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Dear Readers,



t has been an exciting first quarter of 2015, for the The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). We are moving forward full-throttle to be what the association was set up to be, staying true to our vision, which is to be the leading professional association and the voice of the Malaysian Business Events Industry. The MACEOS Exco has worked together tirelessly to come up with concrete plans to elevate association activities and goals as part of our mission which are: support the nation's aspiration to be the preferred global Business Events hub; attract, nurture and strengthen Malaysian Business Events professionals and; to set and promote sustainable development and industry best practices by Business Events players in Malaysia. In line with our mission, a brainstorming session that was held in Genting Highlands, led to the Exco kick starting the education and training subcommittee. This initiative is in response to one of the biggest challenges faced by our industry – a lack of skilled and properly trained human resources. In this issue of BE Malaysia, you can read about how MACEOS headed by a dedicated Training and Education SubCommittee plan on helping the industry equip their employees so that they

can step up their game and elevate the industry on the whole. Another very important initiative by the association is to arrange more frequent networking sessions so our members are able to mingle and meet each other, to touch base and strengthen ties. Before the Chinese New Year holidays, members got together for a night of food and drinks at Bricks and Barrels, Sri Hartamas. It was a fun night of catching up and members even got a chance to win some exciting lucky draw prizes. Our industry magazine initiative, Business Events Malaysia has also been a part of what we have set out to do. The magazine is packed with relevant articles on the industry and serves as a voice for industry professionals to reach relevant parties and authorities. We hope that the magazine will see continuous support from our members so it will continue to be a driving force among our members as well as the Malaysian convention and exhibition industry. I would like to thank Alun Jones, Vice President of MACEOS and Publishing Chairman for heading the publishing team on the second successful edition of BE Malaysia. You and your team have played a significant role in bringing the Malaysian business events industry to the forefront. Job well done! Happy Reading!


01 03


Launch of the Business Events Malaysia Magazine


Asia’s Acquisitions: A Focus On South East Asia


Nurturing Young Talents in The Business Events Industry


MACEOS Calendar of Events




New Corporate And Incentive Offerings

THE COVER Sarawak Convention Bureau:

Business Events In The Heart of Borneo, exclusive interview with Dato’ Sri Dr Muhammad Leo Michael Toyad Abdullah, Chairman





FEATURE Kuala Lumpur Convention Centre


A Decade of Excellence

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| Business Events Malaysia |

- CIS Network - Felix Expo Logistics - Malaysian Exhibition Services - Messe Frankfurt - MECC - PICO - PICC - R.E Roges - Seri Pacific - SP Setia - Tradelink The Members of MACEOS




C.I.S Network Sdn Bhd (vincent@maceos.com.my)

Vice President ALUN JONES

Malaysian Exhibition Services Sdn Bhd (alun@maceos.com.my)



R E Rogers (M) Sdn Bhd (chris@maceos.com.my)



S. P Setia Property Services Sdn Bhd (francis@maceos.com.my)

Committee Members ALICE LEM

K L Convention Centre (alice@maceos.com.my) MELVIN SHU

Smart Reg System Sdn Bhd (melvin@maceos.com.my) PETER TEH

Pico International (M) Sdn Bhd (peter@maceos.com.my) MOHD SHUKRI

Shapers Malaysia (shukri@maceos.com.my) W Y CHEONG

ECMI ITE Asia Sdn Bhd (cheong@maceos.com.my) KENNETH FONG

Messe Worldwide Sdn Bhd (kenneth@maceos.com.my)




MACEOS Secretariat

Level 3, East Wing, Menara Matrade Jalan Khidmat Usaha, Off Jalan Duta 50480 Kuala Lumpur H/P no. 012-4823552 Fax: 03-62037034 Email Address: secretariat@maceos.com.my


am delighted to be penning the publisher’s note for the second edition of Business Events Malaysia. Like any new venture, it’s sometimes easier to start than to continue and so I would like to go on record and thank everyone who has contributed to make our second edition a reality. A particular thank you to all those advertisers who have chosen to support this vital new mouthpiece for the industry with their hard earned money! I would also like to mention the contributors who have also given up some of their valuable time to make our BE magazine an extremely interesting read. Once again this second edition features some interviews with some of the movers and shakers in the business events industry and also contains an interesting update on the MACEOS Education committee. A consistent comment I hear from a lot of our peers into the business events industry. Therefore, one of the most important mandates of MACEOS is to set in place some strategies to address this issue that seems to be prevalent within our industry. In this issue, you will read about how we are working hand in hand with MYCEB to engage with academia and government agencies to plot a course that we hope will foster more young talent in an industry that is brimming with possibilities! Watch this magazine’s future editions for updates on our vision.

We believe that life should always be a mix of work and play and so at MACEOS we try to follow that ethos. You can see this to be true from the pictures of our Bricks and Barrels event that took place on 11 February 2015. It was a fun night of networking and socialising. Thanks to all of you who showed up and hope we will see you all again at our next event! I’d like to share with you my New Year’s wish for the business events industry in Malaysia. I myself and I’m sure all of my industry colleagues wish for the same thing: For more square metres! Only with more space can Malaysia’s business events industry grow into its fullest potential. The industry is excitedly anticipating the delivery date for MITEC and we are all looking forward to the opportunities that will be presented to us in the very near future.


