Progress Journal

PROCESS JOURNAL 2023–24

HANAA JATOI

TABLE OF CONTENTS

PROJECT 1

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Introduction

6

Final and Reflection

8

Process

10

INTRODUCTION

PROJECT 2

About Me

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Introduction

12

Statement of Intent

5

Final and Reflection

14

Process

16

PROJECT 3

PROJECT 5

Introduction

18

Introduction

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Final and Reflection

20

Final and Process

32

Process

22

PROJECT 4

PROJECT 6

Introduction

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Introduction

34

Final and Reflection

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Process

36

Process

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ii

T THE ARTI E E ST M

Hello! My name is Hanaa Jatoi. I am a first year student at USC, and I am from Columbia, South Carolina. I love to draw, read, watch movies, and spend time with family. I have enjoyed learning so much about design this year, and I am excited for you to see the work I have done!

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STATEMENT OF INTENT

Graphic Design and Illustration Faculty, I am interested in pursuing a BFA in Studio Arts with a concentration in Graphic Design and Illustration at the University of South Carolina.

For as long as I can remember, art has been my passion. However, I didn’t realize that I was meant for design until more recently. When I was in high school, I started designing T-Shirts for clubs I was in. Seeing my designs printed on T-Shirts worn by my peers brought me an irreplaceable feeling of joy and accomplishment. This was when I realized that design is my passion.

This year, I joined the GD+I Club, and this gave me an opportunity to continue to explore my passion for design and become part of a fun, creative environment with people who share my interests.

Currently, I am interested in combining graphic design and illustration with my other passion of storytelling through book illustration and character design.

Joining the GD+I program will help me further my career as a designer and pursue my passion. Thank you for your time and consideration.

Sincerely,

Hanaa Jatoi

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PROJE 6

ECT 1 SIX WORD MEMOIR

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Project 1 Initial Concepts

M

y two memoirs reflect the different aspects of my experience of transitioning from high school to college. In my first memoir, I expressed the idea that I have always known where I will go next, but

I don’t know where I will go after I finish college. I captured feelings of confusion and being overwhelmed as well as the contradicting feelings of excitement and wonder. My second memoir is about the people and my experiences from high school that are now memories. I expressed this feeling in the form of a Polaroid photo, which I always find nostalgic.

Image Creator from Microsoft Designer was used to generate the images used in these designs.

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Image 1 Progress

Project before critique. The words are higher, and the balloon is smaller, making the image top-heavy.

Image generated by Image Creator Powered by DALL-E with prompt “small hot air balloon, confusing, swirls, paths, lost, minimalist poster”

Although I had a general idea of what kind of image I

fun. At first, I had trouble making parts of the text

wanted to use, I spent a long time trying different AI

disappear behind the loops because my text was on

prompts to get it to produce an image that I liked. At

two separate layers, one for the white text and one

first, I wanted to use an image that used more loose

for the orange text behind it. After some research, I

brush strokes in the style of a digital painting, but I

found out how to group the two layers together and

decided this would make the words pop out less, so

add a mask on both layers at once. Before critique,

I changed my AI prompt to get a “minimalist” image.

I didn’t have good balance in my image, so I had to

I also had trouble determining which typeface to use

move the text down and make the balloon bigger.

and how to incorporate it into the image more. At first, I used a less bold, serif font, but then I decided I wanted something that popped out and was more

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Image 2 Progress

I generated two images for this project: a

warm color scheme, which I wanted. I was

Polaroid photo and worn-out paper. The

also conflicted about how to write the text

This was one of my first times using Photoshop, so I drew on my experience from using Procreate to understand how to utilize layers and blending modes.

color of the worn-out paper and

because I felt like it was a bit of a risk to

the Polaroid paper were very

make the word “memories” disconnected

different, so, I ended up adding

from the rest of the text. However, I

another layer of the worn-out

ended up liking the effect of the word

paper on a lower opacity and

written at the bottom of the Polaroid, and

a modify blending mode. This

I decided to go forth with my idea.

