H&L SUMMA FIX

Three brands heat up summer

For the first time, three of our banner brands— H&L Rapid True Value, H&L Agro and Regency Blinds—have come together for a consumer promotion, and by early indicators, this will be big.

Dubbed H&L Summa Fix, the promotion runs now through August 13 with $1.5 million in prizes, comprised of 25 weekly prizes of $20,000 H&L Cash and the grand prize of $1 million cash.

An H&L Loyalty Exclusive, entries for the promotion are earned based on customer spend: one entry if the spend is between $5,000 and $10,000; two entries if the spend is between $10,000 and $15,000; and three entries if the spend is more than $15,000. Plus, Wednesdays are bonus days in which customers get double entries. Eligible spend is calculated before GCT.

The H&L Family will also win big as the store that records the highest H&L Loyalty Card transactions during the promotion will win $100,000; the highest H&L Loyalty Pro transactions will win $40,000; the store with the highest transactions will win $35,000; and the store with the highest H&L Loyalty average basket size will win $25,000. The campaign for the promotion features a jingle by noted DJ, Bambino, along with print and digital ads.

"Summa Fix will captivate our customers and elevate our brand engagement. The promotion serves as a powerful catalyst, encouraging customers to actively engage with three brands, driving foot traffic, sales, and ultimately, brand loyalty,” said Donnett Smith, Brand Manager. “Let's make this summer promotion an unforgettable experience for our customers while propelling H&L to new heights of success!"