Printed by

Percetakan Skyline Sdn Bhd (135134-V) 35-37, Jalan 12/32B, TSI Bussiness Industrial Park, Batu 61/2 Off Jalan Kepong, 52100 Kuala Lumpur. Tel: +603-6257 4846 / 1217

Business Events Malaysia is a quarterly magazine produced for MACEOS by Harini Managament Services Sdn Bhd

All authors automatically agree to indemnify MACEOS and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2014 by MACEOS and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. The views expressed in the articles are those of the authors and do photography, illustration and other editorial materials.

| Business Events Malaysia |

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Business Events In THE HEART OF BORNEO

Dato’ Sri Dr Muhammad Leo Michael Toyad Abdullah, Chairman, Sarawak Convention Bureau, shares the uniqueness of a land he calls home, highlighting its success as the most popular business events destination outside of Kuala Lumpur.


whole new world awaits, packed with natural wonders and cultural riches in abundance. Fall in love with The Land Of The Hornbill, over and over again as you take in every inch of this magical, mystical state. “Sarawak is a land unlike any other in the world, which makes it a one of a kind experience,” says Dato’ Sri Muhammad Leo Michael Toyad Abdullah. The state of Sarawak stretches for over 750 kilometres along the northeast coastline of Borneo making it the largest state in Malaysia. Sarawak is separated from the Indonesian part of Borneo (Kalimantan) by ranges of high hills and mountains. Its pristine rainforests are home to orang-utans, proboscis monkeys, killer crocodiles and the

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world’s largest flower, the Rafflesia. For adventure seekers, there is an opportunity to take a riverboat up the Batang Rejang, known as the ‘Amazon of Borneo’, to seek out remote longhouses, or fly to the spectacular bat caves and extraordinary rock formations of Gunung Mulu National Park, a Unesco World Heritage site. Besides the splendour in all you see, Sarawak is also famed for its amazing people. Every step of the way, you’ll encounter the warmth, genuine kindness and friendliness of the people of Malaysia’s most culturally diverse state, best hosts you could ever ask for. “One of the things that makes us so unique is our rich culture, Sarawak has more than 40 sub-ethnic groups, each with its own distinct language, culture and lifestyle,” He explains that this

| Business Events Malaysia |

“Sarawak is a land unlike

any other in the world, which makes it a one of a kind experience.”

Chris Smith chris@rogers-asia.com


Kuala Lumpur Convention Centre, A DECADE OF EXCELLENCE Business Events Malaysia speaks to Alan Pryor, General Manager of Kuala Lumpur Convention Centre to get an insight on how they have remained Malaysia’s business events icon through the years.


uala Lumpur’s twin towers majestically stand proud and tall.

“Our building is purpose built, thus is has an ideal design that is a favourite with organisers.”

The sunlight bouncing off the glass windows of the tower and glistening off the steel structure, it is indeed a sight to behold. A sight that people from all over the world travel to see. As far as picturesque backdrops go, Kuala Lumpur Convention Centre takes the cake. “We do have the best view,” says Alan Pryor as he smiles knowingly. “It is one of the many points that sets us apart from our competitors. Besides its magnificent view and central location, the centre boasts some of the biggest MICE space in the country. “Our building is purpose built, thus is has an ideal design that is a favourite with organisers,” says Pryor. “ We are able to have simultaneous events, for example an exhibition on the ground floor and at the same time a conference on level 3,” he adds. “This makes it incredible convenient.”

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Spanning five levels, the centre offers 22,659m2 of flexible function space including 12,310m2 of columnfree exhibition halls and a 2,600m2 standalone marquee, 3,000 capacity Plenary Hall, 500-seat Plenary Theatre, Grand Ballroom for 2,000 diners, Banquet Hall for 750, Conference Hall for 1,800, 20 meeting rooms, ancillary facilities, and the latest in wireless, 3G telecommunications and digital audiovisual services. The above is delivered by world-class services and top-notch culinary offerings served up by a 51-strong culinary brigade. Throughout the years, the centre has played host to very important people from across the world which include royalty, multi-billion dollar businessmen, political delegates, professionals and experts in specific fields. “We have hosted the British Royal Family and we have had experts and professionals in the oil and gas, medical and science fields from across the world, under our roof.”


Introducing: BUSINESS EVENTS MALAYSIA Vice President of MACEOS, Mr Alun Jones and CEO of MyCEB, Mr Zulkefli Md Sharif jointly launched the inaugural issue of the Business Events Malaysia Magazine (BE) at MyCEB’s Networking evening on 12 November 2014 at Tujo Restaurant, Kuala Lumpur.


he night saw industry professionals come together for a night of fun and games and a chance to meet with industry counterparts and friends over food and drinks. The event which started in the early evening, had guests participate in a unique treasure hunt which added a fun twist to the night. In his speech, CEO of MyCEB, Mr Zulkefli Md Sharif welcomed friends and members to MyCEB’s 3rd networking evening. He congratulated industry professionals present on a job well done in making Malaysia a top notch business events destination. “The roll call of recognitions and accolades speaks volumes. The city of Kuala Lumpur

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comes in third in Southeast Asia in the ICCA rankings as well as third in the APEC region (under the Top 20 Global Destination Cities of 2013),” Sharif says. In his speech he also outlined the three simple elements that must be understood and practiced to ensure the success and best possible outcome of any event. He says “These three simple elements are Create, Satisfaction and Investigate. (C. S. I).” He explains that creation here is about building a foundation. This is where teams come together to brainstorm, provide creative input, examine the resources required and finally to begin the backstage process of constructing an event. “Once we have

| Business Events Malaysia |

“The city of Kuala

Lumpur comes in third in Southeast Asia in the ICCA rankings as well as third in the APEC region (under the Top 20 Global Destination Cities of 2013).”