made the paper’s color match and gave the Polaroid photo a more

Images generated by Image Creator Powered by DALL-E with prompt “Empty street in the style of Polaroid photo, nostalgic”

Image generated by Image Creator Powered by DALL-E with prompt “Old paper textured”

Progress Image

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PROJE 12

ECT 2 TYPOGRAPHIC ABSTRACTION

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Project 2 Initial Thoughts and Reflection

T

his project was challenging because the concept was hard for me to understand at first since I wasn’t sure how to make a design out of letters. At first, I struggled with making the design abstract while also highlighting elements of the letters. I had

to put thought into the exact placement of the letters and not overlap them too much. I also avoided using the pathfinder tool too much because this was making my designs feel cluttered. Even though my designs are pretty geometric, I avoided making the focus exactly in the center by using the rule of thirds to add more movement throughout the design. Overall, I am happy with the final result, which is much neater than all of the designs I did before.

The font Brother 1816 Bold was used for all three designs.

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Process

In my first few designs, I used the

result was, once again, too messy.

pathfinder tool too much and broke

At this point, I was 12 designs in,

up all of my letters into very small

and I decided I needed to change

pieces. The result was messy and

my way of thinking. For my next

incoherent with no particular aspect

three designs, which ended up being

of the letters being highlighted.

my final three, I did more planning

Then, my next designs were too

than I did with the previous designs,

geometric and lacked movement.

putting more thought into the

I tried making my designs less

placement of each individual letter.

geometric and symmetrical and the

Twelve previous designs made in the process

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Collaborative Installation

I found that the final result of our collective projects worked really nicely together. It was interesting to see the designs that took me so much time become part of something bigger.

Collaborative installation on white board, made up of a collection of typographic abstraction projects from my ARTS102 class.

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PROJE 18

ECT 3 GREAT IDEAS POSTER

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Project 3 Initial Thoughts and Reflection

I

was excited to do this project because I love poster design, and there was so much creative liberty. Carl Jung’s quote, “The creation of something new is not accomplished by the intellect but by the play instinct,” immediately stood out to

me because I knew I would be able to play with it and create something fun. I combined crafts, photography, and digital art to evoke this “play instinct.”

This poster combines found typography and handwritten typography.

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Thumbnails and Sketches

Refined sketches

I did 15 thumbnail designs with the same quote, and I ended up choosing my 13th thumbnail. Then, I sketched a more refined version of this thumbnail, which is when I decided to add the origami and paper airplane into the design for more variation.

Thumbnails

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Progress

Original photograph

Photograph after editing in Photoshop

Since I decided to take a photograph for my poster, I

to make the image semi-cartoony. I also decided to

had to make everything by hand. I folded the origami

write the text by hand in Procreate to match the crafty,

and paper airplane, and then I cut out all of the shapes

playful feel of the image. After getting some feedback, I

and the word “play.” At first, I was having some trouble

realized I needed to move the blue paper in the upper-

figuring out what size I should make all of the objects, so

left corner back a bit, so I uploaded the image back into

I laid everything out on an 11x15 sheet of paper before

Photoshop and moved the paper digitally. Then, I used a

I started cutting. Once I took a photo of the layout that I

content-aware fill and the stamp tool to add more wood

was happy with it, I uploaded it into Photoshop and made

texture in place of where the paper used to be. I cleaned

some adjustments. I found a tutorial online and learned

everything up in Procreate.

how to lighten the color of the wood without changing the other colors in the photo. Then, I increased the saturation and contrast of the entire image and added a photocopy filter as a modify layer set at 50% to make the image pop.

