Selling with Grenadier | Kade Purcell

Selling with Kade Purcell

GRENADIER.CO.NZ

Kade Purcell

My Story

Kade has spent most of his life in Christchurch, with time spent living in other towns and cities across New Zealand.

Those experiences gave him a broader outlook, but Christchurch has always felt like home.

Now a proud dad, family plays a central role in what drives him. Becoming a parent has shaped the way he looks at the future - with a strong focus on responsibility, stability, and building something meaningful for the long term.

Kade keeps things simple. He believes in being upfront, communicating clearly, and backing his word with action. For him, trust isn’t built on talk - it’s built on consistency.

He takes pride in being part of the local community and in building genuine, lasting relationships with the people around him.

022 514 9061 kade.purcell@harcourts.co.nz

Our Recent Sales

212 PETERBOROUGH STREET, CITY CENTRE

42 PALATINE TERRACE, ST MARTINS

43 AHAU STREET, MOANA, WEST COAST

2 HAYWARDS LANE, DUVAUCHELLE

5 LOADER LANE, SUMNER

6 TAITA DRIVE, ROLLESTON

85D BAYLISS DRIVE, KAIAPOI

11 JACKSONS ROAD, FENDALTON

3 PICADILLY AVENUE, CASEBROOK

5 CASTLE WAY, BECKENHAM

16 CROSADO PLACE, ROLLESTON

174 KITTYHAWK AVENUE, WIGRAM

54 PLATINUM DRIVE, WIGRAM

45 REVELATION DRIVE, CLIFTON

24A PIKO CRESCENT, RICCARTON

2/35 PEVEREL STREET, RICCARTON

12 ASHERIDGE PLACE, WIGRAM

85 OAKS DRIVE, LINCOLN

A Note from the Managing Director

Thank you for choosing Harcourts Grenadier as your trusted real estate partner. I want to assure you that you’re in expert hands. At Grenadier, we understand that real estate isn’t just about property - it’s about people, trust, and achieving exceptional results.

Our team will work tirelessly to deliver the best outcome and a stress free journey, every step of the way.

ANDY FREEMAN Managing Director

NO.1

Harcourts Franchise in the South Island

100%

Locally Owned and Operated

30+

Years in Business

Residential Management Team

ROBERT MCCORMACK Founder

AMANDA ADRIAENS

BEN DONALDSON

Auctioneer/Branch Manager Avonhead

KAREN PHILLIPS

Branch Manager City

Auction/Branch Manager City

HAMISH MCLEOD

SHELLEY ANDERSON

Auctioneer/Business Partner Halswell

Branch Manager Riccarton

Our management team is the backbone of Harcourts Grenadier, bringing decades of combined experience. With a focus on innovation, professional development, and a people-first approach, the Grenadier management team sets the standard for excellence in the industry.

GRANT MILLIGAN

CANDICE TOUGHEY

NED ALLISON

ALLIE MCDONALD

SISSI LIU

LOGAN FREEMAN

Business Partner Beckenham

Auctioneer/Branch Manager City

Branch Manager Riccarton

Branch Manager Cashmere

Branch Manager Ferrymead & Sumner

Branch Manager Wigram

13 Years as New Zealand’s Most Trusted Real Estate Brand.

“I’ve bought and sold property with Harcourts Grenadier and the experience has always been exceptional.

The team’s professionalism, communication and genuine care made the process seamless from start to finish.

They’re a trusted name in Christchurch real estate and my go to team.”

Will Jordan

Grenadier Brand Ambassador

Proudly Supporting the Cancer Society

We believe real impact goes beyond real estate. It’s about showing up for our community in meaningful ways.

We're proud to partner with the Southern Cancer Society to reduce the incidence and impact of cancer. From funding vital support services to helping drive prevention and awareness campaigns, this partnership reflects our commitment to the health and wellbeing of Cantabrians.

One of our key contributions is funding the Christchurch Cancer Shuttle service, which provides free transport for patients to and from treatment. Two Grenadier-funded shuttles run 8 trips a day, five days a week, removing the stress of transport for people going through their toughest moments.

To date, Grenadier has donated over $330,000 to support the Southern Cancer Society, and we're not slowing down.

With You Every Step of the Way We understand that selling your home is more than a transaction, it’s a journey. That’s why we’re with you every step of the way.

We’re proud to be the only real estate company in Christchurch that employs a dedicated Head of Client Experience, Greg Seaward Searle.

Greg’s mission is simple: To ensure every single client enjoys a five-star real estate experience. From the moment your property hits the market, Greg is on hand to offer impartial support, whenever you need it. He’s your extra layer of security, ensuring that what we promise, we deliver.

Don’t just take our word for it. Our team at Harcourts Grenadier holds an outstanding average Google review rating of 4.95 out of 5 stars, based on verified client reviews. It's independent proof that when it comes to Christchurch real estate, we consistently deliver a high standard of service.