Specially designed offerings strengthened with the “Malaysia Like Never Before campaign” and “Malaysia Twin Deal X” promotion for corporate meetings and incentives are unveiled by Malaysia Convention & Exhibition Bureau. Cheong Fatt Tze Mansion, Penang


n recognition of growing interest in Malaysia as a leading international business events destination, Malaysia Convention & Exhibition Bureau (MyCEB) has rolled out the “Malaysia Like Never Before” campaign and “Malaysia Twin Deal X” promotion to woo corporate meeting and incentive planners globally. These two offerings are set to give the country’s business events scene an extra boost in an already exciting year for Malaysia. Recently, the country launched its Malaysia Year of Festivals (MyFEST) 2015 campaign to promote the country’s packed calendar of festive celebrations year-round. Malaysia Like Never Before The “Malaysia Like Never Before” campaign showcases five key destinations that have been thoughtfully reimagined and geared up for attracting inbound international corporate meeting and incentives travels. Meeting and event planners will find Langkawi, Georgetown, Kuala Lumpur, Kota Kinabalu, and Kuching refreshed as unique and exotic

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experiential canvases, even to the most seasoned members of the business events circuit. Each destination has its own distinctive theme which will make any incentive trip linger with its participants well past their stay. Whether to ‘Sail Beyond the Horizon” in Langkawi, “Indulge in cultural Luxury” in Georgetown, “Explore the Urban Jungle” in Kuala Lumpur, “Roar in the Mighty Jungle” in Kuching, “Rise Above the Clouds” on Mount Kinabalu or engage in other suggested experiences at various locations, all will present a variety of unique and authentic ‘Do’, ‘Stay’ and ‘Eat’, recommendations designed to enrich, reward and recharge. Rewarding trips made sweeter with Malaysia Twin Deal X Continuing the momentum of its popular “Malaysia Twin Deal ++” predecessor, the “Malaysia Twin Deal X” (MTDX) tactical promotion aims to boost sales bookings for this year, under the “Malaysia Like Never Before” campaign. MTDX presents

| Business Events Malaysia |

“Each destination has

its own distinctive theme which will make any incentive trip linger with its participants well past their stay.”

The MACEOS BASH! MACEOS members and partners let their hair down on 11 February at Bricks and Barrels in Sri Hartamas for a fun night of networking.

It was a night of excellent music, plentiful food and lots of industry gossip! Combined, it was a night packed with fun for all. Also no party is complete without a lucky draw and this networking function was no exception with some quality items given away to a few lucky individuals. The night was a success and could not have been possible without the kind sponsorship of C.I.S Network, Felix Expo Logistics, Harini Management, Innogen, JIM Project & Expo Logistics, MATRADE, Malaysian Exhibition Services, Messe Worldwide, Pico International, Qube Integrated Malaysia, R. E Rogers, Radius Exhibits & Interiors, Schenker Logistics and Smart Reg System. | 18

| Business Events Malaysia |


Steve Monnington, Mayfield Media Strategies, UK Monnington has been involved in the exhibition industry for over 23 years. He first joined the Blenheim Group and, as Director of International Development, handled all of the acquisitions that took Blenheim from a small UK company to the world’s largest exhibition organiser. Today, Monnington heads Mayfield Media Strategies (MMS) providing M&A broking services and strategic business development consultancy to exhibition organisers making it the largest specialist M&A brokers for the exhibition industry. Using his vast exhibition experience as a platform, Monnington is a regular contributor for Exhibition News and Exhibition World.



he large deals continue. In my last column I reported that UBM announced intention to acquire Advanstar from Veronis Suhler Stevenson together with the acquisition of Questex by Shamrock Capital and since that time we have seen more activity involving private equity firms. Informa announced the acquisition of Hanley Wood Exhibitions for $375 Million. Hanley Wood has a portfolio of 17 exhibitions covering Construction and Real Estate. Most of the shows are held in the USA but there is a version of their key brand, World of Concrete, held in India. The Hanley Wood acquisition has many interesting parallels with the UBM Advanstar acquisition. Both Informa and UBM have new CEO’s who have undertaken a strategic review and have clearly identified that the USA is a key market and that they need to buy a large business to make an impact there. Both Advanstar and Hanley Wood have been

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owned by private equity firms for many years. It is fairly unusual for a business to revert back from financial ownership to being owned by a traditional exhibition organiser and, in order to win the financial bidding, it has been necessary to bid a double digit multiple. I also suggested that UK based Clarion Events might be sold soon and so it has come to pass. After months of speculation, Providence Equity Partners are the new owners. Providence already have experience in the exhibition sector having acquired US trade show organiser George Little Management from DMG in August 2011 for $173 Million and then sold it on to another private equity owned business, Emerald Expositions, in December 2013 for $335 Million. Clarion used to be one of the most acquisitive companies but deals stopped some time ago. Providence will want to reboot the acquisition activity so we can expect them to re-engage with fresh

| Business Events Malaysia |

funds with South East Asia as one of their target markets. Most of the recent acquisition activity in South East Asia has been centered around Malaysia, Indonesia and Thailand but this quarter there was a sizeable deal in Singapore. HRM Asia has been acquired by Diversified Communications from Australian venture capital fund, Arowana Capital for Singapore$ 9.8 Million. HRM Asia is a media platform for human resources management with the main HRM Summit taking place at Suntec City. Diversified Communications are a US owned media group who have been steadily developing their business in Asia over the last few years, primarily with events in Hong Kong. Last year they acquired 51% of Kavin Intertrade in Thailand, a company running shows in the franchise, food and hospitality sectors. HRM represents their first move into Singapore. Maybe we will see them in Malaysia in the near future.


Nurturing Young Talents in THE BUSINESS EVENTS INDUSTRY Kenneth Fong, Chairman, Education and Training Sub-Committee, shares how MACEOS is taking steps to equip the business events industry in Malaysia with relevant education and training so that industry players can step up their game.

E “Education is the most

powerful weapon we can use to change the world.” -Nelson Mandela

xperience and skill in the business events industry is highly sought after here in Malaysia and in the world. MACEOS have taken matters into their own hands by establishing and nurturing individuals to grow the pool of young talents so that the industry can reach greater heights. Recognising the need to build up on our human capital and equip them with the necessary skills to be at par or even better than our international counterparts has been the core of the establishment of the Education and Training Sub-Committee at MACEOS. A chat with the Chairman of the SubCommittee, Kenneth Fong lets us in on just what the industry can look forward to. What is the one of the most difficult challenges that the business events industry in Malaysia faces? The Business Events industry or more fondly known as the MICE industry has

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| Business Events Malaysia |

always faced a shortage of talent. And it doesn’t help that many professionals in the Business Events industry either came to it by chance or just ‘bumped’ into it or they learnt it the hard way through the school of hard knocks, a harsh but necessary way to learn. Unfortunately in Malaysia, there is no real formal education for the business events industry. Talent is fierce and well sought after as industry individuals are scarce and few are well-trained and sufficiently experienced. So it’s no surprise that companies were to keep to themselves talent that is difficult to come by. This has to be one of our most difficult challenges and plans have been set in motion to help overcome this challenge. What has MACEOS done to help overcome this challenge? We have established an education and training wing within MACEOS.





