Final deliverables powerpoint

.SWOT.

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OPPORTUNITIES Global expansion (start to operate within Europe and then expand into the USA and Australia) Expand into merchandise made from recycled materials (100% sustainable materials including Tencell & Seacell) Take part in sample sales (Helps support students and consumers who can’t afford full priced products) Permanent physical premises (Brighton lanes, Bricklane underground market) Expand into kids wear Expand the collection (Add new pieces after the launch to expand the first collection.

. SWOT. ll i w y he t r ill e f l l d a n m e la l s b m a re rf o a g y in d e e e b v th e e t d i c r a n r t a o e th f r s t g c rk l tie a n o i r f a w e a y b s) p he lo y/ t s h e o he sse e to nc on l t nd t u a m a lo ce du l e pe ha c r / o p o p a nd he pr ted y. o r m t i h e eco h o ing tda nt s t t h i t /s e an ou que up w e u s . s ge D cle e p e ( e o o i r s ct n ns y lo inta m sf tp a n o p sig a nv io tri ec les fec t m m a b s f e o l d e c y d cts row u go d e l r g d e m du t g e er ou duc oul r g r c e nd s a opy pro us S o c l n r T : n o s A gie o u io d p n r c E y d o R o tit off/ t: M oul Hy ed t llect s an icti TH e p ip ke nd c m r r ne co tion estr o ld a a C y R m c u s M lle 9: . o et er c 1 o e rg um . c vid rat a T ns ng Co ope i o c th o t clo

PESTLE Political Brexit: Hiring work force from over seas made more difficult & Exporters now have to fill in declaration forms when shipping overseas.

Boris Johnson’s road map : The failure of the final stage of the covid -19 roadmap could cause my launch party/pop up stores to be affected.

Furlough schemes: If we were to go into another pandemic & us not been operating a full year means that we would not be eligible for support from the government or furlough pay.

e r a r s i e e s h t s e y f n i i s s r e u e h B t l v : i a s h d c t n i i i d a m w n h a o e c n t d i p c a Eco upply n d i a o c o .

S ft t c o e i t l g m s n in i e a v a d h a h n h 9 c a 1 p y l d r i p h v / p t t o u f n C s o e a : r t d s e n t n h e c u t e d , m f s f e s y n r e b o a l s o e j p r e r m m Une f work which ition fo ustry. o t d d e s n e t p i y o l n m lo o o i p c g h n m s e i r e a h f o t o un e l m h c t e f y b l n O l i l l a i e y l u f c l w i d o r a i a p d r c o g e e i r h e as p esp ion: T h a g r n t i s e a r l v a f u o h t n I c n 9 a 1 e . f s s u d i i e r n v ic r ma ased/ as Co p n i e l l r e inc as we creas n e i m n a ti d e s u ca

Social Covid 19 restriction: Social distancing/Boris Johnson’s road map could halt the successfulness of my launch party & opening of the pop up store.

Attitude of workers: After having furlough pay for the past year, workers have become demotivated and board of the working week so I would have to find new ways of keeping workers engaged and the working environment a more fun place to be.

Trends: As the products that I am offering are timeless, it might not appeal to those who keep up with fast fashion and the consistent change of trends.

PESTLE Technological Launch party: If the Indian variant is a cause for concern, it could mean that my launch would have to be shifted online appose to physically.

Website: On launch day the Website traffic could become overwhelmed and therefor result in a crash & effect in sales.

Virtual launch; Through launching online it means that it will reach a wider audience of our target customer.

PESTLE Legislation Health & Safety documentaction: In order to put on the launch part we will need correct legislation/ licences to ensure the safety of those attending and that we are covered by insurance.

Copy right: I need to make sure that my work has been correctly copy righted, to prevent larger brands stealing and selling my designs/work.

Tax: I need to look into import/export tax and the effect that will have on my business and the consumer when I choose to expand overseas.

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Marketing objectives I would like to have 5000 insta gram followers w ithin the first year o f launching the account.

Marketing Objectives

s e v i t c e j b o g n i t e k r a M e h t e k i l d l u o Iw e v a h o t e r o t s online e h t n i s t i s i v 0 500 s h t n o m . first 6 y d e e r G t ’ n i A g n i n e p o

LAUNCH PARTY Where?

Loft lounge at Shoreditch platform 1 Kingsland road London E2 8AA I chose to have my launch held at the loft lounge in Shoreditch, as it offers space for 200 standing guests, while having correct licensing till 2am the following morning. Their features include DJ equipment, cocktail stand & experienced event team. The launch party will include invites such as Olivia grace herring & Evie Clark etc. This will help to interact with my Ambassadors & show them in more detail what the brand is about, while also creating an environment where they can create content and promote the brand .

The launch will include...

DJ (Live music) Gift bags featuring items from the launch.

Photo booth Food offered from shake shack Cocktail bar

PRESS RELEASE

My press release will be Announced in student magazine Groove, along with Mush pit and Isolation.We are promoting our press releas/launch of pur brand in micro/student made magazines to help support other small businesses as well as directly targeting our target demographic!The press release will be launched in magazines, the month of the website & pop up store launch .

Tote bag

Where?

Brick lane vintage market The Truman brewery 85 Brick lane London E1 6QL I chose to have my pop up store at the bricklane vintage market as it is where my target consumers would tend to shop, its also amongst other vintage clothing stalls what will bring traffic to my stall! The pop up shop will be open for two weeks to help bring awareness to the online store. There will be exclusive products to the pop up store including sticker, Sustainabie made tote bags and mugs.

s r e k c Sti

Mug

POP UP STORE Bulb light fixtures

Custom neon sign Cactus bag stand (Prop)

2 x clothing rails

Till

Round seat

RANGE PLAN

Levi s sh ould Nam er b e: “ ag New on j take ean s“ Pric e: £ 20

The “New take on jeans” shoulder bag is made from 100% recycled jeans & mens shirts. when manufacturing a pair of jeans it takes 10,000 litres of water to produce! Through using recycled garments we are able to produce the same quality bag without wasting water & harming the environment with the dye.

We want to make sure there is as little waste as possible so we will be incorporating both labels & buttons to make sure there is no waste.

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RANGE PLAN

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Instagram mockups

Instagram mockups

TIK TOK MOCKUPS

Website mockups What the website includes Look book Mission statement Get the look shop blog posts X3 labour behind the label article

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