GREG SEAWARD - SEARLE

Head of Client Experience 021 273 2753 greg.seaward-searle@harcourts.co.nz

“From our very first meeting, I felt confident I’d chosen the right team. The advice was clear, the marketing was spot on, and the communication never missed a beat.

They made the selling process so much easier than I expected, we got a great result and I couldn’t be happier. I’d recommend them to anyone thinking of selling.” - VENDOR

Your Property Journey Selling your home is a big step, and we’re here to guide you through every stage with clarity and confidence.

Analysis and Research A report containing all relevant information for your property including market conditions and recent sales.

Method Support and expertise to help you choose the best method of sale for your property.

Marketing Specialised marketing plan for your property.

Inspections Open homes and viewings by appointment.

Coordination Management of all advertising and media placement.

Feedback Regular feedback and reviews to measure buyer interest and price.

Sale and Negotiation We are here to obtain the best possible result on your terms.

Settlement Our attention, guidance and assistance throughout the selling process and liaison with solicitors.

Future Plans When necessary we can help find you a new home.

The Power of our Network With a Harcourts Grenadier agent, you’re not just getting one consultant, you’re tapping into the power of the entire Harcourts Christchurch network.

The moment your home goes live, it’s instantly visible to every Harcourts agent in the city, along with their database of qualified buyers.

It's targeted visibility at scale, powered by the largest real estate network in Christchurch.

This collaboration delivers real results.

45%

Harcourts Market Share Harcourts is responsible for almost half of all settled sales in Christchurch.

500+

Agents Across Christchurch All working to get your property in front of more buyers, faster.

Harcourts

$881,956 All Companies

$847,756

Harcourts average sale price came in $34,200 higher than the combined average of all other real estate companies.

Data was collected from company websites on 15 May 2026. Whilst every measure has been taken to ensure the data is correct, E&OE. Note: ‘Other’ category is made up of 40 real estate companies with 4 or less listings.

EXP | 6

Professionals | 6

Remp Stone Real Estate | 6

The Change Agents | 7

Salus Property | 7

Citrus Living | 8

Other | 191

40

The Hancock Group | 8

People & Property | 8

Lab Realty | 9

One Agency | 10

Ironbridge | 10

Glass Miles | 11

Braziers | 12

Kelleher | 13

Diamond Realty | 14

Whittle Knight | 16

Sotheby’s| 20

First National | 21

Home | 23

Cowdy | 24

Raine & Horne | 59

Total Realty | 68

Artizo | 81

Bayleys | 152

Ray White | 338

HARCOURTS | 730

Current Residential Listings Christchurch Area

%

Total Harcourts Share of Listings

The strength the Harcourts brand means we list 40 - 50% of all the Christchurch properties on the market at any time.

Choosing the Right Method

We will provide you with advice based on your situation to ensure the best outcome possible.

Methods of sale that involve a quick but intense marketing period are often the best choice and give you the opportunity to create urgency for buyers to act quickly.

Auction Involving a high-profile structured campaign, you set the terms, conditions and auction date. You agree on a confidential reserve price, with no pressure to sell if that reserve is not met.

You’ll attract only genuinely interested buyers and all bidding is on a cash and unconditional basis.

It is also the most likely method to deliver a premium price as the keen buyer interest promotes competition.

Deadline Sale This method of marketing creates a profile for your property and establishes a competitive environment without having to list a price. You also set the terms, conditions and deadline date and you will find prospective buyers become emotionally involved with your home before they consider the price they have to pay.

They only have one opportunity to put forward their most competitive offer. You have the opportunity to accept, decline or continue negotiations with any interested party - it’s your choice.

Marketing with a Price Buyers may choose not to inspect the property based on its price being too high or low.

• • • • •

Set the price correctly in the initial marketing period.

Most buyers show interest soon after you’ve listed.

When buyer competition is highest you achieve your best result.

Overpriced properties take longer to sell.

The longer you’re on the market, the lower your selling price.

Marketing without a Price The marketing must capture the attention of the buyers.

Our goal is to make a buyer’s shortlist and generate maximum buyer competition.

The property is judged on its merits not its price, the sale process will help gauge what the market value is at the time.

We don't price your property, the market does.

The Best Auction Experience We proudly call more auctions than any other real estate group in the South Island, and we’ve invested heavily in building a market leading auction programme.

From our state-of-the-art auction rooms and advanced technology to the expertise of our auctioneers and sales consultants, every element is designed to create transparency, build momentum, and encourage competition.

Scan the QR code to find out more about Auctions at Grenadier

The Psychology Behind the Process

When buyers enter the market, their mindset is shaped by the sales process itself.