I then uploaded the edited image into Procreate where I added some outlines and exaggerated the shadows

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PROJE 24

ECT 4 MASCOT LOGO + MARK

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Project 4 Concept Statement 1 (Left)

F

Concept Statement 2 (Right)

unky Shark represents an affordable

Funky Shark represents a vintage thrift store,

vintage thrift store targeted towards

which sells rare clothing at high prices. I used the

young adults. I used the gestalt principle

gestalt principle of simplicity by designing the

of proximity to make the fins appear to

shark out of simple shapes and the principle of

be connected to the rest of the shark, and I used

proximity by placing the separate elements of

the principle of closure to make negative space

the shark close together. I chose the sans serif

appear to be the shark’s mouth. I chose the

font Dazzle Unicase Bold because it is simple and

typeface Marvin because it is a sans serif font that

neat as well as energetic. I chose the serif font

is very energetic and fun, matching the energy of

Cascadia Mono for the tagline to contrast with

the store. I chose the serif font Cascadia Mono

it. I used a vintage color scheme with the colors

for the tagline to contrast with it. I chose to use

aqua, orange, and yellow because they contrast

the complementary colors red-orange and teal

with each other, and I focused on the color aqua

because orange is a color associated with energy,

because it is a more mild, classy color.

impulses, and affordability, and this color scheme is associated with the vintage aesthetic

These logos are for two variations of the same brand.

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SHARK Y K N U F

FUNKY

SHARK

SHARK Y K N U F

FUNKY

SHARK

FUNKY

SHARK

FUNKY

SHARK

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Thumbnails and Sketches

Brainstorming process Thumbnails

My design was based on the words “Funky Shark,” so I decided to make my company a vintage clothing store, since the word “funky” is associated with unusual clothing styles. I started brainstorming by thinking of different objects I associate with the word “funky” and clothing. Then, I started sketching thumbnails to combine elements of funky clothing and sharks. I decided to expand on the idea of the hammerhead shark whose head is a clothes hanger and the three triangles, representing the head of a shark, with a bow tie and fins.

More sketches. I took the best of my thumbnails, and I tried to expand on them, experimenting with fonts as well.

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Process

For my first design, it was difficult for me to make sure my

At first, I wasn’t sure where to place this tagline, especially

audience could see that the logo was a shark. To make it

on my first logo where the company name is written above

look more like a shark, I added eyes, fins, and a tail, and

the design. Before the critique, my tagline was too small

I changed the shape of the shark’s head. However, the

and hard to see, so I ended up adjusting the size of the

concept was still not clear, and the tail felt unnecessary.

text. I found playing around with color schemes to be quite

I tried to make the eyes and mouth stand out more, give

fun. I wanted to pick vintage color schemes for both, so I

the shark a rounder body, and cut out the tail. I liked that

looked at some vintage aesthetic images to get inspiration.

my second design was very simple and contrasted with my

I incorporated orange into my designs since it is linked to

first one, but it was also hard to recognize as a shark. I fixed

“energetic” and “impulsive” emotions in color psychology,

this by making some of the edges rounder, adding gills and

which are important for clothing stores, where purchases

teeth, and lowering the fins. For the fonts, I wanted to pick

are made in a quick and impulsive manner.

something fun and a little funky. I made my first logo have a more playful font, but I wanted my second logo to look a little more classy. I added the tagline “vintage apparel” to make my design more clear, but I had to put a lot of thought into my font choice for this. I ended up choosing a serif font to contrast with the san serif font of my company name.

Initial silhouettes of logos

FUNKY

SHARK

FUNKY

SHARK

FUNKY

SHARK

FUNKY

SHARK

Experimentation with color, shapes, and font

Logo designs before critique

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PROJE 30

ECT 5 SYNTAX AND SEMANTICS

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Project 5

T

his project was very different from our

the image ended up much thinner than the rest,

past projects, and it did not require as

ruining the alignment. I then chose another dress

much creativity. However, it was very

of a similar color that was not as long. I chose

useful in learning how to make layouts

the font Cormorant Garamond because I was

in InDesign and how to write bodies of text more

inspired by the neat, serif fonts used in fashion

efficiently. When we were going over this project

magazines. I made two layouts for my images:

in class, I immediately wanted to use dresses for

one where the four objects were placed next to

my four items. I wanted to choose a very bright

each other and the other where the four objects

and bold color scheme that was also visually

were placed in a 2x2 grid. I ended up choosing

appealing, so I used variations of the primary

the 2x2 layout for my final.

colors along with a black and white dress to contrast with the rest. Originally, my fourth dress was a magenta ballgown, but it was too long, so

All of these dresses are from luxury retailer Moda Operandi.

