TSC STORES SWITCHING TO PEAVEY MART ACROSS ONTARIO

Peavey Industries has converted the first TSC stores in Ontario to the Peavey Mart banner.

Red Deer, Alta.-based Peavey completed its acquisition of the TSC chain at the end of 2017, adding more than 50 stores in Ontario to its existing network of 36 Peavey Marts in Western Canada

The first three TSC sites got the new signs in November of last year, all of them in London. The stores are close to the original TSC headquarters, based in this city in Southwestern Ontario. That location now serves as an additional office and second distribution centre for the network of stores under the Peavey umbrella, which consists of Peavey Mart, MainStreet Hardware and Ace.

Consumers in the province have had to get used to the new name. Jest Sidloski, vice president of marketing, customer experience and e-commerce for Peavey Industries, says social media has lit up with curiosity about Peavey Mart. Some even think it’s a U.S. brand. But, Sidloski notes, the Peavey Mart name is very strong in the West and he’s confident that it will catch on in Central Canada. “People in Ontario are not aware of us, but we are as Canadian as you can get.”

The company planned to have threequarters of the TSC locations converted by the end of 2020. The remaining sites, mainly in areas of Northern Ontario, will be switched early this year.