IKEA CANADA’S THIRD ‘PLAN AND ORDER POINT’ SHOWROOM OPENS NEAR MONTREAL

Getting closer to customers with additional locations and expertise has been a strategy for IKEA Canada in recent years. With only 14 stores in this country, the retail giant is prioritizing making access to its product lines easier. Its “plan and order point” outlets are small shops staffed by IKEA specialists who can consult with customers on product selection and installations.

The newest IKEA plan and order point opened in Brossard, Que., on April 18. It’s located in the Quartier DIX30 shopping centre on the south shore of Montreal.

The Brossard point joins similar outlets in Boisbriand, Que., and Kitchener, Ont. IKEA says it plans to open several more plan and order points in Canada.

The new showrooms will not offer products for purchase on-site. Rather, customers will be able to schedule appointments with IKEA specialists. A selection of home furnishings will be available to touch and try, including products that require installation and design expertise—provided by IKEA staff.

“We know that many of our customers in the Montreal area face significant travel time to [go to a full-sized] IKEA, which is why we’re excited to bring the IKEA experience and our home furnishing expertise closer to our customers in Brossard, Quebec,” said Sandy Evinou, east market area manager at IKEA Canada.