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Final Project Syntax (visual elements & relationships)

Syntax (visual elements & relationships)

Semantics: Denotation (specifics)

Semantics: Denotation (specifics)

Semantics: Connotation (associations)

Semantics: Connotation (associations)

Semantics: Expression (feelings)

Semantics: Expression (feelings)

White and black form. Horizontal stripes of alternating color run from the top to the bottom of the form. The upper third of the form is narrow, and then the width increases from the top to the bottom of the form. Vertical lines are indented across the form.

Clothing > Dress > Women’s Mini Dress

cocktail, party, expensive

bold, modern, sleek

Presence (contextual)

lots: grocery store, classroom little: dinner party, cocktail party

Yellow form. The top fourth of the form is narrow. The width of the form increases from top to bottom at first at a high rate and then at a lower rate. There is a horizontal line marking the top fourth of the form. There are two vertical lines in the upper fourth of the form.

Clothing > Dress > Women’s Maxi Dress

summer, evening dress

fun, vibrant, energetic

Presence (contextual)

lots: football game, office building little: outdoor wedding, formal dance

Syntax (visual elements & relationships)

Syntax (visual elements & relationships)

Semantics: Denotation (specifics)

Semantics: Denotation (specifics)

Semantics: Connotation (associations)

Semantics: Connotation (associations)

Semantics: Expression (feelings)

Semantics: Expression (feelings)

Presence (contextual)

Presence (contextual)

Blue form. The middle of the form is rectangular. The sides of the form flare out. A triangle is cut out on the top of the middle of the form. There is a horizontal line in the middle of the form. The sides of the form and the top of the form have a geometric pattern made up of circles.

Clothing > Dress > Women’s casual dress

comfortable, daytime

playful, young

lots: prom, gym little: brunch, birthday party

Pink form. The upper third of the form is more narrow than the rest of the form. There is a horizontal line marking the top third of the form. An asymmetrical polygon is cut out at the top of the form. Slanted lines go from the upper middle of the form to the upper right of the form.

Clothing > Dress > Women’s professional dress

business, work

bold, powerful, professional

lots: beach, park little: office, conference

Version 1

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PROJE 34

ECT 6 Process Journal

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Project 6

I

was excited to start this project because it

commonly used in retro illustrations. Arranging my

offers a lot of creative freedom. However, it

spreads took a lot of time and consideration. I first

was also a bit daunting to start because it is

sketched out some ideas, but I ended up having to

so big and requires so much material. When

make a lot of changes as I begin to actually design

picking a theme for my project, I wanted to choose

them. The first few spreads were the hardest to

something that would compliment my work and

make, but as I got more used to the software, it

not distract from it. My theme is inspired by retro

became an easier

illustrations. I picked a color scheme by looking at

process. I also

other retro art and selecting colors from them. I

decided to illustrate

decided to make each project color-coded with a

characters based on

checker border at the edge of the pages because

the themes of the

I liked the idea of someone being able to flip

projects. I thought it would be a fun addition that

through my book and know which chapter they

would also help introduce the projects. Overall,

are going to land on just by looking at the edges of

although this project has been a lot of work, it has

the pages. I used a checker pattern because it is

also been a fun and insightful experience.

The illustrated characters were originally only used on the first page of each project, and then they became a part of the theme.

Grids and sketches were used to guide the layouts of the spreads.

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Colophon Hanaa Jatoi ARTS102 Professor Catherine Chi University of South Carolina Columbia, SC 2023 Project Introduction- Open Sans, ExtraBold, 189 pt Project Title- Open Sans, ExtraBold, 32 pt Header- Open Sans, ExtraBold, 24 pt Subhead- Open Sans, SemiBold, 12 pt Body Text - Open Sans, Light, Font 9 pt Caption- Open Sans, Light, Font 7 pt Page Numbers- Open Sans, Light Font 7.5 pt

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