmarket fit becomes a differentiator.

Ganesh gave the audience another question to ponder – “What do you do better than others?” “You need to create a niche, and that niche is where you need to excel in to succeed,” he said.

he group-wide encouraged to bring their own initiative containers and bags or opt which is part to purchase biodegradable of the Group plastic at RM0.20 each.

Sustainability Agenda, aims Phase 2 begins on 1 April to eliminate all single-use 2020 where No Single-Use plastics including plastic Plastic will include other straws, plastic containers tenants within the various and plastic cutleries.

AmBank Group buildings Tan Sri Azman Hashim, such as clinics, florists, cafes Chairman of AmBank and others as well as all Group said, “We see this pantries in AmBank Group Tan Sri Azman Hashim, Chairman, AmBank Group (5th from left) and Dato’ initiative as a crucial locations including at the Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group (5th from step as part of the global branches. The effort includes right) with the senior management of AmBank Group at the official launch agenda in addressing a discontinuation of plasticof AmBank Group No Single-Use Plastic Programme which was held at Bangunan AmBank Group recently. this environmental issue based marketing collaterals and bring about positive and merchandise items by climate change not only AmBank Group. from 6 January 2020 to 30 September by our lending practices, but also by To further encourage AmBankers’ 2020. Phase 1 which began on 6 January reducing our own Single-Use Plastic participation, an internal contest called 2020, involves all food and beverages consumption. It’s a small step but the #AmBankSaysNoToSingleUsePlastic outlets at Menara AmBank, Bangunan awareness and support from our staff was held via Instagram in January 2020 AmBank Group and Wisma AmFirst. along with the general patron will help where staff can share how they practice These outlets include cafeterias and us achieve our goal.” #nosingleuseplastic in their daily other food and beverages tenant The Programme runs in two phases routine. outlets. All patrons of these eateries are

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AmBank Introduces Innovative Service on DuitNow Platform to Enable Online Customer On-Boarding for Rakuten Trade mBank has introduced bespoke Application Programming Interfaces (APIs) powered by DuitNow to facilitate Rakuten Trade’s online acquisition and on-boarding of new customers. This initiative showcases cutting edge and innovative services that are made possible by DuitNow, which the banking industry rolled out at the end of 2018. The DuitNow platform is a catalyst and enabler for innovation in e-Payments.

This will bring significant enhancements to the existing customer acquisition process for businesses, in particular stock broking, insurance and unit trust managers in the country.

“Online customer acquisition and on-boarding have become crucial for seamless customer experience and speed. AmBank Group is proud to be pioneering this innovative, bespoke solution via AmBank APIs powered by DuitNow. We will continue to spearhead

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digitalisation initiatives that help businesses transform and improve,” said Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.

Raja Teh Maimunah Raja Abdul Aziz, Managing Director, Wholesale Banking, AmBank Group said the bank is thrilled to partner with Rakuten Trade, the first full-fledged online equity broker in Malaysia. “This collaboration demonstrates our commitment to embracing digital advances in the

banking industry. We will continue to innovate to deliver outstanding customer experience.”

Peter Schiesser, Group Chief Executive Officer, Payments Network Malaysia Sdn Bhd (PayNet), which operates DuitNow, said, “The DuitNow platform is now a catalyst and enabler for innovation in e-Payments, delivering a quantum leap in value proposition and convenience for consumers and businesses.”

L-R: Raja Teh Maimunah Raja Abdul Aziz, MD, Wholesale Banking, AmBank Group, Kaoru Arai, MD, Rakuten Trade Sdn Bhd, Dato’ Sulaiman Mohd Tahir, Group CEO, AmBank Group and Peter Schiesser, Group CEO, Payments Network Malaysia Sdn Bhd (PayNet) at the partnership launch event.

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AmBank Group launches No Single-Use Plastic Programme

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MRCA & MRCA Branding Education Charity Foundation Donates Gloves, Antivirus Wipes to Ministry of Home Affairs orty thousand pairs of gloves and 100,000 pieces of antivirus wipes were donated to the Ministry of Home Affairs.

Datuk Seri Garry Chua, President of MRCA and Datuk Albert Chiang, MRCA Foundation Chairman, presented the donations to the Minister of Home Affairs Dato’ Seri Hamzah bin Zainudin on April 24 at his office.

The donation was made in appreciation and gratitude to all the frontline medical personnel who are serving the nation selflessly in combating Covid19.

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MRCA Encouragement Fund: Call for Applications MRCA set up the Branding Education Charity Foundation in 2010 to provide educational assistance to the needy and the most deserving students. Through this foundation, the Encouragement Fund provides education assistance to the most deserving students to achieve primary, secondary and higher education at schools, colleges and universities.

The Encouragement Fund is only for member’s employees’ children and is open to students from public and private schools in the country.

QUALIFICATION Strictly open to MRCA members staff’s children only and must be Malaysian citizen • Open to students from public and private schools in Malaysia • Only open for 2019 UPSR, PT3, SPM and STPM students • UPSR : 5As and above • PT3 : 7As and above • SPM : 7As and above • STPM : 3As and above

SUBMISSION OF DOCUMENT BY APPLICANT • Employment letter to determine parent is MRCA member; • Result of UPSR/ PT3/ SPM/ STPM for 2019; • IC of applicant • Birth certificate Ensure all completed application forms are attached with certified copies of relevant cer0tificates.

