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Issue No. 1

HappyTails Canine Wellness, Inc.

A Welcome Message From Our President Every generation should embrace their opportunity to experience unconditional love and to have a positive impact in our world. Our HappyTails Canine Wellness family stands gratefully on the shoulders of the giants who came before us, and OUR TIME IS NOW! Dogs are breathtaking beacons of unconditional love. They inspire us through their bravery, humor, and loyalty. As their guardians, they trust us to give them the best nutrition possible so they can live long, -name healthy, and happy lives. Our cherished mission is to deliver the finest and most innovative, scientifically advanced canine wellness products available, so your dog can achieve optimal wellness. Welcome to our HappyTails family. We look forward to being your trusted partner in canine wellness.

Athena Boulgarides Founder, President & COO, HappyTails Canine Wellness, Inc.

Table of Contents Meet the Team . . . . . . . . . . . . 3 Nutritional Nuggets . . . . . . . . . 5 Journey Up Treats . . . . . . . . . . . . 7 The Yummy Tummy . . . . . . . . . . . 9 Summer Glow Up Pupcakes . . . . 11 Splashy Salmon Sliders . . . . . . . . . 13 Jazzy Jerky Treats . . . . . . . . . . . . . . 15 Waggy World News . . . . . . . . . . . . . 17 MAXGEVITY Supplements . . . . . . . . .19 HappyTails University . . . . . . . . . . . . . . 23 Digging Pit . . . . . . . . . . . . . . . . . . . . . . . . 27 The Aesthete Corner . . . . . . . . . . . . . . . . 29 Hope & Healing . . . . . . . . . . . . . . . . . . . 33

Design by Julia Ionov Athena Boulgarides

Meet Bob Welch In 2005, my five-year-old yellow lab, Corky, was diagnosed with jaw cancer. From that day on, I dedicated my life to researching natural protocols that could help her, and all dogs, fight illness. Now, my dream has come true! My business partner Athena came into my life for a reason in 2020. Thanks to her brilliant leadership and our awesome management team, we are well on our way to becoming the leading authority in canine wellness

Bob Welch Co-Founder & CEO, MaxGevity, Inc.

with a complete line of scientifically formulated treats and supplements that are improving the health and well being of pups worldwide, one dog at a time!

Meet Julia Ionov Julia Ionov serves as our Chief Marketing Officer and is regaled by peers, colleagues, and clients alike as a master of brand development and architecture. Julia drives our global marketing strategy, demand generation, communications and brand voice. She adroitly combines the art and science of marketing to drive exceptional results for HappyTails Canine Wellness and is recognized and appreciated as both an inspirational and aspirational leader. Julia Ionov,

Chief Marketing Officer

Most importantly, Julia does ALL things with love, empathy and warmth which is reflected in every aspect of our brand.

Meet Lauren Minert Lauren Minert serves as our V.P. of Social Media and Brand Ambassador. Lauren's passion for her puppy Penny inspired her to embrace her role as a dog mom and social media influencer with extraordinary zeal. A born leader, Lauren inspires dog parents around the world to celebrate every precious moment with their pups and gives them fantastic tips on how to do just that! Lauren's personal integrity, mind bending organizational skills and magnetic personality are the driving force behind our remarkable social media success.

Lauren Minert

V.P. Social Media

Meet Alison Schaefer Alison Schaefer serves as our Chief Canine Training Officer and has developed our HappyTails University Dog Training courses. Alison's strength of character and passion for excellence are matched only by the respect and affection she inspires in pups and peers alike. Her award-winning training techniques center on bridging the gap between people and their furry friends through positive reinforcement. What's more, she helps dogs become skilled problem solvers, eager to make great choices independently.

Alison Schaefer Chief Canine Training Officer

Through our HappyTails University Courses, Alison wholeheartedly delivers an enjoyable, effective, and humane training experience for both sides of the leash that promise to build a trusting, loving bond that will last a lifetime.

Dr. Gregory

N UTRITIONAL The impact of pets on our lives is profound. Dogs bring life to the meaning of “unconditional love.” As pet parents, we want to do everything we can to help our pets enjoy the happiest, healthiest, longest lives possible.

When I was introduced to the HappyTails group over two years ago, I saw their desire to “be the best” in pet wellness. How could a small group of people with huge hearts for pets but little experience with making pet products make the world better for pets? To fill some technical gaps, they asked me to join the group. What fun it has been! With the goal of doing what’s best for the pet, we’ve designed products that are meant to address the following: What makes the pet healthy? What brings happiness to the pet’s life? And what may lead the pet to live a longer life? Big objectives indeed, but at HappyTails, we dream no little dreams. 5

Sunvold's

NUGGETS Over the coming months, we’ll share more about what drives us, and more importantly, we’ll explain how our HappyTails products will support your dog's health, happiness, and longevity. Come join us on our journey! I promise, it will be all about your dog!

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ARE YOU READY TO TAKE YOUR DOG'S WELLNESS TO THE NEXT LEVEL? 7

when you know that

THE JOURNEY

is THE DESTINATION Our Award Winning Journey Up Treats Deliver Optimal Wellness for Your Dog! Your pup needs the best nutrition to live its best life! That's why we created Journey Up Treats bursting with premium proteins, prebiotics, antioxidants, beta-glucans, and omegas.