The way a property is presented, whether by negotiation, or auction - directly influences how buyers approach it, and ultimately, the result you achieve as a seller.

Here’s the key difference: Buyers in a non-auction scenario are often asking themselves, “How can I buy this property for the lowest possible price?”

Auction buyers, on the other hand, are thinking, “How far can I stretch to be successful on auction day?”

This shift in mindset is crucial and it’s where auctions consistently deliver stronger outcomes.

Auction Gives You Three Opportunities to Sell.

You're in control at every stage of the process

From left to right; Ned Allison, Hamish McLeod, Lisa Yardley-Vaiese, Ben Donaldson

01

Before Auction

02

Auction Day

03

After Auction

Auction Results Auctions

Auction vs Non-Auctions Feb 2026 - Apr 2026

4% Withdrawn

Non-Auctions

6% Withdrawn

While we’re proud of the process, the real proof is in the performance - just take a look at the results.

68

%

23% Still Available

Sold via the Auction Process*

40% Sold via Non-Auction

41% Still Available

5% Under Offer 2% Sold Prior

23% Sold After

13% Under Offer

43% Sold

*Sold through the auction process.

This includes sold before auction day, on auction day and post auction day.

Results as at 15 May 2026.

40% Sold

Year to Date May 2025 - Apr 2026

6% Withdrawn 3% Still Available

58% Sold at Auction

90%

1% Under Offer

1045 out of 1156 Sold at Auction* 32% Sold After Auction

Value of Properties Sold at Auction Feb 2026 - Apr 2026

3% $2 Million + 24% Under $699,999

31% $1 Million

15% $700,000s

13% $900,000s 14% $800,000s

Your Property, Centre Stage

Grenadier Marketing, Your Strategic Advantage

We set the standard in real estate marketing. When you list with Grenadier, you get a full in-house marketing team working alongside your consultant to sell your property.

Our team handles brand strategy, social media and graphic design. We work with a network of photographers and videographers, maintain strong relationships with key media suppliers, and have an industrial grade printer on site that most agencies don't have access to.

This means high-quality marketing material, produced faster and more cost-effectively than our competitors can offer.

46%

Higher listing views than market average*

53%

More watchlists than market*

132k

Website visitors per month

152k

Social media reach per month

*Based on Trade Me Property data

Global Reach Your property reaches buyers across New Zealand and around the world through our digital presence on all major listing platforms, plus targeted campaigns on Facebook and Google.

Harcourts has 6,400 sales consultants across 897 offices in 11 countries connecting international buyers to New Zealand properties every day.

Full Service Company

We pride ourselves on being a full-service real estate company.

We offer specialist teams across residential, commercial, and property management. Our expert teams are here to support you, whether you’re buying, selling, leasing, renting, or a residential or commercial landlord seeking professional property management.

Residential Property Management The main reason people hire property managers is to free up their time.

Having your property managed through Grenadier Rent Shop will take the hassle out of having investment properties. We ensure the smooth running of your investment portfolio by having our expert Property Managers effectively manage all aspects of your property.

AMY ZIOLO - ORR

General Manager Grenadier Rent Shop 027 736 8254 | 0800 377 277

NAI Commercial Sales, Leasing & Business Broking We are a trusted commercial property specialist team operating across Christchurch and the South Island. Led by Craig Edwards, we bring unmatched knowledge of the region’s commercial landscape, giving our clients a distinct advantage. With daily interactions across buyers, sellers, and investors, we understand the market dynamics better than anyone else. Whether you’re buying, selling, investing, or seeking expert business broking advice, our team provides the insight and results you can rely on.

CRAIG EDWARDS

Sales Manager NAI Harcourts Grenadier Commercial 027 434 4245 | 03 371 9126

NAI Commercial Property Management Our Grenadier Commercial Property Management division is backed by an experienced team dedicated to providing seamless property management solutions. With a strong focus on clear communication, efficient processes, and proactive management. We ensure that landlords, tenants, and contractors receive the highest level of service.

RACHEL GOULD

Head of Commercial Property Management NAI Harcourts Grenadier Commercial 021 220 0599 | 0800 665 500

AKAROA 47 Rue Lavaud AVONHEAD 1/49 Merrin Street BECKENHAM 1/146 Somerfield Street CASHMERE 1/81 Cashmere Road CITY 98 Moorhouse Avenue FERRYMEAD 1020 Ferry Road HALSWELL 379 Halswell Road RICCARTON 1/88 Division Street SUMNER 43 Nayland Street WIGRAM 1/47 The Runway NAI COMMERICAL 1/98 Moorhouse Avenue RENT SHOP 77 Moorhouse Avenue Visit us online GRENADIER.CO.NZ Follow us on social media @HARCOURTSGRENADIER

Grenadier Real Estate Ltd MREINZ Licensed Agent REAA 2008