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Non Agent Case Study Book (4)

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The Harcourts Difference.

Our reputation for honesty and integrity, coupled with consistently strong results, has seen us recognised throughout the Adelaide Hills and neighbouring suburbs as one of the region’s most trusted agencies, as voted by our clients Knowing the process, strategy and market conditions is just as important to you, the seller, as it is to your agent, which is why we share this knowledge with you well before your campaign begins

Whilst the proud legacy of Harcourts dates back to 1888, our focus is firmly on the future. We combine a precise, service-based mindset with modern systems, innovative technology and carefully considered marketing strategies designed to maximise your property’s exposure.

Alongside targeted digital campaigns, our strong social media presence plays a key role in connecting properties with buyers With over 10,000 Facebook followers and more than 4,000 Instagram followers, our property campaigns commonly achieve in excess of 100,000 views per post, creating exceptional reach and engagement across the Adelaide Hills and beyond

Combined with Harcourts’ global network spanning 11 countries, we ensure your property stands out in a way that feels authentic, engaging and emotionally driven through strategic storytelling, impactful campaigns and imagery that truly resonates with buyers.

Our Point of Difference: Harcourts Reach is your AI-based digital advertising platform that gets your property in front of buyers designed to create mass awareness, drive interest and generate competition Over 100 versions of your ad will appear across Facebook, Instagram and Google network With round-theclock monitoring of who is interested in your home, REACH connects the most engaging ads with more like-minded people to drive them to view your home.

Why Marketing is so important

The right marketing campaign does more than simply advertise a property, it tells a story, creates emotion and places your home in front of the right buyers at the right time Every property is different, which is why a tailored approach is so important From strategic photography and video, to targeted digital exposure and carefully crafted copy, a customised campaign helps a home stand out in a crowded market, build momentum early and ultimately create stronger buyer competition and better results

Explore a selection of recent campaigns that demonstrate the impact of refined strategy, elevated presentation and targeted exposure, delivering exceptional results through carefully curated marketing tailored to each individual property.

2429A Greenhill Road, Balhannah

A campaign defined by exceptional reach and an even stronger result Generating over 127,000 views, 8,000 engagements and more than 158,000 video views, the campaign captured significant buyer attention across multiple platforms. The property also achieved 141,000 views on Prestige Property, creating outstanding exposure amongst qualified luxury buyers. Strong competition throughout the campaign ultimately led to multiple offers and a result sold above the asking price

150 Anserson Road, Echunga

Australia’s most viewed listing on Realestate com, 2 open homes, over 950,000 views organically on social media, and a record price in Echunga, this was an exceptional marketing campaign that led to the home selling for over the asking price in just 14 days.

A tailored marketing campaign for 44 Godfrey Terrace, Leabrook combined with strategic photography, video, social media and premium online exposure to generate exceptional buyer interest from launch. The result not only showcased the power of strategic marketing and quality presentation but also helped achieve a suburb record result for Leabrook.

Street Record

Views on REA

This property became the most-viewed listing on realestate.com.au in South Australia within its first week online and achieved results that far exceeded the platform’s average view count On real estate cm au alone this property had 186,137 views

#1 92,871 109 104

While the average days on market in nearby Mylor sits at 59 days, this sold in just 6 days Through a carefully considered campaign featuring strategic photography, high-quality video and targeted exposure, the property captured the attention of buyers not only across the Adelaide Hills, but wider Adelaide alike

43

12k views 109 5

67 Kangaroo Reef Road, Mylor

#1

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