HANRO - Touch of HANRO Lookbook English

TOUCH OF HANRO

TOUCH OF HANRO

A delicate touch, a gentle breeze, a ray of sunshine, or a whisper of cold air caressing your skin – all these things trigger sensations and feelings.

From the moment we’re born, we use our sense of touch to discover the world.

The way things “feel” directly impacts our sense of well-being.

Undergarments touch us more intimately than any other garments, which is why it’s so important that they make us feel good.

HANRO has always emphasized the impor­ tance of feeling good. Our ­exquisite fabrics, exclusive finishes, masterly craftsmanship, and comfy cuts transform under­garments into the ultimate feel-good experience.

Exquisite HANRO fabrics wrap themselves around you like a gentle embrace and feel as natural as your skin itself.

Proudly sourced in Austria and produced in Europe, we have high standards for our fabrics when it comes to origin, quality, and finishing techniques.

“Soft fabrics are like a gentle caress for the soul.”

CHRISTIANE BRAUN HEAD OF PRODUCT MANAGEMENT & DESIGN

Feel the difference

@marie.c.official

HANRO defines true luxury as feeling ­confident about yourself. The ­gentle touch of delicate fabrics ­embrace your skin and shape to your body. Fabrics that adapt ­effortlessly with your every movement – all day, and all night. Once a person starts ­wearing HANRO undergarments, they feel the ­difference immediately – and never look back.

HANRO fabrics are uniquely soft and snug on your skin. It’s quality you can feel and touch.

Feel the sustainability We use only the finest fabrics and ­process them responsibly with attention to detail.

As a result, our garments come complete with peace of mind: We offer our cus­ tomers sustainable, quality clothing, made by us in Austria. All items ­comply with OEKO-TEX® standards and are ­certified accordingly.

Feel the softness When people wear HANRO products for the first time, they’re often surprised at the ­delightful softness of our cotton, the lightness of our woolen silk blends and the wispy delicacy of our viscose. Uniquely soft, our fabrics brush against your skin with the inimitable TOUCH OF HANRO.

Sarah Schäfer, a ­b logger, allows only natural fabrics to touch her skin. Her favorite item of clothing is a cotton top from the 'Cotton Seamless' ­c ollection.

Experience HANRO What does our soft cotton have in common with our cool viscose or our warming wool? Simple – they’re all natural,­ ­innovative, and luxurious, while each fabric has its own unique feel. We spoke with three well-known bloggers about their individual preferences, and asked them why they prefer to wear HANRO clothing, and how does it make them feel.

Sarah Schäfer “Being pregnant, I’m more careful than ever before when it comes to what touches my skin. I make sure my underwear feels comfortable and is made of soft, natural fabrics.” @SARIIETY

Sarah Schäfer lives in Munich and is ­expecting her first baby. Pregnancy has changed her body and her body shape.

As a result, she is more mindful of how important being comfortable is. She opts for more soft undergarments made of natural fabrics such as cotton. Cotton is perfect not only during the day, but also at night. Cotton being a natural fabric, it is b­ reathable and absorbs moisture. “I feel easily comfortable in HANRO ­clothes.

My absolute favorite is the 'Cotton Seamless' spaghetti top,” Sarah tells us.

Discover more about our natural touch at touchofhanro.com

'Ultralight' is HANRO’s lightest, airiest cotton collection. It’s made for travel and is perfect for summer.

Iconic and a best-seller: the 'Cotton Seamless' spaghetti top.

natural touch Cotton feels light and soft to the touch.

It caresses the skin gently, and is ­par­tic­­u­larly absorbent and breathable. We are the cotton experts. It’s in the DNA of all of our classic collections.

Quality always begins with raw materials, which is why we focus exclusively on long staple cotton, as it is the most ­superior quality. We then use special ­finishing techniques such as soft mercerization to give our fabrics their inimitable sheen. The result: quality you can feel on your skin.

Quality that touches you.

COT TON COMPETENCE S I N C E 18 8 4

Agatha Maksimova loves versatility and the soft touch of the 'Natural Elegance' loungewear collection.

Agatha Maksimova “Clothes can be beautiful, ex­pensive, and fashionable, but such clothes do not stay relevant for a long time. I love undergarments that are timeless. Ones that I can sleep in, pop out to the bakery in, and even mix and match with my own fashion looks when I feel so ­inclined. That’s exactly what ­HANRO is all about.”

Originally from Russia, Agatha ­Maksimova currently lives in Paris –the fashion capital of the world – and works as a model, actor and businesswoman. When she has to travel for work, she generally prefers to wear simple, versatile, loungewear. The cool, flowing ­viscose ­caresses the skin and makes you feel ­pampered all day long.

@ D A R I N A G ATA

Discover more about our innovative touch at touchofhanro.com

'Natural Comfort' is the new generation of nightwear. Made from wood, TENCELTM fibers can regulate ­t emperature just as effectively as cotton and linen, yet feel as soft as silk and have a similar shiny sheen.

innovative touch Strange as it sounds, you can actually make soft fibers from wood. This softness is what we love so much about modal, viscose, and TENCELTM fibers. They flow

b­ eautifully and feel cool on the skin. To the touch, cellulose fibers feel much like natural fibers such as silk and cotton.

premium touch Pure luxury on the skin. We use only the finest silks, ultra-soft merino and ­exquisite cashmere wool. As a result, HANRO ­pro­­d­ucts that are made of wool are ­softer than conventional wool clothes. They ­shape themselves to your skin – and ­never feel ­itchy.

Breathable, silky soft, and ­delightfully comfortable, these exquisite natural fabrics even regulate body temperature and moisture.

The delicate 'Pure Silk' collection is ultra soft and made of 100 % silk.

Massiel Feliz, a blogger, enjoys the feeling of pure luxury on her skin that she gets from the 'Woolen Silk' collection.

Massiel Feliz “HANRO’s wool and silk blend feel as soft as a gentle embrace, like a temple of well-being that you never want to leave.” @MASSIELFELIZ

Massiel Feliz lives in London and ­loves ­elegance and luxury. When it comes to ­undergarments, she’s not willing to make any compromises. She has a ­particular ­pr­e­ference towards natural, premium ­quality fabrics, and loves the feel of soft wool and delicate silk against her skin.

“In my opinion, HANRO has redefined co­mfort and found the perfect balance ­between l­uxurious feel, premium quality, and ­timeless design.”

Discover more about our premium touch at touchofhanro.com

TOUCH OF HANRO

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