LOWE’S CANADA LAUNCHES CONTRACTOR LOYALTY PROGRAM

Lowe’s Canada has introduced a program for professionals and contractors that is supported by a new app. Unique to Lowe’s Canada, the VIPpro program will apply to all its Lowe’s, RONA and Reno-Depot corporate stores.

The program is designed to offer Lowe’s Canada’s pro customers an improved and integrated purchasing experience. Contractors will have access to the same discounts and advantages throughout the Lowe’s Canada corporate store network, plus a range of features on a new VIPpro mobile application.

In addition to a five percent discount on all purchases—and 10 percent off paint— the VIPpro program provides pro customers with services including dedicated customer service, bulk discounts and pricematch guarantees.

The VIPpro app was developed by Toronto-based Kinetic Commerce. Users can view their purchasing data, special offers and profile information on their mobile device, in addition to their complete purchasing history from Lowe’s, RONA and Reno-Depot corporate stores.

A new loyalty program will help pros connect easily with corporate Lowe’s Canada stores.