LAUNCHES AD CAMPAIGN TO RECRUIT WORKERS TO INDUSTRY

The number one topic among dealers and suppliers country-wide is labour and how tough it is to find people. That problem is being acutely felt in western Canada, where it’s a constant topic at meetings of the Western Retail Lumber Association.

The search for good talent is made even more difficult by the low profile the home improvement industry has with potential new hires. Because the opportunities are not widely known, WRLA launched a giant ad campaign in the spring to promote awareness of the retail home improvement industry and the potential it has for new recruits.

Called “Let’s Go Build,” the campaign’s target market is western Canada, using print, digital, and social media. The message of the ads seeks to connect people who are looking for their next career move with the businesses in this industry.

“For years we have talked about how rewarding it is to work in the LBM industry and have often commented on how this may be one of the best kept secrets, which needs to change,” proclaims a message on the WRLA website. “This is where Let’s Go Build comes in. Let’s Go Build is a dedicated campaign designed to raise awareness of our industry and share the incredible diversity of available career options.”