Motherhood Expo - KLCC Organised by Sphere Exhibits Malaysia Sdn Bhd


22nd KL WEDDING EXPO - KLCC Organised by Sphere Exhibits Malaysia Sdn Bhd


HOME DECOR AND DESIGN EXHIBITION(HOMEDEC Sabah) - 1Borneo Exhibition Hall Organised by C.I.S Network Sdn Bhd www.homedec.com.my

# MAY 1-4




Cafe Malaysia - MECC Organised by CEMS Conference & Exhibition


Indian Wedding Fair 2015(IWF 2015) - Mid Valley Exhibition Centre Organised by ASC Agenda Suria Communication Sdn Bhd


Bumiputera Property Exhibition(BPEX) - Hall 1, Mid Valley Exhibition Centre Organised by Medimesra Care Management




7th KL International Gifts, Premium & Stationery Fair 2015(7th KLIGP) - Hall 1&2 PWTC Organised by Malaysian Gifts and Premium Association www.kligp.com.my


PALMEX MALAYSIA 2015 - Lahad Datu, Sabah Organised by Fireworks Events (M) Sdn Bhd



International Beauty Expo(IBE) - KLCC Organised by Elite Expo


OMC Asia Cup Open 2015 Malaysia - KLCC Organised by Elite Expo


METALTECH 2015(MTM) - PWTC Organised by Tradelink ITE Sdn Bhd


Automation Technology Exhibition & Conference - 8th Edition (autoMEX2015) - PWTC Organised by Premier Exhibition Services Sdn Bhd www.tradelink.com.my/automex/


26th INTERNATIONAL INVENTION & INNOVATION EXHIBITION(ITEX) - KLCC Organised by Malaysian Invention and Design Society (MINDS)


2nd Penang Night Career & Postgarduate Expo (2PNPCP) - Concept Hall, Auto City Juru Organised by PenExpo Events www.penexpo.com.my


# JUNE 2-4

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Oil and Gas Asia(OGA) - KLCC Organised by Malaysian Exhibition Services

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CIS Networks T presents ARCHIDEX 2015

he annual ARCHIDEX (International Architecture, Interior Design & Building Exhibition, Malaysia) kick-starts this August 12 – 15 at the Kuala Lumpur Convention Centre, Malaysia.

The Region’s Renowned Architecture, Interior Design & Building Exhibition is back in August.

Since its introduction in 2000, ARCHIDEX has been Malaysia’s most successful annual industry event for the architecture, interior design and building fraternity. It has also earned itself a pivotal position as a leading gathering among South East Asia’s fraternity of architects, urban planners, interior designers, developers, academicians, students and various related industry professionals. ARCHIDEX also shares the stage with colocated exhibition - ECO-B (4th Malaysia Eco Building & Design Exhibition), to cater to the rapidly growing interest in environmentally responsible buildings and solutions. Both ARCHIDEX and ECO-B are jointly organised by the Malaysian Institute of Architects (PAM) and leading business events organiser C.I.S Network Sdn Bhd. These events are also proudly presented and held concurrently with PAM 2015 Convention.

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| Business Events Malaysia |

Besides Malaysia, a larger presence by foreign exhibitors will be seen this year and that includes Austria, Australia, Belgium, China, France, Germany, Hong Kong, Indonesia, Japan, Korea, Netherlands, Singapore, Spain, Switzerland, Taiwan and Thailand. There will be more than 550 international and local exhibitors taking up 1,300 booths in 9 halls of the Convention Centre. Besides that, this four-day event will also be packed with concurrent events and networking sessions through its 4 international architecture, interior design conferences & forums, trade talks, daily presentations, discussions, meetings, awards, product launches, hosted cocktails and a gala dinner. The Premium Partner of ARCHIDEX 2015 is Lamitak, while the Strategic Partners on board include Malaysia Mosaics Sdn Bhd, Roca Malaysia Sdn Bhd, Kian Interiors Sdn Bhd and Formica (Malaysia) Sdn Bhd. ARCHIDEX is a trade exhibition, open to persons 16 years and above, and registration is required for entry. Pre-registration to visit is now available at www.archidex.com.my


FELIX EXPO LOGISTICS Offers Excellence in Exhibition Logistics

30 years of experience and a worldwide network of business associates says so.


elix Expo Logistics (M) Sdn Bhd was established to focus their expertise in the exhibition and event logistics business for the last 30 years. It offers a full range of services for international and domestic events.These include local and international household goods relocation, office relocation, factory machinery and sensitive equipment moves, disposal and destruction services, manpower, warehousing and transportation. They are able to provide full logistics chain services in partnership with a worldwide network of business associates. The team is capable of managing any size of exhibition logistics requirements and they are familiar with all major international exhibition venues.The team in liaison with its network will handle every aspect of the event logistics. These will include on site packing and handling, transportation, shipping, customs

documentation, import/export regulations, storage and any other logistics service required for the success of the event. Felix Expo has provided its exhibition and event services to a wide variety of industries. These include aerospace, construction, oil and gas, heavy equipment, sports, music and entertainment. These services have been conducted in Malaysia, Singapore, Myanmar and other South East Asian countries. Services have also been provided to West Asia, India, China and Europe. Felix Expo headquarters is in Kuala Lumpur with offices in Singapore, Jakarta and Brunei. Felix Expo is ready to serve you. True to their motto, they will deliver their services with Relationship and Knowledge, Hassle- Free and On Time.

