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VISUAL DEVELOPMENT GUIDE The Rebranding Project of Blockbuster
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Blockbuster Visual Development Guide
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VISUAL DEVELOPMENT GUIDE The Rebranding Project of Blockbuster
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Blockbuster Visual Development Guide
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Contents Logo Concept 11 14 16
About Us Identity Evolution New Concept
Logo Logo Development 20 32 40
Initial Sketches Secondary Sketches Digital Sketches
Finalization 50 54 56
Visual Standard Inspirations Final Logo Logo Researches
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01_LOGO CONCEPT
Logo Concept
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Blockbuster Visual Development Guide
About Blockbuster Blockbuster Inc. is the largest video rental chain in the world providing in-home rental, retail movie, and game entertainment. Blockbuster operates about 9,100 video stores, serving approximately three million customers each day in the United States, its territories, and 24 other nations. Founded in the mid-1980s as an alternative to small, local operations with limited video rental selection, the company grew quickly into a global chain, offering videos, DVDs, and video games in its stores as well as through an online subscription program. Viacom sold off a minority stake in the company in 1999 and sold its rema ining interest in 2004. The company appeared to be in a state of flux during 2005 due to litigation surrounding its "no late fees" policy, lost income from extended viewing fees, a failed attempt to merge with competitor Hollywood Entertainment Corporation, and corporate raid er Carl Icahn's efforts to oust CEO John Antioco.
“We believe rentals continue to provide a compelling proposition for consumers because movie rentals offer relatively low cost entertainment.� —Blockbuster Inc. Annual Report 2002
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To provide convenient entertainment
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Identity Evolution Blockbuster Video 1985–1996
Blockbuster founded on October 19, 1985 as Blockbuster Video. Many locations used this logo until its closure.
In 1996, Blockbuster Video announced its rebranding as simply Blockbuster; the word "Entertainment" (and formerly "Video" until 1994) was dropped from the logo as a result in 1996, although older stores still used the previous logo. Blockbuster was acquired by Dish Network Corp. in 2011. However, the use of the Blockbuster brand name still continues through the Blockbuster on Demand and Blockbuster @ Home services. Later, however, all Blockbuster stores in Canada were closed. This logo was still used for Blockbuster Australia, one of the remaining countries which still had store franchises until the last Blockbuster in Australia closed in March 2019. As of January 2014, all of the Blockbuster's company-owned locations were closed. As of April 2019, only one Blockbuster remains open in Bend, Oregon. Its website also remains online.
Identity Evolution
Blockbuster Entertainment 1990–1996
Blockbuster 1996–2014 (company), 1996–present (franchise)
2011–present
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New Concept Blockbuster will keep their soul on providing convenient access to media entertainment. With the help of new technology, Blockbutster will provide customers a new entertainment experience. Customers can relax themselves in any where and through any format. Our mission is to provide people convenient access to the immersive entertainment experience—any where and any format they want.
NEW CONCEPT
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Keywords
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Connection
Users can strengthen their relationship with their friends/family. Blockbuster will keep connect with our users to provide them best entertainment experience.
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Exploration
The new technology can help people have an immersive entertainment experience. We will provide people access any entertainment format they want.
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Amusement
Giving users access to the entertainment in any format is always our main focus. We will fulfill your life with fun and relax.
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01_LOGO CONCEPT
Logo Development
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The first round sketches are like the brainstorming. I keep all of them together and then select the 30 best to refine.a
Initial Sketches
Initial Sketches
Entertaining
The core of blockbuster is entertainment. We keep bringing people convenient access to the entertainment since we are founded.
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Initial Sketches
Initial Sketches
Joyful
Blockbuster is a brand to make people enjoy their entertainment experience.
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Blockbuster Visual Development Guide
Initial Sketches
Initial Sketches
Connection
People can strengthen their relationship with their friends/family while having the entertainment activities.
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Blockbuster Visual Development Guide
Initial Sketches (Selected)
Joyful (refined)
Initial Sketches
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Blockbuster Visual Development Guide
Initial Sketches (Selected)
Connection (refined)
Initial Sketches
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Blockbuster Visual Development Guide
Initial Sketches (Selected)
Entertaining (refined)
Initial Sketches
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Blockbuster Visual Development Guide
Secondary Sketches
Entertaining (refined)
Secondary Sketches
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Blockbuster Visual Development Guide
Secondary Sketches
Connection (refined)
Secondary Sketches
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Blockbuster Visual Development Guide
Secondary Sketches
Entertaining (refined)
Secondary Sketches
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Blockbuster Visual Development Guide
Secondary Sketches
Connection (refined)
Secondary Sketches
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Blockbuster Visual Development Guide
Digital Sketches
Sketches
Digital Sketches
Joyful (refined)
Blockbuster is a brand to make people enjoy their entertainment experience.
B&W
Colored
BLOCKBUSTER
BLOCKBUSTER
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Digital Sketches
Sketches
Digital Sketches
Connection (refined)
Blockbuster connects people with each other by creating an entertainment platform. We also connect the reality with the digital world.
B&W
Colored
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Digital Sketches
Sketches
Digital Sketches
Entertaining(refined)
Blockbuster connects people with each other by creating an entertainment platform. We also connect the reality with the digital world.
B&W
Colored
BLOCKBUSTER BLOCKBUSTER
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01_LOGO CONCEPT
Finalization
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Visual Standard Inspirations
Typography: IBM
Visual Standard Inspirations
Typography: IBM
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Hierarchy: APPLE
Visual Standard Inspirations
Logo Don’ts: OLD NAVY
Color: Symantec
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Final Logo
Final Logo
The final logo is a pinwheel with five parts. The overall shape is expanded from a regular pentagon. The two different colors give the logo movement. And the circle cut to the edges makes it look friendly. The logo means we will provide the joy to our users anywhere and anytime.
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Logo Researches
Repeat shapes
Huawei
NBC
Hongkong Flag
British Petroleum
Citrio
General Electric
Anna Hu Jwel
Similar elements: pinwheel
MSN
Mackin Education
ButterflyTwists
Similar elements: line repeat
Monarch Sales
China Unicom
Pinwheel Records
Logo Researches
These are the existing logos that look similar to our brand's new logo. Some of them have same elements and some of them have the same overall look and feel.
Similar elements:
TREYSTAR
Windows (old)
BMW
Portland Trail Blazers
Technology Association of Georgia
Overall look
Huawei
Screen Gems
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Deisgner Steven Lyu Instructor Hunter Wimmer Production Blurb Binding & Print. Photo Credits https://www.shutterstock.com/1083429266 https://www.shutterstock.com/594764436 https://www.shutterstock.com/1542579374 https://www.shutterstock.com/1177191607
This is a student project for rebranding Blockbuster. All content usages are non-commercial.
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Blockbuster Visual Development Guide