DEADLINE 20th July 2020

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Open to all MRCA members staff’s children for UPSR, PT3, SPM & STPM 2019. Deadline for submission is 20th July, 2020.

APPLICATION FORM Completed forms and required documents must reach to MRCA office before the closing date at the following address: Malaysia Retail Chain Association A-5-2,3,3A, Block A, Level 5, Sky Park One City, Jalan USJ 25/1, 47650 Subang Jaya Selangor.

Tel: 03-5882 4333/ 018-2226610 Email: mrca.secretariat@gmail.com Contact Person: Ms Oshveer

The comedian and the champion of “Maharaja Lawak” for the year 2011 and 2013, was officially appointed as the KK brand ambassador at an event held recently at the Baiwago Care Plus@Puchong. huib, whose real name is Shahmira bin Muhamad, will begin his ambassadorship with KK Super Mart and gradually represent the rest of the business entities under the KK Group of Companies. He will be the brand ambassador for one year.

Group Executive Chairman of KK Group of Companies, Datuk Seri Dr KK Chai said that Shuib, as a family man and celebrity, “perfectly fits with the core vision of the KK Group of Companies which is to provide a line of products and services to families”.

“Shuib’s appointment will help strengthen the brand image of the KK Group of Companies,” said Datuk Seri Dr KK Chai. Shuib will be involved in the annual marketing activities of KK

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Group which includes Corporate Social Responsibility events such as CSR KK Jom Kongsi Raya, iSuke Charity Run, online gaming roadshows, KK Music Carnival, promotions and products launch events.

Meanwhile, Datuk Seri Dr KK Chai said that the retail and tourism sectors have been badly hit by the Coronavirus epidemic. He proposed that property landlords can help ease the burden of tenants, especially those in commercial premises, by reducing the rental charges during the crisis.

On the CSR front, KK Group of Companies through KK Super Mart collaborates with several ministries such as the Food Bank Project together with the Department of Federal Territory Islamic Affairs, Kasih Ibu Smart Selangor,

(Selangor government project), Skim Peduli Kesihatan for the B40 group (PeKa B40) project initiation by the Ministry of Health, and Consumer Economics Store Initiative project (i-KeeP) of the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

Other CSR activities include donations to Hindu families during Deepavali, donations to students and families during Hari Raya Aidilfitri and to orphanage homes via visitations.

For 2020, KK Super Mart will initiate a joint-venture with three selected local mosques to set up a project called “Gerobok Muhibah” with the aim to donate daily necessity goods to all the needy regardless of race and religion.

The daily necessity goods will be provided by KK Super Mart.

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Shuib Sepahtu, Appointed As KK Brand Ambassador

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Updates

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MR D.I.Y. GROUP (M) BERHAD MR. D.I.Y. is a home-grown enterprise with more than 600 stores across Malaysia. The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at www.mrdiy.com.my.

All MR. D.I.Y. stand-alone stores are managed directly and for those stores operating in shopfront properties or malls, the retailer works in close collaboration with the proprietors of these shopping centres. All MR.DIY stores offer a wide selection of about 14,900 Stock Keeping Units (SKUs) across five major categories – hardware; household and furnishing; electrical; stationery and sports equipment products; and others such as toys, car accessories, jewellery and cosmetics.

The retailer strives to always put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to

its company motto: “ALWAYS LOW PRICES”.

Chief Executive Officer, Adrian Ong, said that “MRCA plays a significant role in enabling retailers to advance in our industry and MR. D.I.Y. is thrilled to be a part of its network. It is time for us to connect and exchange ideas with fellow retail members, and, together, strive towards greater heights in positioning Malaysian brands in the region“.

Website: www.pico.com.my

PICO INTERNATIONAL (M) SDN. BHD. BRINGING BRANDS TO LIFE Pico is a global leader in total brand activation specialising in engaging people, creating experiences and activating brands. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution.

Pico always strives to achieve its client’s mission across multiple activation platforms – from exhibitions and event, retail, theme environments, visual identity, sports marketing, venue management and consultation, to content, sponsorship activation, below-the-line and above-the-line engagement marketing and digital and technology solution.

Successful retail and office are both an art and a science. The company’s experts design and build novel, functional and attractive permanent interiors and temporary environments which make a powerful signature statement.

Pico’s concept-to-production approach for offices, retail stores and showrooms not only add a new dimension to our client’s overall brand image, it defines it.

Email: info@pico.com.my

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CNY Treat for Residents of Tiam Yam Toh Teng Old Folks Home, Klang In conjunction with the Chinese New Year festival, the MRCA Branding Education Charity Foundation recently organised a charity visitation to Tiam Yam Toh Teng Old Folks Home in Klang, Selangor. The event was attended by Datuk Albert Chiang, Chairman of MRCA Foundation, Datin Flora Tan, MRCA Charity Projects Head, Dato Vincent Choo, MRCA Deputy President, as well as MRCA members and Youth members.

The team distributed ang pows, goodies bags, groceries, gift sets, medical supplements and refreshments worth a total of RM10,000. The 30 residents of the Home were also treated to a lion dance performance and later participated in the tossing of yee sang.

With the setting of the Branding Education Charity Foundation, MRCA began its corporate social responsibility programmes to provide financial assistance and relief to the poor and needy through visitations and donations to Charitable Homes during Malaysia’s main festive seasons such as Chinese New Year, Hari Raya, Deepavali and Christmas.

Through this charity visitation, MRCA hopes to create promote awareness amongst the public about helping the less fortunate.

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