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ood & Hotel Penang 2014 (FHP 2014) concluded triumphantly at its debut as the first Food & Hotel trade show in Penang, establishing itself as a platform for industry players to venture into the trade sphere of the Northern Region. The FHP 2014 exhibition played host to a total of 2073 trade visitors from 17 nations at Straits Quay Convention Centre (SQCC), Penang, Malaysia.


The first Food and Hotel tradeshow in Penang, Food & Hotel Penang 2014, played host to 2073 trade visitors from 17 nations.

Fully supported by the Penang State Government and the Malaysian Association of Hotels (MAH) - Penang Chapter, the inaugural FHP saw a total of 181 participating companies (from 29 countries), with 2 International Group Pavilions from The Republic of Korea and Taiwan ROC. FHP 2014 was officiated by The Chief Minister of Penang, YAB Lim Guan Eng on 6 November 2014. The exhibition was also visited by the Penang State Minister for Religious Affairs, Domestic Trade & Consumer Affairs, YBhg Dato’ Abdul Malik Abdul Kassim and YB Steven Sim, Member of Parliament for Bukit Mertajam, Penang. FHP 2014 truly reflects its status as the island’s Official Food & Hotel Show with the attendance of high profile VIP’s. Partnering with The Wine Academy of Malaysia and The Sommelier Association of Malaysia, bearing a vision of introducing wine and its culture to the visitors, The Wine Village featured some of the local and international wine brands including Asiaeuro Wines & Spirits, Fricassee Resources, Maison Andre Goichot and New Zealand Unlimited. FHP 2014 had brought more than just an exhibition to the Pearl of Orient by introducing the Hosted Buyer Programme. The 7 hosted buyers from AEON Big, Chain Palazzo, Con Ga De Thuong Enterprise, Fair Price, KCG Corporation and Pastry Pro & PP Equipments had successfully completed meetings and engagement between 43 exhibitors. The B2B programme at FHP 2014 also provided a Business Matching Platform for exhibitors, with a total of 949 matches generated and facilitated in the duration of 3 days. Held alongside FHP 2014 was the “Green Hotel Seminar” by | 30

MAH and Nippon Paint on the second day of the show, at neighbouring G Hotel. A few topics were presented at the seminar including: “Greening Hotels & Resorts” by Ir. Chen Thiam Leong; “Flushing Out Pollutants in Your Hotel” by Ir Soong Peng Soon; “Green Material: The Significance” by Ar Sarly Adre Sarkum; and Green Coating System presentation by Sean Tan from Nippon Paint. These insightful green talks were attended by some 75 conference delegates. The show gained local participation from companies such as | Business Events Malaysia |

Chefutensile, Dankoff Coffee Specialist, Imec Hygiene, NKRContinental, Sonoma Furniture, The Chocolate Effect and Winterhalter. Nonetheless, international participation were present at the show, namely from France, Germany, Poland, Thailand, UAE and USA. Due to the success of its debut, Food & Hotel Penang will return for a second series from 15 - 17 November 2016 @ Straits Quay Convention Centre, Penang to an even more outstanding show.


Messe Frankfurt presents AUTOMECHANIKA KUALA LUMPUR Held from the 19-21 March 2015, at KLCC, Automechanika KL saw a 73 percent increase in European exhibition space. Encompassing 7,465 sqm of exhibiting space with more than 240 exhibitors from 21 countries.


esse Frankfurt is one of the world’s leading trade fair organisers, generating around €550* million in sales and employing more than 2200* people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 120* trade fairs, of which more than half took place outside Germany. In March, Messe Frankfurt presented Automechanika, KL. The fair in Kuala Lumpur is one of 14 Automechanika fairs held in Africa, Asia, Europe and Central and South America. Automechanika Kuala Lumpur, Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN, attracted more than 6,000 visitors. Also, this year’s fair increased to four halls for the first time, encompassing 7,465 sqm of exhibiting space, a tremendous increase of 49 percent. Featuring more than 240 exhibitors from 21 countries and across regions, which is a striking 26 percent increase in exhibitor number compared to 2013. In addition to offering a leading insight into the ASEAN automotive market

and industry, the show is expanded its European influence as well. In its second year with a European pavilion, the fair saw a 73 percent increase in European exhibition space, and with more European countries than ever before. It was a great opportunity to see the latest from repeat countries such as Italy, as well as new countries including Bulgaria and Poland. The European pavilion follows on from the astounding growth seen in the Malaysian market in recent years. Whilst Europe is now gradually recovering from the financial crisis, the Malaysian market continues to attract companies worldwide due to its stable and secure business environment. And with a high level of car ownership in Malaysia – 341 cars per 1,000 people – there is strong aftermarket potential for auto components and accessories firms. Automechanika Kuala Lumpur is part of the growing trade platform for companies looking to access not only Malaysian but also ASEAN markets, with the European Union (EU)-Malaysia Chamber of Commerce & Industry (EUMCCI) launching the fourth EU co-funded project to support EU Small and Medium Enterprises and even further improve access to the region. According to some estimates, ASEAN exports to the EU would have increased by more than 18.5 percent – this will represent a two percent boost to ASEAN’s GDP by 2020, with a | Business Events Malaysia |

two percent growth also predicted for EU exports to the region. ASEAN, A Promising Market The new exhibitors who exhibited at the European pavilion were optimistic about the market and show. One of them is Bulgarian company Balev EOOD. It’s the leading supplier of car air fresheners in EU, Russia, Ukraine, as well as having good market positions in other 42 countries worldwide. Mr Rumen Myankov, Area Sales Manager Asia Pacific says: “After hearing positive feedback about Malaysia’s business environment, such as its tax free policy and multi-ethnic society, we want to explore the ASEAN market by using Automechanika Kuala Lumpur as a platform to find distributors for car air fresheners in Malaysia.” The 2015 show marks the ninth edition of the 7,500 sqm show covering four halls for the first time, the fair was organised by Messe Frankfurt (HK) Ltd and co-organised by the Malaysia Automotive Institute (MAI). The show was also possible with the constant support from the Malaysia External Trade Development Corporation (MATRADE) and industry associations.