What's more, our proprietary blend of prebiotics

HTPA Prebiotic Advantage works to:

HappyTails' Wag-A-Licious Culinary Creations

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G L R O E W M U M P U S

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Pawsome recipe by Lauren Minert

PuPcakes

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♥ ♥ ♥ ♥ ♥ ♥

Let's Get Cooking! (175°C) and °F 0 5 3 to n ve o r 1. Preheat you h parchment it w t e e sh g in k a prepare a b e baking mat. paper or a silicon e bowl, combine th g in ix m e rg la a 2. In well combined. l ti n u ix m d n a ts ingredien pes and place a sh r e id sl r o ll a 3. Shape into b t. red baking shee a p re p e th n o m the or until they are s, te u in m 0 -2 5 1 4. Bake to the touch. rm fi y tl h ig sl & h g cooked throu OMPLETELY C L O O C u yo re 5. Make su your fur baby! to m e th g in iv g before

d e i l r s s lmon Bursting with vitamins & minerals, our sliders are rich in

Omega 3s which work wonders for your pup's skin & coat and even support cognitive and heart health. What's more, our Splash-A-Licious Salmon Jazzy Jerky Treats deliver prebiotics that clean and heal your dog's gut by washing away the bad bacteria and aiding nutrient absorption. ENJOY!

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Our Jazzy Jerky Treats deliver our proprietary blend of prebiotics HTPA Prebiotic Advantage to help clean and heal the gut, along with Omega 3s & 6s and premium proteins that help protect your pup against illness and promote optimal wellness. Leap into the future of canine wellness today with HappyTails Canine Wellness' Jazzy Jerky Treats!

"10 STARS ALL THE WAY!" My fur baby absolutely adores these treats! Her coat is gorgeous and glowing again! Ally P.

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WAGGY

world news 17

The International Consortium of Space Affairs and Exploration announced a remarkable initiative for the colonization of Jupiter. Training is already underway with the brave, wag-tastic dogstraunats . HappyTails Canine Wellness is honored to have been chosen as the official sponsor of this program because of their remarkably innovative, and scientifically advanced treats and supplements for dogs. We are shipping large containers of their favorite HappyTails treats to the cosmodrome to be launched into orbit this summer. To infinity and beyond!!

MAXGEVITY™ We switched to MAXGEVITY Mobility Formula for our 11-year-old pommy who had several mobility issues, including arthritis, that were impacting her quality of life. HappyTails has her jumping, running, and loving her zoomies again!

Thank you HappyTails!

MAXGEVITY Mobility & Immunity Supplements

LEAP

into your

Our MAXGEVITY Mobility & Immunity Supplements are being celebrated as the most innovative and effective supplements for dogs available today.

pup's optimal wellness HT20+ Symbiotic Advantage is our proprietary blend of 20 active ingredients that help heal the gut and turn your dogs immune system into an illness fighting machine! © 2023 HappyTails Canine Wellness, Inc. All Rights Reserved.

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Training is Quicker with a Clicker

Isn't it time to build that next level bond with your pup? At HappyTails, we know that positive, reward-based training techniques are the key to developing a loving, trusting bond with your pup that will last a lifetime! Whether you are a new dog owner or highly skilled trainer, our courses will help you better understand how your dog perceives our world and learn the most effective ways communicate with your pup.

n u d F a m g n enta i n i a r ls 1 T 01 g o D

Have you always wanted to learn how to "SPEAK DOG?" Our Dog Training Fundamentals 101 course will teach you everything you ever wanted to know about training your pup. Our pawsitive, reward-based training techniques will help you and your pup build a trusting, loving, and highly effective communication system. What's more, you'll practice various training techniques including Luring, Capturing, and Shaping and learn how to teach your pup to perform key foundational behaviors including Focus, Sit, Down, and Wait. Happy Training! 25

n d u a F m g e n i n n tals i a r T 20 g o 1 D

Are you ready to take your bond to the next level? Our Dog Training Fundamentals 201 will help you tackle some of the most important, and often most challenging, behaviors for your pup to master including Loose Leash Walking, Coming When Called, Stay, & Leave It. Step by step, you will build up the efficacy of these behaviors by adding in Duration, Distance, and Distraction. This course is perfect for reenforcing the strength of your bond and setting you both up for success. Happy Training! © 2023 HappyTails Canine Wellness, Inc. All Rights Reserved.

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Dig!!!

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THE

AESTHETE

Featured Artist: Monique Niethold Monique is a self-taught artist from Sacramento, California, who absolutely loves getting lost in the eyes and unique details of every pet she paints. As a child, you could always find her at the art table during school or doing crafts at home. She eventually landed a 9-5 job that left her feeling like something was missing. With the confidence of her husband, Monique decided one day to venture into a more fulfilling calling. It was during the pandemic when Monique found the joy of painting again. She dove into her colors to add brightness to her days during a very challenging time for the world. During this time, she pondered the possibilities of taking the love others have for their pets, a love she knows dearly with her own fur family, and pairing it with her passion for painting to help uplift spirits. With her first painting delivered and the smiles returned, she was hooked. Today Monique embraces the joy and purpose of painting pet portraits for others and herself! Discover Monique’s work and inquire about custom orders through her Instagram @Thenestledstudio. She can also be reached by email mnpetportraits@gmail.com.

Featured Artist

Monique Niethold

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Meet Dexte

"For the first time in two weeks, Dexter tried to go up the stairs, all 12 of them!" Dexter's hooman mom Shari Malazdrewicz

Dexter, our brave & beautiful DoggoBassador, is disabled, deaf, and blind. He has survived catastrophic injuries, chronic illness, botched surgeries, and life threatening abuse. His human mom Shari has given him a beautiful life filled with love, peace, safety and yummy, healthy food. He loves our Mango Pump Up Journey Up Treats best, and his mobility has improved at an astonishing pace with the help of our MAXGEVITY Mobility Supplements. Learn more about Dexter's journey @dexter.blind.disabled.deaf.dog

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