More details about Automechanika Kuala Lumpur can be obtained by visiting www.automechanika-kl. com / www.automechanika.com or by emailing autoasia@hongkong.messefrankfurt.com.

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A change in management has put the MATRADE Exhibition Convention Centre (MECC) back in the game, with three trade events in the first quarter of the year.


espite it being a challenging year for the MICE industry, 2014 was a year of significant changes for MATRADE Exhibition Convention Centre (MECC). With a new management team taking the helm at the centre, MECC ended 2014 successfully with a large increase in exhibitions and events organised at the centre. Since July 2014, Creative Arm & Communication Sdn Bhd (CAC) took over the helm of managing the MECC complex. With a new team in place and with a combined wealth of experience in the MICE industry, MECC is geared to be

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more competitive in the market and aims to strengthen their place as a leading venue provider. Plans have been set in place to intensify their marketing efforts to attract more trade events to be organised there. In 2014, MECC has seen a considerable percent increase of events at its centre. Other than the regular exhibitions like Malaysia International Furniture Fair (MIFF), Art Expo Malaysia and INTRADE Malaysia; new trade exhibitions like Lafarge-MAI Logistics & Safety Exhibition and Flood Control Asia and also consumer exhibitions like Kids Festival | Business Events Malaysia |

and Vendeur Festival was held at the centre. And for the first time, Malaysia Fashion Week was held at MECC. Moving into the New Year, 2015 is beginning to show a promising start. This year MECC has managed to secure 3 new trade events for the first half of 2015, namely CafĂŠ Malaysia 2015, Kuala Lumpur International Aerospace Business Convention and PSKLM International Expressway Conference & Exhibition (PIECE). The team at MECC is confident that they will secure more shows to fill up 2015 and prove that the centre is a competitive player in the business events industry.



Bringing brands to life through innovation and effective solutions. INSIGHTFUL Using the collective insight of our global teams, we continue to create unforgettable experiences and profound relationships for our client’s target audiences through traditional faceto-face communications and across online, mobile and social networking platforms. INNOVATIVE Responding quickly to the incredible changes in technology, our Innovation Hubs in Los Angeles and Beijing help us deliver technological and multimedia solutions by blending digital with real life events.

INSPIRED Our passionate, determined and hungry people leverage the depth of their understanding of different cultures and industry practices to discover and produce uniquely creative and highly effective solutions for global brands. Total Brand Activation: delivering engagements for a better R.O.I for our clients. Pico is a leading Total Brand Activation company with a worldwide presence and proven track record nearly half a century long. Innovative, insightful and inspired, we bring brands to life through powerful and engaging experiences - from strategy to execution.

In 2014, Pico was ranked second in CEI Asia magazine’s Industry Survey of Asia’s Top Business Event Companies. In 2012, Pico won the Event Marketing Agency of the Year Gold Award from Marketing Magazine and was ranked second in America’s Special Events Magazine’s Top Event Company listings in 2012-2013. Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKSE Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO). In Financial Year 2013, Pico Far East Holdings Limited reported a turnover of US$428 million and a market capitalisation of US$384 million.

Pico Malaysia is ISO 9001:2008 and OHSAS 18001:2007 certified and has won an Enterprise 50 Award in 1999. | Business Events Malaysia |

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Putrajaya International Convention Centre NUMBER 1 IN CONVENTION EXCLUSIVITY

Offering more than conventional convention facilities, PICC is a premier meeting and convention destination.


irst in exclusivity. First in the number and variety of its venues. First in access and connectivity. First in green practices. As important as all those are, PICC has one further come to fulfillment: the world’s first Intelligent Garden City, Putrajaya. A carefully planned, hightech centre for government, business, education and R&D, set in an oasis of green parks, lakes and wetlands. A MEETING, CULTURAL AND AESTHETIC LANDMARK PICC rises majestically from the top of Putrajaya’s highest point, and amidst a prestigious enclave of residential neighbourhoods and waterfront developments. It is both an iconic landmark that overlooks Malaysia’s seat of government and one that incorporates a modern, spacious and incredibly versatile design. Yet it also embodies a further, cultural dimension. Its most imposing architectural feature is the roof, designed to resemble a pending perak, the ornate handcrafted silver regalia worn on ceremonial occasions by the sultans of Malaysia and representing power and authority. The main halls are set in the “eye” of the pending. GREEN VIEWS, GREEN PRACTICES PICC combines environmental sensitivity and sustainability with award-winning best green design practices. The building has | 34

been configured so as to maximise energy efficiency and minimise direct sunlight. It has in-place energy management system which has garnered it “100% ECO-FRIENDLY”, Energy Efficiency & Conservation Award from ASEAN. The floor plan includes two self-contained, open-air rainforest “gardens” that can be accessed for closer viewing, relaxation and contemplation. PICC also affords a venue abundant in landscaped parks, lakes, wetlands and scenic vistas. All in all, PICC offers fertile ground for your next corporate event. MALAYSIA’S WORLD-CLASS PICK PICC comprises 49 discrete venues with an impressive 1.3 million square feet of usable space of usable space on nine levels of conference space : Plenary Hall, Perdana Hall (Banquet), Head of States Hall, 2 Multipurpose Halls, 10 Conference Halls, 4 Meeting Rooms, Exhibition Booths for 500 ( 3x3 sqm booth), 3 Viewing Deck and 14 Suites. With state-of-the-art facilities : Wireless LAN, wireless simultaneous interpretation system, video conferencing, provision for television broadcast and coverage, holographic rear projection system, video and billboard messaging, facilities and event management; and audio/video tieins with live telecast option. PICC CEO’s, Badlishah Ahmad, said key international target markets are regional markets, Europe | Business Events Malaysia |

and the US. PICC will join the Malaysia Convention & Exhibition Bureau (MyCEB) in its overseas tradeshow participation. “We can comfortably accommodate mega events of up to 8,000 delegates. Other facilities at PICC are a Plenary Hall for 2,800 delegates, a Banquet Hall for 2,500 people, two multifunction halls, 10 conference rooms and a VVIP Lounge”. For more information, please visit www. picc.com.my and follow us on www. facebook.com/piccmalaysia and Instagram & Twitter @piccmalaysia. For enquiries please send an email to enquiry@picc.com.my .

PICC’s Achievements  Winner, International Quality Crown Award London 2014 in the Gold Category  Winner, BestBrands in Services – Convention Centre by Asia Pacific Brand Foundation (APBF) in the BrandLaureate Awards 2013-2014  Winner, Best Congress & Convention Centre, ASIA by Business Destinations in the Travel Awards 2012  1st Runner-up in the 8th Asean Energy Efficient Building 2007 for Best Practices Competition – New & Existing Category by ASEAN


Logistics Solutions That REACH ACROSS THE GLOBE

R.E Rogers (M) Sdn Bhd has a far reaching presence for worldclass freight services.


oving exhibits and displays is a fragile job, one that needs to be undertaken by professionals in the business and R.E Rogers (M) Sdn Bhd has been an expert in freight services since 1981. Rogers became the first company of its kind to exclusively handle International exhibition freight into Malaysia, making them one of the pioneers and well-respected players in the industry. In 2001, the company began operating as Rogers Worldwide to highlight the presence of offices in eleven countries as well as a worldwide network of more than forty agents and partners. “At Rogers Malaysia we have been the leaders in Exhibition Forwarding for over 30 years and as such our track record sets us apart from our competitors,”says Chris Smith, Managing Director, R.E Rogers. “We are also a part of the Rogers Asia Group which saw us being involved in over 160 Exhibitions in 2014 and handling over 2000 exhibitors.” Vast Experience Its far reaching tentacles mean that Rogers is familiar with the ins and outs of the forwarding requirements of the exhibition industry. The company understands the intricacies and the complexity of international transportation and customs procedures. The professionalism and vast experience of its dedicated staff ensure that the exhibits are delivered on time and in excellent condition ensuring clients are completely satisfied. “We are Exhibition

Freight Forwarders unlike our competitor who have an exhibition department, we have a staff strength of 20 all dedicated to handling exhibitions both in and out bound Malaysia and the region.” Thus the company has been able to set new standards in service delivery and lead the way in exhibition freight forwarding service that fulfils the needs of the exhibition organizer, the exhibitor and the event. Their Malaysian office is conveniently located in Shah Alam that is both close to Port Klang and Kuala Lumpur International Airport as well as to all the major exhibition venues in the Klang Valley. Well-established as an experienced and professional logistics company, Rogers has a strong presence in Southeast Asia and all around the world. Their clients’ | Business Events Malaysia |

exhibitions are continually met with success and their competitive prices are well sought after by exhibitors. Signed, Sealed and Delivered For consistent service of the highest quality, R.E Rogers is an easy choice for exhibitors, you can be rest assured your goods will reach, safe and in one piece to ensure a smooth and successful exhibition every time. “We have been the official freight forwarder for the majority of major exhibitions in Malaysia including World Gas Conference, Defense Service Asia, Oil and Gas Malaysia, Water Malaysia, Ipmex to name a few.” “For the future we will strive to maintain our position as the leader in Malaysia while developing the Rogers Asia Brand which now sees us working in most Asian countries,” concludes Chris. 35 |


Seri Pacific Hotel, EXCEPTIONAL EXPERIENCE IN MALAYSIA Choose the 5-star Seri Pacific Hotel Kuala Lumpur for an exceptional experience, whether for work or play.

The Seri Pacific Hotel offers 560 spacious rooms, including 119 luxury suites and Club rooms that have been newly refurbished with a muted palette and modern accents for stylish comfort. The state-of-the-art fitness centre and outdoor pool are great for some leisure time, or choose to unwind with a relaxing treatment at the in-house Tirta Spa. The Chereza Lounge is popular amongst guests and locals, and is wonderful for unwinding after a long day. Recline with a cocktail in hand, while enjoying the music and stage performance or live game screenings during football season.


beautiful balance of warm Malaysian hospitality and contemporary modern comforts, the Seri Pacific Hotel Kuala Lumpur is a prominent establishment located only 10 minutes away from the prestigious business district of Malaysia’s bustling capital.Conveniently accessible by both road and rail, this 5-star luxury accommodation is exclusively connected to one of the city’s landmarks Putra World Trade Centre, making it a favourite amongst both business and leisure travelers.

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The hotel’s two contemporary restaurants, Kofuku and Zende, aptly accommodates all your dining needs; Kofuku boasts a beautifully landscaped garden, and plates up delicious Japanese cuisine prepared by Chef Steven Tan and team, while Zende Restaurant is an all-day dining outlet that serves a wide range of Asian and international cuisines, including a high-tea buffet on weekends and public holidays. Business travelers will greatly appreciate the hotel’s comprehensive facilities, including an impressive events space and spacious ballroom for holding large corporate functions. Smaller meetings can also be held in the numerous conference and meeting rooms, varied in size to accommodate almost any need. The wellequipped business centre also provides

| Business Events Malaysia |

convenient solutions for all your corporate connectivity needs. Located just outside the Golden Triangle, the Seri Pacific Hotel Kuala Lumpur is private enough for a tranquil reprieve from a long day’s walk around the city, yet central enough to keep you in the middle of all the action. The hotel is a short walk from the Star LRT Station, which will connect you to the KL Inner City Monorail system for you to access all the wonderful entertainment and prestigious shopping that this exciting city has to offer. In addition to receiving the prestigious 5-star International Rating from the Ministry of Tourism Malaysia, the Seri Pacific Hotel Kuala Lumpur has also been acknowledged by appreciative travelers on the popular rating site Tripadvisor, which recognised the hotel with the coveted Certificate of Excellence Award. Encompassing the best of this vibrant and dynamic city, Seri Pacific Hotel Kuala Lumpur is a uniquely Malaysian brand with international-grade quality.

For enquiries, call 03 - 4042 5555 or visit http://www.seripacifichotel.com.


Setia City Convention Centre, OFFERS A MEMORABLE BUSINESS EVENTS EXPERIENCE Only two years old, the Centre has served 172,612 guests for 596 events to date.


ocated in the popular suburb of Setia Alam, lays Setia City Convention Centre (the Centre) that is developed and managed by Malaysia’s top property developer, S P Setia Berhad. Modern, slick, elegant and absolutely striking in architecture and interior, the Centre has plenty to offer. Since the day the Centre opened its door for business in November 2012, it has served 172,612 guests up to March 2015 while the number of events that have taken place at this Convention Centre in Shah Alam, Selangor thus far totaled 596.Known for hosting the picture-perfect ballroom for celebrations with elegance and style, the Centre in Setia Alam is an ideal venue for events ranging from weddings to conferences and exhibitions to car carnivals. Due to the memorable experience that was created by the Centre’s team, a number of clients have returned for the second time to Setia City Convention Centre. Among the notable events that

have taken place for the second time at the Centre are 99 Speedmart’s 27th Anniversary Celebrations, Management & Science University’s (MSU) Annual Dinner and UMW Annual Dinner. One of the most highlighted events of the year in 2014 was Pet Fiesta which saw 15,000 vistors coming from all over Klang Valley bringing their pets. This was the first biggest indoor and outdoor event to be held at the Centre. Pet Fiesta will return in April 2015. In addition to this, the Centre is also wellknown for its Oval Lawn. The Centre’s Oval Lawn is perfect for hosting big outdoor events such as family day, car carnival, concerts, social festivals and sporting events. They have proudly been the venue provider for events such as Astro Circle: Moon Cake Fest 2012, Astro Battleground, and Michael Learns to Rock concert, Honda Hybrid Family Road Trip, Puma Night Run, UOB Heartbeat Run and New Balance Run. | Business Events Malaysia |

One of the reasons for Setia City Convention Centre’s popularity with the corporate boys and event organisers is its ability to accommodate huge groups with ample car parking spaces and the Centre is easily accessible through a network of highways. The Centre has since become a preferred venue for car events due to its flexible open car park. Among the car events that have taken place at the Centre are Lexus NX Experience, Volkswagen Car Carnival, New Camry Media Drive Event, Isuzu Forward & Giga Truck Launch, and Volvo Buses Chassis Range launch.

Indeed, the possibilities are endless for this Convention Centre which has been in market for the past two years. Email setiacityCC@spsetia.com or call 033359 5252 for more information and to make your event bookings. 37 |



Experience ‘Two Decades Of Machining Excellence’ with Metaltech 2015 from 20-23 May at Putra World Trade Centre.

For more information on METALTECH, kindly log on to www.metaltech.com.my or contact us at 03-78429863 or drop us an email at info@tradelink.com | 38


ETALTECH has truly been the flagship event for the metalworking and machine tool industry in Malaysia for the past 20 years. As the tradition carries on, Malaysia’s premier event for machine tools, metalworking and manufacturing is celebrating its ‘Two Decades of Machining Excellence’ at the forefront of the regional industry from 20-23 May 2015 at the Putra World Trade Centre in Kuala Lumpur.

named. Taking place concurrently with METALTECH is the 8th Automation Technology Exhibition (AUTOMEX), the comprehensive showcase of automation technologies is focused on specific industry and commercial applications for all automation professionals.

Last year, METALTECH hosted more than 1,800 exhibitors from 37 countries featuring 5 national pavilions. With over 3,000 new technologies from nine specialised profiles showcased during the show, METALTECH is expanding further by covering approximately over 35,000 square metres.

Newly enhanced, AUTOMEX covers all components ranging from complete systems to integrated automation solutions, as well as motion control technology and associated technologies; making AUTOMEX the very first international event in Malaysia that brings together all branches of the robotics and automation industry in a single event where products will be manufactured faster and in a more cost effective manner.

This year, this mega international machine tool show is eyeing to expand further by expecting to attract more than 25,000 trade buyers in related industries such as Aerospace, Automotive, Marine/ Offshore, Metalworking, Energy, Electrical and Electronics, and even Medical, from various leading machinery countries such as Thailand, Vietnam, Malaysia, Singapore, Korea and few more to be

For 20 years, METALTECH succeeded to fight off competitors and re-established itself as one of the leading exhibitions for the metal fabrication and cutting sectors in Southeast Asia. Backed by an impressive track record, METALTECH was named the ITE Best Event in Asia last year by the ITE Group PLC; one of the world’s leading organiser of trade exhibitions and conferences.

| Business Events Malaysia |



FOR YOUR TRADE MATRADE Exhibition & Convention Centre (MECC) Managed By: Creative Arm & Communication Sdn Bhd East Wing, Level 3, Menara MATRADE Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, MALAYSIA T . +603-6203 7032 F . +603-6203 7034 E . mecc@cac.com.my

http://mecc.matrade.gov.my Member of

Profile for Harini Management Services Sdn Bhd

Business Events (BE) Malaysia|Vol 1|No 1|2015|YB Dato Sri Dr Muhammad Leo SARAWAK CONVENTION BUREAU  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...

Business Events (BE) Malaysia|Vol 1|No 1|2015|YB Dato Sri Dr Muhammad Leo SARAWAK CONVENTION BUREAU  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...